Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information...
Aniket Kulkarni joined Pioneer in December 2023
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and...
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency...
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with...
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
The civic body has received 38 representations over the draft policy so far
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...
The association is expected to elevate the brand's popularity amongst the youth
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and...
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little...
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The event will be held on Friday, August 23, 2024, in Bengaluru
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out...
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want,...
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Amit Sethiya was with Syska Group for over 8 years
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury...
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket...
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and...
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest...
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
The campaign has been created by Cheil India
Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are...
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...
Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and India
A low-down of what players from each of the sectors hope this Budget will deliver
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...
The deal is pegged at Rs 700-800 crore, according to sources
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With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to...
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the...
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Pankaj Arora’s last assignment was in CSR communications
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
The FDI figure stood at Rs 7012 crore
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
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Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights, the brand's omnichannel strategy and...
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
Surinder Chawla is the ex CEO and MD of Paytm Payments Bank
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with...
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
The company is eyeing Rs 1000 crore revenue in the next 2-3 years
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket...
Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
The network has released a statement saying that it remains “committed to continually investing in innovative content”
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the...
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
Rakesh CK was earlier Sr VP & Head - SVOD & Business Strategy
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Sharma is the News Director at TV9 Network
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Sanjay Sharma has over two decades of experience in media
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might...
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can...
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The acquisition is part of Collective Artists Network's aims to expand as a new media company
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
The deal between Arunabh Kumar’s OTT production firm and the talent management company is believed to be primarily for casting purposes
Shailesh Hegde has been with the ABP Network for more than 13 years
Mini Harrison was earlier with ZMCL
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their...
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent...
Nikos Bartzoulianos joins from Samsung
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s marketing strategies and more
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing...
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
Sharma described the meeting as ‘very cordial and fruitful’
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint
Disney Star this year onboarded 59 categories of advertisers and 90 brands
The campaign has been conceptualised by Cheil India
He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8
In the new role, Negi will drive CTV and Digital ad monetisation for North Market
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high...
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in the IPG network
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
Mukund Galgali will be acting Chief Financial Officer
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
The impressive wins for India came across two categories - Outdoor and Health & Wellness
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more
Prior to this, Tarun Jha was was the CEO of Havas Worldwide India
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z...
Bedi was a regular participant in television debates on sporting events and mentor to many young sports journalists
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Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences, and more
The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...
Shashi Shekhar Vempati is the former CEO of Prasar Bharati
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit...
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers...
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
Dheeraj Jaggi will take over from Animesh Kumar as acting CHRO, ZEEL informed BSE on Tuesday
In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media...
The conference will be held on Friday, June 7, 2024
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to Crease’, the challenges in working...
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
FCB Group India walks away with both Grand Prix of the day
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Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
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Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women...
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
Waridhi Joshi is also the Founder of Advest Communication
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
The digital ad is for Myntra's End of Reason Sale
Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey,...
Nitin Paranjpe is Unilever's Chief People & Transformation Officer
Anuj Rathi will replace Ayyappan R at the travel company
Gopa Menon was Digital Head - South Asia at Mindshare
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
Last year, the agency sent its work for the iconic #ShareTheLoad, WhatsApp “Scam se bacho” and Ralco Tyres #NoPressureDelivery
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
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Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers
The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content and monetisation strategy, the road...
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
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Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
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Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
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Carat will oversee the brand's television media across India exclusively
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The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The brand will leverage SKY’s success in the international cricket arena
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
Unilever was last honoured as Creative Marketer of the Year in 2010
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
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The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
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The deal signals Dharma's ambitious foray into the event space.
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
''Proud to be a part of this incredible journey,' said Malhotra about his new association with the Swiss watchmaker
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By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The account size is estimated to be Rs 50 crore
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Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
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The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...
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The Indian pacer will represent the brand's products such as its herbal beard serum
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
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Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
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In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
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Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
The Viral Fever bagged the 'Content Company of the Year' title
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
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The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
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The Company has launched a series of three TV commercials by dentsu India
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The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
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The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
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The offices will provide collaborative environments for Omnicom’s talent in India
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Star India’s sports business loss expands by 50% in H1FY24
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At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
The account was previously handled jointly by Publicis, Alliance and Mudra
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Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community, partnerships, product innovation, targeted marketing...
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
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In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
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The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
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'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
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As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
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She was overseeing Special Projects and Brand Solutions at NDTV
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
The company saw a decline in sports revenue from Star India by 17%
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards...
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
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Sanchita Johri was previously with Adidas as Director of Digital Activation
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In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
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The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
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The eyewear brand is gearing up for its launch
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Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
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In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
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The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
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Sant joined Jio Studios in 2018
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The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for...
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The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
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The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
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Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
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Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
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At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
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The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Gandhi is moving on after a 15-year-long stint with the company
Mathur is presently company’s Head - Growth & Transformation for South Asia
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Satish Saraf and Srikanth Bureddy, Founders of ValueLeaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get...
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
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Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
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Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
Maushumi Chakravarty is a senior IIS officer
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...
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Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
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Soha Ali Khan is part of a digital film for the product range
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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On the Captain's birthday, we look back at some of his memorable ads from the year gone by
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It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
Shashi Kumar, Co-founder and CEO of Akshayakalpa Organic talks about his entrepreneurial journey, the organic dairy market ,key differentiators, distribution strategy and more
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
With a new campaign 'HomeTeams', Ariel has created Home Map- an app designed to assist husbands in locating items within their homes
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Perkett to Lead the Next Stage of Innovation, Scale, and Growth
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
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Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
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The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
The news network has seen a 39% jump in digital traffic in Q4; NDTV Marathi to be launched on May 1
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over...
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
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The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
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Encourages women to include Vitamin E in their daily skincare routine
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
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The campaign consists of four films that are being aired during IPL
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Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
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Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against...
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
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Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
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BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
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As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
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As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
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The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
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The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
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The event is scheduled to take place from May 29-31 in Mumbai
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
The apex court has asked Patanjali for cuttings of the print ads and not enlarged copies of the same
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
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Onetab has appointed three senior team members
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Pratip Mazumder has over 10 years in the online and consumer tech industries
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
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Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
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The digital platform has released two teasers on social media hinting at an ad-free plan
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This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
Tushar Ghosh has been with Outlook for nearly 7 years
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
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As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
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The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
The revamped logo has a saffron-coloured look
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This association will further strengthen the brand perception of the lubricant behemoth
Venke Sharma will be Global Head Product Strategy at the AI platform
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
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Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media
Vinod Nathan breathed his last in Bangalore today morning
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Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
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The association reinforces the #DareToDoit Spirit
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Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
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The activation provides a first-hand experience of India’s softest and tastiest soya
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company...
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get...
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
Navendu Shekhar has over 12 years’ experience across sectors
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for...
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc
Prior to this, Dwijendra Parashar was with The Walt Disney Company
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the...
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the...
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
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Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
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The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Previously, Mishra was the Communications Director at Lintas Live for close to 10 years
Archana Aggarwal was associated with the telecom company for over 10 years
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
This is in addition to Wilson's role of Director - Marketing, Product & Customer Experience at the company
Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to...
Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...
Ryuto Shimizu has been with Honda for 25 years
Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of...
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Suparna Mitra joins Swiggy’s list of independent directors which includes Anand Kripalu, Shailesh Haribhakti, and Sahil Barua
This is his second stint with the company after having worked at Deloitte for over 10 years between 2011 and 2021
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence...
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
Co-Founder Deepit Purkayastha named new CEO
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
The film, which features Johnny Sins also, is part of the brand’s #TakeBoldCareOfHer initiative
Shouneel Charles is also Managing Director - Outbrain Global Talent Center
Vikram Sharma has been with Warner Bros. Discovery for five years
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...
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Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
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The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
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The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
Hari Krishnan took over as CEO of the agency in January 2020
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev...
The franchise retained 17 partners from the previous season and added 13 new. Dream11 is Principal Partner
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of...
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Holi campaigns that captured the many hues of the festival
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
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The summit will be held on Thursday, March 21, 2024 in Mumbai
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Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
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Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...
Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier,...
An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy
In this strategic role, Puneet Arora will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America,...
A news report says that the companies are in the midst of preliminary talks about the acquisition
Mandon, Country Manager for The LEGO Group India talks about highlights of the brand’s journey in India, future plans and more
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
Prior to this role, Chinmay was the General Manager at Madison World
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
The new campaign highlights Rasna’s emotional connect and its functional benefits
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
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As per the TAM AdEx report, more than 185K brands were present on Print during 2023
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
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The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
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The team will be seen in action from March 23
The campaign is conceptualized by BBDO
The firm will focus on providing communications counsel on complex issues
Our pick of the most creative commercials of the February 16-29 period
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
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SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The new logo is built around the concept of "Windows of Opportunity”
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With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram
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Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
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Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
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Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
The campaign is part of the #TVSRide4Safety initiative
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
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Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
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For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
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Srivastava's mandate involves working across brands handled by both offices of the agency
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop
Prior to joining Pepperfry, Mahip Dwivedi served as the Chief Marketing Officer at Tyke Investment & the Head of Performance Marketing & SEO Growth at...
Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health
Prior to this he was associated with India News as News Director
Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
Ivaturi was previously with Admatik Sdn Bhd as its Chief Revenue Officer
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
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This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
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The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
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Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more
During an investor conference call, ZEEL Board Chairman R Gopalan said that the company will make counterclaims against Culver Max and BEPL for breaches of...
A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Prior to this, Nikhil Narayanan worked with Pine Labs as Creative Head
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing...
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he...
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Prior to this, Anil Pandit was Senior Vice President at the agency
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
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Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
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Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
The campaign is centred on educating parents about the importance of vital nutrient absorption
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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The account will be serviced from the agency’s Gurugram office
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Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real estate sales
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
The price band has been fixed at Rs 270 to Rs 288 per equity share
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
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The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
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The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
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Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
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OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
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Nu Republic specializes in wireless audio products and wearables
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the...
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Sohail Khan Qadri was most recently with iProspect India
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Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
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The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
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Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
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Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
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Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
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e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
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The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
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The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in...
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind
Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
The Quint has acquired Lee Enterprises’ 5,13,000 shares
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
The account will be managed by Sociowash's Mumbai team
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
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Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
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The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of...
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted...
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating...
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...
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The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise
Amita Maheshwari was MD & Operating Director of Talent at Kedaara Capital; she was previously with Star India and The Walt Disney Company
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the...
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Dentsu Creative India has conceived the new campaign
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Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans for expansion and more
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Tibrewala and Mehta’s stint with the company spans nearly 15 years
Some of the categories for the awards expected to be for 'green champions', 'swachhata ambassadors' and 'tech creators'
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Our pick of the most creative and impressive ads between January 16 and 31
Gemini will be available in 40 languages as a paid application; out in English as of now
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising...
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a...
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Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Gaurish Pathare was earlier Associate Vice President at BCCL
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
The new ads will be launched across TV and digital platforms
'Kareena's association with KPG Spices is not just as a celebrity but also as a storyteller of spices,' said the company
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Jessica Kam-Engle appointed EVP & Business Head for Banijay Asia’s regional expansion
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Swati Bhattacharya has over 25 years of experience in advertising
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at...
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Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024
The campaign gives the message of finding one's passion through education and skill development.
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal...
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live...
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Our pick of the best ads between January 1 and 15
India Brand Conclave 2024 will be held in Mumbai
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
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Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...
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Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
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Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024
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Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
Anil Kumar Lahoti was earlier Chairman and CEO of the Railway Board
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
The deal will begin in 2024 and will cover all major BCCI events until 2026
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Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...
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Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends in the evolving marketing world
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces...
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...
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Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024
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Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The fourth edition of the conference will be held in Chennai on 24 January 2024
The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...
Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
The Parle Hide & Seek campaign features three ad films
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV...
Jigar Rambhia’s most recent stint was as the COO of Sporjo
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Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving wedding sector at Hyatt Hotels...
The campaign has been conceptualised by Ogilvy India
The e4m India Brand Conclave conference will take place in Mumbai
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
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Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
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Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in...
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise...
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
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The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier
Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware
Navaneel Kar has been associated with reputed brands like ITC & Tata Motors prior to this
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...
With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...
Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category...
Nikhil Kumar joins Dentsu Creative from Publicis Groupe where he was EVP and Business Head
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
Damyant Singh Khanoria recently quit OPPO after leading the marketing team for three years
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Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation, global expansion and more
The total profit of the company was Rs 7 crore for the year ended March 31, 2023, as compared to Rs 2 crore in FY22
Puneeth Bekal will also lead HDFC Sky
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive...
Industry veterans share their experiences of working with Harish Bhat, who recently retired as the Brand Custodian of Tata Sons after a 36-year stint with...
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...
In the OPPO film, Ranbir Kapoor and Konkana Sen Sharma feature as one of their most loved characters Sid and Aisha from their film 'Wake...
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
Korla is a seasoned professional with 13 years of experience in communication and public relations
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54%...
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
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Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
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Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
This will be an additional designation for Kalli Purie, who is already the Vice Chairperson of the India Today Group
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
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Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024
Virginia Sharma was earlier Head of Marketing-Google Cloud India
The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
The new ad titled 'Elevator' has been directed by Prasoon Pandey
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
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Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies
The campaign focuses on a sustainable approach to celebrations
The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores
Harish Bhat joined the Tata Group in 1987 as an officer in the Tata Administrative Service and has been the Brand Custodian of the conglomerate...
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
Most creative spots we saw between December 1 and 15
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Prior to this, Kacker was with Percept D Mark as EX-Director
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
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The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
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Rahimtoola, CMO, Tilaknagar Industries delves into the ‘Welcome the Now’ campaign's mission, values, and strategic leverage, key growth numbers, plans for future and more
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer...
Zaarra Khader previously led the film business and content division for Motion Content Group India
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
Aashirvaad has roped in actor Rupali Ganguli for the campaign
The digital-first campaign is designed to span various social media platforms
The campaign promotes Lenskart’s Electro Punk eyewear
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync...
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say...
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...
Talks at a very early stage and may not even lead to an agreement, say media reports
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Prior to this, Kandasamy was with ShareChat as National Agency Head
The Asian Paints TVC is conceptualized by Ogilvy India
Sony Sports Network launches ‘Your Home of Football’ campaign showing Kartik Aaryan’s love for the game
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Interactive Avenues’ Chennai office will service the account
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Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
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Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth
Nearly 200 employees fired in second such exercise this year
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
The new look captures the essence of being more than just a brand – it's a companion for every joyful moment, the company said
In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata
This marks a significant milestone in the brand's evolution, expanding its offerings to cater to the diverse palates of its customers on various joyous occasions
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the...
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health...
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This collaboration marks Noise’s first-ever funding and a part of the Series A round
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence
Mandanna will be face of the RUSKIT Brand
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
This is Abhinandan Mishra’s second stint at The Sunday Guardian. Prior to this, he was at Dainik Bhaskar as Deputy Editor
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo
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Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI
Rubika Liyaquat recently quit Bharat 24
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start...
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate
The campaign aims to celebrate the special moments of love between a married couple
The series aims at enabling business leaders take on change and drive their businesses into the future
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With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem
Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
The campaign is titled Taazgi Bhari Pyaali Society Waali
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Jatin Sinha has been with Schbang since 2020
Nidhi Sinha joins the agency from McCann Global
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He comes from Sun Mobility
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry
Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise
The film makes the point on the role of homemakers, knowing what is best for the health of the family
Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles
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Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
The campaign is targeted to the younger generation and will be active across all major digital and social platforms
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
Neville Suraliwala has over 15 years of experience of working with agencies
Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds
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Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
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The Campaign Features Babil Khan And Kritika Khurana
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
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Clothing giant Zara sparks backlash and boycott demands as its latest campaign images draw accusations of resembling scenes from the Gaza conflict
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative...
Shenai leaves after a 11-year stint with the company
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The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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The former marketing director of Meta announced the development in an Instagram post
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The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
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Shenai leaves after a 11-year stint with the company
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The company disclosed the news of Ahuja's demise in an exchange filing on the BSE
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.
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Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn
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He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
The feature enables advertisers to selectively segment TV audiences and serve different ads to different households
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
Jain has been awarded this title for building Dream11, India’s largest sports technology company that caters to more than 200 million users
The current President & CEO, Chip Bergh, is set to retire April 2024
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this
Partnership reflects brand’s messaging of long-lasting bonds and strength
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology
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Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity
Established in 1933, Esquire presents man at his best, focusing on evolved taste and style, storytelling, and culture.
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
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Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement
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In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury
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Strategic move aligns with company's shift from family business to corporate model
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Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
The brand has collaborated with Malaika Arora as its brand ambassador
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Maruti's Shashank Srivastava and Mindshare's Amin Lakhani offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets...
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Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
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Former CEO Thanos Papangelis will now be a board member and product & innovation advisor
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At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
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With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...
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Kumar will be handling the P&L side of the business
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This move comes after Aalap's departure from Dentsu Creative
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Titled Apollo X Sachin- The legend strikes with an Apol 10 performance; this series offers fans a unique glimpse into Sachin's passion for cars and...
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In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
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The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category
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With the campaign, the brand aims to empower communities living with HIV
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She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
As creative agency partner, Cheil will focus on integrated advertising and marketing solutions
The campaign has been conceptualised by Ogilvy South
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing channel, say experts
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma
A brand campaign starring Zareen, the brand ambassador emphasises the importance of achieving the impossible
Sharma has been leading the digital business initiatives since he joined the network in December 2022
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
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Nitish most recently served as the Head of Brand at fintech startup CheQ
Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself
The top exec also said that ABC—the flagship property of Disney— is not for sale
At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and how digital is empowered in...
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
The campaign, an ode to friendships, was conceptualized by DDB Mudra
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
The Founder and CEO of Humans of Bombay spoke about 'the magic of authentic storytelling' at the e4m Screenage Conference 2023
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy...
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
Bhandari will oversee the entire national operations for all existing broadcast channels of the Network
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Palkar will report directly to Parikshit Bhattacharya, Chief Creative Officer of BBH India
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A...
Key speakers of the conference are Jayen Mehta, Sudhanshu Pokhriyal, Ayush Gupta, Anoop Manohar and Raj Rishi Singh among others
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
Madison is the incumbent agency
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing...
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and...
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities, not-for-profit and diverse-owned organisations
Roy breathed his last in Mumbai on November 14
The campaign encourages the audience to embark on a journey of financial security
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
The theme of this edition of the conference is ‘The stories of building successful brands’
Other celebs like Nandita Das, Amaan & Ayaan Ali, and Priya Malik are also part of the campaign
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign...
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
Prior to this, Teny was CEO of Lowe Lintas India
The online travel company, launched a new campaign aimed squarely at attracting new users to its platform by spotlighting the unique value propositions that set...
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
She served as Country Manager - Data & Digital Media at the agency
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in...
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
Showcases the transformative impact of digital education on small businesses
The campaign is crafted by FCB India
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
The company has recorded a revenue of Rs 431 crore for the quarter
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have continued to choose print as...
The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and connects with customers
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread...
Khosla has been with the tech major for two years
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify...
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
He joined the petcare company in Oct 2021
The company's net profit has come down 30%
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies...
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
Capossela departs after 32 years with the US-based tech giant
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As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.
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The iconic British fashion retailer opened its 100th store in Mumbai
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
The company's net profit after tax for the quarter showed 22% growth
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much...
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’,...
The campaign emphasizes the importance of friends coming together and unlocking newer possibilities.
The company's total revenue grew to Rs 602 crore
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
Advertising heads say that most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to...
As the company sees a dip in its ad revenue growth in the country, we look at what led to this slowdown and if it...
The campaign is a reinterpretation of the everyday act of self-reflection in front of the mirror.
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand...
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
The unit also reported losses of Rs 3600 crore
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Mahnot has over two decades of experience in the marketing domain
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The mandate was won following a multi-agency pitch process
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention...
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Shharma has previously held leadership roles at CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Saavn & Times Internet
Our pick of the best commercials between September 15 and 30
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair...
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The pilot for a paid subscription may be rolled out in mid or late 2024
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
The tribunal has given one week’s time to the parties to file written submissions, if any
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
He replaces Bhargav Dasgupta who resigned on September 21
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
In his last stint, Anil was Head of South Entertainment at Wavemaker
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
PAT margin decreased to 13.6% in FY 2022-23
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...
PAT saw an uptick of 63%
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
This is Mohan's second stint with BYJU'S
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a...
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Mathan joins after a 15-year stint with Mirchi
Our pick of the best creatives in honour of the 'Vignaharata'
The account will be handled by WPP OpenMind
Welde will help the company in international expansion and further forays into digital services
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
It was won after a multi-agency pitch called in Delhi
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...
Arsiwalla was with the company for four years
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The data will be released every Thursday
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
He has been associated with Vodafone Idea for the past five years
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Creative spots that caught our eyes
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Mint’s current Editor Sruthijit KK will join The Economic Times
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The partnership marks the pharmaceutical company’s entry into alternative content formats
Some best moment marketing posts from the usual players of the brandverse
Malhotra was earlier with Unacademy
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
The campaign has been designed by Lowe Lintas
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...
Shivshankar will contribute across platforms
Narang was associated with Bata India for over seven years
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Asks ratings body why it didn’t proactively disclose the MIB order
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
Profit down 60% to Rs 33.57 crore
Francis joins MRF Tyres from GROHE where he was the CMO
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...
Experts hopeful of growth ranging from 10% to 15%
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The rights are for bilateral India matches on home turf for the next five years
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
The brand was previously associated with DDB Mudra
The rights are for bilateral India matches on home turf for the next five years
The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India
The regulatory body issued the consultation paper on August 8
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The media companies will be taking part in the online auction for TV and digital rights
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be...
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital...
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
Vohra headed Meta India’s SMB portfolio
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and...
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to...
The film has been conceptualized and developed by the internal creative and content team at Licious
The Guild is concerned about the expansion of Press Registrar's powers
The mandate was won following a multi-agency pitch
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Joshee joins the agency from Wunderman Thompson
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
The right is for 2023-2027 period
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
Singh was earlier PHD India’s Strategy Lead
The campaign has been conceptualised by Leo Burnett India
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
Revenue stood at $32 billion, growing 11% YoY
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
The changes have been sought in the SAT order asking for a change of Whole Time Member in the case
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
The airlines will continue to use the mascot for its airport lounges and premium classes
The company said ad sales for Google's YouTube video service has increased 4.4%
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
'Interim X logo goes live today,' tweeted Musk
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
'Saran perfectly embodies the values and vision of Herby Angel,' said the company
Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
In his 24 years in the industry, Dutt has worked on over 400 campaigns
The company has attributed the revenue growth to an increase in advertising revenue
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Experts expect 10-15% growth in the ad revenue during the upcoming elections
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The business will be handled from the agency’s office in Mumbai
The former cricketer features in a campaign for the fintech startup
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The business will be handled by the agency’s Bengaluru unit
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
The dentsu-owned agency will take charge from January 2024
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen...
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
Our pick of the ads that impressed us between June 16 and 30
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...
The campaign is created by Collective Creative Labs
The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...
Sahukar plays the king of Instapur
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July 5
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...
He will be hosting the prime time show on the channel.
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
According to sources, two news channels also bid for the spot at Rs 15 crore
In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
A source privy to the development has confirmed the news to exchange4media
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
The TVC promotes the new OPPO Reno10 Series smartphones
The channel is led by senior journalist Shamsher Singh
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The new ad film shows cattle approaching court to demand for better quality feed
ODN will build e-commerce creatives and content including brand collaterals, A+ content, infographics, catalogue shoots, etc.
The network in its notice to bourses said it won't be bidding for RBNL
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
The account was won following a multi-agency pitch
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Reports say that the bench reserved the order after hearing all the arguments
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
The duo will now be whole-time directors for three years, starting April 2023
In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
The film showcases the convenience of video consultations with specialist doctors in just 10 minutes
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
He was associated with the brand for over 25 years
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
The 60-second campaign is developed by M/s Auburn Digital Solution
Cheil India has conceptualized the campaign
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Our list of some of the best ads between June 1 and 15
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
He was earlier Head-Marketing Communication at Tata Projects
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
Reports say that Ray will be taking early retirement
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
daCunha conceived the Amul 'Utterly Butterly' campaign in 1966
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Mohit Jain is COO (Publishing) and Executive Director
Forms multi-stakeholder task force along with DoCA to examine these issues
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest...
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...
The TVC is set to premiere during the 2023 ICC World Test Championship
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
Aiyar was associated with the national broadcaster for over 30 years
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The team jersey will be available in three different price points to increase accessibility for all fans
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Wavemaker’s Delhi office will continue to service the media mandate
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...
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The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
She was associated with the network for over five years
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Evrenos joined Wavemaker in September 2021
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans...
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
The award ceremony will be held in July 2023
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...
Under this association, Khan will be seen in a series of ad films
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
The mandate includes TV, Print, Radio, Digital and OOH
The account will be serviced from the agency's Mumbai office
The company is expected to come up with new offerings in FY24
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
The network is expected to contest that it did not have the opportunity to present its arguments
Dobhal is currently the COO of the company
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
The exchanges have been asked to issue no-objection certificates before the next hearing on June 16
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
The account size is over Rs 100 crore
CNN has also made additional key changes to CNNIC’s executive leadership team
The account was won post a multi-agency pitch
The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
Kenichiro Yoshida made the revelation during an annual meeting
Leo Burnett India and DDB Mudra Group won gold metals
Ad revenue from the company’s print business grew 8% at Rs 269 cr
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
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Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach and visibility.
He has been with the company for 4.5 years
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Smita Jatia has been appointed Vice Chairperson
The programme addresses local issues and has a high relevance across age groups, note experts
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival...
Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
The association with the sportsman will help amplify the message of quality sleep to a wider audience
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
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The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
Das was previously the General Manager of Prestige at Pernod Ricard India
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
Interested users need to join a waitlist on Bard’s official website
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
Karthik has been with PUMA since 2006
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sources say he might start a sports start-up
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year...
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...
She was Sr. CD at Cheil India previously
The two have starred in a four-film campaign for the new beverage brand
Some of the best coronation-themed creatives from across the world
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...
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The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
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Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being operationalised now
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The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m...
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The Union minister was speaking at FICCI Frames 2023 conference
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Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in...
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general...
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer...
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Nath was previously with Swiggy as Head of Brand Marketing
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Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
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^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a...
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics...
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16 new categories and 70 new brands advertised in 35 matches of IPL this season
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FCB India has been handling the account since 2019
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Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
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Our pick of some of the best Eid and Ramadan campaigns from around the world
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The layoffs will be done in multiple rounds, as per industry sources
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Vaz has quit as Disney Star’s Head – Network Entertainment Channels
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Five agencies are believed to be participating in the pitch
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'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
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The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social...
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Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
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Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
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The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex
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Our two cents on the latest Lay's ad for the IPL season
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The next hearing in the case is on April 25
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The company's profit was Rs 20 crore
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The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
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In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure...
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Menon comes with over 3 decades of experience across family-owned businesses and global corporations
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The paper will be priced at Rs 5 and will have 14 pages
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Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for...
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The partnership between brands and celebrities is a win-win for both, say experts,
He joins from Pidilite Industries where he was Chief Marketing Officer
Yagnik was with Sony Pictures Networks India for nearly 9 years
The company to be named X.AI
Mehta takes over from Dalveer Singh who has stepped down
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Singh joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
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The association is aimed at growing the brand’s connect with customers globally
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The collaboration comes as moneyview scales its presence across the country
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A single-judge bench reiterated that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
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Chopra joined the company in March 2014
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Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
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Apte will head the company's global operations for the farm equipment sector and two-wheeler business
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The campaign talks of reimagining the classic saree
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Here is our roundup of the most interesting ad campaigns so far for the tournament
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Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
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Brand experts claim that the Bournvita controversy has prompted influencers to prioritize their followers' loyalty, fostering a more community-oriented creator economy
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OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
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Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
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The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
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Viacom18 has allotted shares to Uday Shankar-James Murdoch’s Bodhi Tree Systems and RIL group entities as consideration for the scheme of merger
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Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the...
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
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The account will continue to be led out of the agency’s Bengaluru office
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TV rating for IPL 2023 up 25 per cent from last year: BARC
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Both join former Twitter India Head Manish Maheshwari in leading the platform
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The ad is aimed to inspire viewers to elevate the ‘everyday look’
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The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
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Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven...
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Jyoti Deshpande, President - RIL Media and Content Business, says the idea is to venture into language and make local cinema mainstream
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Twitter had earlier set the last date on April 1
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The food delivery platform has released two TVCs to communicate the special offers and discounts for the ongoing cricket season
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He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
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Tandon is currently General Manager-Impact at Lallantop
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Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
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Highly placed sources at L'Oréal India have confirmed the development to e4m
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The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in...
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Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
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The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
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Gandhi stepped down as MX Player’s COO in March
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Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as...
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Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
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Apte joined the company in August 2020
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Kapoor was earlier with Perfetti Van Melle
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According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
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Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla...
One of the media reports claims that the account was won following a multi-agency pitch
Ravi has over three decades of experience in technology innovation and business leadership
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The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
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Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
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The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
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Early this week, a single-judge bench said AIDCF had failed to establish illegality in the New Tariff Order
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Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states...
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Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy,...
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
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Indian sports industry surpasses Rs 14,000 crore in spends
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Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong
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The Chief Creative Officer at Ogilvy spoke to e4m about Cadbury's #CheersForAllSports campaign, the concept, its timing and much more
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Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was...
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Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
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As per reports citing DPIIT data, over Rs 1,524 crore went to films and advertisements sub-category, while radio got Rs 10.3 crore
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The existing shareholders of Haldiram Snacks and Haldiram Foods have acquired a 56% and a 44% stake, respectively, in the new company Haldiram Snacks Food
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related...
Content creators Prableen Kaur Bhomrah, Ishani Mitra, Palak Sheth Ghose and Chandni Bhabhda feature in the first leg of the campaign
The film is created by Lowe Lintas
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and...
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
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The account size is believed to be between Rs 100 cr and Rs 150 cr
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
The three Indians are among the first list speakers at the prestigious award ceremony
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have...
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’
At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in...
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands...
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At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts...
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Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights
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Mathur previously helmed marketing at Kellogg India
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At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need...
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At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’
Divya Karani will be transitioning off the media business to pursue personal interests
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Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
The summit will be followed by Pitch Best CMO Awards 2023 to celebrate the stars of marketing in India
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Bandyopadhyay was elevated to this role in September last year
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Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the...
