Misbaah Mansuri STORY
Misbaah Mansuri
'We have maintained 95% customer retention & seen a spike...
Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last....
'There's incremental growth in two-wheeler sales performance'
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the....
The pandemic could affect India’s participation at Cannes Lions 2021
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline....
'Ideas well integrated with the core of the brand create...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from....
Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....
Spends on mobile advertising to witness a spike: Report
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....
Will advertiser interest in cricket see a hike after India’s...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....
Is Rishabh Pant the soon-to-be blue-eyed boy of the brand...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports....
Sebamed vs HUL: Comparative advertising done right?
Industry observers weigh in on the ad-war and who actually gains from this one ....
‘Again this year, we will place emphasis on performance marketing...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....
Sebamed-HUL fued intensifies as latter plans to take 'suitable action'
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....
Troll-proof: How should brands approach social media backlash without sullying...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....
Year in advertising: The big movements of 2020
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key....
Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....
How 2020 changed the way adland works
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....
How ad industry can gear for a rebound in 2021...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled....
There is more empathy in the briefs that we get...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes....
Broadcasting reality is much more complex today: Jose Antonio Cachaza,...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working....
Honey Fraud: Will the controversy snowball into a crisis for...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of....
FirstCry doubles ad spends in FY 2019-20
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and....
How brands are coping with mounting anti-China sentiments in India
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Adworld reacts to Madras HC's decision on ‘obscene’ ads
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame....
Why micro-influencer marketing is becoming mainstream
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to....
Optimistic of surpassing revenue of previous festive season: Kashyap Vadapalli,...
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore....
Will festive season whet ad spend appetite of e-commerce players?
Industry watchers note that the e-tailer festive ad spends may be at....
Can brand Micromax stage a successful comeback?
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge....
What IRDAI’s new regulations could mean for insurance advertising
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible....
Festive Advertising: Brand campaigns that are lighting up our screens
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive....
Our budgets have taken 70:30 approach towards digital vs. traditional:...
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with....
In high spirits: Does the latest star-studded ad work for...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits....
Our marketing spends is up 2000%+ compared to IPL 2019:...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up....
How Covid has forced the ad world to rewrite rules...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related....
Retail will be back on growth path in post-COVID world:...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....
Why brands now need to be part of the conversations...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....
Kent ad fiasco: A cautionary tale for advertisers in COVID...
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....
Publicis Worldwide shuts down one of its Bengaluru divisions
According to the agency, the division has been discontinued because clients were getting most of their work done out of....
