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ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of the comfort zone of television...
L’Oréal will start consolidating Medik8 sales from the date of the closing of the transaction
Brands reward voters with exclusive discounts, adding a new twist to Election Day in Maharashtra
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media...
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...