The summit will be held on Thursday, March 21, 2024 in Mumbai
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...
Wunderman Thompson commenced work on the CenturyPly account from July 1 After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the...
GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group, India) has announced the win...
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...
Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing Officer. He will be based...
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...
With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good...
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind PM...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies -- Indian Newspaper...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing Head and Chief Digital Strategist...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...
The role of technology in delivering marketing solutions is becoming more important and then ever before. Recognising this change, Mirum has appointed Kalpesh Patel as...
Diageo India today announced ‘Raising the Bar’, a 75-crore programme committed to support bars, pubs and restaurants serving alcohol to welcome customers back...
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty program will cover all passenger...
Previously, Main was a Principal at Deloitte Consulting LLP and the Global Head of Deloitte Digital Ogilvy today announces the appointment of Andy Main as...
On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness...
Pernod Ricard India Foundation pledges support towards strengthening Arunachal Pradesh’s Government Hospital ICUs and public Healthcare Infrastructure. As the number of COVID-19 cases accelerate with...
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first ever Out-of-the-line agency, today announced...
Provides support to 5000 daily wage workers by distributing dry ration and hygiene kits GlaxoSmithKline (GSK) Consumer Healthcare, one of the leading consumer...
PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership team as Chief Technology Officer....
DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and...
Move to benefit transport corporations such as DTC, BEST, Punjab Roadways, CTU, OSRTC, KSRTC among others India's leading financial services platform Paytm...
Havas Group Indonesia has bolstered its leadership strength with the appointment of Satyajit Sen as Havas Media CEO. In his new role, Sen’s mandate will...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India
Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced an industry-defining esports partnership with...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses,...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote their latest collection of watches...
Launches an exclusive toll-free number that allows consumers to shop within the comfort of their homes Casio India Co. Pvt. Ltd. (CIC) rolls...
Partnership enables Spreaker podcasters to distribute to growing South Asian market
Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers McCann releases new campaign for Dabur...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The campaign...
Available for recharges & bill payments on Paytm, online payments on internet apps and also for buying home essentials from kirana stores India’s leading financial...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
Funskool (India) Limited, the 33 year old leading Indian toy manufacturer owned by the MRF group, has announced the appointment of Mr. R....
The account’s access was restricted until the verification process was completed and is now fully functional Twitter has clarified its stand after it seemingly took...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...
Brand to also house India’s first meat and seafood wash in a sachet format Continuing its efforts of taking safe health...
Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal in all cities except Maharashtra...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
ITC Limited, one of India’s leading multi-business conglomerates and an exemplar in environment sustainability said that it is rapidly scaling up its highly acclaimed Integrated...
India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This...
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine. However, time and...
Launches a Poetry Film on World Environment Day Nestlé India in collaboration with Stree Mukti Sanghatana and RECITY have released a poetry film, ...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...
India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with the two latest cricket tournaments...
The film has been crafted and developed in-house by MagicCircle https://youtu.be/eYAwaT1OR2k MakeMyTrip has come up with a ‘Message of Hope’ along with MagicCircle Communications to...
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build...
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...
As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the...
Yes Bank had announced that it has accquired 24.19% stake in Dish TV through pledged shares A day after it was announced that Yes Bank...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product under Redmi - Redmi Earbuds...
Usha International, one of India's leading consumer durable company has added two new refreshingly beautiful fans- Lily and Dahlia, in its popular Bloom Fan series...
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and...
Ankur Jain in his new role to lead product transformation and drive innovation that cuts across business units and geographic boundaries BharatPe, India’s...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...
Users can expect updates like improved AI-powered recommendations and the addition of music videos to the JioSaavn experience. JioSaavn, the largest streaming platform...
‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...
Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel As the need to step...
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...
Provides complimentary lubricants to essential service workers and conducts sanitization drives at independent workshops Castrol India Limited salutes essential service...
Two Industry leaderscome together in a strategic partnership for the launch of B Natural+ range In a unique partnership, ITC’s B Natural and Amway India...
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be an important proposition for advertisers...
400 million online users across Bharat to access news feed in 14 Indian languages Snapdeal, India’s leading value-focused online marketplace, has partnered with...
The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films Kotak Mahindra Bank (Kotak) today unveiled its Kotak 811 campaign on...
The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle Imprinted in our...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf Oil Lubricants India Ltd., a...
The policy covers COVID-19 related emergencies for up to INR 20,000 Nippon Paint (India) Private Limited (Decorative Division), Asia’s leading paint manufacturer ...
The service has been launched in select cities in West and South India to provide safe, hygienic and convenient food to customers...
Following the reveal of a renewed philosophy and aesthetic last year, community-first brand, Bhaane is delighted to announce Deepika Deepti’s appointment as CEO. With an...
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur In a bid to connect customers with their favourite...
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...
Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it was decided to switch to...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...