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Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
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Prior to this, he was the Country Manager and COO of B4U Network
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to...
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At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
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The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
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With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers
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The account will be managed out of the Mumbai office
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Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
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The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros Discovery not renewing its content...
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Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
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The appointment will be effective from June 27, 2023
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Mathur has been with the network since January 2021
Gulati is the former President of the Business Policy and Strategy Division at the Academy of Management
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'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy...
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Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free...
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The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
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Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited
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With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands...
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The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
As CEO-South Asia, Razdan will be driving growth opportunities and creating a new value ecosystem for clients with consumers at the centre
Goel was earlier Director of Marketing at Amazon
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The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Razdan joins dentsu from KPMG where he is a Senior Partner
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names...
Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian Brand Conclave
The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still resonate with the group
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
At the e4m India Brand Conclave 2023, Rishabh Shekhar, Co-founder & Chief Operating Officer, Pepper Content delivered a session on ‘The Power of Human +...
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's...
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
Mathur joined the company in 2017 after close to 15 years with HUL
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for...
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Broadcasters to resume signals today. Case in Kerala HC will, however, continue
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Users are now likely to be able to choose their apps from Playstore
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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
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During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually
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In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
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Sources in the industry say one of the major cable operators of Kerala signed the subscriber agreement on February 22 while others are still waiting...
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Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched
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Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at...
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The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
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Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
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At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities of digital and TV...
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Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post
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Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an...
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The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in this regard is being heard...
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The agency will handle multiple brands of the company
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Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of...
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At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL...
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The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
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At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and...
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At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people are interested in consuming news,...
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The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times...
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Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
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The company's circulation revenue grew by 18% to Rs 60 crore from Rs 50 crore in Q3FY22
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The company has informed BSE that they have considered Ojha’s candidature and advised the management to file necessary application with the MIB for obtaining prior...
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The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
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Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
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Nicola Mendelsohn to be the new head of global business group
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Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
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Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
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Company’s advertising revenue decreased by 15.63% to Rs 1063.8 crore
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During ZEEL’s Q3 FY23 earnings call, Puneet Goenka, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
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With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
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Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the...
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The moppet with a brush fomented the transformation of the paint industry in India
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As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector...
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As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH...
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Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
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Kohli was earlier Vice President of Brand Strategy
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In her last role, Bhawal was the VP of Marketing at HT Media
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Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
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Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive...
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Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
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During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
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The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
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Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter
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It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
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Richa will be the strategy lead on Wunderman Thompson India's Unilever brands
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Ramachandran was till recently Managing Director at Accenture
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Pizza Hut India's Neha joins global team, will move to Dallas
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As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
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AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
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Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
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Sushant Sreeram to transition to the role of Country Director, India
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Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
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Singh, Vice President - Marketing -Domestic & IB at Tata Motors, speaks about the company’s latest campaign and their marketing strategy
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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT
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The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise
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As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within...
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Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
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Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers...
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Purkayastha joins the agency from Dentsu Creative where he last served as an Executive Vice-President
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The company has sent out a YouTube invite, indicating plans to strengthen Search and Map, possibly by incorporating the AI chatbot
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Das was earlier Vice President at Mindshare
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Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
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Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a...
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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M...
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Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners...
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The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than...
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Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
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Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
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As per the report, digital ad spends are expected to reach 40% share this year
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Prasar Bharati has been allotted Rs 2,808.36 crore
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Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
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The incumbent agency handling the account was BBH
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
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Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are...
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The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing...
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The order comes into effect on March 1, 2023
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
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He replaces Alan Jope who will retire from the company at the end of 2023
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital...
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
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Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will...
The campaign talks of the importance of positive health behaviour
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The campaign has been curated by Wunderman Thompson Kolkata
How the co-op created a long-lasting legacy with its buck-toothed superstar
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Interested parties are required to pay a fee of Rs 1 lakh
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Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
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Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star...
The campaigns this year dialled up creativity and patriotic fervour
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and...
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
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Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns...
BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale
This will be Jain’s second stint with Zee
Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference
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The association has requested the government to withdraw the amendment
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As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
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Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through...
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Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising...
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The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
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Industry experts suggest greater use of social media, content platforms and technology this year
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At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue...
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According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
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The company’s advertising revenue grew 57.09% to Rs 10495.51 crore
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The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
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The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country
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The apex court has asked Google to come up with an explanation on the same by Wednesday
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Arvind RP, Marketing Director, McDonald’s India West and South, speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
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Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential...
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Each match has been valued at Rs 7.09 crore
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Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and...
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The actor started his ad journey in 2005 as a little-known model for a hotel brand
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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
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A total of 11400 brands advertised on news TV in the year, according to TAM report
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According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for...
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The campaign has been curated by L&K Saatchi & Saatchi
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When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
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The company saw more than a 39% increase in revenue from Rs 7,394 cr to Rs 5,311.5 cr
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On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not...
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Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a...
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Varghese recently stepped down as the Chief Commercial Officer of ShareChat
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As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
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Mohan will reportedly be in office till January 15
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Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
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Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
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From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
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Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
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Sodhi put in his papers on Jan 9
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on TV
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022...
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Prior to Bharat24, Singh was Managing Editor of ZEE Hindustan
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The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
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Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
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Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
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Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
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The actor has had an eventful brand journey with a fair share of controversies
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The campaign has been conceptualised and created by CreativelandAsia
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The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
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The ad showcases the couple enjoying a playful conversation
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Pedersen lost his battle to cancer on January 4
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As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
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In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack...
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She will report to Rob Gilby, CEO of APAC
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Goswami was earlier the Marketing Head at Gaana
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Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
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The latest TV spot for the eyewear brand has been conceptualised by Tanmay Bhat and co.
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Rai, the Chairman, MD and Editor-in-Chief of Bharat Express, tells us about the inception of the soon-to-be-launched news channel, its business strategy and more
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Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for...
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Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Pant was earlier President - East Asia & Japan Zone
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He takes over from Nikhil Sahni who will be assuming a new regional role
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Netflix has joined the collaboration with an OOH campaign
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Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
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The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over...
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MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
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The Kerala High Court is likely to hear the petition this week
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Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help...
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Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
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Prior to this, Katyal was Business Head at Twitter India
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The total number of registered MSOs now stands at 1,748
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The additional price is to match the money paid to buy out stake of founders
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Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
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Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
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From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
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The marathon will be flagged off from CSMT on January 15
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The online gaming companies will have to comply to IT rules and go for mandatory verification
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DNF to give impetus for online news platform
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The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
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Patidar was one of the first few employees of Zomato
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Singh was previously Country Manager at Josh
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Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH...
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With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities...
Gopala Krishnan CS has been promoted to Chief Manufacturing Officer
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Hola was previously with Oyo as SVP Global Brands
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The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
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He passed away in Mumbai on Sunday
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This was Simha’s second stint with the company
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Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
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Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
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We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
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Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
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Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 25 years in business, shares insights around adopting a fresh marketing approach,...
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The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
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Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during...
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We look back at campaigns that were appreciated on various fronts this year
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From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
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Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
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Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
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Media reports say that he is set to leave the company in January 2023
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A recap of the significant people movements in the creative and marketing sphere
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It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
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Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
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Sonali Malaviya named Chief Strategy & Transformation Officer
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As the year comes to an end, we look back at some of the key people movements in the tech universe
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Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour
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The actor features in the final episode of Asian Paints Where The Heart Is Season 6
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The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
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Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed
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The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
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Here's our pick for the most creative spots between December 1st and 15th
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While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
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The players’ auction for IPL 2023 is slated to be held in Kochi today
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YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
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Hansa lists the top four trends that ruled in 2022
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A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
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Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
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Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
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Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to...
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While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20...
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Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
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The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
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Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for...
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Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
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The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the basis of a report by...
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The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
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Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in...
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Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
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Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
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With VCPL claiming 5,330,792 equity shares, Adani Group's total shareholding has now increased to 37.45%
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Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
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With top broadcasters revising pricing and publishing their RIOs, the cable industry now fears that the changes will entail loss of subscribers to OTT and...
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The broadcaster deferred the launch of these channels in December last year
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In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
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Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch
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Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
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Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
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The ad is a part of the brand's #ShuddhAurSaccha campaign
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The campaign has been conceived by Wondrlab
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A news report says that ZEE, Culver Max Entertainment and Sun TV Network have increased their a la carte and bouquet rates, and have filed...
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Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
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The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users...
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Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on...
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Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
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It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part...
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The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do...
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The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
The process is to be tentatively held on December 19, 2022
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes on what makes voice tech...
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As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY;...
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck, say experts
8 artists will come together in this musical venture - Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF, that will air on MTV...
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In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
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The sponsorship deal may last only till March 2023
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Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his plans to move on after...
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In November, DD Free Dish had said that the channels will be available on the platform from December
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Rohit Jawa and Priya Nair are the frontrunners for the post, claims a media report
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The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
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e4m spoke to some of the top marketers in the country, asking how they would remember this year
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Raman was previously with Snap Inc where he was the Vertical Lead
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With Truecaller Business Solutions, BluSmart has increased its calling efficiency to 82%, making communication more seamless
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While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs...
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Industry watchers dissect the controversial mock ad by Vim
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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to...
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The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
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Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC...
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The campaign celebrates the grandeur and glamour of Indian weddings
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In his role he will be responsible for managing all digital properties from growth perspective for IDPL business
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Here's our roundup of the most memorable campaigns between November 16 and 30
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Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
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With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say...
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Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry...
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As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans...
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Subscribers can also avail themselves of 1080p video uploads, reader mode and blue checkmark features
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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy
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The meter count currently stands at 50,000
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The MIB last month issued an order making it compulsory
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Leading D2C brands didn’t advertise on TV for months barring the IPL season
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Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, has invested an undisclosed amount in the media start-up’s first round of funding
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As per reports, Twitter representative is likely to rope in content moderators
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OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps...
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He joins from Coupang where he was the Head of International Marketing
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Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
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Sharma was associated with the network for over 17 years
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His previous role at Wavemaker was National Director, Partnerships (Content, Tech, Gaming and Sports)
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At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per...
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The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued...
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Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
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A letter has been sent to the search giant by the MIB in this regard, according to media reports
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The IBDF has written to the government asking it to either delete the stipulation or provide subsidies and tax incentives to broadcasters airing content of...
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As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
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Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
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Dudeja will report to Vice Chairman and CEO Joemon Thaliath
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Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
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According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
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He will report to CEO Ketan Desai
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The Editorial Director & Editor-in-Chief of Times Now during a roundtable spoke about the channel’s performance, channels pulling out of BARC and much more
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The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
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As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares
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Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
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Ahmed has been associated with HDFC Bank for close to eight years.
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Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges...
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Paul has stepped down from her role as Vice President at the news network, according to sources
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The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape...
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Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
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The launch will be preceded by the second edition of the e4m Influencer Conference 2022
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At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
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Among other things, the draft proposes that firms use consumer data only for the original intended purpose
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To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi
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At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for...
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While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years...
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Beanly has been founded by Rahul Jain and Samayesh Khanna
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Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
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The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels
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Roy comes from TCM Sports
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Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand...
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At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
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At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
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Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the...
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Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
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The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020
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Kaushik succeeds Amit Jain who has decided to retire this year-end
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To be held on 29th November, 2022, from 10am onwards at Radisson Blu Plaza, Delhi
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Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the...
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Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
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Khambatta passed away on Saturday, 19th November
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According to the company statement, Iger will be 'more uniquely suited' to lead the company during its crisis period, following falling stocks and lacklustre earnings...
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The campaign has been curated by Creativeland Asia
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The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
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The campaign is titled ‘shaadi ka khayal’
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To be held on November 29, 2022 from 10 am at the Radisson Blu Plaza, Delhi
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Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
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Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad...
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
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Prior to this, Biyani was Senior VP & CFO of Times OOH
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Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
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The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
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Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing...
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Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as...
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Jain set up Sportskeeda in 2009
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Devanathan will take charge on January 1
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained...
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Aggarwal is believed to take up a similar role at the South Korean company
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and...
At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and...
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Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement
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Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why...
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The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
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On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
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At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
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Kapoor departs after being with the company for six years
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It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best...
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Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
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Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total revenue projections of...
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The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes
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The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
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The ad is a part of the brand's new campaign #BahaanoKeSideEffects
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Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
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Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore
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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
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Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
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He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past
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From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
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Executive President Nandan Srinath will also be moving out
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Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more
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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
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Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would...
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The campaign highlights the brand’s approach towards language proficiency test
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While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand
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At the Q2FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that the impact of correction should be visible from the Q4 of FY23
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Previously, Khetan was with Reckitt where he last served as VP (marketing)
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Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the...
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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
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Dhawan will spearhead the network’s broadcast ad revenue operations and drive monetization strategy for new and entertainment channels apart from branded content
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MeitY has reportedly pushed for a three-member grievance appellate committee
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The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
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Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
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Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was...
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As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications
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The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers
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Industry watchers let us in on the creative trends that worked for brands this Diwali
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Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
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Overall, the company recorded a growth of 10.3%
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The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
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As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action
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The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK
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Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
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Current APAC CEO Christophe Cambournac moves to global role
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The global creative network has also appointed Iván Czwan Altobelli as Global Chief People Officer; Julie Scelzo as Global Clients Chief Creative Officer and Jon...
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This is the second such penalty imposed on the internet giant in a week
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We pick out the campaigns that have stood out among the clutter of festive ads
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The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
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The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka
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Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic...
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Manish Agarwal has stepped down as CEO to pursue an entrepreneurial journey
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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH...
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Singh was earlier Executive Vice President, Media, at Isobar India
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The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with...
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Industry leaders say they are confident of making record sales; go all out with promotions and offers
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the...
The ‘Festival of Change’ is a pan India campaign
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The account was won after a multi-agency pitch
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Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
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Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m...
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Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies &...
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The streaming giant’s total subscriber count now stands at 223.1 million
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The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
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In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies,...
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Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the...
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Aparna Purohit, Anupriya Acharya, Prabha Narasimhan, Divya Karani among the other toppers in the list this year
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondel?z International
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The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
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He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297...
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Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Chandrasekharan will oversee development of feature films and web series in southern languages
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the...
He will be operating out of the Mumbai office
Digital exclusive audience limited to 12 million only, providing barely 1% incremental over the TV universe
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly...
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Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say...
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A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
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Sharma has been leading Twitter Next in India since 2017
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Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
The news comes close on the heels of co-founder Rohit Raj's resignation
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Nag's last stint was with BMW India
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Boke was head of Customer & Shopper Marketing -- Food and Beverages
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Viewers will also have access to other curated content around the tournament
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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
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He will oversee business strategy and revenue growth for India across all Meta platforms
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The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media...
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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will...
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Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able...
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The campaign is titled ‘Never Stop: Innovating for a healthier world’
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We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as...
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With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite...
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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
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The account will be serviced by Mirum’s Mumbai office
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Launches campaign with the actor in double role
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Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India
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The film series has been conceptualised by FoxyMoron
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The digital campaign addresses the challenges faced by students while studying
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Ashish Anand, currently General Manager, Zonal Head (North & East) has been appointed as Director Dealer Network Development, Customer Quality and Training
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The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power...
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Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the...
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TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
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Odd was most recently associated with the WPP network
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Krishnan replaces Ravpreet Ganesh who is now moving on from the Groupe
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The account will be serviced from the agency’s Mumbai office
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Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is...
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The campaign showcases real-life inspiring stories of five influencers
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Cothas and Levista have built a legacy of coffee marketing in the southern region of India
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Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
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While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
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The service is called Discovery Commerce
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With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments
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With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during...
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The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
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With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the...
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Sivanandan joins after a 14-year stint at Google and will take up his new role in October
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow...
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
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At the Q1FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that they are hopeful that the print sector should be reaching a satisfactory...
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The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
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Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to...
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Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand...
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The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
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During the Q1 earnings call, Gupta shared that print business ad revenue stood at Rs 240 crore
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Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
The mandate will be handled by the agency’s Bengaluru office
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
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The double-digit revenue jump was driven by an increase in ad and movie business revenues
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The average monthly revenue per paid subscriber increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue, the company said
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The creative concepts and screenplays for the campaign have been written by DDB Mudra
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The company said revenue growth was driven mainly by 170.5% growth in radio and 107.8% in solutions as compared to Q1FY22
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We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV...
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The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
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Net profit was up 6.13% to Rs 35.05 crore
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The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
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Pandey, Ogilvy’s Chairman-Global Creative and Executive Chairman-India, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other...
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The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities
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The TVC features brand ambassador and investor Shraddha Kapoor
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Ad revenue from Print has increased 82%
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Gupta, who has been with SPN since 2002, was in an advisory role since July last year
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The gaming application was removed from Google Play Store and Apple App Store on July 28
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Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands...
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Publishers’ revenue too may take a hit, say industry experts
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The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution
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Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware
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As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
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Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global...
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Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they...
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The Glitch will be responsible for re-imagining OLX Autos online presence
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With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
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#SearchNahiResearchKiSuno is a multi-lingual campaign
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Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22
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Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
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Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to...
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The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
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The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
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Rajiv Khandekar has been elevated as EVP – News & Production, ABP News & ABP Majha
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Rao was with GroupM for more than three years
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With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India &...
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The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C...
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With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
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Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for...
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This, the tech giant said, is a growth of 2.7X in six months
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Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in...
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The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND...
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Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event
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The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace...
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The company already has a strong presence in the US, Europe and China markets
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During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is...
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Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
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The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
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Net profit was Rs 21 crore
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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
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In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the...
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Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and marketers know that everybody is...
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The agency will bring a fresh set of ideas to achieve the brand objective of achieving better engagement across their B2B and B2C channels
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‘The Times of a Better India’ campaign is created by Wunderman Thompson India
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The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
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According to a source, the company is scouting for a replacement for Shah
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While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs...
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Speaking to analysts during the Q2 earnings call, the Chief Operating Officer & Chief Product Officer said ad revenue will be a small part of...
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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
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Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say,...
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House of Veda is an ayurveda-based products company
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The move is aimed at improving the proliferation of community radios in the country
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In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and...
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Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup
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In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better...
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Industry experts say smart and relevant marketing can help Uber get over the controversy
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The show had 1.6 million total views on YouTube till the filing of this report
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The regulatory authority has initiated a consultation process on the matter
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Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption...
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While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
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Prior to joining pladis, Dutta was with Mars Wrigley
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The new measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets
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Kumar moved out of DLF three months ago
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The government has empanelled 6,703 publications in 2022-23 as on 11th July, 2022, I&B minister Anurag Thakur informed the Lok Sabha
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The social media accounts of these channels have also been blocked for violating the Information Technology Act
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Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and...
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Consolidated revenue from company's subsidiary TV18 too increased 10% to Rs 1,265 crore from Rs 1,155 crore a year ago
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Gilby joins dentsu from Nielsen where he is President, APAC
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The Group CEO of Havas Group India was speaking on the launch of UK-based creative agency, Cake, in the country
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Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
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The streaming company had predicted that it would lose 2 million customers in the quarter
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The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021
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The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
Under the brand’s ‘Dildaar Bana De’ umbrella, the film brings back brand ambassadors Amitabh Bachchan and Pooja Hegde on-screen
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9-day drive to Himachal Pradesh organized exclusively for Tata Motors’ SUV owners
Darji will report to Pallavi Chakravarti, Creative Head - West, DDB Mudra
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This is in addition to Murphy’s role as Global CEO of Havas Health & You; Chris Hirst, who has led Havas Creative Group as Global...
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Muralikrishnan has been serving as Chief Operating Officer since 2018
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Riteish Deshmukh dons the lawyer’s coat in the comedy reality show
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Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
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Ghosh, who joins the agency after six years at Taproot Dentsu, will partner with India CCO Santosh Padhi
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The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much...
The fact that only a handful of advertisers can afford to spend on the IPL will also make the going difficult for the rights owners
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
Ropes in real estate expert Sarat Sinha to head it
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
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Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
George brings with him 14 years of experience and has worked with Enormous Brands & Grey Group
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Aimed at popularising GoMechanic’s at your door services by addressing and eliminating the hassles caused by car accidents and breakdowns
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Launched at INR 9.75 lakhs, India’s #1 SUV is all set to further its sales momentum
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
Singh comes with diversified experience of over 35 years
The campaign is conceptualised by Creativeland Asia
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Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
At Wavemaker, Rambhia was last designated as National Director and Head of Sports Business
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5...
Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
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Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The campaign celebrates the gesture of each person being called out by their name at Starbucks stores
Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena
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Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
Dhar, Founder & CEO of Banijay Asia, talks about interactive reality special Ranveer Vs Wild with Bear Grylls, & more
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Net profit stands at Rs 17 crore, an increase of 6.25% from the previous fiscal
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Experts opine that the actor is bigger than a few box office blips and the masses still love him
Prior to this, Jagyasi was CRO at ZMCL
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The rap anthem stars company employees in their natural element
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The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
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FCB India’s Group Chairman & CEO Rohit Ohri and Kinnect CEO Rohan Mehta share their ideas of creativity, equation after the merger and what lies...
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may...
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The agency will be responsible for strategic planning and management of all PR-related activities for the brand
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Prior to this, Kapoor was with American Express as Director of Marketing
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At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for...
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+...
Appoints CXOs across various verticals
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Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times
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The total number of registered MSOs now stands at 1,753
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Rath is currently the CEO of Prudential Myanmar Life Insurance
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The account will be led out of the agency’s Mumbai office
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Subscription and related service revenue stood at Rs 3,982.90 crore
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Ad revenue grew 29.48% to Rs 3408.4 crore
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Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
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Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost will be high, casual spot...
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We bring to you several exciting moments from the conference
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Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the conference
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Actress features in brand’s new ad campaign
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Chapek's contract was to get over in February
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At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to...
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Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’
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Official broadcaster Star Sports has roped in 9 brands for the Grand Slam
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
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Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
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Nipun Marya, CEO, iQOO, spoke at Pitch CMO Summit 2022 on how the smartphone company leveraged data to pursue the quest for differentiation
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Mishra has been the Head of Marketing for Shemaroo since 2018
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Quora’s Chief Revenue Officer shares that the team in India is actively working towards helping brands leverage the platform's high intent and growing audience, 75%...
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The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands...
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The event will be held on June 29 from 11:30 AM at The Leela Ambience, Gurgaon
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In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
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The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
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The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
The new first-of-its-kind offering will shed light on an advertiser’s digital carbon footprint
The Tamil Nadu Premier League, which will begin on June 23, 2022, is one of the most prestigious leagues in the state for cricket enthusiasts.
Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm
A New and Powerful 5-in-1 Platform with Offerings Across the Debt Lifecycle
The iconic actor and model will be the face of the brand for its Healthcare and Instax Business
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Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the...
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Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work to be picked up, to...
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The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
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In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative...
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Watch Oliver Saunders, Global Head of Addressability & DCO, Wavemaker, in conversation with Naziya Alvi Rahman
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Besides the Grand Prix, the Indian contingent bagged two Gold, five Silver and two Bronze Lions
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Rao has nearly two decades of experience of working in television, film, and digital platforms
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Will joins from RentPath
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Will joins from RentPath
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Prior to that, Bajaj was with Schneider Electric Pacific
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The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure...
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Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution...
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Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands
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In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the...
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The metal tally now stands at 10, shortlists at 57
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Dentsu Creative will be led by Fred Levron
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Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series...
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Welde recently stepped down as Executive Vice President of Global Digital Transformation at Unilever
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Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
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We bring to you glimpses straight from the festival of creativity
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Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them
The total tally now stands at 7 Metals, 37 shortlists
With over 18+ years of experience, Nabila brings an established track record of success in brand building and storytelling to Aisle
Shabaash Mithu is set to hit the screens on 15th July, 2022
Encourages customers to pursue their dreams and aspirations, Highlights various loan offerings, paperless processes, quick approvals and digital services among other effective solutions
The campaign is live across the brand’s social media pages, key television channels and OTT platforms
‘Find the right customers to grow your business’ says Meesho in its latest campaign to highlight how sellers can grow their business
The agency’s role will be to create a strategic framework to increase brand recognition and awareness
Bhumi Pednekar reinstates how Vitamin C Face Wash with active Vitamin C with no harsh chemicals can be your go to partner
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The conference will be held on 29th June 2022
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Campaigns selected in Entertainment, Digital Craft, Film Craft, Industry Craft and Design categories
Our collection of the best ads released between June 03 and June 17, 2022
Sports historian & journalist Boria Majumdar talks to e4m about his new book ‘Maverick Commissioner’ and how it is not a biography of Lalit Modi...
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part...
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Chakravarty joined the company in September 2017
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The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and...
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According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled...
Myntra StyleCast offers 35k styles to the Gen-Z customer cohort across the nation during the ongoing 16th edition of EORS
Here, she will lead group corporate communications including external, internal and social media
New designs on portable and wearable audio range inspired by Superman, Wonder Woman and Batman
Parle Products conducts a social experiment featuring conversations between regular father-children duos giving them a chance to communicate their unsaid emotions
Abanti Sankaranarayanan will be joining the Group Executive Board
Lahiry joins the company from Pen Music where he was Regional Head of Sales for South & East
The company raised $255 million in the second tranche from Google, Times Group, & Temasek
Virat Khullar, Group Head - Marketing, Hyundai India Limited, shares their strategy for promoting the newest SUV model
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A source close to the development said the cricket board may start the tender process as early as Monday next week
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can...
Ask what would happen ‘If rooms could talk’?
He will be responsible for expansion of Unacademy Centres and other retail presence
Kundu, Deputy GM - Asia South: Marketing, Brand & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing...
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign was conceptualized in-house and no agency was involved
The film draws from statistic— around *92% dads regret not spending enough time with their baby
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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Welde said in a social media post that he was excited about a “new chapter”
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The company's partnership with Jio gives it unparalleled access and reach to each and every Indian, stated the company's CEO of Sports Business
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Reliance-backed Viacom18 recently acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent
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Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction...
Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands
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Bhasin is the former CEO APAC of Dentsu
According to BCCI Secretary Jay Shah, the league has now become the second most valuable sports property globally
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Mohindra, CMO, Pernod Ricard India, shares the brand's growth strategy, marketing mix for the newly launched whisky Oaken Glow, and more
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While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the...
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have...
While Manu Kumar Jain takes over as Group VP, Alvin Tse will be General Manager
The Chief Financial Officer of ZEEL said during the Q4 FY22 earnings call that the company was scaling up partnerships with content studios
The new campaign will directly engage with domestic and global tech giants to present a better value proposition by offering the right skill pool at...
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation
Reason for the exit not yet in public domain
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite...
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For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI
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Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business
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Zenith has been handling Nestle’s media planning and buying business for 17 years
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
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The #ForeverResilient campaign features true stories of a doctor's COVID journey and a banker who has gone above and beyond to assist others
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Prior to this, Kaur was Head of Marketing & PR at Citroen India
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At present, WATConsult is managing social media assets for the brand
Kulkarni joined Mercedes Benz Research and Development India in 2008
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Taapsee Pannu has been roped in for the promo film on Star Sports Network
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Viewers will get to learn new definitions of 70min, drinks break and keep your eye on the ball from the campaign
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Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
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More than 50% of the investment will go into the broadcast business & a significant sum will be invested in the ShemarooMe app, said company...
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VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty...
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Thomas was earlier the Head for West Region Ad Sales
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The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry...
The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he said, has not benefited any...
The Campaign Has Been Conceptualised By Contract Advertising
Recently, the fantasy sports platform also signed up with Lucknow Super Giants franchise as the official title sponsor
The latest launch will be available across all 1500 stores in India
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The former Creative Head – South of DDB Mudra has been elevated to lead creative at the agency
Agarwal has close to two decades of leadership experience building large marketing teams, brands, and demand engines for growth
Features entrepreneurs such as Ragini Da (Leap.Club), Sanskriti Dawle (Thinkerbell Lab), Shashank Mehta (The Whole Truth Foods), Ankur Warikoo (Nearbuy, Sidhharth Maheshwari (Newton School)
A digital subsidiary of TVS Automobile Solutions Pvt. Ltd, Ki Mobility is India’s first full-stack O-to-O (online-to-offline) digital platform
Chhabra will head Timex Group’s Business transformation and Strategic Growth in India
Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily...
The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the...
Philips HL7568/00 is an easy to use and clean, compact size, Juicer Mixer Grinder for modern day kitchens
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In her new role, Bararia will be driving the company’s internal and external communication strategies and stakeholder engagemen
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At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users...
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In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and...
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MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
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While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it...
While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the...
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The P&G Shiksha film has been conceptualized and created by BBDO India
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Launches a new 360° marketing campaign with a unique positioning of - ‘No Stress. Finolex.’
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Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
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A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
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The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21
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Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick...
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Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Announces new multi-year licensing deals and co-productions with major Indian film studios
The brand has created an online platform where people can contribute towards this cause
Also expands its personal care product range, targets Rs 200 crore revenue by the end of FY 2023
Through this film, vivo aims to motivate people to make and cherish joyous moments and #LiveTheJoy
The film ‘Made of Great Character’ focuses on celebrating earned success while reflecting an individual’s character & values
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KL Rahul reinterprets PUMA Cat logo
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Saaki’s women’s wear and kidswear range will be available on Myntra
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The new design draws from the brand’s 175-year Danish heritage and has been rolled out globally
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More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts
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Asia Pacific saw double-digit growth, supported by good performances in China and India, WPP has said
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Bruce takes over from Miranjit Mukherjee who was serving as interim CEO since September 2021
Licious will focus on accelerating the growth of Pawfectly Made leveraging its expertise as one of the largest food tech companies
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Brings In Mandar Sawant & Sherwin Mascarenhas As Content Directors
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Ampersand to takeover TVS Eurogirp's social media duties
Collaboration as part of the Impossible Is Nothing sustainability campaign
The ad film gets fans cheering ‘cause - ‘Cricket Hai, Let’s KFC'
Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy Meal® and to help inculcate...
The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of TATA, announced its summer campaign...
St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, St....
Creative development of the campaign and execution, and association with Anil Kapoor, has been led by Dentsu Webchutney Uber today launched #RentalHealthDay, a campaign spotlighting...
Syska Group, one of the leading FMEG (Fast Moving Electrical Goods) brands in India, envisions witnessing more robust growth momentum this year for its fan's...
Aims to drive cultural and social change through the unique take on finding like-minded partners, by urging grooms to declare I #ShareTheLoad...
