Chehneet Kaur STORY
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Indian media grapples with job losses, 15% rise in layoffs...
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....
Why brands take the OOH route to virality
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
We are democratising experiential marketing: Priyanka Puri, Streax
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....
Prasar Bharati OTT: TV news players keen on outreach but...
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be....
Varun Dhawan reflects the cool & stylish Center Fresh personality:...
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....
'Tanishq tells stories that may not be in the jewellery...
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the....
Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand...
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will....
Rise of regional to going phygital: How Print made headlines...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....
Will Brand Neeraj Chopra strike gold at the Paris Olympics...
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has....
Can Roadstar go the extra mile to allay media owners'...
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Manu Bhaker moment marketing: Who calls the shots — celebs...
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....
IOAA tells agencies, 'Deal only with our OOH members'
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit....
Behind Puma’s Olympic run on OOH
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics,....
Budget 2024: Radio hopes for licence fee relief, reliable measurement...
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Budget 2024: Print hopes for relief from e-paper GST, newsprint...
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the....
Meta mulls news ban in Aus: Bad news for India?
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India....
This Q3 will bring peak sales for Nikon: Sajjan Kumar,...
Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s....
Radio & Print to be worst hit by SDC mandate?
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more....
INS President Rakesh Sharma meets Finance Minister ahead of Budget...
Sharma described the meeting as ‘very cordial and fruitful’
SDC: MIB softens stance; to include advertisers’ suggestions in court...
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its....
Print’s Q4 bears good news for ad revenue
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Show must go on, ad revenue can't stop: Industry on...
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course....
Fine print of fair revenue sharing: A logical ask?
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech....
Cons heavier than pros, says industry as MIB doubles down...
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and....
Who should be held accountable for influencer-related ad violations?
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of....
Prolonged polling proves pricey for print?
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to....
‘Content, consumer, commitment are top three things a print publication...
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain....
Paragon to connect deeper with consumers from tier 2 &...
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s....
IPL or Elections: Who had a better run Outdoors?
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....
Counting on the big day: News channels expect up to...
Ad rates too typically go up 40-50% during elections, say industry experts
Why Print is now counting on RNI & ABC
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns....
Why is the industry divided on resuming IRS?
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....
IRS to resume very soon: Rakesh Sharma, INS test
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the....
Magazine is not a one-trick pony. It has so much...
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content....
Why radio's rhythm is real estate’s best beat
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared....
Elections 2024: News channels expect 25-30% jump in ad revenue...
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
OOH now can tell a story through video & that...
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets,....
In today's experience economy, events offer winning formula for brands:...
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises....
The election report: Has focus on local issues given news...
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....
We're investing in CTV as it is gaining ground among...
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series....
Consumers are demanding deeper associations with brands they consume: Kartik...
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival....
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Radio recovers just 73% of pre-Covid numbers: What's slowing the...
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....
Slow and steady: Print players hopeful of continued growth this...
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....
Our plan is to go a lot deeper into AI:...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Print ad volume up but have the rates dropped?
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....
It is the ‘Never Settle’ spirit that keeps OnePlus user-centric:...
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’....
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Govt brings automated media planning and e-billing systems
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
We must acknowledge the shift towards OTT platforms and adapt...
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....
Lalita ji: The no-nonsense homemaker who wrote a new lesson...
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry....
Print’s ad spend share drops 15% in last 7 years
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....
Health insurance is a category for all seasons & reasons:...
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of....
5 tasks awaiting MIB Secy Sanjay Jaju
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks....
Paytm crisis: What's at stake for the homegrown fintech major?
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....
Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been...
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
The future of TV is a combination of mass reach...
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....
Lok Sabha polls to boost OOH biz by 25%: Experts
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities....
Ram Mandir: News channels hike ad rates as advertisers’ interest...
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys,...
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research....
D2M will help BARC in audience measurement: Apurva Chandra
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much....
CCPA drafts guidelines to curb misleading coaching institute ads
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless....
D2C players gear up to fly higher in 2024
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
'Laneige's ultimate motive is to be a part of every...
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India....
Peach Fuzz: Brands ride onto the Pantone colour of 2024
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move....
2023: OOH's year of resilience & resurgence
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the....
2023: Radio sings no swan songs but hits right notes...
Top players from the radio sector look back at the many wins of the year and speak about uniting as....
From Snoop giving up ‘smoke’ to Kohli feuding with Puma,...
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse....
2023: A year of revival for the print
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were....
