Javed Farooqui STORY
Javed Farooqui
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NTO 2.0 amendment: Beginning of a new friendship between TRAI...
The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO....
'E-comm advertising in India could be 25-30% of digital AdEx...
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce....
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It's raining ad revenue! Gains of top e-comm players zoom...
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent....
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‘Our goal is to make the broadcast business profitable by...
Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and....
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Finecast will accelerate the idea of integrated TV planning in...
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and....
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Divestment will address all potential competition concerns: CCI on Sony-Zee...
As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels....
Will Google's first-party data solution bring an era of responsible...
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only....
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What’s driving India’s love for short-form videos
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms,....
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For Booking.com, the ICC deal is a great marriage between...
Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India....
Sony-Zee merger: Will it impact the pay-TV market?
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to....
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Fiction on all 7 days: Why Star Plus & Zee...
Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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We will make a return on the IPL digital rights...
The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during....
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Small is the new big: Short-video platforms expected to make...
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking....
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Viewership drop: No deterrent for TV advertising
TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend....
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The economics of landing page, and what’s driving up the...
While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the....
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OTT AVOD platforms eye upto 30% growth in ad spends...
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a....
Hopeful but careful: Broadcasters cautiously optimistic about strong AdEx growth...
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns....
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Inflation not a damper: FMCG players won't cut down AdEx
Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on....
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How cookie’s demise will impact cost of advertising
Publishers’ revenue too may take a hit, say industry experts
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‘Indian SVOD segment still very competitive with no clear winner’
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers....
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Newsprint import from Russia in last 3 years stands at...
Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in....
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Why Google delayed third-party cookie phase-out
Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta....
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‘Consumer preferences evolving from intent-led e-commerce to discovery shopping’
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of....
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Govt spent Rs 23.18 crore on TV, print & digital...
While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at....
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E-com advertising is used for both performance marketing & brand...
Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is....
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Landing Page: Industry still at odds over viewership spike
While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that....
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MIB blocked 78 YouTube-based news channels in ’21 & ’22:...
The social media accounts of these channels have also been blocked for violating the Information Technology Act
IPL media rights: Will the split make monetisation tougher?
The fact that only a handful of advertisers can afford to spend on the IPL will also make the going....
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Tata Play records consolidated revenue of Rs 4,741.07 crore in...
Subscription and related service revenue stood at Rs 3,982.90 crore
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SPNI's FY22 consolidated revenue surges 21% due to strong ad...
Ad revenue grew 29.48% to Rs 3408.4 crore
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IPL media rights: Did simultaneous e-auctions help BCCI get a...
According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on....
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ICC to float media rights tender soon
A source close to the development said the cricket board may start the tender process as early as Monday next....
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Advertisers want BARC to report landing page data separately
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them....
Media Rights: BCCI real winner as IPL value jumps 196%
According to BCCI Secretary Jay Shah, the league has now become the second most valuable sports property globally
We see Airtel Ads as a billion-dollar business in the...
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of....
Excessive regulation has brought DTH industry to its knees: Gopal...
The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he....
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OTT app aggregation: A win-win for all
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT....
Perfect Match: Advertisers look to make the most from IPL’s...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided....
Disney Star retains Premier League media rights at lower fee
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous....
Digital has made media planning more exciting: Prasanth Kumar, GroupM
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media....
The Indian business is quite a powerhouse: Ashutosh Srivastava, GroupM
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency....
Dream11 total income zooms 56.39% in FY21
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates....
Why Airtel Ads is investing in blockchain
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use....
Big 4 broadcasters likely to pull out their Hindi GECs...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of....
Disney Star’s IPL 2022 score: 15 TV & 13 digital...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800....
IPL Media Rights: Will it be a winner’s curse?
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000....
Twitter Communications India reports operating revenue of Rs 86.36 crore...
Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of....
IPL, ICC, BCCI rights renewal: Will sports broadcasting see a...
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the....
Media industry eyes AdEx resurgence in 2022 led by TV,...
Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory,....
BCCI’s Rs 12,715 crore jackpot for two new teams helps...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new....
Broadcasters hope for exclusion from IT rules as they await...
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one....
Netflix India takes big leap by unveiling 41 titles for...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three....
Johnson & Johnson spent Rs 333.66 crore on advertising in...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in....
We intend to take our direct subscriptions to double-digit figures:...
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone....
India is now a video-first internet market: Facebook's Manish Chopra
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....
'Businesses are on Instagram because the platform drives business outcomes'
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....
$500 mn spent by Indian consumers on apps across iOS,...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....
New privacy policy puts Whatsapp in a Catch-22 situation
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....
Google-Facebook duopoly and its impact on digital advertising landscape
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants....
OTT & TV set for complementary growth in India, say...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....
Will WhatsApp's new privacy policy cause a dent in its...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the....
WhatsApp's new privacy policy triggers mass exodus of users to...
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's....
2020: A peep into TRAI's regulatory manoeuvres
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the....
2020: MIB’s regulatory interventions & their impact on media
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%,....
TikTok Ban: Six months on, home-grown short-video platforms vie to...
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as....
2020: The year OTT went mainstream
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....
MIB directs DTH players to clear dues to get fresh...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and....
Myntra incurred ad expense of Rs 468 crore in FY20
The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore....
Large format TV shows is an area of interest for...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....
Combination of TVC & in-content advertising yields better ROI: LS...
Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper....
Why 2020 was a watershed year for Digital
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....
'Agencies will now have to be business-first and not just...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking....
OTT regulation: Justified concern or exaggerated fear?
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....
Odisha Television FY20 net profit jumps to Rs 16.87 cr
We have been working on getting the right content mix for our channels and the popularity of each genre, says....
Festive season boosts AdEx growth for digital, OTT players gain...
Experts note that the recovery in the digital ecosystem has been V-shaped,....
Shekhar Kapur, Vani Tripathi Tikoo bat for creative freedom of...
The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya....
Amazon Prime Video eyes OTT dominance with aggressive original content...
The line-up is in addition to the platform's foray into live sports....
ZEE5 looks to launch 35+ Originals in H2 FY21
ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending....
NXT Digital identifies infra sharing as key pillar of growth
NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms....
'Urge for a more democratic approach from govt': Digital news...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive....
‘Aqilliz & Zirca want to drive the wave of digitisation...
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership....
Sun TV Network’s top management foresees ad revenue de-growth in...
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even....
Viacom18 registers four-fold jump in FY20 net profit at Rs...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered....
'Can strike right balance if MIB doesn't overregulate & OTTs...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government....
Govt brings online news platforms, content providers under MIB
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under....
ZEEL bullish on ad revenue growth in Q3
Speaking to analysts during the Q2 FY21 earnings call, the company also....