Rodolpho joined Sanofi as General Manager of the Consumer Healthcare business in Brazil in 2017 Sanofi India Limited (SIL) announced today that its Board of...
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony...
Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs Bajaj Electricals Ltd., India's leading...
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to...
LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that every student achieves their true...
Brings to life first of its kind 360° Digital Gamification on packs Nestlé MUNCH takes the cricket fervor a notch up by joining hands...
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations Education lending fintech platform Credenc has...
The thriving startup has promoted two existing business leaders to the position of Co-Founder MemeChat (MC), a next-generation homegrown social media networking app, has enhanced...
The campaign is timed with the upcoming wedding season VIP Bags, the renowned luggage brand that is credited with designing bags synonymous with style has...
Aims to raise a pertinent question on gender inequality Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, in continuation...
The network informed all DPOs about the launch of the new Odia channels in a public notice Disney Star India is planning to launch two...
Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL Madison Media has announced the appointment of Vinit Kumar as...
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle Disney Star has...
As per the report, the number of categories & advertisers grew by 9% and 5% in the last 11 matches while brand count dropped by...
D’Souza was earlier with Trell as its VP and Head of ad monetisation Dina D’Souza has joined as MX Player’s Senior Vice President of direct...
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest entrants in the paints category...
Players pledge to Become ‘Green Yodhas’ and Join the Good Fight for the Planet Schneider Electric, one of the leaders in the digital transformation of...
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments A host of brands, large...
Before this, Thapar was India Communications Lead at Amazon Web Services Amrita Thapar has joined Microsoft India as Chief Marketing Officer. According to her Linkedin...
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with...
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and...
Talwar is an alumnus of the Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi Max...
Celebrates Varun’s birthday with Raghav Juyal, Shakti Mohan, Dhanashree Verma, Avneet Kaur and others OPPO, the leading global smart device brand, has launched a one-of-a-kind...
Pillai was earlier with Times Network Sandeep Pillai has joined Zee as the Director of Marketing for Zing. Pillai was earlier with Times Network as...
The company processes over 2.5 Bn transactions a month & has 165 MN monthly active users PhonePe, India’s leading digital payments app, today announced that...
The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled...
The account will be handled by the agency’s Mumbai office Leo Burnett India has been appointed the strategic and creative communication partner for Meta’s business...
The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big on the Indian Dairy segment,...
Kapoor has been the Secretary-General of the organization since 2020 Manisha Kapoor has been elevated as the Chief Executive Officer (CEO) of the Advertising Standards...
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...
The agency steps into the new market on its 9th anniversary SoCheers, an independent digital-first advertising & marketing agency, celebrates 9 successful years of...
The brand takes on the task of category expansion by taking on Homes Remedies Eno, an OTC Antacid brand by GSK Consumer Healthcare goes live...
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25% The television sector is the...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership With regional markets taking...
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...
The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience Tata Digital unveiled...
The new identity is revealed with a refurbished website LoanTap, a home-grown digital lender with its own NBFC, just finished a major rebranding exercise...
As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization Tata Starbucks is partnering with celebrated Indian...
Brings up an iconic Installation near IGI Airport, New Delhi Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since...
The brand will invest up to 25 cr. in opening new stores Gangar Eyenation, one of India’s leading branded eyewear retailers has announced its expansion...
Introduces a portfolio of four freshly brewed flavors - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to...
The multi-edit campaign showcases different facets of the AC – from Cooling to Energy Efficiency to Smart Voice Controls Godrej & Boyce, the flagship...
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week Horlicks emerged as the top brand in...
The 2022 report, to be released in June, will cover content on streaming services and theatrical releases across 5 languages, and is being supported by...
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more In March, Tata Cliq Luxury...
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year The IPL extravaganza has raised...
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament Indian Premier League...
Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella Rediffusion has enhanced its creative...
The collection features fresh new techniques, forward-looking hybrids, bright colors & never-before-seen jean fits in a collection that’s playful and infused with optimism After a...
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore Mobile Premier League's (MPL) parent company...
Bawankule, Disney Star India Head - Ad Sales, was responsible for the ad sales revenues for linear and digital video platforms across entertainment and sports...
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates fantasy sports portal Dream11, has...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Modenik Lifestyle Pvt...
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador,...
Harnesses the power of Artificial Intelligence (AI) for a personalized skin analysis tool ITC Dermafique introduces Smart Skin Advisor, a Skin Analysis Tool that harnesses...
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive...
The brand film has been conceptualized by the creative agency Bang In the Middle Pearson, the world’s leading learning company, has recently been making...
The film highlights that the sooner one starts retirement planning, the bigger the corpus would be Indians today aspire to be self-dependent in their post-retirement...
MADAME, one of India’s leading western wear fashion brands, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will...
The TVC highlights the vast range that not only helps consumers beat the summer heat but also looks great in any home...
The duo are also part of DDB’s Global Strategic Council DDB Mudra Group has announced Anand Murty and Mehak Jaini as Strategy Chiefs of DDB...
Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India Dentsu has announced the appointment of industry veteran Sunil Lulla as...
Urges Consumers To Bring Home Prosperity With Tanishq’s Gudi Padwa Offer Tanishq, India’s largest jewellery retail brand from the house of Tata on the auspicious...
In addition to digital video, the campaign has also been adapted to social media, outdoor and print Motilal Oswal Home Finance ; a company providing...
Players can win a ticket to the ultimate vacation destination – Las Vegas! Adda52.com–India’s No.1 Poker destination, has built a lot of excitement and cheer...
P&G also announced that it will set up in-house solar plants at its Goa and Mandideep manufacturing sites Procter & Gamble India today...
Concrete Direct, part of ACC’s Digitization Strategy, offers end-to-end digital experience and ease to customers by saving time and money ACC Ltd. a...
The 5-day long campaign offers a never-before, no-filters, real-time view of iD’s state-of-the-art Giant Home Kitchen at Bangalore iD Fresh Food launches a unique...
Actor Sumona Chakravarti will explore the state of Bengal and discover its lesser-known stories and experiences Following the successful season of Mast Maharashtra, which explored...
The campaign features brand ambassador Arjun Kapoor Parle Agro has launched its latest summer campaign for its malt-flavoured, fruit juice-based drink, B Fizz. The company...
The account will be managed by the agency’s Delhi office WATConsult has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip...
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India Spotify has launched its new campaign that...
The TVC is part of the brand's #DulhanWaaliFeeling campaign Mohey has launched a new campaign #DulhanWaaliFeeling, featuring actor Alia Bhatt. The campaign is fuelled by...
The digital-first bank has been promoted by Centrum Financial Services with Resilient Innovations Pvt Ltd (BharatPe) Unity Small Finance Bank Ltd (Unity Bank), a new...
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital Logicserve Digital has announced the appointment of Anand Bhadkamkar as Group CFO and President...
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport Vistara has announced the launch of a...
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for...
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to...
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time It seems...
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy...
The campaign capturing local essence and encouraging young consumers to ‘Crunch with Confidence’ MUNCH recently rolled out its latest advertisement campaign encouraging their young consumers...
Goel's term will begin on April 1, 2022, and will continue till March 31, 2025 Jawahar Goel has been reappointed as the Managing Director of...
Shah will report to Sidharth Rao, CEO, dentsuMB Group Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company,...
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The much-awaited e4m Pitch CMO Summit...
Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group India TV has announced the appointment of Vinay Maheshwari as its Group...
George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media group hosted the virtual Pitch...
At the e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored...
The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022 Trust in...
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch CMO Summit saw an engaging...
The agency was selected after a multi-agency pitch Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency of record. The agency will...
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned Indian Premier League (IPL) franchise...
The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022, a virtual half-day conference, today...
Encourages people to ‘reuse, recycle & upcycle’ Hero Vired's recent social media campaign, ‘Vired out of the box’, has encouraged people to think ‘out of...
The campaign has been created by Triton Communication A little excitement is required to break the monotony of our everyday life. Food is something that...
As per a regulatory filing, the social media unicorn has allotted 4,157 equity shares to Times Internet and its subsidiary Social media platform ShareChat has...
The partnership is for the forthcoming season Delhi Capitals will collaborate with Seagram’s Royal Stag for the upcoming IPL 2022 season. “Royal Stag is delighted...
Bombay Shaving Company will be seen on player helmets, caps and kits through the 2-month tournament Bombay Shaving Company has signed on as the 'Official...
The actor is now the face of the brand for its body wash and body scrub D2C brand mCaffeine has announced actor Alia Bhatt as...
A film featuring the actor has been conceptualised by Havas Worldwide (Creative) India Dabur has made its foray into the health food drinks (HFD) category...
The revamp is aimed at building a deeper connection with the audience for a new tomorrow, the company said Hindware has announced a new brand...
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology runs our lives these days...
The summit will be held virtually on 25th March, 2022 The exchange4media Group is hosting the Pitch CMO Summit 2022, a virtual half-day conference, on...
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by...
The campaign film is called Too Hot To Stop Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of...
Prior to this, Baugh was with Oxford University Press as Communications & Public Affairs lead Ronit Baugh has joined Jet Airways as GM & Head...
The campaign has been conceptualized by QED Communications Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon....
Prior to this, Yazdani was with Facebook AI as Technical lead Edtech firm Byju's today announced the appointment of Majid Yazdani as Vice President at...
The men’s apparel brand promises comfort and has expanded the brand experience to various conversations that impact men DaMENSCH, a men’s premium essential wear brand,...
The huge hoardings have been put up across the city The Indian Premier League (IPL) will start on March 26 and the excitement of cricket...
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO Video streaming platform ZEE5 has...
Venkatraman has over 20 years of experience in the industry and has worked with several top media organisations Tech Mahindra has appointed N Dilip Venkatraman...
Leon was earlier the COO Publicis Groupe has announced the elevation of Jose Leon from COO to Managing Director for Indigo Consulting, the Digital Business...
To be Associate Sponsor to all four Procam running events IDFC FIRST Bank today announced its inaugural sponsorship of participative sports with Procam International...
The agency will handle the entire gamut of media planning including brand strategy, media buying & implementation Zenith, the ROI agency under Publicis Groupe, is...
Launches campaign with the actor, ##FullOfAltitude Bisleri International Pvt. Ltd. launched Vedica, its natural mountain water, in 2010. Vedica has now announced the appointment of...
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and...
Caters to the growing demand for trend-first styles for India's fashion-forward teens Myntra announces the launch of its one-of-its-kind, dedicated shopping alley for teenagers on...
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing the thumbs-up Last year, Shah...
As per sources, Ojha will be joining Zee News Abhay Ojha, President - Sales & Marketing at News Nation Network, has moved on after a...
The brand campaign, conceptualised by Leo Burnett India, will consist of 3 films and will run across multiple digital platforms Fintech start-up Uni has announced...
Changes name from Anu to Anil, says – If this is what it takes to get men to #ShareTheLoad Anu Menon known...
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps One Moto India,...
Kaul will take charge of the role from PHD Media, where she currently leads Digital Planning OMD India has appointed Iti Kaul to spearhead the...
Parekh has executed campaigns for brands like Nykaa, Flipkart, FirstCry and Honda FMCG personal care brand WOW Skin Science has appointed Harsh Parekh as General...
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing “Qualification: MBA from...
Service will provide guidance from highly-qualified specialists from over 20 disciplines In order to help endorsers, follow the ASCI code and abide by the...
dentsu X has been handing offline media mandate for Reckitt India since 2020 Reckitt India has consolidated the entire media mandate, including strategy and planning...
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus GroupM has enhanced the experience for existing and...
While Madhusudhan Rao has been named Exec Director-Beauty & Wellbeing, Deepak Subramanian will be Exec Director-Home Care Hindustan Unilever Limited (HUL) has announced two key...
Prior to joining Raymond, Kataria was the CEO of GCPL, India and SAARC Raymond Limited today announced the appointment of Sunil Kataria as the CEO...
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms Shaadi.com, through its social arm Shaadi.org, recently launched...
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of...
According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data The process of...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to...
Unveils a vox pop style campaign to address the prevalence of unintentional biases On the occasion of International Women’s Day, Design Cafe, a home...
In the films, the three women express their love for meat Licious has roped in three women influencers for its Women’s Day celebrations. The brand...
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries Home furnishing brand...
The campaign focuses on dispelling the outdated notion about female drivers Women have always been a driving force who continue to positively transform the society,...
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy Skincare brand...
Nine local women achievers were honoured for their exceptional contribution to the society Xiaomi India today organized the second edition of Xiaomi WoMin...
The initiative brings internationally eminent cardiologists to increase awareness of health screening tests amongst pre-menopausal women Global pharma major Lupin Limited (Lupin), announced today that...
Inshorts enabled Tata to build a deeper connection with the audience English news app Inshorts, recently concluded a highly engaging & visually stunning ad campaign...
#LaxmiForLaxmi initiative aims to empower and support women to begin their financial independence journey This International Women’s Day, HDFC Mutual Fund has announced an...
TV campaign revolved around how every Bhujia cannot be compared to Bikano Bhujia Bikano, a snack and packaged food manufacturing company had recently...
Paralympian and PUMA Athlete Avani Lekhara’s lifelike mannequin makes a debut across the brand’s stores PUMA India added diverse...
The brand has launched a digital film to raise awareness on menstruation and the taboos around it Carmesi has roped in actress Mithila Palkar as...
The company has also launched its retail franchise model Actor Samantha Ruth Prabhu has invested in SustainKart, India's first-ever e-commerce marketplace for sustainable products. Her...
Campaign creates awareness around the innovative method of AC servicing aproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched a...
‘Soch Badlo’ is a film with Tata Pravesh Tata Pravesh - a brand of steel doors & windows from Tata Steel - has always endeavoured...
The campaign launched around Women’s Day creates awareness about how women are breaking free from the expected pre-set timeline to achieve their life goals SUGAR...
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL With the...
Agarwal takes over from Himanshu Arya who is moving on to a higher role On the occasion of Women’s Day, Grapes, an Integrated-marketing agency, announced...
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages To celebrate the excitement and the return of Tata IPL 2022 to...
Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders...
The partnership accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients Japanese major agency, ADK, today announces the acquisition of...
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women Ahead of International Women’s Day, D2C brand Melorra is...
Manohar’s mandate is to drive the culture shift in the agency from communications to brand stewardship across platforms Enormous has announced the appointment of Shashwat...
As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful campaigns Ahead of International Women’s...
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition...
The company has a staff strength of 1,400 people working in Russia Coming out in support and solidarity with Ukraine, advertising behemoth WPP has decided...
The second edition of the special shopping fiesta dedicated to women is slated to be held between 5th and 8th March and will showcase over...
The agency will provide strategic communications counsel on corporate reputation management, consumer engagement and CSR in an integrated communications approach Hansgrohe India, the Indian subsidiary...
Ending February with a bang, Mahindra Open Drive, a limited capacity festival, completely sold out with 500 people in attendance The Mahindra Group’s...
Launches ‘Anubhav’ Mobile Showroomsto offer enhanced customer experience in rural India Tata Motors, India’s leading automotive brand, today introduced ‘Anubhav,’ showroom on wheels, a door...
Celebrates With Limited edition Packaging, Celebratory Rap song and Strategic Partnerships Hershey India is proud to recognize, honor and uplift women and girls this...
WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading...
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates Virtual Worlds,...
Viswanathan, Vice President–Marketing, Mondelez India, outlines the company's creative strategies behind the success of Valentine’s Day campaigns Mondelez’s Valentine’s Day campaigns for Cadbury Dairy Milk...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800 crore on TV and upwards...
ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms DLF Brands Pvt. Ltd. assigns digital, brand and performance...
Launches new TVC starring Kartik Aaryan for elevating the brand’s stature Wigwam is now all set to ramp up its marketing efforts with a giant...
The partnership will aid in the company’s brand-building efforts across India D2C brand Wakefit.co announced the onboarding of actor Rashmika Mandanna as its first brand...
Highlights the affordability and availability of expansive range of products with two new TVCs Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens...
MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns Social skill gaming platform, WinZO, has announced the onboarding...
This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India Google Play Pass, a subscription service...
Akshaye is a graduate from the Kelley School of Business, Indiana University with a dual major in Finance and Entrepreneurship Yash Raj Films (YRF), announced...
The campaign is targeted at millennial and GenZ consumers Syska Personal Care Appliances is a leading brand in the personal grooming & beauty space. The...
The CEO of Rezolve outlines the company's strategies for the Indian market and the road ahead At a time when India continues to scale up...
Prior to this, Das was with McKinsey for almost 10 years Publicis Groupe India has appointed former McKinsey Partner Lalatendu Das as Chief Executive Officer...
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11 Byju’s has announced the appointment of Paroma Roy Chowdhury as SVP...
Dabas was earlier associated with Edelman as Digital Specialist Zomato has roped in Chhaya Dabas as Lead – Corporate Communications. Here she will focus on...
Uniyal told exchange4media that the capital infusion from Adani Group will go into expanding content offering and technology deployment Armed with funding from Adani Media...
Speaking about the entertainment sector’s during Covid-19, chairman Vaghela said the OTT sector provided psychological well-being during the lockdown The Telecom Regulatory Authority of India...
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead Big brands...
Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With home becoming more important than...
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency Getting a marketing message to...
Balan will deepen the narrative of #DoTheSmartThing championed by the brand & broaden the life insurance penetration across India Bharti AXA Life Insurance, a joint...
Padhi, who was Co-founder and Chief Creative Officer at Taproot Dentsu, moved out of the Dentsu network in Sept 2021 Wieden+Kennedy has appointed hired Santosh...
Plum celebrates & recognizes self-starters, exponents and elucidators Plum, a beauty and personal care brand born with a philosophy of being clean, real,...
The proposed transaction with the Adani Group is only for QBM which is a digital business news platform Adani Group is set to acquire a...
Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales & Marketing Škoda Auto Volkswagen India...
Prior to this, Tejwani was Head of Product at Trell and Nykaa Good Glamm Group has appointed Gaurav Tejwani, Former Head of Product at Trell...
International Women’s Day is an opportunity for brands to connect with people, build relevance and celebrate the accomplishments of women around the world
Based on a social experiment, the campaign highlights ASUS’ entry into the personal TV space ASUS India, a Taiwanese tech giant, today released a new...
Launches its top-selling portfolio in the Nepalese Market Imagine Marketing Limited (under its flagship brand “boAt”) announced a partnership with TeleTalk Pvt. Ltd., a...
The film, featuring actor Piyush Mishra, has been conceived by Ogilvy KFC fans and Biryani lovers in the country are in for a tasteful treat...
The report further revealed that 15% of searches every day were from new user segments across categories About 75% of shoppers purchased from newly discovered...
Shakdher has experience in spearheading growth and business mandates across the US, India & South-East Asia Sid Shakdher, EVP & CMO, Disney+Hotstar has stepped down....
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding...
Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another collateral damage. With prices of...
The campaign highlights Fujifilm’s diverse products and solutions Fujifilm India has recently launched its “NEVER STOP 2021” brand campaign, highlighting the company’s commitment towards resolving...
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better...
More than 45 percent of revenue comes from tier 2 and 3 TrulyMadly, India’s fastest growing dating app, today announced adding 12 vernacular languages, including...
Gopal has a rich experience of over 25 years Rajasthan Patrika has appointed Rakesh Gopal as National Corporate Head Highly placed sources have confirmed this...
The campaign has been conceptualized by Mullen Lintas Mumbai Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has launched a...
Dabur Virgin Coconut Oil can be used for cooking and Skin & Hair massage oil Dabur India Ltd today announced the launch of “Virgin Coconut...
The TVC features actors such as Deven Bhojani and Nitesh Pandey Meesho, an internet commerce platform, launched its latest campaign, ‘India bhar pe chayega’ which...
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx growth in India E-commerce has...
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of some of the most creative...
The brand unveils a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring young Indian actors Janhvi Kapoor and Ishaan Khatter...
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona The past...
Promises Shaadi Wala Glow Everyday With Mamaearth Ubtan Face Wash Mamaearth launched its latest national television advertisement for their Ubtan Face Wash, featuring Shilpa Shetty...
At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is...
Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur, Abbott, Henkel India, SC Johnson, Parle Products WOW Skin...
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands Interactive Avenues – A Reprise...
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse Integrated communications consultancy Ruder Finn India has launched Web3 Connect. With...
Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of Twitter International Unlimited Company, has...
The final will be played on May 29 The 10-team Indian Premier League 2022 will begin in Mumbai on March 26 and end on May...
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for...
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First "Creativity...
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and...
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV...
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising We may have already...
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money Meta has expanded the...
The new campaign serves as an expression of Amazon Prime Video’s vision to be the world’s favourite entertainment brand, and the first-choice entertainment hub globally...
The horror film will be aired this Sunday at 7 PM Colors Tamil has always been screening contemporary movies in all hues and shades for...
Ojha will be reporting to Neeraj Jha, Group President & Chief Communications Officer Bajaj Group has appointed Sanjay Ojha as Vice President, Corporate Communications. He...
The integrated campaign is already live across multiple platforms, including television, print, digital and the brand's social media assets Bajaj Almond Drops, the biggest brand...
CEO Mark Read says WPP has hit the 2023 revenue target in 2021 WPP has reported revenue of £ 12,801 million for 2021, a 6.7%...
Prior to this, Goel was ex-Head of Lending & Accounts Payable solutions at Global PayEX Easebuzz has announced the appointment of Nikhil Goel as its...
Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and...
With this association, Dabur aims to reach every household in south India and create awareness Dabur India Ltd today signed South Indian superstar and movie...
Sunheri Soch is a compilation of five truly inspiring stories of people who realized their dreams by availing a gold loan from Muthoot Finance ...
The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland...
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care FMCG giant...
6 vaccinations in 1 injection can protect infants against 6 serious illnesses Mahendra Singh Dhoni, India's legendary former cricket captain and a devoted father,...
Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value &...
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light...
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on...
AIA To Engage One Billion People Globally By 2030 To Live Healthier, Longer, Better Tata AIA Life Insurance Co. Ltd. (Tata AIA Life), one of...
AB InBev will be honoured at the final Awards Show of the Festival on Friday, June 24, 2022 Cannes Lions has announced that it will...
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy WPP announces the...
The mandate includes both offline and online duties of CoinSwitch, and will be handled out of the Bangalore office Havas Media Group India has won...
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues Taboola has reported a...
This initiative will help Dabur to leverage IndianOil’s unmatched reach to Indian households Dabur India Limited and India’s IndianOil today announced an exclusive partnership to...
As per ASCI, several of these advertisements do not adequately disclose the risks associated with such products The Advertising Standards Council of India (ASCI) has...
The campaign will be brought to life via an integrated campaign across TV, social, digital, shopper and OOH Thums Up, Coca-Cola India’s homegrown brand known...
Prior to this, Acharya was Wow Skin Science as Vice President of marketing Madhur Acharya has joined Lenskart as Vice President-Ecommerce. Prior to this, Acharya...
Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi L&K Saatchi & Saatchi has strengthened its strategic planning team and announced...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and the road ahead Zest Outdoor,...
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms Health & Glow,...
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale Myntra introduces its one-of-a-kind, Style Squad, an army of stylish,...
Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector The...
The #NotAMetaverseLaunch was hosted by the animated avatars of POCO India leadership POCO unveiled its first smartphone of 2022, POCO M4 Pro 5G on 15th...
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products healthier, tastier, more sustainable, stay...
The #SaveTaxCreateWealth campaign aims to drive investor awareness & the adoption of ELSS Mutual Fund amongst Indian millennials PGIM India Mutual Fund has rolled out...
The TVC has been conceptualised by Ogilvy India Center Fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a step further to...
The ad campaign has been done by Builder.ai Tata Group-owned Air India has reportedly said that it is planning to take legal action against an...
The marketplace has promoted Siddhant Dhingra as a Co-founder & Chief Business Officer- Global Markets, Akash Chauhan as the Chief Operating Officer (COO) among others...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the...
The CEO of the audience measurement body said they are in regular touch with the MIB about the news rating roll-out, and that the ministry...
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries The practice...
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest...
The new campaign features Panasonic Air Conditioners equipped with Miraie app and nanoe technology to protect consumers from bacteria and viruses Panasonic India - a...
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring...
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team Swiss retailer Migros Fachmarkt AG has appointed WPP as its...
Patani has been with CupShup for 5+ years at different levels CupShup, a full-service agency, has elevated Nikshit Patani to the position of VP-growth. He...
Prior to this, Madakshira was Head of Marketing at Adobe India Sunder Madakshira, former Head of Marketing at Adobe India, has joined Rezolve as its...
Prior to this, Thakur was associated with Samsung R&D Bangalore Shakambhari Thakur has joined Bosch India as General Manager. Prior to this, Thakur was associated...
Kataria's role will be assumed by Sudhir Sitapati Sunil Kataria, the Chief Executive Officer (CEO) of India and SAARC business at Godrej Consumer Products (GCPL),...
Gupta, Group CFO, HT Media Ltd., highlighted during the Q3 earnings call that the company witnessed the robust revenue recovery in nearly all advertising categories...
Paul, Chairman & CCO, BBDO India, believes a campaign like #ShareTheLoad is impactful and it will slowly bring down the percentage of men who don’t...
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning...
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well The...
Whether you want to tip your favourite creators because their Tweets make you laugh or small business owners who you admire — whoever you want...
The gaming community believes that the impact of the ban can hamper the rapid growth of the Indian gaming market It was a mixed Valentine’s...
Our pick of best commercials that went live between January 29 and February 11, 2022 From emotional messages to quirky content, the best ads of...
Prior to this, Godbole was Head of Creative & Capability at Google India Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital...
BSH aims to double its market share in India’s automatic laundry category with Bosch Top Load BSH Home Appliances, Europe’s largest home appliances manufacturer and...
Newly appointed design head to further enhance the company’s ability to stay ahead of emerging design trends HomeLane announced the appointment of Narayanan Rajagopalan as...
Mathangi brings over 18 years of experience building high-impact data science-led solutions and products across large enterprises and high-velocity start-ups CredAvenue, India’s most extensive...
Since 2008, India’s leading omnichannel pet care brand has been partnering with Pet Parents through innovative products and services The petcare industry in India has...
Tic Tac Seeds available all India at Re 1 and Rs 10 Tic Tac, the confectionery brand of Ferrero India Private Limited part of Ferrero...
King Khan will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ campaign Head Digital Works, an online skill gaming company, today announced that...
A digital music property to encourage fervent love for music among Millennial and New-Age consumers Meera, an iconic hair care brand from the house...
Akhoury, CEO, Holcim India, and Managing Director & CEO, Ambuja Cements Limited speaks on the company’s latest initiative 'Change The Story' to build a greener...
Encourages investors to secure their long-term life goals with guaranteed investment plans Consumers today seek financial solutions to help them meet their long-term life goals,...
Recently Otipy has crossed more than a million downloads and close to 100K DAUs on its consumer application Otipy, India’s first community group buying platform...
The brand has created over 12 million unique 'Love Break' packs with quirky digital prints KitKat has launched a new campaign titled 'KITKAT LOVE BREAK'...
Prior to this, Nair was with KPMG Singapore where he managed strategy & planning Viraj Nair has been appointed as the Assistant Vice President (AVP)...
Patani has been chosen as the new face of the brand as it looks forward to strengthening its youth connect Footwear major Bata India Limited...
Veteran Hindi and Marathi actor is the face of the brand campaign for Dunzo Daily in Pune Dunzo, India’s leading quick commerce & convenience player,...
The CPCU business has delivered 5.8 crores of converted users in Q3 FY2022 Affle (India) Limited, a consumer intelligence driven global technology company, has posted...
The 360-degree campaign has been launched across television, digital media channels and Flipkart app Flipkart announced the launch of its latest digital campaign for Flipkart...
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to...
The ‘Badal life ki raftaar’ campaign has been created by McCann India Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel...
In the TVC, Babu takes a sip of Mountain Dew as he plunges off from the top of Burj Khalifa on his bike defying all...
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals SoCheers,...
Do smaller and young brands prefer agency partners who are equally young and dynamic or the bigger agency houses win the game here According to...
Disclosing ad revenue for the first time, the e-commerce giant said advertising services grew 32% year over year to $9.7 billion during the quarter Amazon...
Naik has worked with several top agencies like Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India among others Rediffusion announced that Nilesh Naik...
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts ...
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave a lasting impression on the...
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022...
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of...
Fastrack announces the launch of its first ever smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences....
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of...
The entire month of February 2022 will be observed as ‘UPI Safety and Awareness Month’ With an aim to create awareness amongst consumers, National Payments...
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore Saregama, India’s oldest music label and the youngest movie studio, has...
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India Tata Sky has announced its new name...
Nitin Paranjpe is now chief transformation officer and chief people officer Unilever has rejigged its business model, shifting focus from regions to categories. Sanjiv Mehta...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery...
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by three waves of Covid-19 pandemic,...
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the browser market and web traffic...
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the GST council The Union Budget...
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running...
Bulchandani will retain her role as CEO of Ogilvy North America Devika Bulchandani has been elevated as the Global President of Ogilvy, as per media...
The brand’s recent campaign encourages women to indulge themselves in self-love because loving another starts with loving yourself Mellora has unveiled its new Valentine’s Day...
The BCCI is hoping to hold IPL 2022 in India, however, UAE has been kept as the next option in case Covid-19 cases continue to...
The mandate includes all Above-The-Line and Digital Communication for both brands Network Advertising has won the integrated mandate for the brands, AcneStar and Health OK,...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS as a ‘no-brainer’ option for tax saving Axis Mutual Fund,...
The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with...
Features brand mascot Fido Dido spreading the refreshing Pongal vibe amongst consumers Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu,...
Apte is currently Global Media Director at Unilever Singapore Tejas Apte, Global Media Director at Unilever Singapore, is set to replace Gaurav Jeet Singh as...
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey Games 24x7’s fantasy sports platform My11Circle has signed up with RP-Sanjiv Goenka...
Prior to joining Lenovo, Doshi was with Britannia as marketing manager Lenovo India’s chief marketing officer Amit Doshi has called it quits with the organisation...
The group has already shortlisted a few North American based Digital Audio Companies Brightcom Group Board has authorized up to Rs 1000 crores for digital...
