Pitch Feature STORY
'Intent drives the purchase, but inspiration creates loyal customers'
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of....
Nothing comes close to PGC in building brands, accelerating business...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content....
‘Most creative agencies are not incentivized on how to cut...
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power....
‘CTV will continue to see growth because consumption from the...
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the....
‘By 2029, 94% of advertising will be AI-enabled or touched...
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....
‘From pure-play to data-driven storytelling is the shift over the...
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of....
Collaboration is going to be the new superpower: Nick Lawson
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....
‘We need markets like India and China to grow faster...
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India....
The team at Wavemaker India is the key differentiator in...
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency....
Would love for India to be powerhouse for IPG globally:...
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....
‘Retail media will exceed TV spending over the next couple...
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....
We are growing aggressively in India versus other markets: Adam...
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI....
Self-regulation is key for major tech companies: Sir Martin Sorrell
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes....
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15% consumers enhance their user experience through virtual assistants: Kantar...
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....
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Why is Big Tech turning to small advertisers?
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
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Is the worst over for TV ad industry?
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however,....
YouTube's reach toe to toe with TV's in Hindi-speaking states:...
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
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Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Digital projected to grow 17% in 2024
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
Cricket, elections to help TV AdEx grow 8% in 2024
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Print media clocks 4% AdEx growth in ‘23, to reach...
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....
Radio to maintain 12% growth in 2024, thanks to elections
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....
Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
At 13%, OOH trumps TV & Print AdEx growth rate...
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Pongal fervour at a high for TN brands despite cyclone...
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media....
India 3rd largest & most regulated video market in the...
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is....
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Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility
Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....
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Raymond's Family Feud: Can 'The Complete Man' Weather the Storm?
Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
Amazon and Meta’s camaraderie to open up new advertising opportunities?
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....
Making sense of Google's AdSense changes
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
On Diwali, brands light up MarTech space to reach consumer...
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
OOH is expected to soar by more than 20% this...
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector,....
Affle India Q2 net profit up 13%
The company has recorded a revenue of Rs 431 crore for the quarter
Google’s new Generative AI Search: How brands can work their...
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google....
Why the radio sector is upbeat about the upcoming festivities
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward....
Viacom18 Sports to launch sports channels - Sports18 - 2...
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
Amazon posts $9.9 billion in profits in Q3
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
Colgate-Palmolive India ad spends grew 30% in Q2FY24
The company's net profit after tax for the quarter showed 22% growth
WPP India LFL revenue up 7% in Q3 2023
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman....
Games e-commerce platforms play
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on....
DB Corp consolidated ad revenue up 13% in Q2 FY24
The company's total revenue grew to Rs 602 crore
Meta India’s revenue from click-to-message ads doubled in FY23
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for....
Network18 revenue up by 20% in Q2 FY24
The company’s revenue from news business stood at Rs 357 crore in Q2 FY24, also up by 20% Y-o-Y
Not cool enough? Adland struggling to retain GenZ
Advertising heads say that most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry....
What's behind FB India ad revenue growth slowdown?
As the company sees a dip in its ad revenue growth in the country, we look at what led to....
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Can Koo fly where Twitter falls?
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative....
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Pitch CMO Summit 2022: Glimpses
We bring to you several exciting moments from the conference
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Pitch CMO Summit: What role does big data play in...
Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the....
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‘Tech & data collection have changed all business and customer...
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully....
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'It is important for advertisers to be in direct contact...
Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’
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Brands and fans aboard 100-year celebrations of Wimbledon Championships
Official broadcaster Star Sports has roped in 9 brands for the Grand Slam
Programmatic is going to be the talk of the town:...
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
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Digital is playing an important role in the consumer journey...
Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
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‘Decisions can’t be based on data alone. You need leadership...
Nipun Marya, CEO, iQOO, spoke at Pitch CMO Summit 2022 on how the smartphone company leveraged data to pursue the....
Newsprint sector faces new hurdle on recovery path
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills &....
Perfect Match: Advertisers look to make the most from IPL’s...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided....
