In Noise’s new campaign, Rishabh Pant talks to consumers through personalized messages

The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch

by Team PITCH
July 27, 2022

In Noise’s new campaign, Rishabh Pant talks to consumers through personalized messages

Lifestyle tech brand Noise has rolled out an AI-driven campaign, in partnership with the brand ambassador cricketer Rishabh Pant, to send out personalized messages to the potential buyers of its recently launched flagship smartwatch, the ColorFit Pro 4 series.

“As a new-age brand aimed at new-age users, Noise is leveraging new-age technologies to ensure impactful engagement with its consumers. Every potential ColorFit Pro 4 user who searched for the product and didn’t complete the purchase, will receive a personalized video message from Rishabh Pant encouraging them to complete the order and enjoy the benefits of the special launch discount. The initiative is an effort to drive consumers' purchase journey from consideration to conversion,” the company said.

Amit Khatri, Co-Founder, Noise, said, "Consumer satisfaction is of utmost importance to us. We constantly look for avenues to improve their experience and purchase journeys with us. As a new-age brand, we believe in taking a new-age route to engage with our consumers, and the AI-integrated personalized message is only the first in this direction. We will continue to roll out engaging opportunities to offer value-driven experiences to our consumers.”