An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
Asian Paints was one of the key sponsors in IPL 2023 as well
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations,...
The data will be released every Thursday
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
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The account size is believed to be between Rs 100 cr and Rs 150 cr
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than...
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on TV
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022...
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Singh was previously Country Manager at Josh
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care FMCG giant...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since...