Amrinder Singh STORY
Amrinder Singh
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India,....
Growing importance of geo-targeting for brands and businesses
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn....
Expectations of FMCG Industry for 2022: Major trends expected in...
Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take....
Bakery industry and its perceivable future
With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the....
FMCG Industry expectation from 2020
FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising....
Future Trends of Consumer Goods Industry
Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like....
FMCG Brands Should Leverage the Power of Influencer Marketing
Word of mouth has always been one of the most valuable marketing tools, as it is a form....
