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After a competitive multi-agency pitch, Wavemaker India has won the integrated media duties for Havmor ice cream. The account size is believed to be between Rs 100 and Rs 150 crores. Sources close to the development have confirmed the news to exchange4media.
“Havmor is believed to be working with a small, lesser-known agency earlier. However, early this year it decided to call a multi-agency pitch, which was won by Wavemaker Mumbai office,” said an industry source.
Wavemaker India was contacted for comments but did not respond until the time of filing this story.
Havmor Ice Cream, a part of Lotte Confectionery, is one of India’s largest ice cream brands. In the last decade, Havmor has grown tenfold, establishing a strong brand presence, and emerging as one of the fastest-growing, most loved ice cream brands in the country. Across states, it has a a network of 60,000 retail outlets and over 200 flagship parlours.
