Annurag Batra STORY
Annurag Batra
Marketing Moments
MS Dhoni dominates celebrity endorsement list; Ranbir & Alia top...
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Marketing Moments
Billion-dollar question: What will the new Zee-Sony entity be called?
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee....
Marketing Moments
There cannot be a worse precedent: says Dr. Annurag Batra...
Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse....
