Marketing Moments STORY
Ballots Ballotsindia with Benefits sunny
Brands reward voters with exclusive discounts, adding a new twist to Election Day in Maharashtra
Disney-Reliance big merger: The media giant that can make India...
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
MS Dhoni dominates celebrity endorsement list; Ranbir & Alia top...
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
GCPL media account worth Rs 700 crore up for grabs
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
'One Out of Five Villages In India Banks With Us...
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive....
Alia Bhatt’s global domination continues as endorsement fee skyrockets
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its....
T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may...
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and....
Disney Star-RIL to dominate 80% sports broadcasting: Will it change...
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....
YouTube Shorts: A trillion views, billions in ad revenue
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for....
NBF meets PM Modi to discuss broadcast news industry issues,...
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended....
Pioneer appoints Aniket Kulkarni as India MD
Aniket Kulkarni joined Pioneer in December 2023
Disney-RIL Merger: The power of consolidation & the risk of...
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over....
Indian media grapples with job losses, 15% rise in layoffs...
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....
NBF to meet PM Modi today to discuss future of...
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns....
PTI completes 77 years of journey as a news agency
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast...
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
BMC extends OOH policy feedback deadline to Sept 9
The civic body has received 38 representations over the draft policy so far
Is India’s emergence as a creative force drawing advertising global...
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....
NBDA members to meet PM Narendra Modi today
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Why brands take the OOH route to virality
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
Will brands bat for Shikhar Dhawan post-retirement?
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will....
Siyaram's ropes in Ranbir Kapoor as brand ambassador
The association is expected to elevate the brand's popularity amongst the youth
Mithila Palkar named brand ambassador of exclusive singles club Juleo
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
Google & ad biz too entangled for a break-up?
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the....
Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA...
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for....
DPDP Act draft rules may be released in a month
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind”....
BCCI sees 116% jump in surplus income for IPL 2023...
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore,....
Pitch CMO Summit 2024 to see in-depth panel discussions on...
The event will be held on Friday, August 23, 2024, in Bengaluru
Prasar Bharati OTT: TV news players keen on outreach but...
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be....
City traffic police NOC for hoardings put on hold
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to....
Zomato bans 'misleading' AI images of food from restaurant menus
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a....
Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated...
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of....
DD Free Dish slots up for grabs: Bidding starts at...
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to....
Monopoly ruling: US DoJ mulls breaking up Google
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against....
MIB recommends reduction of GST on digital news subscription from...
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be....
Independence Day 2024: Brands fly the flag of patriotism high
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad....
AI, in its present form, is not good enough to...
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news....
DPOs to meet TRAI over broadcasters' channel bouquet discount as...
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....
Scalability the only way to up brand visibility on traditional...
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....
‘Every bit of data is talking to other data; you...
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to....
‘There’s a preference for consuming content on digital platforms rather...
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism....
Pitch CMO Summit - Bengaluru 2024: Upcoming edition to bring...
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
MIB extends deadline for consultation on first draft of Broadcasting...
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
May take months or years: Legal experts vexed by withdrawal...
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to....
What led MIB to withdraw the second draft of Broadcast...
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a....
AI in festive mode as brands celebrate efficiencies in spends
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Samachar4Media 40 Under 40 honours and celebrates excellence in Hindi...
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan...
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Donald Trump returns to X with Elon Musk interview
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people....
In case of accidents, OOH advertisers to be solely liable:...
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....
BMC tightens norms for political hoardings and banners ahead of...
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Is Karan Johar’s Dharma Productions looking for investors?
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....
Radio Mirchi parent co acquires Gaana for Rs 25 lakh
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
Neeraj Chopra bags silver, brands celebrate golden moment
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Draft Broadcasting Bill: Digital news publishers ask for more transparency
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....
Walt Disney to curb password sharing from Sept
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from....
Two-thirds of media effectiveness is driven by creative: Tarun Ummat,...
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve....
85% of Indians with access to TV tune in every...
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the....
Into the world of Machine Learning-SEO with DigitUp’s Amit Verma
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of....
Disney Star India Q3 top line stays flat, losses jump...
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20....
Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand...
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will....
India is today YouTube's largest market with over a million...
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
RIL’s M&E revenue up 49% in FY23-24
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
Big bucks for news broadcasters: Revenues soar up to 40%...
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue....
Post cookie chaos, will Google users now try the SearchGPT...
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
Rise of regional to going phygital: How Print made headlines...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Proposed ban on surrogate ads: Industry braces for spend impact
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Decks being cleared at Sony for the new CEO to...
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the....
Gaming is now a daily activity for over 100 mn...
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify....
Will Brand Neeraj Chopra strike gold at the Paris Olympics...
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has....
