Steve Priya, the ad agency launched recently by former Executive Creative Directors at Wunderman Thompson, has bagged its first major account - The Sleep Company. exchange4media has learnt that the account was won following a multi-agency pitch and that it will be handled from the agency’s Mumbai office.
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories.
Priya Pardiwalla & Steve Mathias, Chief Creative Officers and Co-Founders shared, “The Sleep Company never sleeps, it’s constantly at work, innovating new designs and products that are all set to disrupt the market. We are excited to partner with them in this adventure and are eager to start creating work that’s insightful, unexpected, engaging and stands out in this category.”
Speaking about why the agency was roped in, Ripal Chopda, Chief Marketing Officer, The Sleep Company mentioned that Steve Priya's creative approach and strategic acumen is what set them apart. “Their ideas resonated deeply with us, underscoring a profound alignment of vision and purpose. We look forward to the transformative impact of this partnership, and crafting spectacular work together,” he added.