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is...
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the Zee-Sony combine and Amazon 2022...
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in...
The campaign includes robust engagement with over 150 influencers and celebrities What kind of memories does Christmas invoke for you? To celebrate the year-end, and...
The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony Pictures Networks India Private Limited...
Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels...
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers AT&T has...
Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has appointed Kumar Siddharath to lead...
Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new...
Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood...
RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by Nykaa Fashion, known for its...
In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a sustainable & safe environment for...
Conceived by Mullen Lintas Bangalore, the regional film celebrates the Telugu way of life of people from these states in living every moment -the fully...
Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer engagement in today's day and...
The movie stars Ranveer Singh, Kotak’s brand ambassador Kotak Mahindra Bank Ltd. (KMBL) today announced its exclusive association with the soon-to-be-released and one of the...
The all-new pack features the Kolam art of Tamil Nadu complementing the brand’s iconic packaging Marico Limited, one of India’s leading FMCG companies, is launching...
Campaign to be adjudicated by renowned designer duo Shantanu and Nikhil, celebrated photographer Bobby Joshi, and acclaimed illustrator Vimal Chandran Royal Enfield, the world’s oldest...
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the...
Pepperfry, India's no.1 furniture and home products marketplace, continues to strengthen its leadership team as it announces the appointment of Naveen Murali as Vice President...
Amazon Prime Video customers will be able to live-stream international matches being played in New Zealand, including the Indian Women and Men’s Cricket Teams’ tours...
RENEE Cosmetics, India’s leading beauty brand, has announced a new campaign titled ’Reinventing Beauty’ featuring the actress Ileana D’Cruz, with the objective of introducing the...
Vivo Pro Kabaddi League Season 8 is set to begin from 22nd December 2021 Luminous Power Technologies, a leader in power backup and home electricals...
The new campaign is an extension of its flagship campaign launched earlier this year "#YahanSearchKhatamKaro" The country’s leading full-stack online real estate platform Housing.com’s unique...
Disney BYJU'S Early Learn app partners with the Olympic gold medallist for two years Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been...
Former head of engineering at Amazon Lockers, Rajat Bansal, has joined as the Chief Technology Officer at Games24x7, one of India’s largest online gaming companies....
Pepperfry, India's no.1 furniture and home products marketplace, announces the appointment of Mr. Ruchir Aswal as Vice President of Product (Business). Ruchir is a postgraduate...
Dermatologist Tested on Indian Skin and powered with PhytoCellTecTM, for Healthy, Zen-like Skin ITC Dermafique brings luminous glow with its BB Crème brand campaign, this...
Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to...
Cashfree Payments is payments partner for iconic start-up funding reality show Leading payments and API banking solutions company, Cashfree Payments (Cashfree) today...
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big...
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through our myriad languages &...
The net revenue grew 22 per cent to Rs 1,481 crore Meta Platforms Inc-owned Facebook India has reported a 41 per cent year-on-year increase in...
Karandeep to be Duolingo’s first official representative in-market Duolingo, Inc. (Nasdaq: DUOL), the world’s most popular language learning app, has announced the appointment...
In 2016, Sawhney came on board with Carnival Cinemas as the COO and later continued as a consultant with Carnival Multiplex chain Carnival Cinemas has...
According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million Viacom18 has inked a three-year media rights deal with...
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue The Indian government's...
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see a sea change in India,...
Audible, an Amazon company, and a leading global provider of spoken-word entertainment, announced the launch of two new ad films, featuring TV heart-throbs Nakuul Mehta...
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next five years from approx 100...
Skore, the sexual pleasure and wellness brand from TTK Healthcare, in association with Isobar, the digital agency from the house of dentsu India, has launched...
Shares how her family pays extra attention to their respiratory health by eating right, practicing deep breathing exercises, Yoga, and regular steam inhalation with Vicks...
Aims to encourage women to prioritize themselves Chicnutrix, India's fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India's most talented...
Bisleri, industry leader and India's most trusted mineral water brand, has showcased and designed first-of-its-kind vertical mineral water plant. The revolutionary manufacturing plant is located...
Masaba for Nykd brings you the sleepwear of your dreams It’s time to raise your pajama game! Nykd by Nykaa, the intimate & sleepwear brand...
The new digital campaign involves social media and influencer marketing, digital films and media, and branded content SKORE, the innovative sexual pleasure & wellness...
Three new films encourage professionals to hit pause and strike the right balance between work and life in the new world of work Professional network...
Borosil becomes the official sponsor for IOA via a three-year deal Borosil Ltd., India's leading consumer ware brand, today, announced that it has renewed...
Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President Debt markets platform, CredAvenue, today announced the appointment of Shubham...
The actress to play a pivotal role in strengthening the brand’s appeal amongst a global audience Paksha, a Tarinika brand, known for its exquisite...
Aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day Pee Safe, India’s leading hygiene and wellness brand has launched an integrated...
Film is titled ’25 saalon ka saath kuch apni wali baat’ Casio India, leading consumer electronics company, launches a brand film ‘25 Saalon ka saath...
The firm will be helmed by Aditya Chopra Film studio Yash Raj Films (YRF) is planning to venture into the digital space with its own...
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler...
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms ICICI Prudential Life Insurance...
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett HDFC Life has released their latest campaign, #RetireOnYourTerms. The campaign idea originated from the insight that though...
The new TVC featuring brand ambassadors Alia Bhatt and Ranveer Singh to emphasize how planning, booking and modifying travel plans on MakeMyTrip can be convenient...
With 77 million Indians being diagnosed with diabetes and cases on the rise among millennials, Sugarfit aims to address the urgent need to talk...
With an assortment of 350 unique styles, to begin with, this will be the first time Missguided will be available to shoppers in India Myntra...
Ramesh Bafna and Harish Narayanan will continue in their roles at Myntra till January 2022, to help ensure a smooth transition Flipkart-owned fashion portal Myntra...
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra...
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest...
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they...
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with...
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers...
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator...
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time It's Diwali and the festive...
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role Anytime Fitness welcomes Rohit Babbar as the brand's National...
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties...
Launches series of initiative #ImmunityDiwali, #NutritiousDiwali, #BeautyCarnival Mumbai November 10 2021: Continuing with its endeavor to encourage healthy living, Amway India, one of the leading...
Jain's role encompasses building the category, developing and managing the full brand stack across owned, earned and paid assets A built-to-suit, enterprise-managed space provider, Simpliwork...
In this milestone 5th year, BREEZER Vivid Shuffle drops their first-ever limited-edition merch resonating with the Voice of the Streets Vijay Deverakonda, brand...
New film captures heartwarming stories that reiterate the brand’s “Mood Jaisa, Lighting Vaisa” campaign aiming to uplift the moods of many Crompton Greaves Consumer...
The three diverse models of Mixers Grinders cater to the diverse needs of the Indian consumers Bajaj Electricals Ltd., India's preeminent Consumer Durables Company has...
Uses first-ever paper tube packaging Leading Personal Care Brand WOW Skin Science has launched its bestselling Vitamin C Face Wash in its first ever...
Onboards Media and Entertainment maven Yogesh Manwani as President to lead the business MullenLowe Lintas Group has unveiled a specialized content business unit under the...
Relaunches the Iconic Song ‘Tanha Dil Tanha Safar’ With the objective of raising awareness about mental health, global pharma major Lupin Limited (Lupin) announced that...
Campaign titled ‘Jashn Kar Khul Kar’ is live across the internet & on all Bosch’s social media platforms In India, when it comes to festivals,...
In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others Shoppers Stop, India’s leading fashion and beauty destination...
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand TenderCuts, the fresh meat and...
The new brand campaign ‘Beyond Mobility’ illustrates the company's approach to be the consumer’s lifetime partner Hyundai Motor India Limited (HMIL), the country’s first smart...
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is...
Conceptualized new festive film in collaboration with Eleventh Hermit, media content creation company Diwali is not just a festival of lights, but a festival of...
The mobile game is initially available only for Android devices Video and film streaming giant Netflix has debuted in the gaming world and launched its...
Revenue growth has come largely on the back of sustained membership growth as well as some 'pull forward' of new members due to Covid-19 Netflix...
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with...
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises...
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce players are revelling in festive...
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme...
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia The Godrej Group today launched its latest campaign ‘#CookingGoodness’ together that celebrates...
At Screenage 2021, Vipul Chawla - President - Pizza Hut International (Yum Brands) shares his thoughts about improving the mobile app experience by putting the...
SKINN, a fine fragrance brand from the house of Titan, released a digital film for its #FeelYourBest campaign to celebrate the joy and fervor of...
Upstox Co-founder Viswanath shared that with the launch of their new platform, they want to eliminate complexities and make investment seamless, intuitive, and more accessible...
Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its...
She had joined the company in 2017 Ending her stint of four years with Nestle India, Rashi Goel has resigned from her post as the...
Launches the Celebration Song for the tournament Fanta, the leading sparkling beverage from Coca-Cola and India’s number one fruit flavor beverage, has announced its partnership...
Features regional brand ambassador Wamiqa Gabbi in a never-seen-before avatar Gearing up for the auspicious occasion of Karwa Chauth, Kalyan Jewellers, one of India’s...
National Geographic Explorer, Eshika Fyzee captures distinct wildlife in Kashmir using Space Zoom on Galaxy S21 Ultra 5G Samsung, India’s most trusted brand, teamed up...
The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season BharatPe has rolled out...
New TVC focuses on innovative product features of the new range of premium fans Usha International, India’s leading consumer durables brand, today ushered in an...
The festive film features poems by spoken poet Megha Rao, translated into Hindi by Rakesh Tiwari Celebrating the spirit of new beginnings, OPPO has announced...
The campaign has been conceptualized by Schbang Engine oil brand Castrol POWER1 ULTIMATE for two-wheelers has launched a new digital campaign around #PerformanceThatSurprises highlighting the...
Vishal Nicholas, Planning & Strategy Head – dentsuMB (earlier Dentsu India) will now also lead Strategy for Dentsu Impact, a dentsuMB Company. Under this expanded...
The campaign also stars TV actor Chahatt Khanna Snapdeal has launched a new campaign starring popular TV celebrity Mohit Raina as part of its “Toofani...
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual...
Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One and Taproot Dentsu Vishal...
KL is announced as Captain realme and would be the face of the realme smartphone category realme, the world’s fastest-growing smartphone brand, today announced the...
Appoints dentsuMB as lead communication partner dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of WayCool Foods,...
Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high Bharti Airtel has...
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before OnePlus, the global technology brand, announced the promotion of its...
The campaign has been launched across television, digital and social media Ahead of the upcoming festive season which witnesses a huge increase in new car...
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers While the ongoing pandemic and the...
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help...
This is the second acquisition by the group as it acquired The Moms Co, early this month Good Glamm Group has announced the acquisition of...
Together, the brand hopes to create a powerful synergy of their shared values adidas has announced its association with actor Deepika Padukone. Padukone will work...
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of strategic thinking say experts A few...
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail,...
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more...
The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene With the world marking Cybersecurity Awareness Month this October, YES...
Hand-painted by artists, each of the 12 exclusive designs commemorates a decade from Royal Enfield’s 120-year-old history Celebrating it’s 120th anniversary, Royal Enfield, the world’s...
Collaborates with wrestler The Great Khali, with an aim to target Tier II and Tier III UBON, India’s leading Gadget Accessory &...
Curated festive selection, amazing price points, a slew of attractive offers – Lifestyle makes it all come together with a heartwarming campaign ‘Dil Se Diwali’...
To promote UPI, Postpaid (BNPL) and Wallet businesses India’s leading ecosystem for consumers and merchants (1) Paytm today announced that the company and its partners...
Offers the agility of a hatch with the DNA of an SUV Tata Motors, India’s leading automobile brand, today launched its latest offering in...
The digital ad campaign promotes the values of togetherness and a harmonic lifestyle in a regular household, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every...
Chingari’s ‘$GARI’ and its NFT Marketplace Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at...
After a spate of successful campaigns revolving around the ease of investing in cryptocurrencies, India’s safest crypto exchange, CoinDCX has now launched a Mega drive...
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more Sundrop Oil and...
Irani highlights the conveniences of home-use medical devices in the film Morepen Laboratories Limited has roped in actor Boman Irani in an all-new brand campaign...
The Bollywood beauty to now be featured across Sukkhi’s marketing campaigns across the country Sukkhi, India’s leading online-first fashion jewellery brand has roped in the...
The new range of indulgent burgers will strengthen McDonald’s leadership in the burger category McDonald’s India turns 25 this year and the...
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation A fortnight of many topical events and...
He moves on after a stint of 7.5 years Anshuman Chakravarty, who was the Head of Marketing, Brand and Corporate Communications at consumer electronics brand...
A series of TVCs with meaningful insights & quirky moments to make this festive season brighter In its latest television and online campaign, Croma,...
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known A...
Registers record-breaking ~19 mn visitors, ~6 lac items purchased in the first hour The biggest-ever edition of Myntra’s Big Fashion Festival (BFF), has been off...
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only...
Toshiba India Pvt. Ltd. (TIPL) today announced the appointment of Shuichi Ito as the Managing Director, effective October 01, 2021. Ito will lead TIPL to...
“You have to believe in yourself, that’s the secret”- Charlie Chaplin The inspiring quotes of the legend Charlie Chaplin will remain timelessly meaningful and relevant...
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives Amrutanjan Healthcare, a 128-year-old company with a rich legacy and...
Activist beauty brand The Body Shop India celebrates this year's festive season with a difference by launching #LightALittleLife program to support children who have lost...
Clovia, India’s leading brand for women’s innerwear, activewear, loungewear, and personal care, today revealed their campaign, ‘Nothing But Real’. For the first time, the campaign...
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from...
The campaign comprises of two ad films featuring actor Jaaved Jaaferi With onset of the festive season, SBI Card, India’s largest pure-play credit card...
Dettol Banega Swasth India launched Season 8 of Swasth Bharat, Sampann Bharat with Campaign Ambassador Amitabh Bachchan Reckitt, world’s leading consumer Health and...
Offers 4 distinct ‘Personas’ with customization packs to match diverse lifestyles Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the...
The campaign is themed around ‘Circle of Influence’ JAIN Online, a part of JAIN (Deemed-to-be University), a NAAC ‘A+’ Graded University (as per the revised...
FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Limited, today announced the elevation of Mahesh Kanchan as Chief Executive Officer (CEO),...
Zoya, the exquisite diamond boutique from the House of Tatas introduces Libera, a stunning new collection that is a poetic ode to the flow of...
: In a multi-agency pitch, ART-E Mediatech has been awarded the digital & creative mandate for Indica, an Indian herbal hair colour brand from the...
Created and conceptualized by DDB Mudra Group, the film highlights the Hindware Appliances trademark ‘MaxX Silence’ Technology Hindware Appliances, today, announced the launch of...
Shukla joins from Star Sports where he was helming marketing Star Sports Marketing Head Sudhir Shukla has called it quits after spending close to five...
The project is located just 5 minutes from Sholinganallur, houses 1693 apartments at INR 3999/sq.ft CASAGRAND ropes in Vijay Sethupathi, to endorse its signature...
Tata Consumer Products is partnering with Tata Trusts to scale its Menstrual Hygiene Management (MHM) Program in Jharkhand. The partnership, which began work on Women’s...
First joint offering since the acquisition of PAYBACK India by BharatPe PAYBACK India, a BharatPe company and India’s largest multi-brand loyalty program, today announced...
The campaign has been launched by Taproot Dentsu (A dentsuMB Company) Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India,...
George will be based out of the agency’s Bangalore office AdLift has announced the appointment of John George as Senior Creative Director. John will be...
The two-week-long campaign with the Olympian has been launched across 9 categories in 15 Indic languages ShareChat has announced the launch of the ShareChat Mega...
Features brand mascot Fido Dido spreading the refreshing Pujo vibe amongst consumers 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in...
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence Go Cheese, from the house...
Picks Liqvd Asia As Its Partner Liqvd Asia, one of India's most recognisable digital marketing agencies, has bagged the integrated social media & conversational marketing...
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world's largest online professional network, has launched new platform...
Premier student housing brand, your-space has announced two major appointments in their top management. Venayak Saran Gupta, an ex-BCG consultant who joined the company as...
This campaign highlights MyGlamm’s All Natural and No Nasties approach to beauty India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national...
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its partnership with Xiaomi on...
The campaign brings out the essence of homecoming this festive season Shoppers Stop, India’s leading fashion and beauty destination rings in the festive season with...
Parle’s ‘Hide & Seek Fills’ is the first step forward in building the broader cereal category Parle Products, India’s leading biscuits, snacks...
India’s leading matrimony site, Jeevansathi.com has roped in Mahesh Babu, a popular figure in the Telugu cinema industry for its #WeMatchBetter campaign. The 360 degree...
General Mills India announced the launch of its ready-to-cook (RTC), two minutes Pillsbury Pancakes brand in India General Mills India – a part of the...
Smirnoff Celebrates New Global Campaign as the World’s No. 1 Vodka returns in No Time To Die Viewers have seen James Bond drink his...
Featuring Kalki Koechlin, the brand film conceptualized by Havas Worldwide India, establishes the platform as the go-to shopping destination for luxury Tata CLiQ Luxury, India's...
HDFC Life, one of India’s leading life insurance companies, and IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd., have jointly launched the fourth phase...
Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions Ahead of the festive season, Myntra bolsters its Beauty...
The couple encourage consumers to celebrate eco-friendly Ganpati Leading Personal Care Brand WOW Skin Science launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for...
Chance to win an all-expenses paid trip to watch India play at ICC Men’s T20 World Cup 2021 Keeping up with its endeavour to empower...
The actor will be the face of FPBL's marketing campaigns across various platforms Fino Payments Bank Limited (FPBL), a fintech for emerging Indian customers will...
The pioneering service solution is aimed at delivering an enhanced customer experience ŠKODA AUTO India announced a unique initiative - ‘ŠKODA COMPACT Workshops’, which aims...
Jet Airways is all set to resume domestic operations in Q1 2022, according to the Jalan Kalrock Consortium, the successful resolution applicant of Jet Airways....
Malhotra served stints at brands such as Nykaa, Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc. in the past Hitesh Malhotra, former CMO, Lenskart...
Conceptualizes new advertisement in collaboration with Keroscene Films to showcase its ‘Viraat Strength’ Ambuja Cements Limited famed for its ‘Viraat’ strength tagline has released its...
Welcomes Kriti Sanon As the Latest Addition to The Fossil Family FOSSIL is thrilled to announce our partnership with Kriti Sanon as the newest celebrity...
With a premium-to-GDP penetration of less than 3.5 per cent in India Tata AIA Life Insurance today announced the signing of a multi-year brand partnership...
Perfect snack with goodness of multigrain flours, flax seeds, and sesame seeds Bonn Group, the leading manufacturer of Food products in India, has launched Americana...
During the company's Q1 earnings conference call, Gupta said 80% of pre-Covid circulation is a good enough number for ad revenue monetisation Newspaper circulation might...
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery “Yeh Andar...
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year Telecom company Vodafone...
DB Corp Non-Executive Director Girish Agarwal shared that in July this year the company achieved almost 75% of July 2019, which is a good indication...
She will be responsible for leading client relationships and business growth for the West office Starcom India has appointed Rachana Shah Monteiro as the West...
Industry leaders share how the sector is picking up and prepping up for the festivals, their plans for the season, and the growth they are...
India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise Bewakoof.com, India’s largest...
These will be available to buy, collect and trade for cricket lovers and new-age investors alike Indian cricket stars Smriti Mandhana and Zaheer Khan are...
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
The consulting company has roped in Amol Patil as Business Head and Director - Technology & Arun Upadhyay as Business Director - Growth & Alliances...
Encourages everyone to be the Face of Hope Focusing on the importance of “masking up”, Nestlé India has launched the Face of Hope initiative. As...
Yogesh will lead the Technology Engineering team to support the brand’s exponential growth across geographies upGrad, Asia's higher edtech major in a most recent...
Commemorates National Nutrition week 2021 Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the...
This sonic tune is a celebration of SBIG’s new brand identity which was launched last year SBI General Insurance (SBIG) today launched its signature tune,...
Devvaki Agarwal, Founder & CEO, instrucko shares insight about boom of Edtech sector, instrucko’s business model, marketing strategy, growth plans and more As...
With this association, Laconic aims to strategically widen awareness about its business and products to the right target base Koffeetech Communications, an integrated digital marketing...
Declares Companywide Break from November 4 – 14 Meesho, India’s largest online marketplace for longtail products, has introduced a Reset & Recharge policy to prioritize...
Brand to leverage its innovation equity to recruit new consumers looking for differentiated experience Chupa Chups has dialed up the fun with the launch of...
Launches an integrated campaign #NeverFitIn encouraging people to break the norms one quirk at a time MISFIT by boAt - a new-age self-care and grooming...
Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, has strengthened its long-standing support for cricket by partnering for Sri Lanka...
Since its founding in 1984, the leading professional makeup authority has teamed up with fierce tastemakers M·A·C Cosmetics India has named beloved Bollywood film star...
He has been associated with Isobar for more than 13 years Shamsuddin Jasani, Group Managing Director of Isobar India, has put in his papers. e4m...
When the Great Khali meets the Great KFC Double Down Burger #BurgersKaKhali The Great Khali has been doubling down on some interesting hobbies of...
The company eyes PAN India expansion North India based, BL Agro Limited, one of the fastest growing edible oil and food products company in India,...
Abhichandani joins from Kantar/IMRB Zirca Digital Solutions, a 360-degree digital solutions provider, announced the appointment of Tarun Abhichandani as the Head of Products & Solutions....
Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans F&B major Pepsico has reportedly...
Armes Maini Storage Systems Pvt. Ltd is one of India’s leading industrial storage system providers, based in the Silicon Valley of India, Bangalore. It is...
Moves its transformation agenda forward Lowe Lintas, one of India’s premier advertising agencies, has appointed Kedar Teny as its CEO. Kedar moves from - Avataar.me...
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting...
Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun...
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on...
Digital campaign with #CareToLiveOrganic to celebrate “Sustainable September” Lotus Organics + has associated with The Wildlife Trust of India (WTI) to celebrate sustainable September. A...
The campaign consists of five digital films Glori Handwash (RSPL’s Product) launched a social awareness campaign that asks people to wear mask properly. Conceptualised by...
Reports say that August 31, will be his last day in office CEO of Dentsu India Anand Bhakamkar has reportedly stepped down from his role....
Celebrates the unwavering spirit of para-athletes with its new brand campaign – ‘phirse #Jeetkahalla’ In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a...
Gulshan assumed this role on August 23rd; he and Paul will both be reporting to Joe Mumbai-based Brand and Communications Consultancy, Tilt Brand Solutions announced...
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its...
Bengaluru gets the Ultimate Fashion Coordinates Brand ELLEVEN, a fashion coordinates brand for women from the house of TCNS Clothing, has launched its first store...
This will be the brand’s first campaign with the illustrious Anil Kapoor inviting the country to #GoSmartGRID With Anil Kapoor as its brand ambassador,...
Reebok and celebrity hair colorist, Daniel Moon announce their second product collaboration: a refresh of Reebok’s iconic Classic Leather and Club C 85 silhouettes. The...
Jain has a rich experience of three decades as a Retail Banking professional RapiPay, India’s leading assisted payments Fintech company today announced the appointment of...
Through its new campaign ‘Health Super Saver’ aims to spread the message to youngsters Future Generali India Insurance Company Limited (FGII) has launched the Health...
Multi-year brand transformation highlights the power of Visa’s trusted network, enabling modern money movement and expanding economic access Visa (NYSE: V), the world leader in...
Highlights contributions to students’ education BIC Cello, India's most recognized stationery brand and leading manufacturer and distributor of writing instruments, has recently launched a video...
Aims to cater to Millennials and GenZ FinTech platform Angel Broking Limited (Angel Broking or ‘the Company’) celebrated 25 years of success this month by...
India’s first LAAS (Lifestyle as a service) model for retirement Welldercare, enters the Indian Hospitality Industry announces its plans to launch long term Retirement resorts...
Launches The “Depend On Insurance Season 2” Campaign With Retd. Major Gaurav Arya Canara HSBC OBC Life Insurance is all set to launch the second...
Gaurav Kumar Kwatra, Director- Purina Petcare India from Nestlé shares insights on the brand’s journey in India, marketing strategies, future of the segment and...
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway...
Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional...
The ‘Live Limitless’ campaign conceptualised and executed by McCann Worldgroup, takes a supernatural approach to create engagement The campaign highlights the limitless opportunity that comes...
CRED Mint Combines Safety of High-Trust Community, Inflation-Beating Returns, and Transparent Withdrawal Process CRED, a high-trust platform for individuals, brands, and financial institutions, today...
The new offering will keep the audience and consumer behaviour at the centre of the media process In light of the cookie-less future and an...
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts While mobile continues to be the primary screen of digital...
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20 The print media witnessed...
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey After two years of...
Aims to bring sheer speed and exciting experience for its users realme, India’s fastest-growing 5G smartphone brand has announced its collaboration with the latest Universal...
Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers and more With consumers increasingly...
As India entered its 75th year of freedom, Dentsu Impact, the creative agency from the house of dentsu India, rolled out the second edition of...
Tanishq celebrates the heart-warming tradition of Lumba Rakhi this Raksha Bandhan Tanishq, India’s most loved and trusted jewellery brand has launched its latest digital film...
MyGlamm And BabyChakra Come Together To Build India’s Largest Parenting Platform and Invest Rs 100 Crores In Mom-Baby Content to Commerce MyGlamm, India’s fastest growing...
CRED Members Can Support 30,000 Disadvantaged Kids and their Families with Dry Ration Kits Continuing its community support to people affected by Covid-19, CRED in...
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy Essence, a global data and...
The campaign recognizes the heroes who are doing spectacular work in the solar space We are currently dealing with a serious matter: the depletion...
Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers Trusted by more than 30 lakh households, Urban Company –...
Actress Hina Khan joins the celebration with specially designed Independence Day lenses Moj, India’s number one short video app, is all set to launch #MyFreedomMatters...
The year also marks Limca’s 50-year milestone in India Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a...
Consumers can avail instant cashback of up to 20%, low-cost EMIs and much more LG Electronics India, today announced its latest “Freedom is Good”...
RuPay Contactless cards have been showcasing a great synergy between technology and innovation National Payments Corporation of India (NPCI) announced that RuPay has launched a...
Godrej Interio offers up to 25% discount across its portfolio of products and solutions Deep rooted in India’s Independence and Swadeshi movement,...
Video campaign celebrates freedom achieved through the power of education through three inspiring real-life stories BIC Cello, India's most recognized stationery brand and leading manufacturer...
The video component of the campaign will focus on how Azaadi means there is equality in education and how a girl can get the same...
Leading brands like Spotify, Swiggy, Airtel, VH1 among others join the digital banter in their quintessential style Sunfeast Dark Fantasy, the brand which is celebrated...
As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new...
The film’s underlying message for the audience is the promise of looking out for each other akin to insurance Policybazaar.com - India's leading online insurance...
Customers can transact anywhere across 1 crore+ RuPay merchants using their Dhani OneFreedom card Dhani App, one of India’s fastest growing mobile application for all...
25% off on Diamond Prices with an additional 5% instant Bank Discount Candere by Kalyan Jewellers has come out with an exclusive offer on its...
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In...
Christine McCarthy, SVP and CFO, Disney, addressed analysts during the Q3 conference call With Disney+ seeing a slower subscriber addition in the US, Disney+ Hotstar...
‘Ye E Sahi Hai’ captures the pulse of Indian consumers about electric two-wheelers and will change the way they think about it Okinawa Autotech, India’s...
While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership Interpublic Group of Companies (IPG)...
Both are now Vice Presidents Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both have played an...
The campaign is an extension of Ageas Federal’s overarching brand philosophy of #FutureFearless Ageas Federal Life Insurance, one of India’s most trusted private life insurance...
The ad films featuring Hrithik and Kiara, among the first ones to be in the series, shows Myntra as India’s Fashion Expert Myntra has launched...
Initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the...
Appoints Kulwinder Singh as CMO SG Analytics, the market leader in research and data analytics services, has appointed Kulwinder Singh as the firm’s Chief Marketing...
In Conversation with Raghuvinder Singh Pathania, General Manager and Head of Operations, WeWork India In the next episode of Stories by WeWork, an in-house interactive...
The plan is to open 20+ stores spread across 10+ tier 2 cities in the upcoming 12 months After making a mark...
On World Elephant Day, 1,00,000 trees planted is over and above the 4,51,000+ trees that the logistics provider has planted since 2017 Blue Dart, India’s...
Aligned to The Paris Agreement along with its customers and suppliers’ commitments Birla Carbon, one of the leading manufacturers of carbon black globally, has announced...
To launch a patriotic campaign on Independence Day Vedanta Ltd, India’s leading producer of metals and oil & gas, is all set to roll out...
OPPO Reno6 ‘#EmotionsInPortrait’ campaign OPPO, the leading global smart device brand, today announced its partnership with Spotify for their latest campaign “Every Emotion In Portrait”...
‘Desh Ki Chai’ celebrates rich cultural diversity of India, this Independence Day As an earnest gesture to lend support to the Indian Artisan community, TATA...
BharatBox will power brands to reach consumers in Tier 2 and Tier 3 cities in India Following the acquisition of influencer marketing platform, Chtrbox...
In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint Vedantu, LIVE online tutoring platform in...
Premiering on August 13th, show to be aired every Friday at 7 pm on MTV Unacademy, India’s largest learning platform, today announced the launch of...
According to media planners, the maximum spends will come in the following weeks With Onam round the corner, the south market is seeing a significant...
The account is being handled by the agency’s Mumbai and Bengaluru offices After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has...
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in...
Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, said that brands can contribute by standing united and supporting decisions made by...
The Audi RS 5 Sportback is being brought to India via the CBU route Audi, the German luxury car manufacturer, today announced the launch...
Digital-only video content, latest prices and a brand new TV show, and much more NDTV and CoinSwitch Kuber today announced a strategic partnership to launch...
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu...
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers With shift in demand patterns,...
The #15YearsConstant campaign has been curated by Chimp&z Inc. Tata Sky marked its 15-year milestone with a heartfelt campaign. Paying homage to the deep and...
