Anjana Naskar STORY
Anjana Naskar
About 20% of our media budget is allocated to digital...
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position....
What does 5G bring in for advertisers?
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself....
Brands will now become more important & it is good...
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....
We aim to become one of the most admired banks:...
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
Zest Outdoor is India’s first green OOH company to generate...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and....
TATA MOTORS: KEEPING THE FESTIVE SPIRIT ALIVE
Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep....
‘STAND UP IS PERFECTLY ALIGNED WITH THE L’OREAL PARIS BRAND...
Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in....
‘SOCIETY TEA IS STRIVING TO BE A NATIONAL BRAND’
Karan Shah, Director, Society Tea talks about its latest offerings, the increased focus on digital marketing and vision to expand....
