Priyanks Chopra, who turns 42 today on July 18, has spent the entirety of her adult life in the limelight. Over the years, we have seen her grow from a beauty pageant winner to the quintessential Desi Girl to a truly global star. At every stage of this journey, Chopra has conducted herself with immense grace and class that has lent to her high brand appeal that she continues to retain after two decades in the public eye. With her move to Hollywood for work and personal life, she now has a global presence which reflects in her latest endorsements.
She entered public consciousness right after her Miss India title win in 2000. Amid public gaze, she blossomed into a fierce, independent professional who earned accolades for her acting prowess as well as the way she conducted herself. She has also ventured into entrepreneurship with her haircare brand Anomaly, produced movies, invested in brands like dating app Bumble, started a restaurant chain, penned down an autobiography and also beautifully transitioned into motherhood.
The sheer width of activities that the jet-setting actress who has now also stepped into Hollywood can overwhelm anyone. Similarly enviable is the list of eminent brands that Priyanka has endorsed over the years. The roster of brands in her portfolio include Lux, Pantene, Pepsi, Garnier, Colgate, Hero Motors, Nikon, Nestle, Nokia and Appy Fizz among several others. She has also been a Goodwill Ambassador for the United Nations, specifically UNICEF, since 2006. Among the many accolades she has won are Padma Shri, the fourth highest civilian awards given out by the government of India and two National Awards.
For almost a decade now, Chopra has consistently been among the highest paid actresses of Hindi cinema. Last year, she made headlines for getting paid equal compensation as her co-star for the TV series Citadel. The actress has an estimated net worth of $80 million (Rs 669 crores), and her brand value stands at Rs 265 crores. She is also the most followed Indian celebrity on Instagram.
On the occasion of her birthday, e4m looks at some remarkable brand collaborations of Priyanka Chopra.Max Factor
The European fashion and personal care brand signed on Priyanka Chopra as their brand ambassador in 2021. Earlier this month, they announced their entry into the Indian market with Priyanka as their ambassador. She also shared the latest campaign of the brand she featured in on her social media.
Bvlgari
Over the last few years, the one brand with whom Priyanka’s association has been the most talked about is the luxury jewelry brand Bvlgari, an association that started in 2021.
Pepsi
Priyanka has appeared alongside several other of her contemporaries in the advertisement films for the beverage giant Pepsi. She also featured in the very memorable, “Oh Yes! Abhi” campaign with cricketers like Chris Gayle to promote IPL 2013.
Bumble
A year after becoming an investor in dating app Bumble, Priyanka also featured in a series of ads for the brand. She portrays a modern, ambitious woman in the ad who is looking for love in the campaign titled “Equal Not Loose”.
Colgate
Priyanka was among the actors who mouthed the iconic line - “Kya aapke toothpaste mein namak (aur neem) hai?” as a brand ambassador for Colgate.
Lux
One commercial that all top-billing actresses in India have endorsed at some point in their career is Lux. Priyanka has also checked that off her list in a memorable ad where she had her very own Cinderella moment.
Pantene
Blessed with lustrous locks, Priyanka counts several haircare brands like Dabur Amla oil and Sunsilk among the ones she has endorsed in the past. As the brand ambassador for Pantene, she had collaboration with Candaian social media star Lilly Singh, just when she was exploring the foreign shores for opportunities.
Assam Tourism
Priyanka has also promoted Assam tourism in a series of ads which show her enjoying the hospitality and unique beauty of the North eastern state. From the famous rhinoceros spotting at Kaziranga National Park to enjoying Assamese tea while wearing a sari made of Muga silk, she is seen talking about the wonders that one can experience in assam in the ads.
Now’s the time for a blast from the past. During her modeling days, before the beauty queen title and the acting stint, Priyanka had appeared in a few regional ads. Here’s one from that era for Kerala based Josco Jwellery.
Our girl has sure come a long way from there. And she wants to go still further. We will be there cheering her along the way.
