Team Pitch STORY
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14% of flagged ads in FY25 linked to influencer violations:...
ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
Experience first, ROI later: Russell Barrett on judging Cannes Lions...
Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of....
L’Oréal Groupe to acquire majority stake in British skincare brand...
L’Oréal will start consolidating Medik8 sales from the date of the closing of the transaction
Shamsher Singh to join Network18 as Group Consulting Editor
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré...
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may...
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and....
NBF meets PM Modi to discuss broadcast news industry issues,...
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended....
Pioneer appoints Aniket Kulkarni as India MD
Aniket Kulkarni joined Pioneer in December 2023
NBF to meet PM Modi today to discuss future of...
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns....
Mansi Khanna named COO of Dr. Reddy's and Nestle Health...
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
PTI completes 77 years of journey as a news agency
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
Jay Shah elected as Independent Chair of ICC
Jay Shah will assume the role on December 1, 2024
NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast...
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
'Intent drives the purchase, but inspiration creates loyal customers'
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of....
Nothing comes close to PGC in building brands, accelerating business...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content....
‘Most creative agencies are not incentivized on how to cut...
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power....
NBDA members to meet PM Narendra Modi today
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
Will brands bat for Shikhar Dhawan post-retirement?
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will....
Yes Bank appoints Sumit Bali as Country Head, Retail Assets...
Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
Siyaram's ropes in Ranbir Kapoor as brand ambassador
The association is expected to elevate the brand's popularity amongst the youth
The Trade Desk Open Internet Report provides a gateway into...
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to....
Mithila Palkar named brand ambassador of exclusive singles club Juleo
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
DPDP Act draft rules may be released in a month
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind”....
BCCI sees 116% jump in surplus income for IPL 2023...
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore,....
Pitch CMO Summit 2024 to see in-depth panel discussions on...
The event will be held on Friday, August 23, 2024, in Bengaluru
City traffic police NOC for hoardings put on hold
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to....
ITC's Sanjay Singhal joins Wagh Bakri Tea
Sanjay Singhal was ITC Limited's Chief Operating Officer for eight years
Zomato bans 'misleading' AI images of food from restaurant menus
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a....
We’re using Indian talent for global needs: Ajay Yadav, Simplified
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of....
Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated...
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of....
DD Free Dish slots up for grabs: Bidding starts at...
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to....
Monopoly ruling: US DoJ mulls breaking up Google
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against....
MIB recommends reduction of GST on digital news subscription from...
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be....
Independence Day 2024: Brands fly the flag of patriotism high
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad....
AI, in its present form, is not good enough to...
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news....
Scalability the only way to up brand visibility on traditional...
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....
RIL, Disney offer to sell some channels for faster merger...
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
‘Every bit of data is talking to other data; you...
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to....
‘There’s a preference for consuming content on digital platforms rather...
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism....
Pitch CMO Summit - Bengaluru 2024: Upcoming edition to bring...
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
MIB extends deadline for consultation on first draft of Broadcasting...
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
What led MIB to withdraw the second draft of Broadcast...
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a....
Samachar4Media 40 Under 40 honours and celebrates excellence in Hindi...
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan...
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Donald Trump returns to X with Elon Musk interview
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people....
Amit Sethiya, Head of Marketing at Syska Group, moves on
Amit Sethiya was with Syska Group for over 8 years
Krishnan Sundaram joins Vini Cosmetics as its CEO
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
A victor anyway: Why silver does not define Vinesh Phogat
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....
Radio Mirchi parent co acquires Gaana for Rs 25 lakh
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
Neeraj Chopra bags silver, brands celebrate golden moment
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Draft Broadcasting Bill: Digital news publishers ask for more transparency
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
Deccan Herald elevates KV Subramanya to executive editor
e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position
Two-thirds of media effectiveness is driven by creative: Tarun Ummat,...
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve....
85% of Indians with access to TV tune in every...
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the....
Into the world of Machine Learning-SEO with DigitUp’s Amit Verma
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of....
Disney Star India Q3 top line stays flat, losses jump...
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20....
India is today YouTube's largest market with over a million...
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
RIL’s M&E revenue up 49% in FY23-24
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
Amazon India’s Manish Tiwary resigns as Country Head and Manager
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
Sitaraman Shankar resigns as Editor and CEO of Deccan Herald
Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18
Proposed ban on surrogate ads: Industry braces for spend impact
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Decks being cleared at Sony for the new CEO to...
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the....
Gaming is now a daily activity for over 100 mn...
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify....
Senior journalist Kamlesh Singh takes a sabbatical from India Today...
Singh is known for his expertise in political journalism and his ability to deliver breaking news with accuracy and depth
BV Rao steps up as Kamlesh Singh takes break from...
In addition to his current portfolio, Rao will now lead all ITGD editorial teams, who will report directly to him
Swiggy Instamart names Sairam Krishnamurthy as Senior VP & COO
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Pranay Upadhyaya quits Zee News
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
NIIT appoints Anshumaan Prasad as Head of Marketing
Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors
Pernod Ricard India’s Joydeep Basuroy elevated as Group Head-Marketing
Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years
e4m Health & Wellness Marketing Awards 2024: Nestle, Cipla Health,...
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
NCLT adjourns Disney-RIL merger hearing for Aug 12
As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October
Amazon reports 20% jump in Q2 ad revenue
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
Zomato's ad spends up 20% in Q1FY25
The advertising & promotion expenses stood at Rs 340 crore
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel....
Star terminates $1.5 billion ICC TV rights deal with ZEEL
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and....
Meta Q2 ad revenue surges 22%
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
ASCI clears Zomato, Swiggy of drip pricing allegations
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack....
Rediffusion wins creative & media mandate of Billion Readers Initiative...
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same....
Paris Olympics: Samsung cheers for Neeraj Chopra
The campaign has been created by Cheil India
NCLT hearing tomorrow: Will the Viacom18-Star merger be approved?
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the....
Padmaja Joshi to join TV9 Network as Senior Executive Editor
Joshi was earlier associated with Times Now
Broadcast Bill: Now digital content creators write to govt over...
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....
The Design Game at the Paris Olympics
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and....
Ex-Mindshare exec Sidharth Parashar launches Nestassured Realty
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
Senior business leader Ajay Sharma joins Prasar Bharati
Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice
Digital media body seeks meeting with MIB minister over broadcast...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the....
NDTV revenue up 30% in Q1 FY25 buoyed by elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
'Content-first approach has helped Mangaldeep Agarbatti double its e-comm sales'
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s....
Unilever’s Samir Singh moves on after 27-year journey
In a social media post, Samir Singh said he will be joining a new company at the end of the....
HT Media total revenue for Q1 FY25 stands at Rs...
The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293....
The Star India leadership factory: Nurturing media bosses
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a....
Social media video, podcast creators may now become ‘digital news...
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may....
GSK’S new campaign educates parents about importance of vaccine for...
The campaign will run across multiple media platforms
Shalu Zala joins HSBC as VP, Marketing Strategy & Social...
In her last role, Shalu Zala headed Brand and Marcom – Enterprise, for Vodafone Idea Limited
Dish TV to raise Rs 1000 crore funds
The company said it is also considering incorporation of a wholly owned subsidiary in India which will infuse Rs 10....
‘A progressive Budget that will boost marketing & advertising’
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that....
HUL's ad spends 12% higher in Q1 FY25
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
We will soon release DPDP draft for public consultation: Ashwini...
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
