To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and...
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack up food prices during the...
The campaign has been created by Cheil India
Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...
Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
The FDI figure stood at Rs 7012 crore
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket...
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The campaign is conceptualised by ^ a t o m network
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
The account will be serviced from the agency’s Mumbai office
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
The brand, published by RPSG Lifestyle Media, will launch later this year
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players...
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
Unveils a new brand film celebrating India’s love for cricket and food
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
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Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
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Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content and monetisation strategy, the road...
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
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Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
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Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
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Carat will oversee the brand's television media across India exclusively
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The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The brand will leverage SKY’s success in the international cricket arena
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
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The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
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The deal signals Dharma's ambitious foray into the event space.
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
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By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The account size is estimated to be Rs 50 crore
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Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
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The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...
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The Indian pacer will represent the brand's products such as its herbal beard serum
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
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Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
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In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
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Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
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The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
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The Company has launched a series of three TV commercials by dentsu India
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The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
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The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
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The offices will provide collaborative environments for Omnicom’s talent in India
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Star India’s sports business loss expands by 50% in H1FY24
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At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
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In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
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The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
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'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
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As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
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She was overseeing Special Projects and Brand Solutions at NDTV
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
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Sanchita Johri was previously with Adidas as Director of Digital Activation
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In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
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The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
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The eyewear brand is gearing up for its launch
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Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
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In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
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The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
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Sant joined Jio Studios in 2018
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The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
Gupta was elevated to the post of president and COO in May 2023
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
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The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
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The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
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Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
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Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
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At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
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The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Gandhi is moving on after a 15-year-long stint with the company
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
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Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
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Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
Maushumi Chakravarty is a senior IIS officer
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
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Soha Ali Khan is part of a digital film for the product range
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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On the Captain's birthday, we look back at some of his memorable ads from the year gone by
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It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
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Perkett to Lead the Next Stage of Innovation, Scale, and Growth
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
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Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
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The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...
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The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
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Encourages women to include Vitamin E in their daily skincare routine
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
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The campaign consists of four films that are being aired during IPL
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Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
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Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue...
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Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
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BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
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As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
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As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
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The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
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The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
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The event is scheduled to take place from May 29-31 in Mumbai
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
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Onetab has appointed three senior team members
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Pratip Mazumder has over 10 years in the online and consumer tech industries
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
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Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
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The digital platform has released two teasers on social media hinting at an ad-free plan
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This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
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As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
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The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
The revamped logo has a saffron-coloured look
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This association will further strengthen the brand perception of the lubricant behemoth
Venke Sharma will be Global Head Product Strategy at the AI platform
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
Pratheeb Ravi joins as ECD - Head of Creative, Mumbai
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
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Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
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The association reinforces the #DareToDoit Spirit
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Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
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The activation provides a first-hand experience of India’s softest and tastiest soya
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get...
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
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Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
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The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Previously, Mishra was the Communications Director at Lintas Live for close to 10 years
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
The TVC has been conceptualised by Ogilvy
Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
Vikram Sharma has been with Warner Bros. Discovery for five years
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
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Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
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The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
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The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
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The summit will be held on Thursday, March 21, 2024 in Mumbai
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
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Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier,...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
Prior to this role, Chinmay was the General Manager at Madison World
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
The new campaign highlights Rasna’s emotional connect and its functional benefits
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
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As per the TAM AdEx report, more than 185K brands were present on Print during 2023
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
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The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
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The team will be seen in action from March 23
The campaign is conceptualized by BBDO
The firm will focus on providing communications counsel on complex issues
Our pick of the most creative commercials of the February 16-29 period
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...
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SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The new logo is built around the concept of "Windows of Opportunity”
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Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
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Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
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Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
The campaign is part of the #TVSRide4Safety initiative
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
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Srivastava's mandate involves working across brands handled by both offices of the agency
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Prior to this he was associated with India News as News Director
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
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This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
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The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
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Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he...
Prior to this, Anil Pandit was Senior Vice President at the agency
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
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Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
The campaign is centred on educating parents about the importance of vital nutrient absorption
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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The account will be serviced from the agency’s Gurugram office
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Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
The price band has been fixed at Rs 270 to Rs 288 per equity share
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The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
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The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
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Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
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Nu Republic specializes in wireless audio products and wearables
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Sohail Khan Qadri was most recently with iProspect India
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Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
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Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
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e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
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The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
The event will take place in India from February 18th to March 9th, 2024
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
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Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
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The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism...