Senior journalist Kamlesh Singh takes a sabbatical from India Today...
Singh is known for his expertise in political journalism and his ability to deliver breaking news with accuracy and depth
BV Rao steps up as Kamlesh Singh takes break from...
In addition to his current portfolio, Rao will now lead all ITGD editorial teams, who will report directly to him
Revised Broadcasting Bill: Fine for non-compliant services raised up to...
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
Automakers hit the gas: Festive ad spends likely to surge...
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev....
Time for India to snap out of cookie complacency?
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Can Roadstar go the extra mile to allay media owners'...
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Draft broadcasting bill: Is the industry impressed?
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
e4m Health & Wellness Marketing Awards 2024: Nestle, Cipla Health,...
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
NCLT adjourns Disney-RIL merger hearing for Aug 12
As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October
Amazon reports 20% jump in Q2 ad revenue
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
Zomato's ad spends up 20% in Q1FY25
The advertising & promotion expenses stood at Rs 340 crore
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel....
NCLT hearing today: How will Viacom18-Star merger influence the ad...
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup,....
Star terminates $1.5 billion ICC TV rights deal with ZEEL
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and....
Meta Q2 ad revenue surges 22%
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Manu Bhaker moment marketing: Who calls the shots — celebs...
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
ASCI clears Zomato, Swiggy of drip pricing allegations
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack....
Paris Olympics: Samsung cheers for Neeraj Chopra
The campaign has been created by Cheil India
DOOH: BMC to allow video ads in 'controlled environment'
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Does size matter? How screens impact programmatic media buying
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since....
NCLT hearing tomorrow: Will the Viacom18-Star merger be approved?
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the....
Broadcast Bill: Now digital content creators write to govt over...
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....
BMC to prohibit gantry hoardings; aims stricter curbs on obscene...
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned....
Low ratings spoiling the plot for new Hindi TV shows?
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also....
Why has YouTube reduced agency commission despite a rise in...
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised....
'Deadpool & Wolverine' brings out the claws in $100 million...
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already....
Digital media body seeks meeting with MIB minister over broadcast...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the....
NDTV revenue up 30% in Q1 FY25 buoyed by elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Advertising in full sprint as Olympics 2024 begins in Paris
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....
HT Media total revenue for Q1 FY25 stands at Rs...
The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293....
D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which....
The Star India leadership factory: Nurturing media bosses
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a....
IOAA tells agencies, 'Deal only with our OOH members'
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit....
Social media video, podcast creators may now become ‘digital news...
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may....
After Summer Olympics, can gaming hold a torch to audiences...
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and....
GSK’S new campaign educates parents about importance of vaccine for...
The campaign will run across multiple media platforms
Dish TV to raise Rs 1000 crore funds
The company said it is also considering incorporation of a wholly owned subsidiary in India which will infuse Rs 10....
‘A progressive Budget that will boost marketing & advertising’
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that....
Google retains cookies on menu; AdTech biz to go on...
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge....
Budget 2024: Will special allocation for Bihar and Andhra Pradesh...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
HUL's ad spends 12% higher in Q1 FY25
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
MakeMyTrip posts 31% surge in ad spends for Q1 FY25
Profit for Q1 FY25 was $2.1 million
IOAA pushing private measurement tool without consensus: OOH stakeholders on...
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified....
Union Budget 2024 today: Industry hopes high from FM
A low-down of what players from each of the sectors hope this Budget will deliver
Google scraps third-party cookie deprecation
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Over 1.7 lakh media professionals working on contractual basis in...
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Netflix reports India as top Q2 performer for paid subs...
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition....
Budget 2024: Radio hopes for licence fee relief, reliable measurement...
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Overlay ads on Reels: Will marketers go for it?
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....
Google Maps slashes API fees as Ola enters GPS app...
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from....
Twitter, YouTube leading web publishers of ads: TAM AdEx
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
Festive demand to fire up TV ad rates by 10-15%?
Experts say GECs and movies may walk away with major chunk of the ad monies
Budget 2024: M&E players want FM to push consumer spending,...
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....
Budget 2024: Print hopes for relief from e-paper GST, newsprint...
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the....
Priyanka Chopra birthday: The global brand journey of the Desi...
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
A hangry Rohit Shetty flips cars in Snickers ad
The action maestro Rohit Shetty is also named the brand ambassador for Snickers
BMC contemplates banning video ads on DOOH
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static....
Why’s India the cradle for tech majors
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for....
87% jump in FDI for broadcast sector in FY24
The FDI figure stood at Rs 7012 crore
Network18 clocks Rs 3,292 crore revenue in Q1 FY25
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38%....
BMC’s OOH Draft Policy: Height of hoardings capped at 100...
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove....
AI’s axe on adland jobs: How big is the blow?
