The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Consumer products giant Reckitt has awarded its integrated media mandate to Wavemaker. The development has been confirmed to exchange4media by highly placed sources. The account, which is said to be worth Rs 1600 crore, was earlier with dentsu. dentsu X had been handling the account since 2019.
The FMCG multinational has marquee brands like Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio and has operations spanning more than 60 countries.
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.
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