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...
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The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Dentsu Creative India has conceived the new campaign
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...
Our pick of the most creative and impressive ads between January 16 and 31
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users...
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Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
The fourth edition of the conference will be held in Chennai on 24 January 2024
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Prasoon Pandey has been named Film Craft Lions President and Prerna Mehrotra Media Lions President
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
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The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
Puneeth Bekal will also lead HDFC Sky
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Korla is a seasoned professional with 13 years of experience in communication and public relations
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
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Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
The new ad titled 'Elevator' has been directed by Prasoon Pandey
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Most creative spots we saw between December 1 and 15
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...
The Asian Paints TVC is conceptualized by Ogilvy India
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
The campaign aims to celebrate the special moments of love between a married couple
The series aims at enabling business leaders take on change and drive their businesses into the future
Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...
The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.
Partnership reflects brand’s messaging of long-lasting bonds and strength
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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Kumar will be handling the P&L side of the business
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
Blinkit too finds a mention in the print ad
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
The firm will be rebranded as PR Pundit Havas Red
Nestlé India adds a new offering in their Millet-based product portfolio
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have continued to choose print as...
The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower...
Nair is now part of the top leadership team at Unilever and will be part of ULE from January 1, 2024, as per media reports
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital...
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
He replaces Bhargav Dasgupta who resigned on September 21
In his last stint, Anil was Head of South Entertainment at Wavemaker
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
PAT margin decreased to 13.6% in FY 2022-23
This is Mohan's second stint with BYJU'S
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Mathan joins after a 15-year stint with Mirchi
The account will be handled by WPP OpenMind
Welde will help the company in international expansion and further forays into digital services
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
Arsiwalla was with the company for four years
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
Mint’s current Editor Sruthijit KK will join The Economic Times
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Shivshankar will contribute across platforms
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
Francis joins MRF Tyres from GROHE where he was the CMO
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The brand was previously associated with DDB Mudra
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
Vohra headed Meta India’s SMB portfolio
The Guild is concerned about the expansion of Press Registrar's powers
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Joshee joins the agency from Wunderman Thompson
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Singh was earlier PHD India’s Strategy Lead
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
The changes have been sought in the SAT order asking for a change of Whole Time Member in the case
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
We delve into the actor's fascinating brand endorsement journey on her birthday
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
The dentsu-owned agency will take charge from January 2024
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
According to sources, two news channels also bid for the spot at Rs 15 crore
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
The network in its notice to bourses said it won't be bidding for RBNL
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
He was earlier Head-Marketing Communication at Tata Projects
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
Reports say that Ray will be taking early retirement
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
Aiyar was associated with the national broadcaster for over 30 years
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Wavemaker’s Delhi office will continue to service the media mandate
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
Evrenos joined Wavemaker in September 2021
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
Dobhal is currently the COO of the company
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
CNN has also made additional key changes to CNNIC’s executive leadership team
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
Ad revenue from the company’s print business grew 8% at Rs 269 cr
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Smita Jatia has been appointed Vice Chairperson
Das was previously the General Manager of Prestige at Pernod Ricard India
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Sources say he might start a sports start-up
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
She was Sr. CD at Cheil India previously
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The layoffs will be done in multiple rounds, as per industry sources
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Announces new multi-year licensing deals and co-productions with major Indian film studios
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Orient’s new Emergency LED lights feature in-built battery Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its...
Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
Mehrotra will continue to fulfil her duties as MD of Media Group at Dentsu Aegis Network Asia...
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...
Say goodbye to measuring spoons, detergent residue and spillage in the new year! The new year is always the best time to...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers on various topics like on ‘category insights’, ‘recommendations on...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...
Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...
Reverse Thought Creative Studios – a boutique digital advertising agency wins the mandate to manage the creatives for ICICI Prudential Pension Funds Management Co. Ltd...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...
Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....
Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
Wild Stone Sense is a fragrance offering made in collaboration with visually challenged individuals with enhanced sense of smell from NGO Saksham
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
Google's ad revenue has contributed to about 27% share in the turnover, media reports have said Google India has recorded Rs 5593.8 crore as revenue...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kumar will be based out of London Prasanna Kumar...
