Tasmayee Laha Roy STORY
Tasmayee Laha Roy
Indian media grapples with job losses, 15% rise in layoffs...
As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....
Low ratings spoiling the plot for new Hindi TV shows?
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also....
H2 looks promising with signs of a larger-than-usual festive season:...
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
Kotak Mahindra Group seeks new media partner; Rs 100-150 cr...
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus....
SDCs no silver bullet, but an important cog in the...
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the....
Finolex Pipes seeks storyteller partner: Creative account up for grabs
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
ICC Men's T20 World Cup 2024: Disney Star’s ad revenue...
Disney Star this year onboarded 59 categories of advertisers and 90 brands
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UPI apps, the new destination for brands to reach consumers?
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Facebook is deeply entrenched in the cultural fabric of India:...
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5....
MIB set to amend Cable Television Network (Regulation) Act
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....
Print ends year with marginal dip thanks to H2 ad...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....
No major impact on ad volumes in news ratings blackout
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
WhatsApp’s privacy policy update: How will it help businesses and...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their....
Why Indian language papers weathered the Covid storm better than...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues....
Life without BARC data: Direct market feedback becomes the new...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
Deepika Padukone’s social media wipeout: What happens to past promotions...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....
Anomalies in HT’s radio biz leads to Rs 127 crore...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business....
9% growth in ad volumes: ‘No rating Thursdays’ working fine...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Sponsors show trust in news genre despite ratings blackout; here’s...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
There’s a clear market shift towards vernacular & digital advertising:...
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks....
Marketers flock to audio OTT as commute resumes post lockdown
The biggest incentive for marketers to be on these platforms is growing....
We believe this change can help in bringing more investments:...
In a chat with e4m, Pandey, CEO of ABP Network, discusses the....
NBF urges BARC to name channels under monitoring and investigation...
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation....
Two months into BARC data blackout: Are news channels happy...
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....
News channels pull off a busy festive season, AdEx sees...
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
A curious case of dubious news portals cropping up in...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership....
For brands, value proposition offered by Reels and IGTV remains...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market....
Does BTVI have a new owner?
As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks....
Festive season brings hope to Print media
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in....
Desi social apps eye ad-based revenue monetization model
The monetization strategies include banner ads, and those based on video and....
Over a month into BARC blackout, news genre sees no...
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....
India is a crucial market for us: Zoom’s Derek Pando
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing....
Our ad inventory is running at full capacity even during...
In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on....
Parties push digital campaign budgets for Bengal polls
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar....
News channels see festive cheer in ad bills
As per industry estimates, festive billings have seen close to 80%-100% recovery.....
We are now offering integrated Print + Digital solutions to...
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us....
Bihar Congress page highest spender on Facebook ads in last...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs....
News channels feel the pinch as lockdown-hit SMEs freeze ads...
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....
‘We will counter shrillness with intensity, noise with depth &...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....
Print media picks up pace in festive season with up...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times....
'MX Player has been growing significantly month-on-month when it comes...
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything....
Discovery as a brand stands for trust & credibility across...
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....
With TikTok out of scene, Indian apps eye larger share...
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari....
Vocal for Local steers desi apps to the forefront
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....
How cable TV became a lucrative ad medium for brands...
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID....
