Neeta Nair STORY
Neeta Nair
Fundamental wins WeWork account
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Azazul Haque joins Creativeland Asia as Group CCO
Azazul Haque was earlier the Chief Content Officer at Media.Monks
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Neville Shah to join FCB Kinnect as Chief Creative Officer
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Neville Shah moves on from Ogilvy after a 10-year stint
Neville Shah was Ogilvy’s Senior Executive Creative Director
‘India is a centre of excellence & key for us...
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO,....
India is FCB’s largest market after North America: Tyler Turnbull
Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to....
Kiran Ramamurthy of Media.Monks to join Ogilvy’s 82.5 Communications as...
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
‘Media.Monks is sprinting, not running’
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
L&K Saatchi and Saatchi wins Dunkin’ India’s integrated creative account
It was won after a multi-agency pitch called in Delhi
I feel valued at FCB and want to continue here:...
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new....
'We are not in the business of stunts’
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and....
Mars Petcare awards digital mandate to 22feet Tribal Worldwide
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and....
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Welspun India appoints ^ a t o m network as...
^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency....
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Byju’s-owned Aakash calls for creative pitch
Five agencies are believed to be participating in the pitch
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'We have our business targets in APAC, and they always...
OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic
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Cricket contributed to 85% of the total sports industry revenue:...
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the....
Pallavi Chakravarti of DDB Mudra moves on
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
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Dentsu's Gurjot Shah Singh joins GroupM's Essence
Singh was earlier Executive Vice President, Media, at Isobar India
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Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from....
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Creative kickbacks: The undisclosed details
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
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Karan Kumar, ex-CMO of DLF, joins ART Fertility Clinics as...
Kumar moved out of DLF three months ago
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VMLY&R India is here to stay: Global CEO Jon Cook
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares....
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Seeing an excess of ‘Save The World’ creatives at Cannes...
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent....
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Per Pedersen & the art of ‘killing your darlings’
The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat....
Independent agency ^atom is now part of by The Network
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....
Atom wins creative communication mandate of Mahindra’s Krish-e
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming....
#breakingone4m: Saurabh Varma’s Wondrlab acquires Amit Akali’s agency, What’s Your...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab....
Will the festive spark ensure a healthy recovery for Print?
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....
'Vivo’s sales during Dussehra up 25% over last year'
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the....
We are the largest OTT player in India today: Karan...
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how....
Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time,....
Why Cadbury shared its Diwali ad with local stores through...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800....
Khimji Jewellers appoints Mullen Lintas as creative agency on record
The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its....
How Google tapped into their larger ecosystem for the Nest...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad....
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....
Asics was at the right place at the right time
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....
‘Haven’t lost the ambition to return to 75% volume share...
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....
Review 2007 / Media Boom / Internet : New media...
The year 2007 was special for the Internet which came into....
Review 2007 / Retail Ahoy : Reliance spreads wings wide,...
Backlash in some States, consolidation in other states and spreading of....
PMMAO 2008 Review Outdoor : Gaining from the clutter
The outdoor media has continued to cling on to the third....
PMMAO 2011 INTERNET OUTLOOK : High bandwidth
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total....
Building up ‘Brand Indian Police’
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How to make happy managers!
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Excuse me while I call Gandhi a brilliant marketer: LK...
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Berger Paints experiments with designer themes
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....
Philips asks men to make a clean statement
August 2012
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Director’s Cut: Ram Mirchandani to speak at Pitch Youth Marketing...
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Chocolate consumption doubles in India since 2008
A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing....
Sony India appoints new Managing Director
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