Chawla will be back to hosting and will be seen on Aaj Tak The India Today Group has roped in senior journalist Prabhu Chawla...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana, India’s largest audio streaming platform,...
By 2030, Diageo India will support the global ambition of ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan to ensure 100% use of recycled content...
Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
The PV News app will host hyper local content across 30 districts
Voltas Limited has been taking proactive measures and initiatives to integrate health and well- being related features within its products. As a Tata...
This collaboration will allow Tonic to extend their specialized services to brands from South India Tonic Worldwide has joined forces with Chennai-based digital marketing agency...
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...
Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...
Ropes in Cricket Star Shikhar Dhawan as the Global Brand Ambassador for EMASOL Emami Limited is ready to hit the Indian market with...
Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...
The mandate was awarded after a multi-agency virtual pitch in September DS Group has appointed What's Your Problem as the creative agency on record for...
The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice BBC Global News has announced the launch...
The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...
Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...
The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
The Runner takes centre-stage; embracing the spirit of the city and the event The Airtel Delhi Half Marathon (ADHM) has inspired us...
The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...
A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...
Consolidated ad revenue witnessed a 47.3% YoY decrease Jagran Prakashan, publishers of ‘Dainik Jagran’, has reported the quarterly results for the quarter ended 30th September,...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...
Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...
Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...
The Body Shop India partners with Plastics for Change (PFC) India Foundation to ring in the festive season with a difference for female waste pickers....
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits company Pernod Richard-owned brand Royal...
The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...
Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education Mi India, India’s number one...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the...
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...
Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced an industry-defining esports partnership with...
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses,...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...
Follows release of Coca-Cola’s global film “For the Human Race” that salutes positivity, togetherness and the human spirit Coca-Cola has released a series...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
The brand is serving hungry riders who are out for essential tasks KFC is doubling down on its efforts to keep its team members and...
The current times call for a reimagination of how business should be approached, today and in the aftermath of the COVID-19 crisis.
Over 79% seeking deep cleaning and sanitization of buses after very trip A large number of people in India are planning intercity bus...
‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode Magicbricks is driving positive consumer sentiment amidst the national lockdown...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...
Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He...
Enjoy up to 20% off on the collection with Online Muhurat Booking and Contactless Delivery options This Akshaya Tritiya, let’s...
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays down the case of how creating an environment...
A brilliant blend of style and comfort, Bata’s 9to9 collection aims to make life easier for working women #SurprisinglyBata Bata India, India’s leading...
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
What do you do when a brand asks you to share your secrets with them? Hmmm, you think maybe not, right? But if...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important...
Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called ‘Bright Start’. The program brings...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
realme X2 Pro is powered by the Snapdragon 855+, 50W Super VOOC Flash Charge, 90 Hz Ultra Smooth Display & 64MP quad camera. Taking ...
Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...
The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ...
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Jewellery booked with only 10% advance will remain indifferent to price hikes henceforth In a bid to help their customers combat unwanted gold rate fluctuations,...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
5 customers will win smart phones & 10 customers will win Titan watches through a Slogan Contest Blue Dart, India’s leading logistics...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...
RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its...
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...
MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company today announced the appointment of Vipul Prakash as Chief Operating Officer for MakeMyTrip and...
Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO practice...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director,...
Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia...
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...
Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...
Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...
Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Ltd, has unveiled a campaign to celebrate Global Hand Washing Day....
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018. The company which is...
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
Makes its first investment in 91Springboard FreakOut, the global marketing technology company, has announced the launch of its funding initiatives in India. This...
Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Unveils their ‘Kadak’ campaign with the launch of their first TVC NESPLUS – a range of nutritious and delicious breakfast cereals from the...
FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
To Establish Protein Relevance for better muscle health among Indians Protinex, from Danone India, launched its new campaign #ProtinexForMuscleHealth to establish...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...
#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories…
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...
Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
First region in the country where Santoor is being customised for local preferences Wipro Consumer Care and Lighting has launched the...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...
The campaign highlights that acid attacks are not just a national problem, but an international one
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...
? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel...
The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...
The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
Experts predict that India will witness 2.4 crore more cars on t
Increasing awareness among advertisers as well a
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
The Internet, which has till now been taking h
Backlash in some States, consolidation in other states and spreading of wings