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules Nestle India has tweaked its product packaging to...
The campaign #ShopIndiaMovement prompts how every Indian is entitled to purchase their desired products without having to break their bank ShopClues, India’s leading online...
The Beauty campaign is aimed at presenting the new beauty destination in town - Myntra! Myntra has rolled out a peppy campaign with Bollywood diva...
Having worked with Star Sports, Channel [V] India and VIP Industries, Akshat brings a healthy blend of marketing experience in sports, media, entertainment and consumer...
Siddharth and Cinthol join forces to enable you take on your duties fearlessly Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL), brought...
Banerjee will lead the Delhi office Madison Media has just announced that the Agency has promoted Abhik Banerjee to Chief Operating Officer, Madison Media Plus...
Tata Sky, one of India’s leading content distribution and Pay-TV platform marked its glorious 15-year milestone with a heartfelt campaign. Paying homage to the deep...
Designed to make it simple for subscribers to recharge their accounts using their favourite UPI app or wallet Dish TV India Limited, India's leading...
Customers can just click on 'Buy 24K Gold' under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from...
The campaign will be led by television and digital platforms VEGA, one of the leading personal care appliances and beauty care accessories flagship brand in...
Adds fashion icons, Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan to its star-studded pool of brand ambassadors, ahead of a mega brand campaign In...
The brand has already onboarded 50,000 businesses onto its platform across India Bikry app (by Bizrise Technologies) an all-in-one platform to take your business online,...
A first of its kind custom jewellery range of kids’ favourite Nickelodeon character Celebrating the robust legacy of Nickelodeon’s one of the most iconic characters,...
Releases New Campaign for the 2021 Royalz Collection 82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency...
The film also highlights Goodknight Gold Flash special edition packs for Onam Festivals must be celebrated with joy, splendour and most importantly, good health. In...
The new sub-brand, ‘Epic by Sonata’ features a stylish range of watches and will be available on Flipkart beginning 5 August 2021 Sonata, India’s largest...
These shades are inspired by the heartland story of India and carry names that reflect Indian culture i.e. Chutney green, Calcutta rains, Coromandel indigo etc...
Redefine luxurious Italian fashion with the Versace Greca Glass in India Standing out for its modern allure and subtle refinement, Greca Glass is...
Bajaj Finance advises customers to strictly stay away from paying any advance fees for loan processing Bajaj Finance Limited, the lending and investment arm of...
Pre-order now to unbox yours OPPO, the leading global smart device brand, today announced the pre-booking for Reno6 5G – the ultimate all-rounder 5G superphone...
Aims to identify and nurture new age video content creators OPPO, the leading global smart device brand, today announced its partnership with Instagram to launch...
No impact on customers and partners; All changes pertaining to brand transition will be reflected by year-end Max Bupa Health Insurance announced today that it...
Powered by Adobe Experience Cloud applications, this partnership will enable CEAT to deliver a personalized and seamless digital experience As digital becomes the primary way...
Releases ‘Kar Dikha India’ anthem to show the nation’s support for the Indian athletes Indian short video platform, Moj launched #MojCheers4India challenge along with a...
DEFY brings a range of carefully crafted audio wear like true wireless earphones, wired earbuds, and wireless neckband in India It is that one...
#FanBannJaaoge becomes the clarion call to 1.3 billion Indians across the country MPL Sports Foundation, the community arm of Mobile Premier League (MPL), India’s...
The eye-catching sand art brings alive the power of Vedshakti Toothpaste and the message ‘Mooh swachh toh aap healthy’ Commemorating the Jagannath Bahuda Rath Yatra,...
The digital payments brand of AGS Transact Technologies Ltd. has refreshed its brand identity Ongo, one of India’s leading digital payments brand has...
He will assume responsibilities on 1 November Dentsu International has appointed Fred Levron, the worldwide creative partner at FCB, as its global chief creative officer,...
Through its diversified distribution network, the company services and provides a distinct suite of 44+ need-based offerings IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted...
Avilash has led communication and media mandates for several iconic brands in the past Carat, the flagship media agency from the house of dentsu India,...
Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when...
His last assignment before joining UNIBIC was as the Head of Marico’s New Foods’ Business Unit UNIBIC Foods, one of India’s fastest growing FMCG companies...
350+ schools across India and the Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic Practically,...
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands...
Domina is the latest offering from Pee Safe, in the sexual wellness and pleasure category Meraqi Digital, the independent digital...
The mandate was won after a multi-agency pitch CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. As part of their mandate,...
The Surprise Pack Campaign included marquee names in the entertainment world from across the country, in never- seen- before avatars A couple of days...
His previous stints include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner Zolo – Category leader and the...
This is the first social audio partnership for TED which has a strong history of embracing audiences on innovative new platforms Clubhouse, the social audio...
Launches immunity-boosting Chyawanprash under its brand Well Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space...
In his new role, Shailesh will guide the overall expansion and strategy of the company In an endeavour to accelerate its global footprint, ZingHR announced...
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation Mamaearth, the digital-first brand, has awarded its...
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes...
The campaign consists of a TVC, along with extensions in print, radio and the digital medium Malabar Gold & Diamonds is one of the world’s...
Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer FCB Group India recently announced the restructuring of its creative...
The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer...
The Audi e-tron will be launched in two variants: Audi e-tron 50 and the Audi e-tron 55 Audi, the German luxury car manufacturer, is set...
The mask is developed with premium woven fabric with Antiviral finish Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail...
The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office Havas Media India has won the integrated...
Says company, The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand Electrical appliances manufacturer...
Ciphands Mist Spray Hand Sanitizer is an extension in the hand sanitizer category Ciphands, the hand and surface hygiene brand of Cipla Health Ltd., has...
Holcim unveils its new brand identity in all markets LafargeHolcim, a global leader in innovative and sustainable building solutions and the parent company of...
In this role, Menon will lead the brand, digital, research, analytics & product innovation teams Saakshi who has 18 years of experience across several global...
The new brand story, which takes you to the ancient era, gives a sneak peek of the brand’s inspiration behind the urge to produce organic...
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash...
The initiative aligns with the government’s goal to build a future-ready public infrastructure with connectivity, productivity, sustainability and safety Mastercard, Mumbai Metro and...
ZEE5 is all set to bring the intriguing Lee-Hesh untold “Bromance to Break-up” story to your screens, helmed by the award-winning filmmaker duo...
Spreads the message of #ProtectionHaiZaruri Kamdhenu Paints, a leading manufacturer of high-quality paint and emulsion in the country, announces the launch of a social media...
Rahman will participate in a series of campaigns, and ads across TV, print, digital, and other media to promote the company’s products Paint brand Sheenlachas...
Gupta is a graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor magicpin, India’s #1 savings...
As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India Fun88, the leading...
Chakravarthy was previously the MD at Essence Digital Marketing & Business Leader - Anand Chakravarthy, has recently joined the Ed-Tech for, Results and Outcomes as...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
The brand also launched a video emphasising on the idea of having fresh and hot meals which is otherwise not possible while ordering food at...
Hamdard laboratories will provide special offers on health checkups and medical consultations throughout the duration of the campaign At a time when healthy living is...
All models come with Home Connect facility ensuring convenience and ease of use As part of their strategy to grow the premium washing machine segment,...
Cricuru’s aim is to make cricket coaching accessible everywhere Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital...
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy The Trade Desk (NASDAQ:TTD), today announced the launch...
Vaccinates 99% of eligible employees with at least their first dose of the Covid-19 vaccine in the last two months Tata AIA Life insurance has...
Releases print ads across national and regional newspapers to create awareness India's leading digital financial services platform Paytm has taken several steps to spread awareness...
Reminisces Memories Of Bonds Made For Life With Its Latest Campaign Society Tea has brewed a delightful film taking a trip down the memory lane...
The joint venture will be called 'Glance Collective' Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into...
Gift vouchers worth ?100 crore, Discounts & Gold Rate Protection on offer Kalyan Jewellers is preparing to reopen it’s showrooms across India, in...
The SKINN Tales campaign is now live across the brand's online platforms and other offline media SKINN, a fine fragrance brand from the house of...
Arun brings over two decades of experience across senior leadership roles at top financial institutions like SBI, Yes bank, ICICI and HDFC Digital payments and...
He will spearhead a community of AI experts at Pyxis One with 30% boost in hiring and onboarding Pyxis One, a start-up providing AI infrastructure...
The campaign generated over 4+ million views, with an impressive engagement rate of 26.11% In an effort to promote its brand-new Octavia, Skoda, a premium...
Extends necessary medical supplies to hospitals, emergency food relief kits to communities in need, Vaccination Drive for team members across restaurants & more KFC...
Timios expands its product offerings and forays into healthy, organic, and natural FMCG packaged products for new and expecting mothers Timios a Bangalore based packaged...
LT Foods, Consumer Food Company has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’. The account was won in...
Conducts a social awareness experiment in metros With social distancing becoming the need of the hour during the pandemic and post pandemic era and enforcement...
Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will...
Announces launch of Brand initiatives Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has...
This deal will enable Matrimony.com to scale up its presence significantly in the North and West regions Matrimony.com, India’s leading online matrimony company, announced that...
Prior to this, Anand was HMD Global's Head - Brand, Media and Digital Marketing The Coca-Cola Company has appointed HMD Global's Aditi Anand as Head...
Conceptualised by Logicserve Digital, the campaign comprises of impact-driven Thumbstopper videos that aptly convey the message through simple real-life situations Tata Pravesh, a brand of...
As Chief Merchandising Officer will handle entire category management & Snapdeal’s seller ecosystem Snapdeal, India’s largest value e-commerce company, today announced the appointment...
Product launch supported by digital campaign #BoringToBananas rooted in the brand philosophy of Mood Ting Tong Center fruit – Perfetti Van Melle India’s...
Ogilvy leads Thums Up’s repositioned brand message of resilience and real heroism of everyday people Toofan wahi jo sab palat de – the upside down...
Ashutosh has over 20 years of work experience in the technology sector Cosmos-Maya a leading studio in Asia and producer of many of India's most...
Kumar last stint was at Aditya Birla Capital Leo Burnett India has announced the appointment of Niket Kumar as Executive Vice President & Head –...
Expects to double business in the market by 2022 Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today...
Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing...
Wada takes over the role from Haruto Iwata, who was responsible for the company’s growth in the Indian market Fujifilm India Private Limited, a pioneer...
Ajay has served different companies such as Reliance Energy, HCL technologies, L&T Infotech, Fluentgrid, Deloitte, PWC and IQVIA Dentsu has announced the launch of ‘Indeed...
Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering Louis Philippe, India’s leading premium menswear brand from...
The mandate was won after a closely contested multi-agency pitch Global brand and customer experience agency VMLY&R, has been appointed the agency-on-record (AOR) for JOCKEY’s...
This year Myntra EORS is not just a fashion event, it's an opportunity to sustain businesses & restore livelihoods Myntra has launched a two-and-a-half-minute video,...
The company has promoted Kavita Angre, Aalok Oke, Yogesh Suradkar and Rajesh Gopal L’Oréal India today announced the elevation of four leaders from the India...
The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences Home Credit India, a local arm of the international...
Urge citizens of India to lend a hand of support to their support staff From your domestic help to your driver to your gardener, these...
The digital campaign, by Kiro emphasizes on the launch of 4 nude lipstick shades in their kitty along with the relaunch of Nonstop Airy...
As a part of Samsung’s contactless offerings, AR Demo allows consumers to experience the product virtually in their homes Samsung, India’s largest and most...
Lo! Foods products will now be available in North America, UK and South East Asian Markets Lo! Foods, a Bengaluru based startup that offers a...
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change...
Sikaria brings more than 14 years of leadership experience in Sales, Marketing and Business Operations SUGAR Cosmetics - one of the fastest-growing premium beauty...
She will lead and mentor the editorial team and introduce the best in class practices for successfully executing the editorial strategy 9X Media has appointed...
Undeterred by the global pandemic, the company’s market capitalization increased 3 times to reach USD 3 billion in the last fiscal year Recording another...
The agency will handle the digital media communications for InterMiles The Minimalist, a creative solutions group company based out of Mumbai with presence...
Aditi will lead Pocket Aces in its next phase of growth and will take on her new role with immediate effect Pocket Aces, India's leading...
Starting 1st July, the revamped service will offer a boutique of Punjabi content at a minimal cost of Rs. 1.5 per day Tata Sky’s Punjabi...
Mehta will take over from Herjit Bhalla Geetika Mehta who was the General Manager, Home and Hygiene, India and the Regional Brand Director, South Asia,...
In the past she has been part of brands like Asian Paints, Frooti, Appy, Digene, Vaseline, Lakme and Baskin Robbins Samyukta Ganesh Iyer, who recently...
Offers complimentary service and sanitization for their next scheduled service Audi, the German luxury car manufacturer, today announced a special initiative exclusively for...
Affle had approved and announced the acquisition on June 9, 2021 Affle (India) Limited through its subsidiaries (“Affle”), today announced the...
This campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India Some apps play such...
Launches a nationwide talent hunt for the next digital superstar Close on the heels of celebrating its first anniversary, India’s number one short video app,...
The Sri Lanka vs India T20 series is set to begin in Sri Lanka on 21 July 2021 In its first-ever sponsor association with a...
Shevade will lead the brand’s consumer communications across channels upGrad, South Asia’s largest higher edtech company, today announced the appointment of Shreyas Shevade as the...
Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a...
NPCI in collaboration with CBSE launches “Financial Literacy Textbook for Class 6” to make future of the country financially aware National Payments Corporation of India...
The move will help retailers prepare for peak sales periods Today, Adobe is announcing exciting new capabilities in Adobe Experience Cloud to help brands across...
The brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores TCNS Clothing Co. Ltd, the...
After establishing its market leadership in India and Indonesia, USA will become MPL’s third country of operations Mobile Premier League (MPL), Asia’s largest esports and...
Jayme will be reporting to Jean Lin and Ashish Bhasin Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer,...
Mukherji is a graduate in Economics from Mumbai University, with a post-graduation in Business Management from SIES College of Management Studies Headquartered in Mumbai, end-to-end...
Earlier last year actress Bhumi Pednekar and Disha Patani were roped in as Brand Ambassadors for the skincare and haircare ranges #MakeInIndia skincare and wellness...
Industry-first Bokeh Flare Portrait Video and upgraded AI Highlight video features for professional-level videos OPPO, the leading global smart device brand, is all set to...
Confira Laboratories from Encube Ethicals has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record”...
Campaign highlights other aspects of doctors’ life With the pandemic still going on and the country fearing the third wave of coronavirus, our doctors are...
The product will suit consumers who prefer superior quality products Hatsun Agro Product Ltd (HAP), India’s leading private sector dairy company, has introduced ‘Arokya’ Paneer,...
The magic convertible technology helps in converting the refrigerator to more than 10 different modes Haier, the global leader in Home Appliances & Consumer Electronics...
The T20I India Vs Sri Lanka series will be rebranded The CoinDCX T20 Cup CoinDCX, India's largest and safest cryptocurrency exchange platform, becomes the Official...
The new outlet is located at 49, Taj Road, Sadar Bazar, Agra Relaxo, India's largest footwear manufacturer, has launched its Exclusive Brand Outlet in the...
Launches campaign with Health & Wellness benefits LG Electronics, India’s leading consumer durable brand for 25 years cares for its consumers with its Health and...
Tier 2 and 3 markets contribute about 40% to the growth of the segment Myntra is witnessing a heightened interest among shoppers for products in...
Deutsche Bank supports provision of COVID-19 screening kits, PPE kits, thermal scanners, sanitizer, masks and pulse oximeters for frontline workers and patients Deutsche Bank has...
The #DilSeLocal campaign marks MSME Day and urges people to go local and support small businesses Khatabook has released its latest #DilSeLocal campaign to honour...
Collaborates with Kapil Dev to amplify the message of safety during the pandemic As the country gradually unlocks, Nissan India launches an integrated general awareness...
Harshvardhan Joshi scales Mt. Everest at the young age of 25 Seagram’s Royal Stag has always inspired the youth by celebrating the spirit of dreaming,...
Film features Chef Vikas Khanna and healthcare heroes from across the country Recognizing the courage, resilience and unwavering spirit of the Indian healthcare community, Quaker...
Expands its value-added portfolio with the launch of Heritage Tikka Paneer Heritage Foods Ltd., one of the leading private dairy players in India, today announced...
The fat free milk will be available across households in Mumbai, Delhi, Pune and Surat Parag Milk Foods Ltd, a leading dairy FMCG Company with...
The partnership with VC Fund Stellaris Venture is a part of Facebook’s VC Brand Incubator Program Strengthening its commitment to accelerate the growth of small...
Move to reflect the company's full stack range of offerings, which have moved beyond taxes to invoices, wealth management and credit ClearTax India’s leading...
Can be booked at Audi India dealerships and on the official company website Audi the German luxury car manufacturer today, commenced bookings for its all-electric...
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to...
The partnership helps marketers across India to accurately measure the incremental impact of their advertising and drive real-time optimizations on The Trade Desk platform InMobi,...
Changes logo for the first time to bring alive stories of ‘khaas’ people from across the country To celebrate the spirit of India’s resilience and...
A digital chat show on Resolution for a Secure Future HDFC Life, one of India's leading life insurers, has constantly endeavored to create greater awareness...
Nandu’s Home Chef to leverage the power of social media to create a thriving community that bonds over easy-to-cook recipes and the love for...
Urges Consumers To Boost Immunity With A Glass Of Turmeric Latte Premium tea-makers and a celebrated household name, Society Tea, has recently launched the much-awaited...
Makes further investment in the fast growing Online Male Grooming Segment Emami Limited, one of the leading FMCG companies in India, has increased...
A new kind of sport - esports is on the rise in India. The industry is expected to grow at 46% CAGR to...
Every generation interacts with music in its own special way, but when it comes to Gen Z, their relationship with music seems to...
New autograph ‘Zoya Baoli’ setting encapsulates Zoya’s legacy of inspired design Zoya, the exquisite diamond boutique from the House of Tata, presents Sam?vé, an autograph...
The film is live across the brand's digital assets Hershey's has recently launched a campaign, which presents a unique and positive point of view to...
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets As the...
Giving free access to all smartphone users making it highly accessible BunkerFit, India’s only free to use Fitness app, has introduced Yoga to its bouquet...
The winning brands of Sheela Group include- Sleepwell, Feather Foam & Lamiflex Sheela Foam, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified...
JSW Group confirms a sum of ? 1.00 Crore as part of the sponsorship agreement with IOA The JSW Group (JSW) and...
Arjun Maini is the First Indian to drive for Mercedes-AMG in DTM In continuation of its efforts to promote India and Indians globally, Omega Seiki...
The campaign is live across the brand's online platforms ACKO General Insurance, a purely digital insurance company, has released a campaign film on the occasion...
Having worked previously in Accenture, Coach, and Times Internet Limited, Gaurav with his 19 years of experience will drive the vision of building a numero...
Pay electricity bill on the app & get a chance to win an iPhone 12 India’s leading digital financial services platform Paytm today announced the...
Highlights how fathers “Turn Things Around” on Father’s Day 2021 TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has rolled out a social...
The campaign video was unveiled by film superstar Mammootty via his Instagram and Facebook accounts Canon India today launched a regional ad campaign titled ‘Weddings...
With this musical surprise, the channel has surely made this day even more special and memorable for them After the resounding success of the first...
The brand will continue to add products across steel, glass, porcelain, melamine and other materials as per consumer expectations Tupperware India, a global premium homeware...
The brand is open to entries in a travel meme, video, picture, song, creatives, graphics, GIFs, jingle Mahindra Holidays & Resorts India Limited’s flagship brand...
The films from Unacademy tend to focus on an ethos every learner should imbibe for success Unacademy has released a new film titled “Unacademy Believe”,...
As part of its international expansion, CARS24 is set to further strengthen its foothold in the Southeast Asian and Middle East markets in 2021...
Watch Anushka Sen’s culinary skills & Vir Das' wit on June 19th & June 24th respectively exclusively on Snapchat Discover Snap today announced the launch...
Allows users to conveniently search vaccine slots directly on ixigo flights & trains app Vaccination drive against COVID-19 in India is currently in full swing....
Shraddha Kapoor becomes the face of leading D2C beauty brand MyGlamm and also invests in the company Leading D2C beauty and personal care brand MyGlamm,...
The 30-year-old pugilist has also medalled for India at the prestigious Asian Games Fast&Up, India’s #1 selling Sports Nutrition brand is associating with boxer Pooja...
MPL Sports will be the kit partner for both the 2022 Games MPL Sports Foundation, the community initiative of esports platform Mobile Premier League...
Packs an entertaining punch with its short format shows under Zest Originals Zee Zest – India’s leading lifestyle channel will take the digital first approach...
The new Velar comes with the next-generation four-cylinder Ingenium diesel engine which offers exceptional efficiency, power and on-road performance Jaguar Land Rover India, today announced...
With 3 years’ validity, the card comes with flexible loading options of any amount ranging between INR 500 and INR 10,000 LIC Cards Services...
MC Mary Kom, PV Sindhu, Sakshi Malik and Srikanth Kidambi share their struggles and achievements Bridgestone India urges Indians to be a part of the...
Anjali has completed is a qualified Chartered Accountant and Cost Accountant Havas Group India has announced the appointment of Anjali Gupte as Chief Financial Officer,...
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos PepsiCo has initiated a trademark violation case against...
The Express Logistics Provider has been flying charter aircraft internationally facilitating the transport of oxygen concentrators amongst other COVID-19 related medical and pharmaceutical equipment Blue...
Breaks sound frontier to connect more deeply with customers In its first step towards sonic branding, YES BANK has launched its musical logo (MOGO®), a...
This marks upGrad’s third collaboration with Star Sports post, IPL 2020, and India vs England series in 2021 Higher edtech company upGrad has inked an...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that has...
With over 18 years of experience, Shweta will be responsible for all national strategic decisions and operations Tute Consult, an integrated marcom and PR agency...
Bookings now open at all BMW Motorrad dealerships BMW Motorrad India has launched the all-new BMW S 1000 R in India. The most awaited roadster...
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app Cricket...
To report to Rakesh Hinduja, Co-Founder & Managing Partner, Content Platform at the start-up Wondrlab, India’s largest platform-first martech startup, has strengthened its data capabilities...
The company announced that its chatroom feature will be monetised through virtual gifting and loyalty programmes Bangalore-based social media networking service ShareChat has announced that...
Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others are most likely to resume...
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers...
Rishabha co-founded a management institute in Pune by the name of Genesis Institute of Business Management in 2007 Rishabha Nayyar joins Fatmen as Co-Founder and...
Urges people to start their health journey with #StartTohKaro Ahead of International day or Yoga on 21st June, SARVA, India’s fastest growing yoga-based wellness...
Aims to generate 50 Crores revenue by the end of 2021 with this launch Amway India, one of the country’s leading FMCG direct selling companies,...
Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin...
The network is India's first broadcast major to foray into the podcasting space Sony Pictures Networks India has announced its venture into audio streaming, making...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters Education...
Palak Kohli is the youngest para-badminton player in the world to ever qualify for the Tokyo Paralympics 2021 Leading sports nutrition brand Myprotein has carved...
The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June Shyam Steel...
He will now helm Tamil content in Indian and in international markets Sony Pictures Network India has roped in G Dhananjayan as head of Tamil...
The ongoing contest is scheduled from 11 June 2021 to 10 July 2021 Betterhalf.ai – India's first and only matrimony app without the direct involvement...
With this initiative, cult.fit becomes the first brand to facilitate free vaccines for its customers, across all cities where it has a presence cult.fit, India’s...
‘Indian Kitchen Ka Dishwasher’, just got more convenient BSH India today launched a new and advanced range of dishwashers adding to its existing line-up of...
These elevations will come into effect immediately Havas Media Group India’s focus this year has continuously been on the product offering and thus investing in...
A simple term insurance plan that ensures financial security of your loved ones Aviva Life Insurance, India’s most trusted private insurance company, today announced...
Before this, Sunil Kumar Gupta was given two months' extension in March to serve as a TRAI Secretary, till May 31, 2021. He will oversee...
The focus will be on providing a safe and seamless shopping experience for customers DLF Malls, the largest chain of premium and luxury retail properties...
Vashisht's previous stint was at Lowe Lintas Delhi where he was Group Creative Director L&K Saatchi & Saatchi has announced the appointment of Kanishka Vashisht...
Urges consumers to exercise discretion while choosing their ORS formulation Prolyte ORS, the professional rehydration brand of Cipla Health Ltd., has launched a new TVC...
The leading coffee equipment brand in association with La Marzocco, Italy installs India’s first modular under-counter espresso equipment at Araku Café Bangalore Kaapi Machines, India’s...
Only 250 units of the jersey will be available for sale on MPL's website beginning June 14 Athleisure wear maker MPL Sports, the official...
Iyer was formerly the GM of the company's Candere brand Punith Iyer, who formerly held the position of Company GM of Candere by Kalyan Jewellers,...
The account will be serviced from the agency's Mumbai office Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the...
Rajkummar comes on board to promote the brand across all digital platforms Rajkummar is an actor who is known for his hatke and eclectic choices...
Launches two new products as part of the kit - Collagen Boosting Mask and Shilajitadi Thailam The Tribe Concepts, a homegrown brand that is centered...
Manu Jain, VP Xiaomi and Managing Director, Mi India confirmed this development in a LinkedIn post Jaskaran Singh Kapany, former Vice President- Marketing at Paytm...
The campaign focusses on the growth of the youth of the country and promotes self-reliance and hard work Tata Motors, India’s largest commercial vehicle manufacturer,...
Aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults Reckitt, the global leader in consumer-healthcare today...
Expansion into connected hardware fitness market further strengthens cult.fit’s market leadership India’s leading integrated fitness and wellness platform cult.fit today announced that it has acquired...
Sharma will be leading branded content and solutions at the network level Viacom18 today announced the appointment of Vivek Mohan Sharma as Head of Branded...
Launches next phase of the skill development program to empower 400 women across Delhi and Haryana with NGO partner Deepalaya In its efforts to empower...
Streaming 11th June, the series covers real life stories of inspiring women from different parts of the Asian society India’s eminent video streaming platform,...
With this new association, Candes will aggressively tap into the Bharat’s market penetration Candes, India’s leading home appliances brand has roped in Arjun Kapoor as...
The fourth generation OCTAVIA is 4,689 mm long, 1,469 mm tall, 1,829 mm wide, and has a wheelbase of 2,680 mm ŠKODA AUTO India unveiled...
Exciting deals and assured gifts of up to INR 35000 LG Electronics, India’s leading consumer durable brand today announced its latest consumer campaign “Together...
The tie-up enables subscribers with cashback offers ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win...
Round led by Entrepreneur and Investor Shaival Desai and existing investor Alkemi Growth Capital Pee Safe, India’s leading hygiene and wellness brand, has raised...
37% mobile gamers want to shift to a PC indicating strong potential growth for the industry India’s gaming community is displaying a growing...
India's 1st GNCAP 5 Star rated car surges ahead with increasing demand every month Adhering to Covid 19 safety protocols and hygiene norms, Tata...
Launched around World Elder Abuse Awareness Day (June 15), the campaign aims to sensitise people and mobilise seniors to seek support against abuse Shining the...
In this role, Gupta will lead the product and data teams to make the software scalable and ensure an exemplary customer experience IAN backed Wizikey,...
‘Brand Welcomhotel builds strong presence in Himachal Pradesh with another property Welcomhotel, one of India’s fastest growing hospitality brands from the ITC Hotels...
Celebrates its diverse community of inclusive, authentic, inspiring people who make the first move from home to forge healthy and equitable connections Bumble, the women-first...
'A significant milestone in 1MG's journey,' said CEO and Co-founder Prasant Tandon Tata Digital Limited will be acquiring a majority stake in digital health company...
The P&G Shiksha film has been conceptualised and created by Leo Burnett P&G Shiksha, the flagship CSR program of P&G India, recently unveiled its new...
PAYBACK India to be a wholly-owned subsidiary of BharatPe BharatPe, India’s leading financial services company for merchants, today announced the acquisition of PAYBACK India...
Lele takes over from Srinandan Sundaram who will move into his new role as Executive Director, Foods & Refreshment Hindustan Unilever Limited (HUL) today announced...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali...
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging Dabur has slapped...
Strengthens its music portfolio by integrating Tata Sky Music and Music+ Aligned with its new brand purpose to make tomorrow better than today for its...
The responsibilities in the integrated mandate for the agency include Creative, Digital, PR, Production, Tech management The Marcom Avenue, a data-driven media and marketing agency,...
Pragya has worked with Castrol India limited Leading consumer electrical company, Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its...
Conceptualised by Wondrlab, the campaign highlights “The Standout Pizza” offerings India’s leading national pizza chain, Ovenstory Pizza unveiled their new television brand campaign, conceptualised...
The service will be available 24X7 for the First Notice of Loss on the claim Helpline Numbers of Reliance General Insurance for its Motor Policyholders...
Ranveer becomes the first ever independent creator from India to get an exclusive deal with the platform Continuing its investment in India’s fast growing creator...
The social good campaign poses questions to users to choose between essential and expendable needs Rapido, India’s largest bike taxi platform, today announced the launch...
This is Arti's second innings with dentsu India Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit,...
In its FY21 annual report, the company also reiterated its stance on inclusivity and advertising for products targeted at children FMCG giant Hindustan Unilever has...
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is...
To continue leading its charge into the next growth phase, Affine also announced key appointments to its leadership team Affine, a leading pure play AI...
The campaign urges customers to clear their pending dues to help small businesses and shopkeepers’ tide over the financial crunch As India is coming out...
The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile...
A Curated Destination ForAll Things Bed, Bath, Kitchen and Decor Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, unveils Nykaa...
Josh has expanded its leadership team with the appointment of Sunder Venketraman VerSe Innovation’s short video app Josh today announced the expansion of its leadership...
With his eccentric yet incredible fashion sense already making headlines, Pandya now takes it a notch higher on this short video app MX TakaTak, India’s...
The product allows advertisers to effectively deliver ads across MGID’s portfolio MGID announced today the official release of its Contextual Intelligence solution. The product allows...