Any colour one price proposition will help JSW Paints stand...
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest....
How govt's move to regulate search algorithm will disrupt the...
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments....
Ranbir & Alia: The next power couple to rule the...
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in....
IPL 2022 registers rise in avg ad volume per channel...
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year....
IPL 2022: Why BCCI should thank private equities
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on....
Dream11 total income zooms 56.39% in FY21
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates....
Why Airtel Ads is investing in blockchain
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use....
Cred IPL ad: Spot on or too vintage?
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit....
'Urban Company wants to push the envelope of service experiences'
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s....
We have to look at India in segments and not...
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The....
Bisleri is a plastic-neutral and water-positive organisation: Angelo George
George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media....
Cadbury Dairy Milk never made the brand a hero: Deepak...
The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch....
Businesses are now thinking about mass personalisation: Dippak Khurana
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch....
IPL 2022: Mumbai Indians eyes double-digit growth in sponsorship revenue
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned....
Industry leaders to gather at the Pitch CMO Summit 2022...
The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022,....
How metaverse is emerging as new battleground for brands
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology....
Can video OTT surpass TV in subscription revenue?
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast....
Big 4 broadcasters likely to pull out their Hindi GECs...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of....
How brands are supporting women empowerment this International Women’s Day
As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful....
Disney Star’s IPL 2022 score: 15 TV & 13 digital...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800....
Will controversies tarnish BharatPe & Ashneer Grover’s brand equity?
The opinion in the industry is that both have little to lose as consumers are far away from the boardroom....
Russian invasion of Ukraine impacts newsprint prices
Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another....
About 75% shoppers purchased from newly discovered brands in 2021:...
The report further revealed that 15% of searches every day were from new user segments across categories About 75% of....
IPL Media Rights: Will it be a winner’s curse?
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000....
From Ariel's #ShareTheLoad to Maaza's #DildaarBanaDe’: Best ads of the...
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of....
How growth of D2C brands is boosting e-commerce ad spend...
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx....
Thums Up campaign: SRK’s brand value is far from fizzling...
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to....
How PR agencies are tackling employee turnover & talent crunch
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind....
‘ASCI crypto guidelines vital for brand engagements & ad spends’
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the....
Have FMCG brands slowed down on advertising?
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....
How a functional brief can help agencies nail the creative:...
Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created....
Is online video changing the social media marketing landscape?
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement....
'Rising consumption across underpenetrated product categories a huge opportunity in...
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored....
Why micro-influencers remain underpaid despite growing in popularity & reach
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get....
Indian digital media likely to see 30% growth in 2022:...
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m....
Union Budget: Tech industry expects stronger push for digital
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by....
Google replaces FLOC with Topics API as third-party cookie alternative
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the....
Lower tax slab to 5G accessibility: What gaming sector expects...
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the....
‘Uday Shankar & James Murdoch's entry will fire up Viacom18's...
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but....
How homegrown short-video platforms have pivoted to creator-led social commerce...
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond....
Will 5G be the catalyst to digital advertising?
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see....
India's video market to reach $18 bn in revenue by...
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next....
IPL 14 witnessed 125 advertisers across 27 channels of official...
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the....
BCCI’s Rs 12,715 crore jackpot for two new teams helps...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new....
A happy festive season to Indian e-comm as tier 2,...
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce....
Pak fan gets his 'mauka'; Now what, Star Sports?
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a....
Indian ads further gender stereotypes, portray women as mute muses,...
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads....
'Amway's business shifted from offline to online with online sales...
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives....
Will the festive spark ensure a healthy recovery for Print?
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....
Retail will be back on growth path in post-COVID world:...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....
Why brands now need to be part of the conversations...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....
eBay may look at outdoor campaigns towards the end of...
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....
MyTeam11 expanded fantasy portfolio to 9 types of sports during...
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....
Why hyperlocal OOH content is the best bet for brands...
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....
Jyoti Bansal steps down as CEO, PHD India
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal....
Brands should convey hope, togetherness & transparency post-lockdown: Kantar
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....
