Pitchteam STORY
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Pitch CMO Summit 2024: Upcoming edition to bring brand leaders...
The summit will be held on Thursday, March 21, 2024 in Mumbai
Sting Blue launched with an 'electrifying' ad
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
HiveMinds wins the digital mandate for Flipkart Health+
Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm
Regional language channels account for 57% of overall TV ad...
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data....
Wunderman Thompson Kolkata wins CenturyPly account for Corporate & Panel...
Wunderman Thompson commenced work on the CenturyPly account from July 1 After a multi-agency pitch, Wunderman Thompson Kolkata, has won....
GREY & AutumnGrey bag mainline & digital mandate for Weikfield...
GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group,....
BrandZ Report: Amazon is world's most valuable brand, Facebook brand...
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable....
Manav Sethi joins Octro Inc as Global Chief Marketing Officer
Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing....
Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair...
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board....
Will Facebook and Google be the biggest gainers from TikTok...
With products like Instagram Reels & YouTube Shorts, the two online giants....
Intel Capital to invest Rs 1,894.50 crore in Jio Platforms
Intel Capital joins the list of marquee firms who have recently invested....
Mondelez India forays into cake category
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc.,....
OOH players chalk out COVID revival plan
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear....
Roposo, Chingari dominate race to replace TikTok in India
The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the....
Print & digital bodies ask govt to restrict Chinese media...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian....
Wavemaker wins e-commerce mandate for Mondelez India
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has....
Edtech startup BasicFirst appoints AjayDev Singh as Marketing Head and...
BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing....
Max Life unveils TVC for ‘Bharose Ka Number’ campaign featuring...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its....
Mirum India appoints Kalpesh Patel as Director of Martech services
The role of technology in delivering marketing solutions is becoming more important and then ever before. Recognising this change, Mirum....
DIAGEO INDIA LAUNCHES ‘RAISING THE BAR’, A RS. 75 CR....
Diageo India today announced ‘Raising the Bar’, a 75-crore programme committed to support bars, pubs and restaurants serving....
Maruti Suzuki Rewards: A unique comprehensive loyalty rewards program for...
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty....
Ogilvy appoints Andy Main as new Global CEO
Previously, Main was a Principal at Deloitte Consulting LLP and the Global Head of Deloitte Digital Ogilvy today announces the....
Castrol CRB encourages truckers and farmers to prioritise healthier lifestyle...
On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB....
ITC Crafted a Bouquet of World-Class Indian Products to cater...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater....
Pernod Ricard India Foundation extends support to Arunachal Pradesh, for...
Pernod Ricard India Foundation pledges support towards strengthening Arunachal Pradesh’s Government Hospital ICUs and public Healthcare Infrastructure. As the number....
121XP forays into eSports arena; launches Team BlitzkriegXP
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first....
GSK Consumer Healthcare joins the fight against COVID-19
Provides support to 5000 daily wage workers by distributing dry ration and hygiene kits GlaxoSmithKline (GSK) Consumer Healthcare,....
PayU India appoints Shantanu Preetam as Chief Technology Officer
PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership....
DViO Digital awarded McDonald’s India - North and East digital...
DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital....
Paytm introduces contactless ticketing for state-run buses for safe city...
Move to benefit transport corporations such as DTC, BEST, Punjab Roadways, CTU, OSRTC, KSRTC among others India's....
Havas Media Indonesia Appoints Satyajit Sen as CEO
Havas Group Indonesia has bolstered its leadership strength with the appointment of Satyajit Sen as Havas Media CEO. In his....
Connected TV to command a larger share of budget in...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report....
Nisaba Godrej to be Godrej Consumer Products MD & CEO...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer....
Lenovo brings latest Thin and Light laptops to India with...
New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand....
Pocket Aces’ Loco and Red Bull tie-up to fuel the...
Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced....
LAY’S and Smile Foundation Join Hands To Support Unsung Heroes
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers,....
AdLift Wins Creative Mandate for PayU India
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online....
Emami launches BoroPlus Organic Aloe Vera Gel
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and....
Ananya Panday fits like a square peg in a round...
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote....
Shopping made easy! Casio India introduces doorstep delivery of its...
Launches an exclusive toll-free number that allows consumers to shop within the comfort of their homes Casio India....
VOXNEST’S PODCASTING PLATFORM SPREAKER INTEGRATES WITH SOUTH ASIA’S STREAMING SERVICE...
Partnership enables Spreaker podcasters to distribute to growing South Asian market
Anand Mahindra invests USD 1 million in Indian startup Hapramp,...
Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a....
Namaste, Fleets! Twitter introduces a new way to have conversations...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no....
Dabur celebrates its 135-year-old legacy in making India healthier
McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers McCann....
Vivo & Aamir Khan come up with TVCs and digital...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign....
Amid COVID-19 pandemic: Paytm expands 'Postpaid' services to Kiranas &...
Available for recharges & bill payments on Paytm, online payments on internet apps and also for buying home essentials from....
DAN India’s Data Sciences Division Launches ‘Dentsu Play’, World's First...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption....
McDonald’s India paves the way for the new dining experience...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its....
Uber calls on all riders to prioritize safety through its...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread....
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more....
R. JESWANT TAKES OVER AS THE CHIEF EXECUTIVE OFFICER OF...
Funskool (India) Limited, the 33 year old leading Indian toy manufacturer owned by the MRF group, has announced....