The two facilities, set up in association with Haryana and Rajasthan state governments, have round the clock supervision by trained doctors and nurses Facilitating healthcare...
Mehta was formerly AVP- Corporate Communications at State Bank of India Public sector banking giant, Yes Bank has recently roped in Ritesh Mehta as Senior...
It took Medicines & Emojis to Raise Awareness on Wildlife Crimes Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP). The two digital...
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes Dettol, India’s most trusted germ protection brand, launched...
Ex Microsoft’s Rashmi Vikram to lead DEI strategy across Asia Pacific markets Award-winning agency network, dentsu international announces the appointment of Chief Equity Officer in...
The digital film celebrates the unknown Covid-19 heroes who fight the battle against Covid with you every day Amazon Pay announced the launch of UmmeedKeChehre...
Offers 1% unlimited cashback on most card spends InstantPay, India’s leading open banking platform, today announced the launch of the InstantPay Cashback Card in partnership...
Members Can Now Avoid Awkward Run-Ins During This Year’s Post-Pandemic “Uncuffing Season” Whether it’s a former flame, a cousin, or a colleague,...
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021 Bharti Airtel (“Airtel”), India’s...
Helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others Aviva Life Insurance,...
This comes with the goodness of Neem and Aloe Vera India’s leading science-based Ayurveda Company, Dabur India Ltd announced the expansion of its Vatika portfolio...
New video feature will host music videos curated by genres, moods and artists JioSaavn, South Asia’s largest streaming platform for music and audio entertainment,...
Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg,...
Olety's last assignment was with BBDO China as Group Creative Director VMLY&R has appointed Mukund Olety as its Chief Creative Officer with immediate effect. Mukund...
Conceptualised by Voltas and Ogilvy, the new DVC depicts how activities like stargazing and birdwatching will be impacted due to environmental degradation Voltas Limited,...
The actor will be seen across the marketing campaign for the Y-Series range of phones vivo has on-boarded renowned Bollywood actress Sara Ali Khan as...
The collaboration between the two partners will consist of three phases Roca Group, a world leader in the design, production and commercialization of products for...
A special initiative aimed at creating effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, Uttar Pradesh Aligned with the Government of...
The aim is to encourage digital onboarding which brings convenience to investors while supporting the environment HDFC Mutual Fund has initiated a socially responsible campaign...
GOQii Smart Vital Junior. comes with a kids’ friendly display, gentle and colourful designed straps at a price of Rs 4999 GOQii Smart Healthcare has...
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet,...
Ramprasad Sridharan appointed new CEO & Managing Director of Benetton India Benetton Group welcomes Ramprasad Sridharan, the new CEO & Managing Director of Benetton India....
NIVEA India partners with NGO SankalpTaru to plant more than 10,000 trees As consumers of Emerging India, we all are paying more and more attention...
Salman Khan plays the protagonist in the new television ad campaign #MazbootiBemisaal Relaxo, an iconic and classic brand serving the needs of footwear for Indian...
Alphabet Media is a communications agency that creates strategic, integrated solutions Alphabet Media has won the PR and Digital mandate for Maserati India,...
Grant will support innovators in developing solutions that scale access to clean water and sanitation, reduce wastage, better manage water for agricultural and industrial use,...
Launches ‘Sonnets By Tata Coffee’, A New Premium Roast And Ground Coffee Offering Tata Consumer Products, the consumer products company uniting the principal food...
Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner Adobe today announced the appointment of David Wadhwani as executive vice president...
The thought-provoking campaign underscores battery swapping important for EV adoption and environmental protection Chargeup, Bharat’s largest battery-swapping network for e-rickshaws, is running a digital campaign...
Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia Arijit Singh, one of India’s most eminent singers and...
Shoppers in Ahmedabad, Surat, and Vadodara can now order their favorite home furnishing products online through the website and the newly launched mobile ...
Hyundai Motor today released a trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS Hyundai Motor Company...
Customers have the luxury of choosing from a wide range of shorts at Flat 40% off fbb has always believed in offering best of fashion...
The country generated 26,000 tons of plastic waste during 2019-2020, out of which only 60 of per cent was recycled India’s plastic pollution is a...
Colorbar has a doctor-on-call for all the employees Post #CBCares, an initiative for spreading awareness about Covid-19 vaccination, India’s leading beauty brand Colorbar has added...
Delightful Gourmet Private Limited has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record” for...
New virtual program focuses on helping startups to reboot, scale and sustain their businesses 91springboard, India’s pioneering co-working community, partners with Google for...
The Future is Wide Open” for Criteo; Company Cements Transformation and Lays Out the Future of Advertising It is a new day for Criteo...
Malhotra most recently served as Regional Lead for Disney+ in Southeast Asia WarnerMedia announced today that Amit Malhotra will join the company later this month...
Sharen Jester Turney will be consulting on business, product, global expansion and trends in the market Clovia, India’s leading brand for women’s innerwear, loungewear,...
Introduces paperless transactions in line with the Group’s New Sustainability Roadmap Blue Dart, South Asia's premier express air and integrated transportation & distribution company, part...
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than...
Inspired by our rich heritage, we must build a sustainable home to have the right to be a trusted partner for our consumers and customers,...
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix Amazon Prime India’s Original...
Social media campaign begins on World Environment Day To mark World Environment Day, the premium organic skincare brand Lotus Organics+ has collaborated with ExclusiveLane.com. This...
Edelweiss General Insurance has also implemented many other Covid Care initiatives to support its employees InsurTech startup Edelweiss General Insurance (EGI),...
The company is offering 12-months warranty on the new Supercoolers range along with home service pan India Orient Electric Limited, part of the diversified USD...
#WantItFlauntIt - The song plays into the zing and energy of the youth while the lyrics reflect the emotions of the cyclists as well as...
Consumers can catch all the action from the ICC World Test Championship Final LIVE & Exclusive on the Star Sports Network & Disney+ Hotstar...
Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY21-22 Fujifilm India Pvt. Ltd, a pioneer in imaging...
The Holywood actress shines her star on causes close to the values L’Oréal Paris stands for - equal rights, feminism, inclusivity and sustainability L’Oréal Paris...
The account was won by Filter Coffee Co. in a multi-agency pitch Filter Coffee Co.,a full-service digital agency, started by Anuja Deora Sanctis has bagged...
Spreads the message of “Stay indoors, make home your fort , & be stress free with Chatkara of Hajmola" Dabur Hajmola from the house of...
The Jumpstart Program is set to culminate with a virtual demo event which will enable our cohort startups to pitch to the early stage...
Consumers can now book vehicle service instantly from the comfort of their homes BMW India has enabled a unique contactless vehicle service for its customers...
Digital Refresh Networks will be in charge of planning and delivering Website & SEO Management for the Vibgyor Group of Schools Digital Refresh Networks, an...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
The brand ropes in Bollywood actors Anil Kapoor & Arjun Kapoor in their biggest ever mass media campaign It is 2014. A good old...
All new users get a free 7-day trial Tata Sky, one of India’s leading Pay TV platform extends the benefit of its pioneering OTT content...
Notable singers, mental health practitioners, yoga practitioners and social media influencers have come in support of this campaign and the power of music to heal...
People in the age group of 21-35 years shop the most on Myntra’s sustainable store Myntra’s initiative to enable customers with the choice to adopt...
Inspired by how colours provide a unique form of self-expression, the strap collection includes iconic solid colour options In honor of Pride Month, Fossil launches...
The Family Man “Srikant” Goes Job Hunting; India’s Leading Startups Roll Out Job Offers for the not-so-minimum guy – #TheFamilyManJobHunt As we inch...
The riddle-themed, interactive quiz show launches today on the Flipkart App Popularly celebrated as the king of Indian reality TV, Prince Narula is all...
I-PACE battery and cabin were preconditioned while charging to optimise range and comfort – ideal for temperatures of less than 2°C at the summit The...
Enables readers’ engagement and revenue growth expansion Taboola, a global leader in powering recommendations for the open web, helping people discover things they...
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and has filed...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Through a series of inspirational Covid-19 recovery stories on the latest show ‘Little Shots’, Radio City urges people to stay positive and focus on the...
The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee Nutralite, having recently entered the dairy segment with their...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
Ankit is also an avid follower of Football, Tennis & Formula One. Himself a football player, he’s deeply passionate about Console Gaming Dangal Games, India's...
Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying Zenith India has appointed Priyanka Kapur as Vice President to lead...
Gives fast and long-lasting relief from headache, nasal congestion India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio...
Ambuja Certified Technology implemented now in more than 60,000 homes in India Ambuja Cement’s customer-centric approach to growing its business has been sustained by the...
Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies ROI driven, end-to-end digital and performance marketing agency, Ethinos...
Wolder was previously Head of Creative Strategy, EMEA at the agency’s London office Essence, a global data and measurement-driven media agency which is part of...
CRETA, VENUE, TUCSON & KONA Electric set out on a unique expedition to welcome the Grand New Member in Hyundai’s SUV Family Hyundai Motor India...
The collaboration has helped Clovia register an 85% uptick in revenue for specific journey-led campaigns Clovia has registered an 85% uptick in revenue for specific...
The TVC makes the viewer understand the process of production and delivery, straight from farm to their doorstep Country Delight, a direct to home consumer...
Pedigree has launched its specially manufactured food for small dogs to provide unique nutritional value in adequate sizes for their mouths MARS Petcare, the world’s...
This collaboration will enable complete traceability and transparency for Timios’ recently launched porridge range for babies and infants Timios, a Bangalore based healthy food brand...
Digital Refresh Networks is all set to offer its integrated creative and digital marketing solutions to Gelato Italiano and The Coffee Bean &...
Plans to invest Rs. 150 crores ont Advertising in FY 2021-22 BL Agro Industries Limited, INR 2500 crore edible oils and food products company in...
Launches campaign titled ‘Sabke Ghar Ki Baat’ The second wave of the pandemic took India by storm, paralyzing our healthcare infrastructure and testing the willpower...
Employees to undergo ozone therapy as a preventive measure against COVID-19 Bisleri, industry leader and India's most trusted mineral water brand, has initiated a series...
Actress Radhika Narayan moderated the social experiment with a diverse set of Bengaluru residents BBC Media Action has launched ‘Invaluables’ -...
The 360° Ergolift hinge in Flow X13 offers more possibilities of laptop gaming scenario allowing usage in various mode ASUS Republic of Gamers (ROG) today...
These two strategic appointments will help drive technical innovation and content diversification at SARVA SARVA, one of India’s leading yoga-based digital platforms, announces the appointment...
Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...
Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach Gozoop – One of India’s leading...
The campaign will be aired on the brands Pedigree and Whiskas’ social media handles MARS Petcare, the world’s leading pet food company, is launching a...
Appointments made for five leadership positions CarDekho Group has fortified its leadership team by making five engineering and product leadership appointments at their Gurgaon office....
The agency has conceptualized the brand launch video with the vision of establishing the brand White Rivers Media bags the digital mandate of DIZO...
At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...
Keeping it elegantly stylish, the 3-way outlet diverter is an addition to enhance the operation of everyday usage with temperature control technology Designed exquisitely to...
You #GotTheShot? Celebrations await you with Colorbar Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...
The ten-day social media campaign encourages senior citizens to seek help for their mental health allowing them to deal with trauma, hopelessness and stress With...
The premium fitness band provides continuous SpO2 (blood oxygen monitoring), real-time heart rate and breathing quality assessment while users are asleep With the second...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
A series of highly relatable and quirky digital films, guaranteed mood enhancers when paired with a meal from Marriott on Wheels Mood and...
The Thickshake Factory will deploy digital ordering solution across locations - Hyderabad, New Delhi, Bengaluru, Chennai, Pune and Kochi The ThickShake Factory, India’s 1st...
Amidst lockdown, Tata Motors protects its customer’s interest Due to the on-going lockdown across the country, several customers are unable to service vehicles which are...
Blitzpools.com intends to give back to the community and do their bit BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms, pledged their support to...
Becomes first travel app to enable vaccine visibility As of today, around ~16.8 crore vaccine doses have been administered to people across India. Vaccination against...
Project: ‘Back-to-Life’ announced under Hyundai Cares 3.0 COVID-19 relief initiative Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India, today...
Per Heggenes calls on like-minded organisations to increase relief support for India Today, the IKEA Foundation has donated €3 million in unrestricted funding to Médecins...
Prince Narula's health supplement start-up to invest Rs 20 crore as part of expansion Muscle and Strength India, one of the country’s leading retailers of...
With 13000 registrations already on board for the 2021 edition, this flagship event is scheduled to kick off on 5th June As the one-month countdown...
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...
The rebranding will be effective from 11th May India’s leading integrated health and wellness platform cure.fit today announced that it has completed an extensive...
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role GSK Global Marketing Manager Ketaki George has decided to...
The campaign aims to provide a one-stop solution to pot all our bathroom worries, offering the safest and most convenient touch-free shopping experience Parryware, India’s...
The fundraiser is to provide shelter to underprivileged people recovering from COVID-19 With a peak in daily cases across the country, COVID-19 has led to...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
The TVCs emphasize on the inclusion of nutrition in everyday food Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and...
Becomes First Social Media Platform in the World to launch “Talk to Type” Feature Koo announces the launch of what they call the Magic “Talk...
He will report to COO Sonia Khurana Digitas, the global marketing and technology services brand from Publicis Groupe has announced the appointment of Abhishek Chaturvedi...
Mass awareness drives to be organized in partnership with SEEDS and Government authorities to promote vaccination amongst the population at large PepsiCo Foundation has partnered...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
Shekhar Sharma has been named as Managing Partner and Averill Sequeira as Chief Product Officer MediaCom, a GroupM media agency today announced new appointments of...
Deepa Sridhar will now take up the role of Director of Marketing for South Asia and Aastha Bansal will be working as Lead- Corporate Communications...
With Free Home Delivery in just 2 Hours, ?300 cashback on shopping worth ?2000 and Mega product offers to help save from home Big Bazaar...
The ‘Life Unscene’ campaign will follow two ace new age video creators- Ganesh Vanare and Anunay Sood OPPO, the leading global smart device brand and...
Chris Evans as TECNO's brand ambassador will debut in TECNO's May 6th product online launch event and global product campaigns thereafter TECNO, the global premium...
Actors Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi share their life journeys with brand Bail Kolhu BL Agro Industries Limited, one of the fastest growing...
The film highlights the dual benefits of taste and immunity-boosting properties In today’s world, immunity has become a part of our...
An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...
Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...
Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...
Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices Snack pellets are one of...
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
Launched its 2nd edition of Fairtrade fashion line along with Sprint Summer 21 collection across its outlets When it comes to fashion, consumers fall in...
InMobi’s In-App Exchange First to Offer Access to High-Performing Traffic from World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced...
The 360-degrees brand solution agency will be involved in the planning and execution of all Social Media, Performance Marketing and PR communication for the company...
Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify (“DV”), a leading software platform for digital...
Participants must develop innovative solutions for the bathroom space to address the challenges of the UN’s 2030 Agenda for Sustainable Development Projects Following 9 global...
The agency will help the brand scale the India's Panzani Pasta & Tilda rice business with digital strategy and boost its marketplace activities Logicserve...
Aditya Vision will be seeing further engagement and presence both digitally and offline across the country Brand Radiator won the 360-degree Digital and Marketing mandate...
The volunteers will provide self-verified support for the requests At Fittr, the well-being of the community has always been our first priority. And, in a...
The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp Giftiicon, the renowned Korean gifting platform...
With this the brand looks to hire 100+ people in the next 6 months ranging across verticals Lenskart, India’s fastest growing omni-channel...
The digital mandate entrusts Lyxel&Flamingo with strategic and creative responsibilities for VEGA social media Following a competitive pitch, Lyxel&Flamingo has been appointed as the creative...
Encourages people to tighten their shoelaces and put our best foot forward to compete alongside the fittest Institute of Nutrition and Fitness Sciences (INFS), the...
Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...
The campaign video focuses on the aspect of crunch being the hero Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign....
Gozoop will be in charge of delivering innovative customer support and a creative listening strategy Gozoop, one of India’s leading digital-first integrated marketing companies, has...
boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the Indian market, donates INR 50...
Sanchita Roy will be taking over as Head of Strategy In keeping with the global Mx philosophy and clear emphasis on Product, People, Pitches and...
Iyer joined Basking Robbins in 2019 Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins, has stepped down. Highly placed sources have confirmed this development to...
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...
Announces #MadeOnRoposo talent hunt to identify the most original and outstanding short video creators in the country With the skyrocketing consumption of digital content giving...
The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...
Akhil has more than 16 years of marketing experience across multiple sectors, including Media + OTT, E-commerce, Tech, FMCG, Auto, and BFSI Aegon Life, a...
Ruskin Bond resonates with Columbia Pacific Communities’ philosophy of community living fostering active and positive ageing amongst seniors “There is no retirement age for writers”...
Campaign is titled ‘Ek baar lagwaiyye aur humara naam bhool jaiyye’ Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and...
The new KitKat carbon neutral pledge complements the company's ongoing efforts to reduce its environmental footprint further KitKat, one of the world's most popular chocolate...
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...
A digital and social media campaign was released to highlight how the company with support of its customers have made a positive impact Mamaearth,...
Appoints Dinesh Aggarwal, joint MD, Panasonic Life Solutions, to lead the new division in addition to his current responsibilities Panasonic India – a diversified...
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare exchange4media has...
Directed by Prabhu Deva, the film will now be seeing a multiformat release & also a wide theatrical release internationally on 13th May 2021 Salman...
Everyday 10 lucky participants stand a chance to win Rs. 500/- Walkaroo, one of India’s most popular fashion footwear brands, has announced its online...
Dating App to use capital for developing new product offerings, expanding to new geographies & further enhancing their machine learning matchmaking algorithms India’s...
The ad taps into the urge to go out and do the things boys do Ogilvy India-South launched a campaign for Hercules today. ‘Boys are...
A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment, a sports & sponsorship specialised...
Shobanraj S and S Chandru have been placed first in the 18 - 32 year and 33 – 40 year categories Nippon Paint (India) Private...
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
The film series is the opening chapter of Adidas brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with...
The latest campaign #HopeisTrending celebrates a new era and the endless potential it holds Entering an era of hope, W, India’s leading women’s apparel brand...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products dentsu X India, the media agency from the...
Earth Day initiative called Cartons Le Aao, Classroom banao will donate desks to City of Los Angeles School, Mahim West Tetra Pak, under its flagship...
What’s Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created a new campaign for Spotify to promote the audio streaming platform’s Premium Family...
Aimed at bringing buyers and sellers closer in today’s virtual reality, LinkedIn Sales Insights will help them LinkedIn, the world's largest professional network, today...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
For a safe and fulfilling puja experience at home Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N. Ranga Rao & Sons...
The account will be managed by Mullen Lintas' Bangalore office. MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency....
Out of Control Chaat and Uncensored Tadka flavours bring a unique ‘chatpata’ twist with a mouthful of surprising sensations Making everyday life more ‘masaledaar’, Kurkure,...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
In her previous stint, Gillian worked with Genesis Burson Cohn-Wolfe Digital-first integrated marketing agency – Gozoop has appointed Gillan Marie Hooper as Group Director –...
The campaign is live on Digital & Social media Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a...
Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June India’s first ever multi-format content...
Anker aims to elevate the existing loyal customer base & further reach out to the youth, acknowledging his popularity Anker, a global leader in technology,...
MyGlamm, India’s fastest growing D2C beauty and personal care brand, appoints Mr. Bhavesh Singhal, Former Head of Growth and Revenue of Medlife & Myntra as...
The TVC tends to highlight how different foods have different temperature requirements enabling one to maximize on the nutrient values of the food Haier, the...
This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...
Launches their new TVC Campaign, "Maksad Toh India Ko Banana Hai" starring Sonu Sood Shyam Steel India one of leading producers and manufacturers of...
WeWork will support its members with holistic expert solutions that enable them to focus on their business growth WeWork India, a leader in flexible workspaces,...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...
Before Ola and Furlenco, she had a nine-year stint with Unilever in various roles Ola Head of Global Marketing Aishvarya Murali has moved on from...
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
“Life’s too short for tooth sensitivity” creates a realisation that tooth sensitivity can compromise moments of everyday pleasure Sensodyne, the leading sensitivity toothpaste from GSK...
79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...
Company Offered $500,000 In Free Advertising to Women-owned Business As Part of International Women’s Day and Women’s History Month Taboola, a global leader in...
Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal” Snapdeal, India’s largest value e-commerce company, today announced the launch...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...
Conceptualized by 82.5 communications, the campaign aims at educating consumers to select only quality-driven and hygienically manufactured mineral water Bisleri, industry leader and India's...
The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched...
The campaign continues with the brand’s purpose of partnering Mothers across India Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across...
The mural campaign has been conceptualised by Ogilvy India and executed by Dentsu Communications India Private Limited, along with Bollywood Art Project (BAP)...
Tupperware’s exclusive store count reaches 91 across the country Tupperware, a global premium homeware and...
With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...
The ad campaign was simultaneously launched on TV and Hotstar during the match telecast Unacademy, has unveiled its latest marketing campaign for IPL...
The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the Indian Premier League, is back...
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched...
The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting Shoptimize partners with Onelife...
Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...
Spykar, with an edge & experience in creating fashion products, would bring-in trendy 83 fashion wear which are currently available on Myntra On the back...
“Winnings in Every Innings” With EWar Fantasy" With the start of the Indian Premiere League (IPL) 2021, India’s cricket fans and/or cricket lovers are rejoicing...
The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...
Witness Vaani Kapoor’s love for St.Botanica Vitamin C Range St.Botanica - one of India's leading premium skin & personal care brands offering plant-based, PETA certified...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...
Brings focus on four distinct verticals - Digital, India, International and Infrastructure Bharti Airtel (“Airtel”), India’s premier communication solutions provider, today announced a new corporate...
Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated Abhishek Joshi as Business Head...
MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery retail chains of...
Your one stop for Unparalleled Cricket Coverage The cricket fever and the accompanying chatter is back, and genuine cricket lovers are looking for a platform...
Designed to complement the look of the inverter AC making it truly one of its kind. The V-Guard ARIZOR 4150 stabilizer for 1.5-ton inverter AC...
Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...
The painting activities will be executed within the next couple of months Chennai Metro Rail Limited in association with Nippon Paint (India), Asia’s leading paint...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like...
Adds a fourth Safari to her personal fleet Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
India emerges as the fastest-growing region in the world, along with education and business as the fastest-growing app verticals Adjust, the global app marketing...
Elevated from Executive Director, Vivek has taken over the new role from April 1, 2021 Vivek Kanade (48) has been named as the Managing...
Earlier, Neuberg Diagnostics had conducted screening during the IPL auction in Chennai as well Neuberg Diagnostics Private Limited, is conducting COVID 19 RT PCR test...
Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country Chingari, Bharat Ka Super Entertainment...
Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...
Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’ After...
Titled “Don’t try this at home”, the campaign emphasises the need for well-designed, high-quality home interiors Livspace, India and Southeast Asia’s largest home interiors...
The latest season follows the story of the three protagonists in two parallel timelines - their crucial 2nd year of MBBS and the outburst of...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...
Scaling up by adding salient technological advancements and new services India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians....
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
APL Apollo is yet again ready to ‘ROAR’ with Delhi Capitals as “The Principal Sponsors” of the team Delhi Capitals Continuing with their strategy of...
Designed by Ogilvy, the campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods Greenply Industries Limited, India’s largest interior eco-friendly...
Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over...
Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...
Ariel India is committed to progressing the lives of women across the country because women are the backbone of our society. Ariel #ShareTheLoad movement started...
Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...
The brand has tightened its safety and hygiene measures across restaurants to continue serving consumers safely through delivery, takeaway and their new On-the-Go feature In...
Launches India’s first-ever range of Designer Home Furnishing in collaboration with Sabyasachi; partners with The Pure Concept to tap the home furnishing network If there...
Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd....
This soulful second track for Season 4, has been launched on Apple Music, Spotify and YouTube BACARDÍ Sessions dropped its eagerly awaited second track ‘KANAA’,...
Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...
Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing cloud today...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery...
Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan Sun Pharma Consumer...
In line with CNNIC’s Audience First strategy, the solutions provided by CNNIC and Sense Digital put the audience at the heart of every stage of...
Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on...
WATCHO Continues to grow stronger Building on the vision to provide snackable and on-the-go entertainment to its customers, Watcho, Dish TV India’s OTT platform...
With the new investment, the valuation of the company now stands a little over $2.1 billion Mohalla Tech, the parent company behind short video app...
The agency will be responsible for enhancing Colorbar’s image pan India Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar,...
MX TakaTak is the official short form video partner for 7 IPL teams MX TakaTak, India’s leading short form video app is the...
Ryan Shiotani to lead content direction BBC Studios will align the key markets of India, South East Asia, Japan and Korea, in a group to...
With a comedy contest inviting participation from senior citizens, Columbia Pacific Communities aims to fight age-related stereotypes and use humour to foster positive ageing Despite...
The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming 2020 was a breakthrough...
Launches IoT Adoption best practices “IoT Self-Scan” report for the manufacturing sector Vi Business, the enterprise arm of Vodafone Idea Ltd. (VIL), has...
The compelling proposition is quality and style at a competitive value and price Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group...
Rishabh Pant’s youth appeal and Noise’s dynamic customer approach will help in furthering this goal Noise, the leading Indian connected lifestyle brand, announced the appointment...
Business won after a multi-agency pitch Leading national pizza chain, Ovenstory Pizza, today announced that they have awarded their creative mandate...
Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...
Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...
Organised in association with India Film Project, Fujifilm offered a platform to filmmakers to shoot from their city in a unique way Fujifilm India Private...
The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
ShemarooMe takes the Gujarati entertainment quotient a notch higher ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat...
It will provide end-to-end communication solutions pertaining to branding, marketing, creative, digital services, and PR Flags Communications has bagged a 360-degree Marcom mandate for launching...
An initiative dedicated to women’s health and wellness Emcure Pharmaceuticals, among the top 15 pharmaceutical companies in India, announced the launch of ‘Uncondition Yourself’...
#ABHIKaro is a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance...
Hosted on Magento, a popular e-commerce hosting platform, Ritu Kumar’s website uses the Cashfree Magento plugin to collect and manage international payments online Leading digital...
Hudle has partnered with over 400 sports venues across Delhi NCR, Maharashtra and more than 60,000 players use it to plan their games...
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...
Campaign aims to spread breast cancer awareness Isobar India, the digital agency from the house of dentsu international, has launched a new campaign with Marks...
To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...
Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
The millennial icon to be the first ambassador for Mamaearth Hair Range Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon,...
Brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative CarDekho, India’s leading full-stack auto tech-company, today...
The account was won post a multi-agency pitch Flying Cursor Interactive, has added lifestyle commerce content app – Trell – to its portfolio of businesses....
The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...
Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...
Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer Asha Kharga has joined Mahindra Group as Chief Customer & Brand Officer....
Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...
India’s largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings Buoyed by the strong...
The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...
Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community BYJU’S,...
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
She is in charge of brands like Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge Integrated...
Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...
The agency will be involved in digital creative strategy and social media campaign across all social media platforms for the nutritional brand Evolve Digitas has...
New campaign around the theme “Apnao Abzorb ka haath” launched Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it...
Collaboration is to create an AR lens with three Off-White face masks Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an...
Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...
The campaign has been created and conceptualized by the DDB Mudra Group Hindware Appliances released a new TVC campaign ‘‘Summers mein kare cold, winters mein...
TV Plus will be available on Samsung Smart TV models from 2017 onwards Samsung today announced the launch of Samsung TV Plus, a...
"B dikhe toh bindass bill pay", says Bharat BillPay in its maiden campaign Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
An online platform to help wedding banquets across India recover business With gradual unlocks and strengthening consumer confidence, the industry is now witnessing nearly...
The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...
Asian Paints aims to inspire a multitude of design disciplines in 2021 As 2021 brings with it tingling energy and an intention to start afresh,...
Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...
Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors...
The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...
Cello ColourUP, BYJU'S, Savlon return as sponsors for the second season Disney Channel is all set to kick off a new season of its successful...
The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...
The range includes Tasty Minis Puppy, Tasty Minis Adult, Rodeo, Rodeo Duos and Jumbone Mini MARS Petcare, the world’s leading pet food company,...
dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Glance is a subsidiary of a unicorn-status mobile advertising company ‘InMobi’ What happens when a brand launches a campaign with just...
As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...
The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...
This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular...
1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...
Launches a campaign #ColourIsForHoliNotFood Burger King India has always kept its guest first and addressed their needs. With an increased consciousness and demand for quality...
The partnership covers the EMEA region and kicks off today with Subway becoming Guild’s Official Quick-Service Restaurant Partner Guild Esports, the global...
Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...
The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...
Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours,...
Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that is aligned to the brand’s...
A first of its kind custom jewellery range of kids’ favourite character Peppa Pig, one of the most celebrated characters in the history of toons...
Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
The inaugural list has names from performers from top brands and companies across diverse sectors The inaugural Pitch Marketing 30under30 list, which recognises the industry...
The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...
‘Champions ka culture’ is the new mantra Rummy Culture, India’s fastest-growing online rummy platform, from house of Gameskraft, providing best-in-class gaming experience introduces its marquee...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...
The Jaguar I-PACE presents customers with leading in-car technologies and is the first Jaguar in India to receive the new Pivi Pro...
The association brings to life the central idea behind the #RangAchheHain campaign Holi, the festival of colors, is when the whole country resembles a...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has rebranded as Reckitt. The redevelopment...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Spread the joy of colours this Holi with fbb’s new Instagram Filter Holi, the festival of colours, is a day when everyone across the country...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
Manav Verma was previously working as the head of marketing and sales development at DHL IIFL Securities, one of India’s leading broking and advisory firms...
First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...
Devdutt Padikkal is the new cricketing kid on the block Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as...
Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...
The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...
Launched a wide range of 20 plus herbal skin care products in the Personal Care Vasu Healthcare Pvt. Ltd. - a leading brand in herbal...
The integration takes a bold and progressive step towards creating awareness around menstruation Paree, a homegrown sanitary pad brand has been a pioneer in...
To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...
ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...
Launches #Wonderwomen & #Sheprenuers in West In line with the 2020 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG...
Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...
Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the...
