Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing &...
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and India
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg...
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the...
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to...
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
The account size is estimated to be Rs 350-400 crore
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of...
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India...
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal...
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in...
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer...
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms