Revolutionizing brand strategy: Leveraging tech in the era of digital...

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but....

A victor anyway: Why silver does not define Vinesh Phogat

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....

From Fashion Critique To Self Love: Brands Step Up With...

Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold....

The Design Game at the Paris Olympics

Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and....

Unlocking Success: The Power of Brand Collaborations in Modern Marketing

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving....

To succeed in expanding globally, marketers must move beyond typical...

Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution

How do Brands and Films use Guerilla Marketing as an...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

Tapping into micro-moments: How brands can win in the age...

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

Effortless Living: Embracing the Ease of Smart Home Automation

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

Paving the future growth roadmap of a legacy brand in...

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient....

How FMCG Industry is Pledging to Promote Sustainable Practices

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....

Embracing the Resurgence of Retail: A Thriving Landscape in India

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with....

Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

Unleashing the Power of Visual Appeal: Elevating Sales Success in...

Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real....

The enduring legacy of Lalitaji

Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief....

'May Ameen Sayani's journey into eternity be as harmonious as...

Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy....

Remembering Ameen Sayani: The sole gateway to pop culture for...

Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just....

Ameen Sayani preferred to be on Radio than on TV:...

Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’,....

Lalitaji was not just a mascot but the embodiment of...

Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world....

Lalitaji was the epitome of smart women

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary

Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Revolutionizing Marketing: The Power of AI in Transforming the Industry

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

Unlocking the Power of AI in Marketing: A Glimpse into...

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are....

Technology and Storytelling: A new era of entertainment

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will....

2024 uncovered: Navigating the new wave of consumer-centric marketing trends

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search....

Marketing trends for 2024

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer....

Human + Machine: A CMO’s Vision For 2024 & Beyond

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about....

Exploring the Shifting Marketing Trends for 2024

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends....

Riding the Design Wave in 2024: A Sneak Peek into...

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing....

Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

Will Adani buy Zee?

Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the....

Zee-Sony merger breakdown: An unfavourable endgame that could lead to...

Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout

Cracking the Code: SEO Strategies for 2024 and Beyond

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

Navigating The Future: Top Marketing Trends To Watch Out For...

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Trends in the FMCG Industry for 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

How brands Can Get Creative Using New-age Technology in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Next-Gen Marketing: The Trends That Will Shape 2024 and Beyond

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with....

How Upcoming Marketing Trends Can Be Capitilised in 2024

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Emerging Technologies and Marketing Strategies Shaping The Bathware Industry

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of....

Navigating the Marketing Landscape: A Journey Through Tech Evolution and...

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the....

Game-Changing Landscape of Domestic Sports Digitization in 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Data and Agility: The Secret Weapons for Indian Marketers in...

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for Marketing in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....

Marketing Trends Set to Define 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....

Digital - Advertising’s baby sister is all grown up and...

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs....

Technology to Take Center Stage in the Complex Market Landscape...

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

Emerging Technologies Shaping Marketing Strategies

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of....

2023 Top Trends That Delivered Big on ROI

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

Three innovative technologies that will dominate digital advertising in 2024

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and....

Helen Anchan: A legendary figure of the Indian media industry

Anita Kotwani, CEO Media, South Asia, dentsu, pens a tribute for advertising veteran Helen Achan who passed away recently

Navigating Influencer Marketing Trends, Transformations, and Triumphs in 2024

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

Psychology of Branding: How emotions drive customer loyalty

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....

‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

Storytelling to boost sales in the competitive market of FMCG,...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....

In the digital era, consumer can be the brand and...

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital....

Is Influencer Marketing the Next Big Step for Consumer Brands...

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach....

Analysis paralysis or creative whimsy? The better approach to brand...

Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is....

Looking forward to a data-rich future for OOH

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in....

Why advertising-supported OTT is the future

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully....

2023: Quick commerce, consumer privacy, gaming and content to drive...

Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital....

Wake-up call: Create voice skills aligned with business goals

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes....

Landing page mess: Who wins and who loses?

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing....

Web 3.0 is your new marketing vertical, not just a...

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0

4 reasons why audio is the glue that connects brands...

Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that....

What do all high-value customers have in common?

Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of....

Digital Marketing Trends That Marketers Should Exercise To Stay Ahead...

Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times

The Lions is king. Period: Sambit Mohanty

Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work....

Creative Storytelling & Mobile Technology: Tale of two unlikely best...

Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must....

Recognizing the power of blending content with commerce

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift....

Why is there a need to build up a sustainable...

Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands

Doordarshan & Sports Rights

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well....

Decoding Marketing 3.0: The wonderland of Metaverse

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new....

Review 2007 / Media Boom / Internet : New media...

The year 2007 was special for the Internet which came into....

PMMAO 2011 INTERNET REVIEW : In the fast lane

Increasing awareness among advertisers as well a

Jet, Set, Go! Pitch Youth Marketing Summit and Awards in...

Indian kids to don real life roles in KidZania

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