The program was developed into an e-learning simulation by Tattva, the edutech wing of hotstuff IDFC Mutual Funds in collaboration with hotstuff media group, has...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
The digital campaign highlights content across moments and genres of podcasts Spotify India has launched a new campaign that focuses on building awareness around podcasts...
To make courses on martial arts and self-defence more accessible to the masses, Britannia Tiger Krunch has collaborated with Udemy As part of its ongoing...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The company recently crossed the milestone of having impacted 1 million learners on its platform Great Learning, one of India’s leading EdTech companies for higher...
The launch of the Champions can aims to celebrate Liverpool Football Club’s first Premier League title in 30 years Carlsberg is celebrating its partnership with...
The new range of Voltas Fresh Air Coolers comes with dynamic features Voltas, India’s undisputed leader in Cooling Products, and the No....
Cricketer appealed to all Indians to register as potential blood stem cell donor via a video After representing India for over 13 years, former...
Macho was launched in 2005 and has become one of the highest-selling and fastest-growing innerwear Leo Burnett India has won the...
Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...
The #MadeForMad campaign is live on social media. POCO India, country’s 3rd largest online smartphone brand, has launched its new brand...
Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...
Over 99 Million bad ads blocked from bad actors trying to capitalize on the pandemic Marking a decade of enabling a safe digital advertising ecosystem,...
The Corona Quilt Project has managed to unite people through the pandemic by stitching together their stories The Corona Quilt Project and IIFL Wealth &...
Masaba’s collection Summer ‘21’ is inspired by lifestyle and audio brand boat After the grand collaboration announcement last season, designer Masaba Gupta is set...
“Poochoge, Toh Aapko Milega Sahi Jawaab”, Hdfc Ergo’s New TVC Featuring Nawazuddin Siddiqui And Piyush Mishra HDFC ERGO General Insurance, India’s leading private sector general...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Over 51 % Sales from higher spec SX & SX(O) trims of all-new CRETA Hyundai Motor India Ltd. (HMIL), country’s first smart mobility solutions provider...
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...
This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...
Collaborates with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders Balkrishna Industries Ltd. (BKT Tires), the Indian...
Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...
Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...
New Bentayga is first car of Bentley’s Beyond100 business strategy The new Bentley Bentayga is now launched in India. The new Bentayga is the first...
Campaign rolled out with 2 new TVCs and comprises of an exclusive web-series with acclaimed culinarian Chef Ajay Chopra Dhara, India’s leading edible oil brand,...
Mr. Raghu Rai is the winner of highest honour of Académie des Beaux-Arts Paris, where the invention of camera was announced in 1839 Fujifilm India...
Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...
This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
There are problems that can’t be solved & then there are your AC problems With the onset of the scorching summer, Onsitego, a leading brand...
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins...
New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...
Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...
Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...
The campaign credits go to Ogilvy, South Immunity – not just a buzzword that one hears at every conversation these days, but also a necessity...
Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...
Smart and Compact GPS Vehicle Tracking System connects the owner to their car CarDekho, the leading auto-tech firm, today launched UPLINK, an advanced and compact...
The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals Bharti AXA Life Insurance, a joint...
The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...
Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan Kia Motors India, a wholly-owned subsidiary of...
Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...
Shah began his career with Convonix Network Advertising has added to its Digital strength with the inclusion of Mr Manan Shah as Vice-President,...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...
Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...
The programme in its second phase aims to reach over 35,000 schools and 21,00,000 children across Uttarakhand Dettol BSI, the flagship program by RB, has...
Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...
Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...
The agency duties will be planning the brand’s digital campaigns and social media strategy NAOS SkinCare India Pvt Ltd has awarded the digital mandate for...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...
WATConsult India, the hybrid digital agency from the house of Dentsu International has curated this profile It’s an intelligent professional and a star performer. It’s...
Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...
1000 daughters of the nation to get year-long free access for job-preparation to become government officers Testbook.com, the edtech platform that aims at turning India's...
Kartik will be seen in a series of advertisements across television, digital and other mediums Footwear major Bata India Limited has announced Bollywood actor Kartik...
The initiative aims to encourage painters to take pride in their profession Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Aims to inspire and enable more people to live a more sustainable life at home, by following simple everyday solutions IKEA, the world’s leading...
Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...
Continues to augment the portfolio with its accelerated pace of insight-based innovations The pandemic has reset priorities. The new normal has led to the rise...
Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...
Aaryan is to be the Bold-New Face of the Brand Doritos®, India’s No.1 Nacho Chip brand* from PepsiCo India, has enlisted leading Bollywood actor, Kartik...
Meet the creative agency behind Paytm’s viral Women’s Day Social Experiment – Dentsu Impact Despite not being widely spoken about, the matter of...
Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...
MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...
TV actress Shweta Tiwari took to Instagram to share the empowering video and penned an open letter to her daughter Celebrating International Women’s Day...
100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...
The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Sunpure’s unique month-long campaign to amplify women's inspiring strength with change in its high-on-appeal packaging Sunpure, South India’s largest edible oil brand, has announced a...
Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...
BL Agro Industries has signed Shilpa Shetty as the face of brand ‘Nourish’ in Flours, Pulses & Dry Fruits categories BL Agro Industries Limited, one...
Nature's Essence has an omnichannel presence Mullen Lintas has recently won the creative mandate for Nature's Essence, a skincare and haircare brand backed by...
The Grand Lingerie Festival brings consumers the widest range of products Zivame returns with The Grand Lingerie Festival- India’s biggest intimate wear sale event...
The unique and differentiated offering marks brand’s foray into intense mint category Over the years, Center fresh - the iconic brand from confectionery major Perfetti...
Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...
The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM, India’s only romantic station has...
Over 9 lakh merchants already benefiting from Paytm IoT devices India's leading digital financial services platform Paytm today introduced its latest Internet of...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...
Unveils a refreshing new TVC with brand ambassador, Salman Khan This summer, consumers will be in for a treat as Pepsi® promises to quench their...
CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India,...
Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...
Lowe Lintas Bangalore’s campaign for Fastrack Reflex 3.0 – #StartAnywhere Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of...
The campaign is conceptualized and executed by Wavemaker India MTR Foods, the pioneer in packaged foods in India, unveiled their latest campaign to celebrate...
Gives football fans in India the ultimate chance to watch the G.O.A.T. play live Budweiser 0.0 today announced the launch of a 360-degree campaign celebrating...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
'Take the road less travelled to find your dreams' is an initiative to recognize, celebrate and encourage the women who unfastened the chains of society's...
To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women Avon has always been committed towards women empowerment and...
On the occasion of International Women’s Day, ZEE5, the country’s most pre
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
The cult film “Delhi Belly” director Adds One More Feather to his Cap Abhinay was one of the few filmmakers to make a path-breaking cult...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
Inaugurates its first 100% women-run service centre in Navi Mumbai Blue Dart, South Asia's premier express air and integrated transportation & Distribution Company,...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
Leverages Hamdard Wellness centres to give free consultation to women To acknowledge constant support from Women and Doctors, Hamdard Laboratories (Medicine Division), India’s most trusted...
The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day, OkCredit launches the # Out...
Also an endeavour to promote the prestigious award ‘BBC Indian Sportswoman of the Year’ On the sidelines of the International Women's Day, BBC World Service,...
Three exclusive restaurants run by Burger Queens Reiterating their commitment towards gender diversity, Burger King India has three restaurants run solely by women crew members....
The endeavour is to increase consumption in the face wash category, which would lead to an increase in the market share for Joy Leading Indian...
The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms Realatte, one of the leading real...
Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving Haier, the global leader in Home Appliances & Consumer Electronics and...
Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...
Myntra logo to be at the front centre of CSK’s jersey Myntra, India’s leading fashion and lifestyle destination, announces its partnership with Chennai Super...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...
Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...
To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
Partners with Shell India to sponsor gift hampers for women service champions at Shell fuel stations To celebrate the spirit of womanhood, on...
To lead the agency’s digital mandate for North and East Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
The automaker has adopted a mentorship approach to create an ecosystem wherein women train, uplift, and support each other In line with its commitment...
The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new phase of its consumer marketing...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
The vision includes - Transparency, Safety and Green Sciences As part of its permanent quest to offer consumers products that are ever more effective, safe...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Comes up with “It's not just a fan, it's a ‘Feeling Fan" campaign Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) today announced the...
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
Full range of 400+ items from Bath & Body Works will be available on Myntra for easy selection and shopping Myntra announces the launch of...
The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...
Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’ Making a bold statement this summer, Slice® is encouraging consumers to take...
Launches range of decorative fans & innovative LEDs Finolex Cables Limited announces its new range of decorative fans and lighting products to strengthen its...
Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...
A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...
This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...
The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
United Colors of Benetton sets the benchmark for the future of retail with its new boutique, opposite the Santa Maria Novella train station in Florence...
The air vents of the helmet have a perfect balance of modern and traditional art Women of the world want and deserve an equal future...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day Shell...
Fast&Up has signed Bollywood celebrity and fitness icon Shilpa Shetty Kundra as its Brand Ambassador for a new range of vegan products Fast&Up, India’s...
Packed with the goodness of Plant-based Actives for damage-free nourished hair India’s leading science-based Ayurveda Company Dabur India Ltd today announced the expansion of...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...
Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...
Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...
Nesternship will begin from 1st April 2021, and each intern will be assigned a mentor from Nestlé India After the successful launch of Nesternship in...
Aims to set a Positive Tone for 2021 The year 2020 tested us beyond measure; however 'Hope' is the power that gives us the confidence...
According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore Oppo Mobiles India's revenue from...
The company operating with a 100% workforce from Droom Headquarter in Gurugram Droom, the largest online Automobile marketplace has unveiled a campaign named #Engage for...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
Joins from Publicis Groupe India’s largest platform-first martech startup, Wondrlab, has appointed Sweety Advani as its Chief Financial Officer. She will be based in...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and...
Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...
Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...
The campaign is to celebrate trailblazing elder women this Women’s Day Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...
Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...
The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...
The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...
Josh Talks will bring together inspiring narratives of women achievers who have scripted their own success stories To honour women from all walks of...
Now a part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy’s multi-channel offering WPP today announces that Wunderman Thompson has acquired NN4M,...
An innovative turn to showcase importance of saving energy in a fun and quirky manner Giving a refreshing take to energy saving, beverage brand Sting®...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
10 days Period Leaves to promote Equity at Work To strengthen its employee-centric work culture during the pandemic, Girnar Care, India’s fastest-growing contact centre...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’...
The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...
Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...
A digital and social media campaign to celebrate the integral goodness of women Mamaearth, a toxin-free personal care brand built on the purpose of...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
The film celebrates the ‘never give up’ spirit Unacademy has released a new film titled ‘The Greatest Lesson,’ to mark its association with cricket legend...
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives Noise, the Indian connected lifestyle brand, announced the appointment of Utsav Malhotra...
The series along with Flipkart Furniture provides a dream room makeover to two celebrity couples Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...
The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...
The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide DHL Express, the world’s leading international express service provider, has come on board for the...
OPPO announced its ground-breaking 10-bit Full-path Colour Management System The world-leading smart device brand, OPPO, today announced the launch of its high-end, billion colour flagship...
Additional benefits include flexibility to select policy term and premium payment term as per customer needs Aegon Life Insurance, a leading digital life insurance...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...
Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...
Celebrates the women of today and their bold choices Pepperfry, India's no.1 furniture and home products marketplace, launches a striking new digital video campaign...
The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...
Dabur Vedic Suraksha Tea is powered with five time-tested immunity-boosting herbs Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...
Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...
The TVC #MyStoreMyStory, exhibits the availability of a wide variety of products on the platform Meesho, India’s leading social commerce platform, today launched...
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
The new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India In order to commit itself further towards...
The new name and logo represent the firm’s rich history and breadth of services Duff & Phelps, the world’s premier provider of...
Fujifilm India aims to build a culture of preserving memories through its all new campaign Fujifilm India Private Limited, a pioneer in...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
Nothing appoints consumer tech leader Manu Sharma as Vice President and General Manager, Nothing India Nothing, a new forward-thinking London based consumer technology company, announced...
Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...
Agarwal has been associated with the Sterlite Group for 22 years Sterlite Power, a leading global developer of power transmission, today announced the elevation of...
The new timepieces expand ORIENT’s pair watch line-up ORIENT adds ten new his and hers simple date models, each featuring a simple design with...
Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now...
The film has been conceptualized by Wunderman Thompson Mumbai As restrictions ease and children begin venturing outdoors again, Goodknight, India's leading household insecticide brand, launched...
The brand endeavours to set new standards in Indian AC industry and become India’s top HVAC brand Johnson Controls - Hitachi Air Conditioning India Limited,...
Conceptualized by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life AkzoNobel, a leading global Paints and Coatings...
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...
Hyundai ALCAZAR to make its Global Debut in India this year Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest...
Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...
Prioritises Quality over Quantity, Real Impact over Vanity Metrics Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch...
Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...
India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...
The TVC has been conceptualized by Perfetti Van Melle India & Ogilvy India Center Fruit, from the house of Perfetti Van Melle India, takes forward...
Becomes India’s first homegrown short video app with live streaming and integrated gamification driven by equal opportunity algorithm Bolo Indya, the passion economy driven short...
The offering is for both Prepaid & Postpaid Vi customers looking for premium films, and available at very lucrative rates as compared to other digital...
Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...
360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...
Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
The launch aims to further strengthen CavinKare’s diary offering nationally In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing announced...
Best known for his viral parodical videos such as “Rasode Mein Kaun Tha”, and “Tauda Kutta Tommy”, Yahsraj is now gunning to be a ‘professional...
Featuring artists like Ali Fazal and Badshah Adda52.com, that segregated online poker rooms in India, has announced another brand campaign ‘Life ko Ace...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...
Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...
Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing Filter Coffee Co., a full-service digital agency, started by...
The new product platform is designed to address consumer & dealer pain points across the pre-owned car industry OLX Group, the leading global marketplace network...
The never-give-up spirit that has been captured in the latest brand campaign by HDFC Life HDFC Life, one of India's leading life insurers, has launched...
P&G’s declarations were announced at P&G’s virtual #WeSeeEqual Gender Equality summit that saw participation from equality advocates Procter & Gamble...
Aims to become a one-stop solution for electrical products & accessories Finolex Cables, India’s leading electrical & communications cable manufacturer adds conduit and fittings...
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated...
India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...
The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...
Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...
Unique 360-degree photo-op had the people jumping with joy Renault started the New Year in top-gear with the global debut of its all-new sporty, smart...
Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...
Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology and bring alive the spirit of...
Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...
The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...
Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...
Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....
The campaign has been Conceptualized and executed by Havas Creative Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital...
Each pack is thoughtfully designed with every character being assigned to match synergies with the oat Marvel Avengers fans are in for a treat as...
In a unique take, unveils the campaign through its own sales fraternity Saluting the indomitable spirit of insurance advisors across India, Edelweiss Tokio Life Insurance...
In line with the larger growth strategy for Flipkart’s Ad Tech business Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and...
Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...
A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...
With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...
Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...
The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect On the occasion of Valentine’s Day, GALAXY® from...
Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest Taking love affair with...
The winner stands a chance to win Havells gift vouchers worth INR 2,000* with #TheSafeLook Contest Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG)...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations Known for creating waves...
“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...
Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...
Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...
Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...
Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...
Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...
Hero Cycles New Campaign Find your #PerfectMatch Creates Buzz among Bicycle Lovers From high-performance adventure bikes to machines designed for the best city...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...
Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...
The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...
Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection Drawing...
MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...
India only variant launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’ Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit...
Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Unique offerings for MSMEs, paperless processes, quick loan approvals and digital offerings among other effective solutions YES BANK flagged off its ‘Nayi Udaan Ki...
The campaign film exhilarates the nostalgic memories one experiences in their own home Lodha Group, India’s largest real estate developer by residential sales, unveils...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...
Marks the India launch of Fossil Gen 5E series after being unveiled at Consumer Electronics Show 2021 recently Luxury watchmaker Fossil today announced the expansion...
Encourages all to extend gratitude by stating ‘Iss Jung Mein Hum Sang Hai’ to the invisible heroes, ‘Caregivers’, in the battle against...
Conran Design Group opens its third global office in Mumbai Havas Group India, today announced that it is further strengthening its operation in India with...
Josh users can now add music to their posts using songs from India’s oldest music label Saregama, one of India’s largest music labels, has announced...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...
Chingari and Merchant Record’s partnership is aimed at giving all the budding artist a chance to showcase their talent Chingari today announced its collaboration...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal...
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by WATConsult’, a one-stop solution for...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch of its 50th store in...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
The move is to simplify the way people connect with their favourite pages, said the company in a blog post Social media giant Facebook ...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...
The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has refreshed its brand identity with...
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction—...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation Chingari, a short video app, collaborates with short...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
The proposal will be considered by the board and shareholders in due course The board of Quint Digital Media, which owns and operates...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
The agency will plan and execute the Institute's digital marketing strategies Team Pumpkin, a full-service digital marketing agency, has acquired the digital mandate for the...
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...
Expands offering in FMCG portfolio At a time when safety, hygiene and cleanliness are of paramount importance, Bennet & Bernard, a multi-diversified group...
The startup is reportedly in talks to raise over $200 million from the American tech giants at a valuation of more than $1 billion Bengaluru-based...
Bajwa will also continue to fulfil his duties as MD of Google Cloud in India till a successor is named Google Cloud India MD Karan...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...
Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...
The company aims to bring about a shift in preferences for contraceptives among Indian women Pee Safe, India’s leading hygiene and wellness brand is eyeing...
The interactive platform will allow users to collaborate, share and learn together keeping informed on the latest updates on all products and services Smart device...
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...
Chenoy takes over the reins from Ayesha Chenoy who founded the company in 2013 RepIndia, an integrated digital agency, announced the appointment of Archit Chenoy...
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood...
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
Mathur comes with 15 years of extensive experience in marketing, brand and events in the media industry Nikhil Mathur has joined Rajat Sharma-led India TV...
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...
The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown It is time to forget about...
Expands its all India branch network to 601 Jana Small Finance Bank today digitally inaugurated 18 bank branches in Maharashtra that is dedicated to...
Say goodbye to measuring spoons, detergent residue and spillage in the new year! The new year is always the best time to...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of...
Tonic Worldwide, Nutralite’s Digital Marketing partner, saw this as an opportunity to plan a campaign the product truly deserves. A ‘BREAKING NEWS’ campaign was conceptualized...
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
ITC Charmis ropes in actress Sanjana Sanghi as the face of the brand who is also seen in their latest TVC ...
Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), launches India’s first-of-its-kind geo-targeting campaign to help potential Mutual...
The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the...
The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to launch a highly interactive campaign...
Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...
He will lead Livspace’s finance, accounting and legal functions Home interiors and renovation platform Livspace recently announced the appointment of Saurabh Agarwal as their Chief...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...
It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are a plethora of lessons that...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
The campaign has been created by Wunderman Thompson Adding a ‘masaledaar twist’ to everyday mundane moments, snack brand Kurkure has unveiled a new campaign, along...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app...
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...
Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman Capital Foods has announced the elevation of Navin Tewari, to the position of...
Deepak Kumar, ?erstwhile ?Director C’Lab, will now lead the business in India as Country Head for The Story Lab Dentsu International has announced the merger...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...
Adoption of native languages sees a 2.5x increase from pre-COVID* to the festive* period With the need for social distancing and prioritizing safety, the pandemic...
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates With its vision ‘Built For...
Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...
The company has announced that it will have two separate heads for its APAC and India operations after Uday Shankar's exit The Walt Disney Company...
Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...
Conveying the signature Bikano taste, Peanut Ball is a lip-smacking tasty snack option Bikano, India’s favourite snack and packaged food maker has launched Peanut Ball,...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of strong multinational. And...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
Ogilvy creates a unique campaign, the animated font delivers GIFs that replicate the true essence of the thrill of riding Bajaj Auto, The...
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
From Uday Shankar to Sudhanshu Vats, we list all the major movements that made headlines in 2020 Year 2020 turned out to be quite an...
In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a...
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience Gonuts and Radio...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
The New Defender Plug-In Hybrid is the most powerful and fuel-efficient Defender and the first Plug-In Hybrid from Jaguar Land Rover India Jaguar...
Saregama Launches top-end version of Carvaan with an inbuilt screen Whether you fancy good old retro classics of Lata Mangeshkar or the best of...
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...
The Group recently set similar milestones with mega editions in Shimla, Bikaner, Indore, Bhopal, Ahmedabad, Raipur, Hoshangabad, Ujjain and Bilaspur Dainik Bhaskar Group Commemorates 10...
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...
In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive...
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming as a Service’ business has...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...
Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer,...
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called...
The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show...
Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization...
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q]...
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...
Gerhart, a longtime Mindshare employee, currently serves as the US CEO Adam Gerhart has been named the Global CEO of GroupM agency Mindshare, according to...
Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation Beeing Social, a Mumbai-based digital...
Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and...
Piali Dasgupta, Sr. Vice President - Marketing, Columbia Pacific Communities spoke about the potential of senior living communities in India, importance for content and compelling...
Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand...
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities...
The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a year into the country being...
Prior to joining ShareChat, Ajit was the Global President at Wavemaker ShareChat today announced the appointment of Ajit Varghese as its Chief...
Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past Former Zomato chief marketing officer Gaurav Verma has joined...
This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...
Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy The Walt Disney Company has promoted Sudhir Shukla as...
Karan Shah, Director, Society Tea talks about its latest offerings, the increased focus on digital marketing and vision to expand its reach across the country...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
Jha moves on from HDFC Bank after a 14-year stint Neeraj Jha has been onboarded as Head, Corporate Communications and Corporate Affairs at Bharti Airtel....
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
Hamdard India’ focusing on holistic wellness Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, today unveiled its all-new integrated marketing campaign ‘Healthy India. Hamdard...
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted...
Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...
Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its...
Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu The digital advertising industry across...
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were...
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...
Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020 Day 2 of the...
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
A Special Commemorative Postal Stamp has been released on the occasion of the 76th birth anniversary of the Group's Late Chairman Ramesh Chandra Agarwal Dainik...
Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....
Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs...
The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...
Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...
As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists Radio...
He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a brand can pivot through these...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...
He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...
The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
The company has roped in Jyoti Bansal (EX CEO, PHD India) & Namrata Tata (Managing partner, House of Cheer) to mentor and advise them Infloouhnser...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending the first half of FY21...
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...
Atul Sharma, Managing Director India, Ruderfinn Asia spoke about ‘Next generation of PR and communication: charting the course and navigating the future’ at e4m 40...
Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
The home-grown pharma company aims to grow its visibility in the South Mankind Pharma has announced its association with Malayalam actor Mohanlal as their corporate...
Datar will be reporting to Ranjan Bargotra, President, The Crayons Network Samir Datar has joined Crayons Advertising as Senior Vice President to head the Delhi...
The rebranded channel’s tagline is ‘Straight, Bold and Relentless’ Karnataka...
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...
Playing the role of a contemporary mother, Rachna Banerjee puts a spin to the classic ‘Report Card’ conversation in every household
The monetization strategies include banner ads, and those based on video and push notifications
The company can now be de-listed from the Australian Securities Exchange
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr Pawan Munjal, Chairman & CEO of Hero MotoCorp...
Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy Zirca Digital Solutions, a 360-degree digital solutions provider...
The brand will be handled by the agency’s Mumbai office Vasu Healthcare has roped in Scarecrow M&C Saatchi as the creative agency for its hair...
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kumar will be based out of London Prasanna Kumar...
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA MediaMonks (S4 Capital) has won...
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...
According to reports, the company has been diversifying into multiple categories With the government asking digital news platforms to comply with the 26% FDI...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
Maheshwari has over 20 years of experience and will be responsible for the Classroom, Hybrid, Digital and Distance Learning business of AESL In line with...
Fast&Up will be the official energy drink partner for the Airtel Delhi Half Marathon 2020 Fast&Up, India’s leading sports and active nutrition brand ...
By 2030, Diageo India will support the global ambition of ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan to ensure 100% use of recycled content...
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...
The findings were part of Twitteet's report on Twitter engagements of popular personalities from October 2020 onwards In an industry-first move, social media analytics firm,...
With the move, the company is now India's first AI-powered video and live commerce platform KIKO TV, a recently launched AI-powered start-up has today announced...
The new brand campaign has been created by 82.5 Communications Netsurf Network has roped in star couple Kareena Kapoor Khan and Saif Ali Khan as...
Siddharth Jain, SVP and MD South Asia, will be leaving WarnerMedia International has unveiled its new-look India, Southeast Asia and Korea organization and leadership, strengthening...
Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat Tech giant Google is...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust Mattress brand Sleepwell has launched a campaign that underlines the brand’s...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on...
The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings ...
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
The brand extends a warm greeting to the devotees who are celebrating this festival Cycle Pure Agarbathies brings exotic fragrances for the Mahaparva...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms...
The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy Yellophant Digital won the digital marketing mandate for Edmingle,...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day As a part...
Also launches gift packs of 4 Cones in Double Chocolate & Butterscotch this festive season Heritage Foods has launched ready to drink immunity...
Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...
Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...
Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...
Launches a 360-degree integrated campaign in observance of The World Toilet Day Hindware today launched a new initiative - ‘Build A Toilet, Build...
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series Acknowledging that the much needs to...
This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...
Ropes in Cricket Star Shikhar Dhawan as the Global Brand Ambassador for EMASOL Emami Limited is ready to hit the Indian market with...
NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...
Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...
Hamdard Laboratories India is expanding its product portfolio with the launch of ‘Natural Blossom Honey’. Honey, coming from the house of Hamdard is a testament...
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...
As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate...
Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company Tarun Katial...
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice BBC Global News has announced the launch...
NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...
This is part of the campaign to promote money transfers from bank a/c Paytm has launched three new ads on social media, as part of...
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry WPP has announced the launch of...
The investment aims to build an exclusive Marathi OTT platform Vistas Media Capital (VMC), a Singapore-based media focused investment entity, partners with Planet Marathi to...
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India &...
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...
The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...
The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference Diwali 2020 is here and so are...
This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...
The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management. iTV network today won...
The company also launched ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India ShareChat today announced that it...
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...
The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...
Kiran will be responsible for customer-centric product innovation and overall business growth Whistle, a mobile marketing start-up, has appointed digital marketer Satya Kiran as its...
Bharadwaj’s earlier stint was as National Planning Director at Wunderman Thompson Wondrlab has appointed Ajeeta Bharadwaj as Chief Strategy Officer. She will be based out...
The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
Mahindra Lifespaces’ #GharKoBoloHappyDiwali campaign celebrates the new-found importance of the home
Mahindra Lifespaces® has launched a new ad film that explores how the relationship with our homes has transformed over the last few months...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...
At the Governance Now's Visionary Talk series, Shelar speaks to Kailashnath Adhikari about the controversies surrounding Arnab Goswami's arrest and the integrity of the media...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...
The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook StepSetGo (SSG) today released...
Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera Powder Golden Dhamaka. Packed with...
Showcases and promotes the exquisite regional art forms of India. Tata Tea Premium has introduced three limited edition festive packs which celebrate...
Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...
New Ariel 3in1 PODs will give the consumers a convenient, simple and cool way to do laundry Ariel from P&G India is introducing...
Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....
Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
#DateKarLe challenge clocks over 250 million views, 27.7 million hearts and 7000+ videos on Josh Hit Bollywood music composer sibling ‘jodi’ Salim-Sulaiman,...
The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...
The Beauty Co., has announced Indian YouTube personality and social media influencer, Sejal Kumar as their brand ambassador. Sejal Kumar’s association will...
Metro Shoes- the fashion footwear brand launches ‘Best Foot Forward’ campaign to showcase some of the best Indo -fusion footwear collection from their...
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...
Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social...
The Group has said it continued to progress with a very strong third-quarter performance despite the impact of Covid-19 S4Capital has posted an almost 53%...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...
Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...
The company has launched its campaign ‘Karo India Forward, Karo Gaadi Forward’ conceptualised by Leo Burnett CarDekho launched a new TVC with Akshay Kumar....
Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...
Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...
Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi. In their three-part campaign films, Samaara...
Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies Apurva Chamaria has been appointed as SVP and Chief of Staff to...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance...
#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...
Brings touchscreen infotainment at an accessible price to its customers Tata Motors announced the launch of the XM+ variant of its premium...
Gozoop Secures Digital Mandate For Taj Brand For Third Consecutive Year Gozoop has won the digital mandate for Taj Hotels for the...
Next Generation LG W11 and W31/ W31+ Continue Strategy of W Series with Friendlier Prices LG Electronics (LG) unveils its new...
To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.
To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season Sugar Cosmetics...
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
RECMA is an the independent research firm that evaluates media agencies RECMA, the independent research firm that evaluates media agencies, has named dentsu X and...
WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...
The Runner takes centre-stage; embracing the spirit of the city and the event The Airtel Delhi Half Marathon (ADHM) has inspired us...
As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 The festive...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth BharatPe today announced the appointment...
Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...
Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse of state machinery and power...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...
This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
To drive sales for businesses offers attractive discounts, increase footfall during the ongoing festive season Paytm has today announced that its All-in-one POS devices are...
Jaguar has partnered with Tata Power in India to provide Home/Office charging solutions to I-PACE customers Jaguar Land Rover India, today announced...
16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...
Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd today announced a partnership with...
Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a new advertising campaign promoting cat...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...
The campaign highlights the spirit of celebration Saraf Furniture has...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...
Offers convenience and seamless puja experience amidst the pandemic Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N Ranga Rao & Sons....
Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ...
Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, Oppo Mobiles India, and OnePlus Pine Labs...
WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...
Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...
Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked...
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
NIVEA has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio of skincare essentials with just...
Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create...
According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays as well as weekends Metros...
IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier...
Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...
Popular items from the first sale restocked; Diwali-centric clearance deals After the success of its first “Kum Mein Dum Sale”, Snapdeal today launched...
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...
Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...
Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making pujo pandals in Kolkata safer...
Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...
Indian singer Armaan Malik captures some fun moments with his childhood friend Snap Inc. released its second global Friendship study, interviewing...
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India Salesforce released its fourth...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...
India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs WPP has posted a revenue of £2,969 million for...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
The award-winning actor will represent Syska Brand SYSKA Group today announced that it has roped in Bollywood actor Rajkummar Rao as the new face of...
The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
Langoor Havas a digital agency, part of the Havas CX network, has won the digital transformation mandate for Curegarden, a pioneer in...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...
