Colors Rishtey, the Viacom18-owned Hindi GEC, has bagged a slot on the DD FreeDish for Rs 19.26 crore. Prasar Bharati invited applications for allotment of vacant MPRG-2 slots of DD Free Dish for the period July 11, 2023, to March 31, 2024, through the 70th e-auction.
The reserve price for the bucket A+ which comprises GEC (Hindi) channels is priced at Rs 17.41 crore.
According to sources, two news channels also bid for the spot at Rs 15 crore. It's worth noting that only one slot was available. It turned vacant after one of the platform's movie channels shut down.
