Sohini Ganguly STORY
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Expect big marketing investments from Schneider Electric India, mostly on...
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....
Sporting events, premiumisation fuel FMCG Q1 AdEx
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....
D2C brands queue up for ‘Minutes’ on Flipkart
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Automakers hit the gas: Festive ad spends likely to surge...
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev....
We are looking at a pretty busy festive season: Vivek...
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s....
D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which....
Karan Kumar joins BPTP as CMO
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and....
Google scraps third-party cookie deprecation
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Overlay ads on Reels: Will marketers go for it?
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....
Union Budget 2024: Tax incentives, growth measures on the CMO...
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the....
Union Budget 2024: Gaming stakeholders bullish on push for e-sports
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in....
Can Threads pull in more brands this year?
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to....
Plum set to increase marketing spends by 60% in H2:...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....
Data Overload: Why are CMOs struggling to find actionable insights?
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise,....
TRAI's multiple rating bodies proposal: Who will pay for it,...
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs....
Show must go on, ad revenue can't stop: Industry on...
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course....
SC advertising mandate to dampen festive season spending?
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
No ‘likes’ for MIB self-declaration mandate? Influencer industry flummoxed
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be....
SMBs contribute to 60-70% of our business: Mukesh Agrawal, The...
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to....
Why retention marketing is climbing up the priority list of...
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
What the ‘fake’ is happening with influencer marketing?
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
MFA sites or programmatic parasites draining ad budgets?
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....
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‘Koffee With Karan’ helped us increase brand visibility: Bala Sarda,...
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....
MarTech mania: Can Indian marketers prevail over the shiny object...
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured....
Steve Priya bags The Sleep Company's mandate
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
CMOs or CDOs: Who’s calling the MarTech shots?
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives....
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15% consumers enhance their user experience through virtual assistants: Kantar...
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....
Cookie still here: Where are marketers headed?
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
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IPL is key for mass media digital penetration: B Thiagarajan
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....
Meta automated ad glitch: No red flags yet, say Indian...
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
Ariel’s Share The Load: The idea, inspiration & intent
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share....
We plan to increase spends on content by 11-12% this...
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....
Extinction or Evolution: Where is the CMO headed?
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....
Returning to X: Will appointing brand safety head rekindle advertisers’...
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Industry calls for independent audit body to tackle ad fraud...
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks....
The CMO's Conundrum: How to make sense of the data...
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....
Marketers utilise less than 20% of available martech tools: Julie...
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
ROI Riddle: Time to look past the one-size-fits-all tactic?
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....
Q-comm players plan foray into e-comm: Disruption in the cart?
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....
70% brands exposed to brand safety risk at least once:...
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....
Google vs start-ups: Is building Indian app store a permanent...
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....
Swipe, tap, decide: Gen Alpha retypes the marketing playbook
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
Internet growth in India up 7% in FY '23: TRAI
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....
'Brands are grappling with growing volume, amidst economic headwinds'
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in....
Digital CAC on the rise: How are D2C brands keeping...
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
Snap Inc posts revenue of $1.36 billion for Q4 FY23
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
Should marketers be worried about Meta's updated targeting policy?
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact,....
Meta’s ad revenue surges 24% YoY for Q4
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
We aren't in the business of media, but in the...
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV....
Is SEO indexing the key for marketers in these AI...
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....
Expect a 25% rise in our media spends in 2024:...
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a....
Marketers can anticipate continued ad spending on CTV: Priti Murthy
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
Rahul Vengalil moves on from Everest Brand Solutions
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Deepika Padukone turns 38: A look at her global brand...
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
2024 CMO goals: Mastering ChatGPT Prompts on top of list
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this....
From buzzword to game changer: ChatGPT's journey in 2023
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately....
Client on credit: Adland grapples with new crisis
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a....
All eyes on the screen: Mobile marketing set for big...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape....
Display & programmatic advertising least impacted by new AI-based MarTech...
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....
‘Personalisation no longer a choice, but a necessity’
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement....
Brand Safety: How big a worry for marketers?
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....