It’s going to take about 2-3 quarters for business to...
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....
Vocal for Local steers desi apps to the forefront
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....
User Generated Content by brands - Is the trend here...
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....
We assess celebrity associations with a purpose-driven approach: Sunil Kataria
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....
Kent ad fiasco: A cautionary tale for advertisers in COVID...
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....
Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....
We promote digital events since they have a wider reach:...
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....
An Ad Icon: The Amul Girl
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....
Marketing the Cause
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....
Perfetti: ‘Center’-ed Around Sustainability & Profitability
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....
ADD AN AGENCY
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a....
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....
RED to promote Independent Music through their new platform, RED...
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi....
Our retailers, trade partners, everybody was an influencer for Pulse:...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and....
Pitch CMO Summit: The new world is about technology and...
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch....
Designing UI for UI - User Interfaces for all Users...
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother, while she struggles with her....
One should learn from failures in life: Shane Warne, Rajasthan...
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan....
Video Marketing trends 2019 – Part 2
Creation of Explainer videos will spike in India The world has seen the true power of online videos. Companies like....
Video Marketing trends 2019 – Part 1
Another year is done and dusted! And we are back here again drafting our marketing plans. But! This year is....
Pitch CMO Summit: A chance to ace your marketing game...
Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers....
In Conversation with Vaibhav Pitale – Sr. Vice President, New...
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator....
ALL ABOUT THE RADIO FESTIVAL
If numbers are to be believed, the Indian radio industry is far from dying a low-key death. According to PMAR....
Modern Times Elections Asks for Modern Campaigning
Congress leader Priyanka Gandhi Vadra logs on to twitter and creates a buzz within an hour Whether it’s....
THE ESSENCE OF MOBILIZING POTENTIALS
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm....
THE PERENNIAL EVENTS MARKET
Some key brands in the Live Entertainment industry are changing the conversation around events market and doing it....
PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS
Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions....
FIND YOUR DREAM CAR AT DROOM
Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of....
EMERGING TRENDS IN THE ADVERTISING INDUSTRY
The final year of this decade is upon us, which brings its own set of challenges for advertising professionals. They....
'SPRING'-ING TO THE TOP
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The....
COMPREHENDING THE CUSTOMER JOURNEY MAP
Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in....
Reinventing the Essentials of Ayurveda
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix....
In conversation with Rajeev Sharma, Head - Corporate Services &...
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, 'PARTNERING....
BUILDING UP A BEAUTY BRAND THROUGH CONSULTANTS AND DIGITAL MEDIUM
Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care, cosmetic products and....
Read Between the Lines: What Data Can Tell You
A customer sees an ad for your sale on a third-party website. It is tempting but they decide to park....
Catering To The Discerning Buyer
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has....
'The Biggest Challenge Is To Keep Reinventing Yourself'- Dilip Kapur,...
What started as a hobby 40 years ago for Dilip Kapur, Founder, Hidesign has now become a brand that is....
Defining The Peak Of Luxury
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest....
Making Ayurveda Fashionable
Conceptualized with the focus on bringing to the forefront the centuries old system of traditional medicine, Ayurveda to the luxury....
Raising A Toast To India
Luxury spirits firm Moët Hennessy, part of the LVMH Group, has been in India since 2001 and its brand portfolio....
The Smart Route To Packaging
Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from....
Great content overcomes the notion of distracted consumer: Rohit Gothi,...
The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From....
FOOD FESTIVALS GET A 'YES'
Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key....
‘PepsiCo India Snacks is growing at a healthy double digit...
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern....
‘We would like to develop the powermints category further in...
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the....
A MATCH MADE ONLINE
Finding a life partner is one of the most important decisions that one makes in one’s life. From....
“Entertainment & Sports will be two major categories to drive...
“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total....
‘We might re-invent the Devil in a more contemporary manner,...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart....
‘We expect to grow our foods business by 25-30% on...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the....
“Customer centricity is core to SBI Card’s operations”- Hardayal Prasad,...
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by ....
NOT A KIDS’ PLAY
Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh....
