exchange4media has learned from reliable sources that Pallavi Chakravarti, Creative Head, West, DDB Mudra, has put in her papers after a year-and-half-long stint at the agency. Chakravarti joined DDB Mudra in May 2021 from Taproot Dentsu where she led the creative function for the Mumbai office as Executive Creative Director.
DDB Mudra has confirmed the development while Chakravarti was unavailable for comment. Not much is known about her next move. In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. She has worked with brands like Stayfree, Facebook, Airtel, Parle, Uber, Pepsi and Times of India among others. Previously, she has worked with Saatchi & Saatchi, JWT and Grey.
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