Nilanjana Basu STORY
NA
Are brands on social media walking on thin ice?
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising....
We are constantly in innovation and expansion mode: Arjun Ranga,...
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign,....
A colourful Black Friday for Indian brands this year
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better....
Quick commerce and the slow road to profits
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need....
What's driving Meta's revenue gain from click-to-message ads?
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due....
Is Data Analytics the golden key for performance marketing?
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns,....
Halloween: Indian brands try every trick (and treat) from the...
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
Travel brands take the CTV route this festive season
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
Ad interrupted: When a cricket match ends too soon, what...
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....
'India at the cusp of a bright future from B2B...
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....
Meta ad-free plan: Time for brands & agencies to think...
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
Festive flavours: Greater focus on online audience, say retailers &...
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....
We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj,...
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing....
Breaking bot: Is AI taking newsrooms to the future?
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....
Now buffering: Advertisers wary of investments in desi short video...
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
Harvesting the festivities: Onam goes beyond just local brands this...
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical....
Brands may spend 15-20% more on Onam advertising this year
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....
Will 28% GST be endgame for Indian gaming advertising ecosystem?
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....
Brands in the Barbie world: Will the film's pink blitz...
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
What’s driving India’s ad market growth
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming....
In a time of widespread cynicism, Deccan Herald stands for...
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar....
Are advertisers gaining an edge with AI?
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more....
No appetite for marketing? Why food delivery apps saw a...
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their....
Health MarTech: From data analytics to AI, what’s aiding the...
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the....
We aim to grow Himalaya Ashvagandha by 3X the category...
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in....
Will Yaccarino’s Twitter bring brands back on board?
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....
We’ve managed margins well despite cost headwinds: Gunjit Jain, Colgate-Palmolive
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
We are going to invest more in digital & traditional...
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans....
Will tech industry ad reports make advertisers think over their...
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the....
How travel brands are going the extra mile this summer
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as....
AI: The big plan of the big tech world
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....
How Brands are riding on regional OTTs' reach to connect...
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....
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K’taka election fever: Ad spends on news channels expected to...
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as....
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What does it mean to regulate AI?
In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can....
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On the road to Karnataka: What’s in store for Amul
Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but....
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Blending tech & creativity: The new winning formula in marketing
Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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Customer engagement & personalization is the name of the game:...
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with....
AI is packing a punch in Voice Search and how
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities....
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Women in cricket: Has The Endorsement Universe Found New Stars?
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Regional flavours: What’s drawing brands to the land of Tamil...
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged....
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Bruised, not broken: How do brands cope with murky waters?
Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the....
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Sports on OTT: Can media players score big?
Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with....
Budget 2023: Retail players seek GST relief & support for...
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development....
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How retailers will spend their marketing money in 2023
Industry experts suggest greater use of social media, content platforms and technology this year