The company saw an 8% revenue contribution from E-Commerce alone in the quarter Marico has released its earnings report for Q2FY21. The company reported a...
Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...
The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....
IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...
“To come from nothing and make something of ourselves – that’s iconic in itself” Cappadonna,Wu-Tang Clan Since its announcement back in the summer, anticipation has...
Unani brand, today launched its all-new integrated marketing campaign for Joshina - a natural remedy for preventing and treating the effects of cold...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits company Pernod Richard-owned brand Royal...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers JK Tyre & Industries Ltd., announced the brand’s collaboration with...
Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...
Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...
In partnership with Mirum India, Axis Mutual Fund launched a new SIP campaign as an investor awareness initiative The financial crisis brought about by the...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
The agency will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance Bharti AXA Life Insurance, a...
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...
The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...
Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...
The company has announced the launch of Airtel IQ, a cloud-based omnichannel communications platform
The film is already live across multiple mediums including digital display, TV and social media
The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha,...
The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists In an exclusive interview sponsored by Lifebuoy,...
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament
Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education Mi India, India’s number one...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic...
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new...
Superior and correct nutrition is the secret to your dog’s energy levels! Dogs are a bundle of energy and are often looked at...
The campaign garners over 1.7 million impressions on social media TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand announced a digital and...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...
Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the...
Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...
ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....
The COVID-19 pandemic has impacted not only the businesses but also our lives and the environment we live in. The domestic energy consumption...
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
This is the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign Lodha Group has launched the second leg of ‘Jeena Isi Ko Kehte Hai’...
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...
The Group has posted Advertising Revenue of Rs 226.3 crore in Q2 as against Rs 367 crore recorded in the same quarter last year DB...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record...
With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing,...
Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19 pandemic and made adjustments to their strategies accordingly...
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages Covid-19 brought the...
Nishant Kashikar, Country Manger – India and Gulf, Tourism Australia emphasizes that this is the time for marketers in the tourism sector to connect with...
Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...
Chandrashekhar Mantha, Partner, Media & Entertainment Lead-Risk Advisory, Deloitte India says that by leveraging technology and staying true to principles of human centricity, brands can...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...
Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing ...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...
Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...
The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind PM...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies -- Indian Newspaper...
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...
Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale What has been...
Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...
Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...
Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India highlights the question that marketers need to ask themselves and adds that digitisation and communication are the...
Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the emergence...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty program will cover all passenger...
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming When COVID-19 brought the...
Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic ...
Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...
Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...
Pernod Ricard India Foundation pledges support towards strengthening Arunachal Pradesh’s Government Hospital ICUs and public Healthcare Infrastructure. As the number of COVID-19 cases accelerate with...
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more The COVID-19 pandemic...
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour...
Move to benefit transport corporations such as DTC, BEST, Punjab Roadways, CTU, OSRTC, KSRTC among others India's leading financial services platform Paytm...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19 crisis has hit industries across...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new categories, and why the latest...
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers,...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The campaign...
Available for recharges & bill payments on Paytm, online payments on internet apps and also for buying home essentials from kirana stores India’s leading financial...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...
Brand to also house India’s first meat and seafood wash in a sachet format Continuing its efforts of taking safe health...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
ITC Limited, one of India’s leading multi-business conglomerates and an exemplar in environment sustainability said that it is rapidly scaling up its highly acclaimed Integrated...
India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine. However, time and...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build...
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...
As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product under Redmi - Redmi Earbuds...
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...
Ankur Jain in his new role to lead product transformation and drive innovation that cuts across business units and geographic boundaries BharatPe, India’s...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India says in the post covid...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...
The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle Imprinted in our...
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...
As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...
Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...
Follows release of Coca-Cola’s global film “For the Human Race” that salutes positivity, togetherness and the human spirit Coca-Cola has released a series...
To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
Jaguar Land Rover India enhances its online presence with improved purchase and service portals Jaguar Land Rover India has announced today that it...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...
Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town OOH), Century Group of Companies...
GaltiKiski is based on the book ‘What Went Wrong and Why?’ written by Kiran Bedi. India’s leading M & E conglomerate Sri Adhikari...
A campaign dedicated to the confidence of millions of young Indians and their families Nestlé MUNCH, one of the leading confectionary brands reaching...
Robust protocol and guidelines in place across the company to ensure effective social distancing, hygiene and health monitoring Today, the first Range Rover made...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...
These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom' Keeping the riding...
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...
Over one million people have been reached with the brand's message Araldite’s #BondsThatLastForever campaign has attracted over one million views and is still going strong....
With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...
‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode Magicbricks is driving positive consumer sentiment amidst the national lockdown...
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
Extended service warranties, H-D home deliveries, home-made video content with H.O.G.® and a brand-new avatar of Passport to Freedom Keeping the riding spirit...
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
Launches #InsureCare program to extend care and provide health and wellness services at home The outbreak of Covid-19 has impacted People, Governments and...
One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...
The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...
Sanjaya Mariwala, Managing Director, OmniActive Health Technologies, which offers a wide range of premium, scientifically validated ingredients to customers in the dietary supplements...
Criteo (NASDAQ: CRTO), the global technology company pow
Honda Cars India Ltd. (HCIL), today announced that 155 dealership facilities have re-opened so far across the country after getting necessary approvals from...
Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....
Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...
The population group among the most affected - mentally and physically - by the global coronavirus pandemic are the elderly. Keeping their essential...
Company will donate Rs 500 to PM Cares Fund for each pledge and contribution In an effort to applaud the work of...
The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help run a family in...
RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...
With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’ ...
To educate and encourage women to timely examine the risk of breast cancer and help save lives of millions of mothers’ Fujifilm ...
Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...
HDFC Life’s Alexa bot can respond to 200+ unique policy-related queries HDFC Life, one of India’s leading private life insurance companies, has...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy...
The film recognises the bankers for their indomitable spirit Being one of the country’s largest private sector banks, Axis Bank has undertaken extraordinary...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its...
Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...
#MaskIndia received commendation and vocal support from the Honourable Prime Minister Narendra Modi who sported different homemade ghamcha masks on several occasions during the lockdown...
Drives relevance through new consumer trends around food like food experiments, binging etc. The ongoing COVID-19 pandemic has resulted in...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...
Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products in stores nearby. Given the...
This will create a pan India movement to celebrate the invaluable contribution of the merchant community India and the world have been going through...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
A website offering nutrition services and recipes for parents at all times Nestlé India has launched AskNestlé2.0, an intuitive mobile website that provides...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19", Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will...
The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...
ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...
Collaborates with celebrated musical artists for a virtual musical concert to celebrate the undying spirit of mothers ITC Ltd.’s Sunfeast Mom’s Magic, a premium...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...
With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food....
Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...
CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple...
Jaguar Land Rover plans to gradually resume production from 18th May, starting with manufacturing plants in Solihull in the UK as well as...
The films are an extension of the Mask Force, teaching the public to make masks, in easy steps Last week, Ogilvy conceptualised and executed...
This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...
The brand aims to raise an amount of INR 30 lakh as part of the campaign
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
At launch, Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content...
Overall, PepsiCo India has upped its commitment to provide over 7 Million meals. The company had recently Partnered with Akshaya Patra Foundation and Smile Foundation...
SHAREit ranks No.5 in Indian and No.3 in Southeast Asia growth index in the AppsFlyer Edition X of the Performance Index
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally,...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...
Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...
Four-month-long campaign recognizes the era of HyperTaskers OnePlus, the global technology brand, today unveiled an all-new creative campaign, aligned with the upcoming launch...
Starts Furloughs or Temporary Leaves in Some International Markets COVID-19 is bruising the entire hospitality industry worldwide, impacting occupancy and near to long...
Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...
Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign....
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Amidst a nationwide lockdown in the wake of coronavirus outbreak, Max Healthcare received an over-whelming response for its community support initiative to feed...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
The company aims at providing essential protective masks to customers during the lockdown Myntra today announced that it has partnered with Wildcraft,...
‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...
Dabur Group Pledges Support to Fight COVID-19 Pandemic The Dabur Group pledges support towards India’s Fight against the COVID-19 by lending a hand...
Easy Trip Planners Limited (“EaseMyTrip”) one of the key online travel agencies in India has come forward to fight against the deadly covid-19...
Kantar, the world’s leading data, insights and consulting company, today released a new study that understands urban India’s sentiments, behaviours and expectations from brands...
Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...
The move is aimed to keep the team productively engaged and ensure that they continue to learn and grow despite the lock-down Westlife...
Joining a company-wide effort to help mitigate the risk of COVID-19, Bacardi India has commenced production of hand sanitizers at its co-packing facility...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
In order to do their bit, Nestlé, pledges to help the communities in which we operate,to deal with COVID-19 crisis. They committed to...
In an industry first, over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment from CuriosityStream over the Free to Air TV...
Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...
Aims to #SPARKABETTERWORLD for women with its latest episode titled “Agents of Change” In celebration of International Women's Day this year,...
A brilliant blend of style and comfort, Bata’s 9to9 collection aims to make life easier for working women #SurprisinglyBata Bata India, India’s leading...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...
Electronic waste or e-waste is the disposal of broken or obsolete electronic components and materials. E-waste material may be valuable and recyclable...
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...
OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...
It announces partnership with OnePlus for the OnePlus TV Q1 Series Dominating the entertainment market as the leading video streaming app for 2019 (Source** -...
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
Aseem Kaushik elevated to Head of Asia Pacific Region for Professional Products Division
Through the limited-edition launch, SNICKERS® tells consumers – ‘Exams can be stressful, don’t let hunger add to it!’ SNICKERS®, the nougat, caramel and nuts filled...
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to...
Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild Discovery, after...
Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee WPP today announces the appointment...
Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...
The run machine will be the face of Noise’s Fitness Wearables Category Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by...
Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise Independent digital marketing agency, BC Web Wise has appointed...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...
Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product...
Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...
Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the...
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives Nykaa has created a campaign called #WhatMakesYouBeautiful...
It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...
Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...
American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...
The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind the offering...
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...
Tie-up promises simple products and a frictionless purchasing journey for customers HDFC Life, one of Indias leading life insurance companies, announced its tie-up...
Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list Netflix has announced its list of the most popular titles...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put together critically acclaimed shows to...
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...
Over 5 billion impressions and 10,000+ User Generated Content in just three days LAY’S, India’s favourite potato chip brand, took
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than...
Pepsi® India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports.
Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur Anamika Sirohi who recently quit Hindware is all set to join Amway...
Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...
RB plc, the leading global consumer health, hygiene and home company, today opens its state-of-the-art Science and Innovation Centre (“S&I Centre”) in...
Cargill, today announced Sumit Gupta as the India leader for Cargill Business Services (CBS). In this role, he will provide strategic leadership for CBS in...
Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its first ever TVC campaign titled...
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...
The distinct and memorable Mastercard acceptance sound will provide additional assurance to consumers about the safe and secure completion of their payment transaction
Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
The National Award winner will be endorsing Usha products across categories Usha International has roped in National Award winning actor Keerthy Suresh as its brand...
Promotional offer yields three-fold increase in Subscriptions In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering...
After playing host to 5 tremendously successful editions Delhiites will see the 6th edition of Horn OK Please - Delhi’s Happiest Food Festival...
CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea...
As part of the association, MX Player users will get seamless access to the content library of ShemarooMe MX Player has announced a strategic in-app...
Axis Bank collaborates with a local band, Masala Coffee, to celebrate the spirit of Kochi life Axis Bank, India’s third-largest...
A platform to bring the dying art forms back into the spotlight by taking them to a million crusaders Seagram’s 100 Pipers has...
Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...
Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B marketers, especially in the tech...
Holds cleanliness and plantation drives in 5 cities for 5 hours across India India, 10th November 2019: UrbanClap, India’s leading home services marketplace, celebrated its...
The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...
The airlines have signed a one-way codeshare agreement where-in Qatar Airways will place its code on IndiGo flights between Doha and Delhi, Mumbai...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
The new Vector logo and wordmark reflect the intersection of fitness and fashion Reebok announced that beginning in 2020, it will unify under one brand...
Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men Veet®, the world leader in depilatory products, is all...
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...
After the roaring success of the last two editions, 93.5 RED FM one of the largest and most awarded private radio networks is...
Global sports brand Trusox brings to India revolutionary, performance enhancing grip socks; maximizing the grip sportspeople get within their footwear Global sports brand, Trusox, which...
The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...
With a year on year increase in growth rate by 808%, it joins the top 3 smartphone brand club in India in Q3 2019
Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing. Spread over 1200...
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...
The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of
The e-book showcases the importance of leveraging the Aam Aadmi of your brand and give them their due Socxo, the Bangalore based brand advocacy solutions...
Marketing in today's digital age, is no longer limited to all that goes into building brands & their awareness - but includes sales revenues as...
The launch took place at an event hosted by Aparshakti Khurana Vaani Kapoor was part of the event that was hosted by Aparshakti Khurana. It...
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Suvarna joins DAN from GroupM where she was Finance Director Global media & marketing communications conglomerate Dentsu Aegis Network (DAN) has roped in Asha Suvarna...
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...
In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...
Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...
Online women’s platform MAKERS India will engage and empower the country’s growing audience of women online MAKERS India to partner with YourStory as it shapes...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
BIKANO Come Up with Exciting Range of Diwali Gift Packs & Sweets Fast food and snacks retailer Bikano, part of Bikanerwala Group, is...
The Series E funded marketplace aims at organizing and consolidating the on-demand home services market through technology, offering better value for both service seekers and...
The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali...
The Times of India campaign Mass Aaschhen Tumi Kothaye? Calls out to all the daughters who are away from home The Times of India has...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Bolly2Box is today announcing the first-ever Publisher Story dedicated to the latest Bollywood News on Snapchat Discover. The English language Publisher...
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports...
Under the new service, subscribers can access award-winning and Oscar-nominated short films like Adnyat, The Schoolbag, Dark Brew, Juice, Skin, Late afternoon and more Keeping...
Mastercard India & Do Your Thng (DYT), a creators’ first community, announced their association for their ongoing campaign #TravelWithMastercard that allows customers to earn cashback...
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
Launches exciting promotional offers, extended warranties, cashbacks and attractive consumer finance offers Spreading the festive cheer, Panasonic India – a leader in innovation and technology,...
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart,...
His appointment will be effective from November 1, 2019 Keith Weed has been appointed to the WPP board as Non-Executive Director. His appointment will be...
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ...
The TVC narrated how ghee binds the quintessential festive meal, a story that strikes a chord with every household in Kerala ITC’s dairy offering, Aashirvaad...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
Swiggy Go enables every consumer, micro & small business in the city with the convenience of Swiggy’s delivery through the fastest...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...
With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...
Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted...
The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...
Gifted him glasses specially designed for people suffering with colour vision deficiency and the latest HONOR...
The remix is orchestrated entirely from Made in India Xiaomi products Xiaomi India, India’s number one smartphone and smart TV brand has announced an...
Brand has Launched An Exclusive Range Mission Mangal Collection in over 700 Peter England Stores The leading menswear brand from Aditya Birla Fashion...
Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign...
Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...
Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...
5 customers will win smart phones & 10 customers will win Titan watches through a Slogan Contest Blue Dart, India’s leading logistics...
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging...
The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Universal Performers The EEMAGINE 2019...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...
Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...
Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...
‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...
‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...
When we have a special someone in our lives, every day is a pleasant surprise. Nothing compares to the delight of discovering their...
The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’ Following all the fun banter around its launch campaign, ‘There’s...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi Pradhan, The Twin Strings, The...
Livpure, India’s fastest growing water purification brand has recently launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Ballantine’s celebrates the uncharacteristic heroes in its latest campaign https://youtu.be/SiwoCiX-E2E New Delhi, June 19, 2019: Power is not wielded from corner offices. Success...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...
Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...
She will be featured across all digital, social and in-store platforms for all featured brand campaigns Bobbi Brown Cosmetics has announced its first ever Indian...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...
The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...
Actor Sonali Bendre Lends her Voice to the Campaign and Encourages Mothers to Share Their Stories and Seek Support from Their Community All...
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed...
Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement company, BARC India by the...
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...
Syska LED has decided to be partners with Sony Entertainment Television’s ‘The Kapil Sharma Show’. Each week, someone from the audience of the comedy talk...
Three months after its soft launch across 190+ countries, digital entertainment platform
Mastercard has decided to remove its name from its logo, leaving the interlocking red and yellow circles to represent the brand, according to media reports....
Dentsu Impact, the creative agency from Dentsu Aegis Network, has expanded its recently set up digital division by adding Carlsberg India’s social mandate to its...
MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its...
Luxury spirits firm Moët Hennessy, part of the LVMH Group, has been in India since 2001 and its brand portfolio includes brands such as Dom...
According to media reports, Bharti Airtel has appointed Badal Bagri as its Chief Financial Officer and key managerial person with effect from March 1, 2019,...
Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...
Hindustan Unilever has acquired GlaxoSmithKline Consumer Health India for Rs 31,700 crore. The deal is being touted as one of the country's largest in the...
Apollo Tyres, the leading tyre maker, which has been going the distance with its sponsorship of the top English Premier League brand, Manchester...
Svarochi, India’s first brand specializing only in Smart LED lights, has launched its first television ad campaign “Smart Lights Smart Life” to showcase...
Freecharge, India's leading digital marketplace for financial services and products, launches its national campaign. The campaign aims at positioning Freecharge, as the convenient and easy...
Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were...
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...
Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...
Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...
Since its beginning in 2014, Xiaomi India witnessed phenomenal success in the smartphone industry. Xiaomi currently dominates the smartphone market with a substantial 29.7% share...
Who we are and what we become, flows from what we see our parents do and believe in. Proud aren’t we, to resemble...
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket...
Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu?Grant Group, Sri Lanka's...
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the day. Asheesh Sharma, Vice President...
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by Market and Market, it is...
Tropicana, the world’s number one packaged juice brand, known for its delectable 100% juices and fruit beverages, today announced the launch of the...
Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh Kataria, Head of Marketing, Mattel...
CEAT Ltd. renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first...
Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated...
Christened after the esteemed cricketer’s nickname, this brand aims to accentuate the look and the feel of your home The...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...
Consumption of food items wrapped in newspapers may have hazardous impact The Food Safety and Standards Authority of India (FSSAI) recently issued an...
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...
Maruti Suzuki India announced Bollywood Superstar Varun Dhawan as the brand ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic...
Mars Wrigley Confectionery today announced the launch of DOUBLEMINT Chewy Mints, which also marks the introduction of a...
Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...
boAt – a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers, travel charger & premium rugged cables has signed...
Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In his new role,...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around...
Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible...
Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Ltd, has unveiled a campaign to celebrate Global Hand Washing Day....
Seagram’s Royal Stag unveils a contemporary new packaging reinforcing the craftsmanship and heritage of the iconic Deluxe Whisky. While the stylish new packaging...
NDTV and Bharti Airtel (“Airtel”) today announced the launch of NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best...
Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...
Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...
OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...
Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...
Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the digital media mandate of Sri...
Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...
Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...
Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen customers. Promoting...
Borosil Glass Works Ltd., India’s leading consumer products brand, shared their continued support to Indian Olympic Association (IOA) as the 68-member Indian contingent's...
Droom, India’s first, largest and pioneering online automobile transactional marketplace, recently closed its Series E funding round raising $30 million, led by the...
Top 10 spenders on ICICI Bank Mastercard credit and debit cards each to win a 3 days, 2 nights trip to...
On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and...
The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat on heart health Saffolalife, a...
There is no limit to what a child can achieve as long as there is confidence and determination, along with the love and...
Targets to sign up 10 million Myntra fans in 1 year Myntra has announced the launch...
Britannia is marking its centenary year with a multi-media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to....
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...
Nestlé India Amongst First Few Markets to Launch This Smartphone Connected Global Innovation Nestlé India is pleased to introduce a global...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...
Documentary to premiere on September 24th as part of the company’s brand-building and consumer awareness initiatives, ahead of next year’s launch
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
Makes its first investment in 91Springboard FreakOut, the global marketing technology company, has announced the launch of its funding initiatives in India. This...
Truecaller, the global leader in call identification and number blocking, has partnered with the Bangalore headquartered creative agency, Happy Mcgarrybowen to roll out...
At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...
The Himalaya Drug Company, India’s leading herbal health and personal care company, today unveiled a new TVC under ‘Healthy Hair ka Vaada’, the...
Tinder is excited to announce that Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users, is...
Rolls out its e-Sports analytics product across Amazon’s Twitch and Microsoft’s Mixer Vidooly, India’s leading video analytics marketing company, announces its entry into...
Titan’s perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute a campaign for...
Provides once in a lifetime opportunity to cricket lovers in India to become the ‘Largest Fan of the Match’
Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle Marking a...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...
cure.fit, the health & fitness destination that empowers well-being across physical and mental fitness, has partnered with Happy mcgarrybowen to launch its first-ever...
India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
Students across 1000+ colleges in 30+ cities of India to compete for INR 50 Lakhs in prize money including scholarships Tencent...
Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...
Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka...
British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...
Releases three quirky campaign films for ‘The Crave Party’; to be featured on social and digital platforms Foodpanda, the food delivery...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
Focussing on service and trust, the campaign showcases Home Credit’s role in helping customers to be financial literate & to...
At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel emphasized on the importance of digital, given the fact...
Tonic Worldwide, an independent digital agency has launched a unique research division called ‘Gipsi’. Gipsi was born out of clients' need to get...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Unveils their ‘Kadak’ campaign with the launch of their first TVC NESPLUS – a range of nutritious and delicious breakfast cereals from the...
FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomizes the flavours of India and brings with...
Harpic, pioneer in toilet cleaning category, today reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’coupled with...
As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...
~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...
Former PM & Bharat Ratna awardee Shri. Atal Bihari Vajpayee, passed away yesterday at the age of 93. He was an iconic leader of BJP,...
~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...
2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues to be India's most valuable...
Appoints Mudit Seth as the Chief Marketing Officer and Partner Expands operations in Indonesia CarToq, India’s fastest growing automobile platform with...
~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...
Isobar, the digital agency from Dentsu Aegis Network India that handles the digital mandate for Godrej Security Solutions, recently launched an ambush marketing...
Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...
Ola plans to expand nationwide by the end of 2018 Set to begin operations in South Wales and Greater Manchester shortly ...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma,...
Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...
Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital...
Technology is all pervasive in our times and so is digitization - dynamism is the hallmark of both. Some refer to it as Digitalisation and...
Web Spiders has launched Gecko AI - an outbound hiring and video interview solution at Tech HR 2018 - Asia’s Largest HR Technology...
ASUS as a brand in India has significantly focused on the retail expansion offline and has also embraced online with the change in...
The Government of Uttar Pradesh honoured social entrepreneur Amar Tulsiyan, Founder of the Niine Movement and the Niine Sanitary Napkins brand at the Ground...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....
Castrol India Limited, India’s leading automotive and industrial lubricant manufacturing and marketing company, announced the appointment of Sangeeta Talwar as an independent non-executive director to...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Jabong, India’s leading online fashion brand, today launched its new marketing campaign to promote the 4th edition of its biggest sale of the...
~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~ ~Collaborates with Supreme Court Advocate Karuna...
Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....
- Anirban Lahiri and Shubhankar Sharma to represent India - The 147th edition of the much awaited ‘British Open’ will commence from the 19th ...
The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami...
- Intex Flagship FULL VIEW Series with 18:9 display comes in 5.34 inch & 4.95 inch 4G models INFIE 33 & INFIE 3...
MAGGI as a brand has always believed that cooking does not stop in the saucepan. The simple act of cooking does not just...
Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...
Godrej aer pocket, one of India’s leading range of bathroom fragrances, has unveiled a new TVC campaign in which it establishes the...
RUN FOR THE OCEANS, a campaign by adidas’, creative agency TBWA\NEBOKO, and ocean activism group Parley for the Oceans, aims to harness the...
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...
Dell is proud to announce it has teamed up with Marvel Studios’ “Ant-Man and The Wasp” this summer. With similar fan...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
~The campaign brings to life the Louis Philippe man, a visionary leader who creates impact and leaves a mark of greatness...
‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has...
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...
Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...
The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...
Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated campaign, “Dimaag Ki Kick” starring...
Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out To curate 50 stores...
- boAt signs Jacqueline Fernandezas brand ambassador - boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...
India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands- from clothing to beauty. While...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
This June will see the launch of Money & Power – a major new season of programmes and features across the BBC’s global...
A girl, a house, and no fresh air: these are the main ingredients of the video at the heart of window and skylight...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial...
Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...
Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor...
exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M...
Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...
Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life. Reaffirming its position...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
~ INR 3,314 mn+ Apollo is India’s largest Hospital chain ~
Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
Isobar India, the digital agency from Dentsu Aegis Network, collaborated with Godrej Security Solutions to launch India’s first Voice-Enabled Mobile Banner.
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...
Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...
Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...
OPPO’s sub-brand adopts a witty strategy for customer engagement RealMe, the new e-commerce sub-brand of smartphone giant OPPO, recently launched its first...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The Board of Balaji Telefilms Limited at its board meeting approved the appointment of Mr Sunil Lulla as Group Chief Executive Officer (CEO)...
RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...
Over 100+ unique styles starting at INR 999 Flipkart Fashion, India's largest online fashion store, announces the launch of its in house label...
A. O. Smith has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018. Commenting at this recognition ...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...
The account was won in a multi-agency pitch
Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...
International Indian Film Academy Awards, IIFA announced their dates and venue for this year's awards in style yet again. Another successful year and contributions by...
BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...
2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...
Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
Isobar, the digital agency from Dentsu Aegis Network, which handles the digital solutions for VIP Bags, has recently launched a digital campaign – #AntitheftVIP. In...
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand,
The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a ‘brand accessible for...
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...
Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...
The first day of Google annual I/O developer conference took place on the 8th of May at Mountain View, California. The keynote delivered by Sundar...
The campaign highlights that acid attacks are not just a national problem, but an international one
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
Changes happening Observe the trends, take action to exploit those particular trends, because if we don’t, we might become obsolete very quickly. This specially holds...
Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
The Internet and Mobile Association of India (IAMAI) welcomes the draft National Digital Communications Policy, 2018, released on 1 May for public consultations....
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle
Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by...
Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic
A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...
Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
Snapchat has launched Snappables! Snappables— new Lenses for sharing experiences and playing augmented reality games with your friends! You can control Snappables using touch, motion,...
The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...
In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...
Jabong, India’s leading online fashion destination has announced the launch of a one of its kind 4 day shopping extravaganza, the Showstopper Festival, being held...
Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...
Zoom, part of the Times Network announced one of the biggest-ever brand partnerships in the television history in India, with the country’s leading online...
Myntra has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra...
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
WEF 2018 will see the participation of 2000 leaders and entrepreneurs from all continents across the world and from all States of India who will...
The Minister of State for Youth Affairs & Sports and Minister of State for Information & Broadcasting, Rajyavardhan Singh Rathore, spoke about the controversy over...
Association with ‘HelpAge India’ for the campaign to highlight the plight of 9 crore elderly people. Launched a short film to promote the campaign, #GrillForACause...
Dream11, has launched an integrated campaign #DimaagSeDhoni featuring its Brand Ambassador, the iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni. Dream11’s new advertising...
Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, announced a strategic partnership to bring exciting digital...
Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol...
“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand...
The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...
The most iconic food brand in India, MAGGI has turned 35! MAGGI began its journey in 1983, with the launch of MAGGI 2-minute noodles. Since...
Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...
Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably been one of the most...
Carrera, the global lifestyle brand, launches its new 2018 campaign, #DriveYourStory, with the brand ambassador, Ranveer Singh. Raw portraits, instead of perfect and polished pictures.No...
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
Spicing up things this summer, Rasna, the world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up WATConsult,...
Cargill’s food business in India has announced the appointment of Milind Pingle as Director, Sales & Marketing, effective immediately. Milind, brings to Cargill, more than...
Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...
During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...
Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features...
Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...
While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...
Maruti Suzuki and Google have come together to introduce a unique digital engagement initiative for auto enthusiasts attending the 14th edition of Auto Expo in...
Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant...
Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl LII. Turkish Airlines, winner of...
Emami Limited, one of the leading FMCG companies in India, has entered into an agreement for strategic investment in Brillare Science Pvt Ltd (“Brillare”) through...
The agency married creativity with technology and changed the way India shops with the world’s first 24 hour Facebook live shopping festival - Big Bazaar’s...
Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To...
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...
At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...
Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...
Vyoma Media’s software will power BMTC’S Passenger Information System for all the major bus depots Vyoma Media, the country's leading out of home digital solutions...
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...
Flipkart lands another punch by releasing their latest all-rounder campaign on making trendy fashion accessible and affordable. The campaign that lasts for 10 weeks connects...
ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one of GSK Consumer Healthcare’s leading...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
Here’s some good news for all you movie buffs and Jumanji fans in Mumbai. The D.N. Nagar metro station has been specially converted into the...
It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...
Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value fit, etc. all come under...
Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...
Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...
Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding...
BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held...
Sparx, the sporty footwear brand has announced the launch of its new marketing campaign ‘AW 2017’ showcasing a power packed TV commercial ‘Add Sparx To...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
Gutenberg, an award-winning global integrated digital marketing communications firm, has announced the launch of its office in Singapore. Singapore will host Gutenberg's ninth office, which...
Barbeque Nation launched a new national advertising campaign titled ‘Kyu Nahi, Barbeque’. The key focus of the campaign was to throw light on the idea...
Piramal Realty, the real estate arm of the Piramal Group, India’s leading diversified global conglomerate, inaugurated Aranya Pavillion, the World Class Experience Centre at Piramal...
COMIO India presents one of the most unique security smartphone feature we have all been waiting for, The Intruder Selfie. Available across the entire smartphone...
BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...
Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...
An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...
HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new...
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets a lion’s share of the...
At a press briefing in New Delhi yesterday, Sir Martin Sorrell announced that CVL Srinivas (Srini) would be the Country Manager for WPP India. He...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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To cash in on the festi
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NYSE listed AMD (Ad
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Experts predict that India will witness 2.4 crore more cars on t
A handy guide
While categories like FMCG a
Increasing awareness among advertisers as well a
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The Internet, which has till now been taking h
The outdoor media has continued to cling on to the third position with a
Backlash in some States, consolidation in other states and spreading of wings