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t....
Into the metrics of Home Screen Advertising
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....
Shareholders approve fundraising of Rs 2000 crore: ZEEL informs BSE,...
The company notified BSE and NSE about the results of the e-voting process held on Monday, July 15
SC seeks info from govt on channels asked to go...
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of....
Ads for cancer, diabetes drugs may need approval: Report
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing....
Ranbir Kapoor and OPPO AI steal the spotlight in new...
The campaign has been conceptualised by Famous Innovations
Health Ministry may ask BCCI to stop displaying tobacco ads...
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
Swiggy Instamart converts Bengaluru airport carousel into OOH innovation test
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
Home screen advertising: CTV gets a landing page for premium...
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG....
Union Budget 2024: Tax incentives, growth measures on the CMO...
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the....
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning....
Narendra Modi's follower count hits 100 million on X
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
Amid crackdown on hoardings, OOH media owners seek CM Eknath...
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence....
Broadcasters may secure interim stay against TRAI directive on pay...
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....
Why commitment to comedy is no laughing matter for Netflix
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding....
Union Budget 2024: Gaming stakeholders bullish on push for e-sports
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in....
Q2 2024: PepsiCo's profits soar 12% despite drop in consumer...
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
The Sleep Company plans Rs 80-85 Cr ad spend for...
The company is eyeing Rs 1000 crore revenue in the next 2-3 years
Sourav Ganguly joins Indian Racing Festival as owner of Kolkata...
This partnership marks a major boost for Indian Racing as it aims to expand the motorsport ecosystem across India
PUMA India partners with Indian Olympic Association
PUMA has launched an outdoor campaign to celebrate India’s participation in Paris Olympics 2024
Canva designs first campaign for India
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind....
Is ISEC stuck because broadcasters are worried about impact on...
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....
Paris Olympics: Sponsorship rev races past Rs 50cr mark, up...
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the....
You can’t only rely on performance marketing: Amit Verma, DigitUp
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
ITC Mangaldeep celebrates the ‘divine connection’
The campaign has been created by Ogilvy India
Cartoon Network denies shutting down rumours
The network has released a statement saying that it remains “committed to continually investing in innovative content”
Paramount Global to merge with Skydance
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
Zomato raises a ‘roast’ on its 16th anniversary
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print....
Is TRAI’s suggestion to encrypt DD Free Dish channels even...
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs”....
Paris Olympics 2024: Brands line up in sponsorship arena, 12...
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship....
SDCs no silver bullet, but an important cog in the...
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the....
Can Threads pull in more brands this year?
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to....
TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry...
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility....
TRAI calls for encryption of private TV channels on DD...
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations
The ministry will be meeting various departments and stakeholders separately from mid-July
Ola Maps: A new destination for GPS advertising?
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course....
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers...
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in....
Adani celebrates Team India's aspiration to hear 'Desh Ka Geet'...
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
Ajay Upadhyay revolutionised Hindi journalism: Hemant Sharma
Sharma is the News Director at TV9 Network
Google to end continuous scroll. Let the search begin, say...
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every....
Contextual advertising: What’s the secret behind the resurgence?
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in....
Rohit Sharma gives Ritika Sajdeh a grim reminder of 'kal'...
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20....
Reliance General Insurance unveils ‘Protection ka all-rounder’ campaign
The campaign is conceptualised by ^ a t o m network
Celebration & confusion in adland as MIB restricts SDC mandate...
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks....
BMC’s new OOH policy: Media owners raise red flags
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Glad about ads? Why viewers are favouring AVOD plans lately
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about....
Meta mulls news ban in Aus: Bad news for India?
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India....
Math isn't mathing in McDonald’s India's new McSavers meal campaign
The campaign has been conceptualised by DDB Mudra Group
Collective Artists Network acquires Terribly Tiny Tales
The acquisition is part of Collective Artists Network's aims to expand as a new media company
#e4mExclusive: BMC’s new OOH policy: No hoardings on rooftop, no...
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
What’s in a face? Brands ask
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Mumbai Police uses Suryakumar Yadav's iconic catch to school people...
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or....
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....
Where is Virat Kohli & Rohit Sharma’s brand value headed...
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided....
How independent journos are influencing the news landscape
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views....
Chinta’s perspective is something we all need-Santosh Desai
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Working with the Mad Men of Indian advertising has been...
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Festive season to be a hit for TV ad rev,...
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months,....
Bot or not, brands bet big on influencer marketing
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....
Shark Tank row: Sponsors mum over startups’ plight
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank....
T20 World Cup India-SA final: Disney+ Hotstar records concurrent viewership...
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
TRAI’s multiple rating agencies push: Will TAM finally get lucky?
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....
