Simran Sabherwal STORY
Associate Editor at exchange4media group
Shamsher Singh to join Network18 as Group Consulting Editor
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
Walkaroo’s roadmap for 15%-plus growth in the top line
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in....
Alia Bhatt’s global domination continues as endorsement fee skyrockets
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its....
‘Personalisation means better customer retention; if I retain them, I...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....
WPL: 'When it comes to women cricketers, we look at...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....
‘Our core proposition is flexibility in lending & customer repayment'
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan...
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
WPL: 'When it comes to women cricketers, we look at...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....
‘Personalisation means better customer retention; if I retain them, I...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....
We aim to take the offline experience & replicate it...
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Shopsy attracts nearly 70% of its customers from Tier II...
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier....
‘CTV will continue to see growth because consumption from the...
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the....
We Have Increased Our Ad Spends, Especially For High-Profile Events:...
Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
‘Context will play a huge role in the cookieless space’
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares....
‘By 2029, 94% of advertising will be AI-enabled or touched...
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....
‘From pure-play to data-driven storytelling is the shift over the...
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of....
‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’:...
Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI,....
Collaboration is going to be the new superpower: Nick Lawson
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....
‘We need markets like India and China to grow faster...
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India....
The team at Wavemaker India is the key differentiator in...
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency....
Would love for India to be powerhouse for IPG globally:...
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....
‘Retail media will exceed TV spending over the next couple...
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....
We are growing aggressively in India versus other markets: Adam...
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI....
Self-regulation is key for major tech companies: Sir Martin Sorrell
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes....
‘We Want People To Recognise What We Stand For Immediately’:...
Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational....
We’re a global company but understand local aspirations: Arijeet Talapatra,...
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition....
60-70% of our budget goes in digital and social media...
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to....
‘We're eyeing growth of at least 30-40% in the next...
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the....
‘We want to be available in every one sq km...
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and....
Creating content that resonates with audience is top priority: Nidhi...
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and....
Our strategic intent is to be an omnichannel player: Vishal...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the....
Digital marketing at the centre of our entire strategy: Bhavin...
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the....
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'foundIt sets itself apart by harnessing cutting-edge technology and innovation'
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt...
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why....
The sportswear market is growing phenomenally in India: Abhishek Ganguly
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company,....
trueBrowns on a journey to be a global, urban ethnic...
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision....
‘As a brand, you have to take a stand and...
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about....
“2024 is going to be bigger, better, bolder”: Bhavana Mandon
Mandon, Country Manager for The LEGO Group India talks about highlights of the brand’s journey in India, future plans and....
Issue not with Google's billing system, but its implementation: Murugavel...
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play....
'KRBL moved from being campaign-led to having continuous media presence'
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to....
Pongal fervour at a high for TN brands despite cyclone...
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media....
‘Young Consumers of Today Relate With Brands That Walk The...
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....
Want a bigger slice of audience mindshare with new Domino’s...
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how....
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Establishing a culture of responsibility within the digital advertising community
With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....
IP monetisation has not been exploited locally: Vikram Sharma, Warner...
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity &....
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‘We Want To Double Down On The Gen-Z Cohort': Sunder...
Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the....
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Raymond's Family Feud: Can 'The Complete Man' Weather the Storm?
Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
Our digital platforms will lead coverage of elections: Avinash Pandey,...
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident....
How MRF ignites brand loyalty with #MRFSuperFan
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to....
Not months but years have gone into our winning campaigns:...
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a....
Our partnership with BCCI has worked like a charm: Raja...
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Would love to see more work from India showcasing use...
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of....
Brands go big on digital for festive season in south
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
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Tamil New Year & Vishu: ‘A positive start to the...
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major....
Both Amul & Nandini can co-exist in Karnataka, say brand...
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not....
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Celebrating innovation, that's part of our corporate DNA: VKC Razak
VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the....
We want to increase investment in Tamil & Telugu by...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall....
'We are on track to achieving a target of $250...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies....
Our aim is to open 750 showrooms of Malabar Gold...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will....
South market observes boost in ad sales and positive consumer...
According to media planners, the maximum spends will come in the following weeks With Onam round the corner, the south....
'We would like to give the customer trusted products with...
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their....
‘That online retailers are unbeatable in terms of price is...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....
‘Everything we do has to be analyzed & has to...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....
In these times, brands need to build on the foundation...
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights....
Mobile emerges as primary screen for connected consumers of India
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends....
We believe Sirius will be invaluable to advertisers in enhancing...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions....
Print has a very high degree of trust: Yadvinder Singh...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print....
Brands gear up for festive season cheer
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic....
A festive boost for the real estate & home improvement...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season....
Consumer durable players hopeful of a ‘happy Diwali’
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to....
Brands upbeat about sales uptick in the festive season
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers....
Brands up marketing spends as consumers step out for the...
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali....
Things look up for real estate biz down south ahead...
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season....
We need to be a brand that is relevant, relatable...
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation....
Innovation & diversification have been essential: Arjun Ranga
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all....
‘JK Cement’s marketing strategies aligned with increased digital reach in...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty....
My Marie My Startup: 'Women entrepreneurs can be the change-makers...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs ....
This year, protecting business, not growth, is the key: Mahesh...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....
Agility, adaptability & technology important in crisis time: Oliver Mirza,...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with....
How we optimised mediums makes End of Reason Sale unique:...
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a....
eBay may look at outdoor campaigns towards the end of...
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....
ON A WILD AND INNOVATIVE JOURNEY
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new....
'With storytelling ingrained in our DNA, our job is to...
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with....
TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core....
‘Lenovo SmarterEd is built on the premise that there is...
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long....
‘We Are Reviewing Our Marketing Plans And Advertising Approach Going...
Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon.....
WE HAVE PUSHED OUR NEW CAMPAIGNS AND PRODUCT LAUNCHES TILL...
JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu....
‘We would like to stay ahead of the category in...
Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van....
Innovating and delighting The Consumer
Innovation and delighting the consumer, says Rohit Kapoor, Director - Marketing Operations, Perfetti Van Melle India, is the mantra that....
Perfetti: ‘Center’-ed Around Sustainability & Profitability
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....
'SPRING'-ING TO THE TOP
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The....
Defining The Peak Of Luxury
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest....
The Smart Route To Packaging
Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from....
‘PepsiCo India Snacks is growing at a healthy double digit...
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern....
‘We would like to develop the powermints category further in...
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the....
‘We expect to grow our foods business by 25-30% on...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the....
