Sonam Saini STORY
Sonam Saini
T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Disney Star-RIL to dominate 80% sports broadcasting: Will it change...
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....
Disney-RIL Merger: The power of consolidation & the risk of...
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over....
Revised Broadcasting Bill: Fine for non-compliant services raised up to...
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
NCLT hearing today: How will Viacom18-Star merger influence the ad...
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup,....
'Two players coming together does not make us less capable...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking....
Agencies brace for fierce battle over two major auto media...
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore....
Festive demand to fire up TV ad rates by 10-15%?
Experts say GECs and movies may walk away with major chunk of the ad monies
Budget 2024: M&E players want FM to push consumer spending,...
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....
Why commitment to comedy is no laughing matter for Netflix
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding....
Paris Olympics: Sponsorship rev races past Rs 50cr mark, up...
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the....
Paris Olympics 2024: Brands line up in sponsorship arena, 12...
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship....
JioCinema strengthens technology leadership
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury....
All eyes on Gaurav Banerjee to steer Sony’s content ship
With Gaurav Banerjee’s past successes in fiction, the new CEO of Sony is expected to take the network’s linear and....
How independent journos are influencing the news landscape
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views....
We are working towards scaling up Bigg Boss OTT profitably:...
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as....
ICC Men’s T20 World Cup 2024: Are advertisers more inclined...
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Focus for the year is to use investments made by...
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at....
DD FreeDish: No bids for ‘unreasonably priced’ MPEG-2 slots
Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'
Counting on the big day: News channels expect up to...
Ad rates too typically go up 40-50% during elections, say industry experts
Netflix's The Great Indian Kapil Show: Big on bucks but...
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say....
The idea behind Lemma's revamp is to introduce an omnichannel...
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns....
Why is Sony TV seeing a drop in viewership?
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Aparna Purohit to move on from Amazon Prime Video?
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Consumer experience more important than just consumer reach today: Shekhar...
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech....
Braving headwinds, broadcasters see an H1 of mixed performances
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....
The RCB partnership will help us reach out to today’s...
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m....
‘Cricket has gone from 100 mn screens to an established...
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because....
Elections 2024: News channels expect 25-30% jump in ad revenue...
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
No price hike during elections: Not really a big loss...
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....
Television rating agency: Does more mean merrier or messier?
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....
National Broadcast Policy: Not addressing real concerns of the sector?
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises....
JioCinema signs 6 sponsors for IPL 2024
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....
TRAI to issue consultation paper on broadcast policy soon: Anil...
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is....
TV neither dead nor going to die: Anil Kumar Lahoti
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....
Importance of telecom in dynamic broadcast environment can't be ignored:...
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for....
Reliance-Disney merger a threat to Google-Meta duopoly?
Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV....
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....
FreeDish: Why Hindi news channels paid nearly 17% more for...
As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Will Sun TV shine in the competitive Hindi GEC FTA?
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC....
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DD FreeDish auction: 13 slots sold, Rs 217 crore earned...
The total number of slots sold in the last six days has reached 59 and the total revenue earned so....
Rs 125 crore added to DD’s kitty at the end...
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Will start-ups make a comeback in AdEx in 2024?
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still....
FreeDish MPEG-2 auction: News channels shell out Rs 12 cr...
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....
TV subs revenue down 4% in FY 2022-2023: TRAI
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
FreeDish MPEG-2 auction: DD rakes in Rs 42 crore with...
Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV
2024 will be a growth year for IPL: Ashwin Padmanabhan
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections....
We're talking ROI, not just price when it comes to...
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....
Using tech has become quite native to the Indian audience:...
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....
Disney Star-Viacom18 deal: How good a news for BCCI?
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....
Consumer's decision journey is like a feedback loop: Soumya Mohanty
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India....
Merger: How will moving NCLT against Sony help ZEEL?
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen....
Zee-Sony break-up: Will other media biggies now band together to...
Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta....
What brought Zee and Sony together in 2021
The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding....
ICC TV rights: Is the ZEEL-Disney Star agreement at risk?
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV....
Advertising is the lifeblood of FMCG industry: Sudhir Sitapati
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies....
JioCinema sticks to last year's IPL ad rates: Well played?
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....
Warner Bros Pictures (India) total revenue up 35% in FY23
The total profit of the company was Rs 7 crore for the year ended March 31, 2023, as compared to....
Will modified RIO lead to an increase in subs revenue...
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....
Zee-Sony vs RIL-Disney: Weighing in on the mergers
We take a closer look at where the two mergers stand as per their market values and shares
Tech, transformation of production & commerce content key bets for...
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company,....
Havas retains Swiggy's media duties account
Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year
‘Audio advertising has mass reach plus the benefits of personalisation’
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia....
Disney+ Hotstar revenue up 35% in FY23
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
The media account shifts that made news in 2023
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key....
Strategic use of OOH this festive season is a game-changer:...
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights....
Having stabilised, we are now entering the growth phase: Harsha...
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking....
Banking on positive consumer sentiment: BFSI optimistic on doubling festive...
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Nina Elavia Jaipuria quits Viacom18 after 17 years
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
DB Corp ad revenue up 25% in FY23
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
Rs 80,000 crore riding on cricket: Will broadcasters get their...
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....
BARC India’s revenue marginally up to Rs 323 crore in...
Profit down 60% to Rs 33.57 crore
Slow year so far, TV sector now pins hope on...
Experts hopeful of growth ranging from 10% to 15%
ABC reports gross income of Rs 350 lakh in FY2022-23
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Strategy for 'Pushpa Impossible' focused more on engagement & outreach:...
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign....
We were neither consulted nor informed: ISA's media charter irks...
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....
We are offering flexible ad packages for the cricket season:...
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....
We want India to be our third-largest market: Astus Group...
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which....
Polls & festivals: TV news industry hopeful of good H2
Experts expect 10-15% growth in the ad revenue during the upcoming elections
Cricket media rights: Will broadcasters loosen purse strings?
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....
Print ad revenues to go up by 15% this fiscal
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
VIP Industries ad expenses up 216% in FY 2022-23
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous....
Will TV see growth in distribution revenue this year?
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by....
India-WI cricket series: DD set for a good innings with...
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....
Dabur to up ad spends on back of gross margin...
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
Colors Rishtey bags slot on DD FreeDish for Rs 19...
According to sources, two news channels also bid for the spot at Rs 15 crore
No IRS numbers: Print advertisers rely on other data sources,...
The absence of readership data has been a great impediment but that has not affected their trust in the medium,....
ICC WTC 2023: Disney Star makes close to Rs 100...
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are....
Life after IPL: How new content & collaborations will keep...
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan....
New fiscal brings in optimism, advertisers set to increase spends:...
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the....
IPL 2023: Disney Star seeks higher ad rates for playoffs
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
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'GEC is all about family viewing, we all come together...
Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and....
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'We have a robust sports portfolio and have added marquee...
Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us....
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Penetration of Star Sports channels across country is at its...
Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches....
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Our shows are largely driven by strong consumer insights: Kevin...
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership....
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Free Dish Auction Day 4: News channels defy boycott call,...
Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
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Free Dish Auction: Prasar Bharati collects Rs 291 cr in...
At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
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Will HBO make an impact with OTT launch in India?
The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros....