Twitter clarifies after purportedly blocking Amul’s account over China ad
The account’s access was restricted until the verification process was completed and is now fully functional Twitter has clarified its....
Google elevates Prabhakar Raghavan as Search Head, to also see...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan....
CavinKare set to serve millions of households through its latest...
Brand to also house India’s first meat and seafood wash in a sachet format Continuing its....
Urban Company launches UC Safe Salon campaign - Aims to...
Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal....
Uber calls on all riders to prioritize safety through its...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread....
Luminous & 82.5 Instil Hope on World Environment Day
In the past couple of months, we have seen bits and pieces of the natural world revert to its....
ITC strengthens its initiatives in Water Stewardship & Biodiversity Conservation
ITC Limited, one of India’s leading multi-business conglomerates and an exemplar in environment sustainability said that it is rapidly scaling....
Paytm celebrates World Environment Day, dedicates homepage to Earth’s biodiversity
India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of....
Success of #HOMETEAMHERO shows adidas is in sync with consumer...
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail....
Ogilvy creates radio campaign on Big 92.7 FM for Fevicol
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into....
18% jump in ad insertions for top 10 advertisers in...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there....
Abu Dhabi’s Mubadala to invest Rs 9,093.6 cr in Jio...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and....
“Normal” may change, but playfulness need not when you’re #AtHomeWithOreo!
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a....
Nestlé India and HILLDAARI celebrate the spirit of collective change
Launches a Poetry Film on World Environment Day Nestlé India in collaboration with Stree Mukti Sanghatana and RECITY ....
Amazon in talks to acquire $2 billion stake in Bharti...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global....
Paytm First Games brings back fantasy cricket
India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with....
MakeMyTrip sends out a ‘Message of Hope’
The film has been crafted and developed in-house by MagicCircle https://youtu.be/eYAwaT1OR2k MakeMyTrip has come up with a ‘Message of Hope’....
Zee5 unveils its new brand campaign 'Atrangi Dekho. Atrangi Raho'
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its....
Forevermark Diamonds Stands by Its Commitment to Protect The Environment...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime....
Bajaj Finserv in association with Vivo launches #EMINetworkPowerplay
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited,....
Touching the Lives of the Farmers through Tata Power Solar...
As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener....
Reboot 2020 in Sydney and New South Wales, One Adventure...
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW,....
Dish TV asks Yes Bank to issue corrigendum on stake...
Yes Bank had announced that it has accquired 24.19% stake in Dish TV through pledged shares A day after it....
Xiaomi launches “NoStringsAttached” campaign featuring employees to announce Redmi Earbuds...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product....
Usha strengthens Bloom Fan series; adds Dahlia & Lily range
Usha International, one of India's leading consumer durable company has added two new refreshingly beautiful fans- Lily and Dahlia, in....
Free Wedding At Home Service by BharatMatrimony
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a....
We got 100X value back with our investments in Ramayan...
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience....
BharatPe appoints Ex Walmart Labs Ankur Jain as its Chief...
Ankur Jain in his new role to lead product transformation and drive innovation that cuts across business units and geographic....
SUBWAY® INDIA LOGO WEARS A MASK TO RAISE AWARENESS FOR...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate....
JioSaavn Releases Multi-platform experience with Living Search, Elevated Podcasts, and...
Users can expect updates like improved AI-powered recommendations and the addition of music videos to the JioSaavn experience.
Havmor Ice Cream’s New Campaign ‘Sabse Pehle Kya Karega’ Gets...
‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands,....
Coca-Cola partners with United Way Mumbai to provide PPE and...
Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel
Google considering buying stake in Vodafone Idea: Reports
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine....
Castrol supports Covid-19 warriors across India
Provides complimentary lubricants to essential service workers and conducts sanitization drives at independent workshops Castrol ....
ITC’s B Natural and Amway India collaborate to launch first...
Two Industry leaderscome together in a strategic partnership for the launch of B Natural+ range In a unique partnership, ITC’s....
Avon appoints Jayant Kapre as Managing Director for India
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment....
Kent atta maker ad called ‘classist’ & ‘discriminatory’ towards house...
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be....
Snapdeal partners with Dailyhunt
400 million online users across Bharat to access news feed in 14 Indian languages Snapdeal, India’s leading value-focused....
Ranveer Singh stars in Kotak811’s campaign filmed on his mobile...
The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films Kotak Mahindra Bank (Kotak) today unveiled....
Dhara revists iconic 'Shuddha Dhara' jingle from the 90s
The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the....
Gulf Oil releases animated campaign featuring MS Dhoni on living...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf....
Nippon Paint announces Health insurance cover for over 6000 painters...
The policy covers COVID-19 related emergencies for up to INR 20,000 Nippon Paint (India) Private Limited (Decorative....
McDonald’s India Introduces Contactless Take-Out Service For Customers
The service has been launched in select cities in West and South India to provide safe, hygienic....
Bhaane announces Deepika Deepti as CEO
Following the reveal of a renewed philosophy and aesthetic last year, community-first brand, Bhaane is delighted to announce Deepika Deepti’s....
PepsiCo India partners with Dunzo to launch Exclusive LAY’S and...
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur In a bid to....
JioSaavn Pro Goes Beyond Music with Pro Rewards
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn,....
Salman Khan launches his sanitiser brand - FRSH
Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it....
Mondelez India, in partnership with Ogilvy India, says ‘Thank You’,...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The....
Brands send out messages of hope and encourage social distancing...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr,....
