Arunabh Kumar-led OTT show production firm TVF (The Viral Fever) is believed to have recently signed a deal with talent management firm Collective Artist.
Details of the deals were not immediately clear but people privy to the development claimed that the partnership was primarily meant for casting purposes.
e4m reached out to Arunabh Kumar and Vijay Subramaniam, Group CEO and Founder at Collective Artists Network, but their comments are still awaited. We will update this story as and when the responses are received.
Arunabh Kumar launched TVF in 2010 as a web series platform. It is known for popular shows like 'TVF Tripling', 'Permanent Roommates' and 'TVF Pitchers'.
On the other hand, Collective Artists Network represents celebrities, influencers and content creators. It manages artists across entertainment platforms like cinema, OTT, television, music, sports, digital and regional.