We will be looking to acquire more stations in Gujarat,...
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas,....
‘The new logo of Give me Red manifests the promise...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo,....
Building a Connect
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home....
IS SHORTER VIDEO CONTENT A NEW BUZZ FOR MARKETERS?
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights....
BRINGING ABOUT A CHANGE WITH FOOTBALL
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a....
MAKING 'INSURANCE BUYING' EASY
The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for....
With BookMyShow brands see a huge value be it an...
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and....
ESSENTIALS OF FESTIVAL MARKETING / ADDING STYLE TO THE FESTIVE...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that....
In conversation with Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance
Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when....
In conversation with: Mr. Ali Harris Shere, VP-Marketing, Britannia Industries...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned....
Interaction with Mr. Sukhpreet Singh, Corporate Head – Marketing, Dish...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the....
Let there be love: Five marketing matches guaranteed to boost...
Every year, we scramble to do last-minute present-buying, pay an eye-watering amount for roses and flowers, and seek to secure....
DOES LISTENERSHIP DATA FOR THE RADIO INDUSTRY NEED TO BE...
The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and....
10 Years of Hashtags on Social; Is it Time for...
It all began with the use of the pound sign to mark metadata tags in Internet Relay Chats to categorize....
HAPPY BIRTHDAY PRIME MINISTER MODI
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India....
THE BEST OF SOCIAL MEDIA
In conversation with Punkaj Saini, Business Head- Delhi, Social Kinnect. How has the collaboration with actors and influencers for your....
POCKET FULL OF SONGS- THE EVOLUTION OF THE MUSIC INDUSTRY
Live streaming has brought about a tectonic shift in music consumption. Apps like gaana.com, Spotify and Pandora have been at....
With 1.3 billion Indians to serve, the telecom space is...
At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel emphasized on the importance....
In Conversation With Mr. U T Ramprasad- Marketing and Brand...
1. Please tell us about your association with Wrestling. How did it begin? In India, sports has become one of....
Isobar turns ten
As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South....
THE MAN WITH CONVICTION– ATAL BIHARI VAJPAYEE
Former PM & Bharat Ratna awardee Shri. Atal Bihari Vajpayee, passed away yesterday at the age of 93. He was....
Brand value of ‘Tata’ surges as India’s most valuable brand:...
2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues....
Caring for the Truth in healthcare communication
The world of communication as we know is transforming rapidly. Gone are the days when a brand could rely on....
In conversation : Aparna Chopra, Business Executive Officer, Nestlé Breakfast...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for....
Think rural to understand rural consumer … Remove your ‘Urban...
More than 70% of Indian population lives in rural areas and urban slums. These markets not only contribute to more....
The balancing act in the era of Digital Communication
Technology is all pervasive in our times and so is digitization - dynamism is the hallmark of both. Some refer....
How brands can enhance customer experience
In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They....
In conversation with Mr. Arnold Su, PC & Gaming Head...
ASUS as a brand in India has significantly focused on the retail expansion offline and has also embraced....
COMEDY MEETS MUSIC
India is a developing nation and with each passing year, the country is growing in terms of technology. Innovation is....
India’s push towards- IOT AND SMART CITIES
The digital space in India has seen huge growth, which has also led to the digital transformation. IOT is one....
Encouraging Real Conversations - Nykaa Network
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on....
Summer of Sport brings innovation to the forefront in DOOH
Over the last decade, there has been a tremendous surge in the number of events in the International....
FRANCE NAMED WORLD CHAMPIONS 2018
It was an action packed finale last night in Moscow as France beat Croatia 4-2 to take the FIFA World....
Bijoykumar Y, Sr. GM - Chief of Adventure Initiatives, Adventure...
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road....
Digital Disruption- A Solace for Consumers?
Technology has transformed the way we live and work. To talk about the differences between our workday today and the....
The Tale of The Kardashians, The Jenners and their Billion...
‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family....
A look at IIFA 2018
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making....
The Branding of YOGA
Yoga is India’s gift to the modern world. Maharishi Patanjali, who is known as the Father of Yoga,....
