Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information...
Aniket Kulkarni joined Pioneer in December 2023
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in...
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and...
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the...
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and...
The event will be held on Friday, August 23, 2024, in Bengaluru
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media...
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
Amit Sethiya was with Syska Group for over 8 years
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry...
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing &...
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
The FDI figure stood at Rs 7012 crore
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
Abhinav Kapoor will lead the Del Monte Foods Senior Leadership Team across all functions and steer the long-term strategy for the business and the company
Prior to this, Roshni Das was Regional Chief Marketing Officer, GM, Asia Pacific and Japan
Alessandro Manfredi was with the company for over 20 years
Prior to this, Nishant Mishra was the Business Head - North
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent...
Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu...
Lemma's Rajeev Dhal and Noise' Utsav Malhotra decode strategies to reach out to the elusive 'digital nomad' at the e4m Pitch CMO 2024 summit
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for...
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Rao passed away at 87 in Hyderabad on Saturday morning
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers...
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
The conference will be held on Friday, June 7, 2024
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
.jpg)
Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
.jpg)
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
.jpg)
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
Azazul Haque was earlier the Chief Content Officer at Media.Monks
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Anuj Rathi will replace Ayyappan R at the travel company
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
.jpg)
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
.jpg)
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
.jpg)
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
.jpg)
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
.jpg)
Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
.jpg)
Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
.jpg)
Carat will oversee the brand's television media across India exclusively
.jpg)
The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
As part of this initiative, city mothers crafted letters to farmer mothers expressing gratitude and exchanging parenting tips, fostering solidarity among mothers
.jpg)
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
.jpg)
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
.jpg)
The brand will leverage SKY’s success in the international cricket arena
.jpg)
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
.jpg)
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
.jpg)
The deal signals Dharma's ambitious foray into the event space.
.jpg)
The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
.jpg)
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
.jpg)
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
''Proud to be a part of this incredible journey,' said Malhotra about his new association with the Swiss watchmaker
.jpg)
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
.jpg)
The account size is estimated to be Rs 50 crore
.jpg)
Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
.jpg)
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
.jpg)
The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
.jpg)
The Indian pacer will represent the brand's products such as its herbal beard serum
.jpg)
Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
.jpg)
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
.jpg)
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
.jpg)
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
.jpg)
'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
.jpg)
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
.jpg)
The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
.jpg)
The Company has launched a series of three TV commercials by dentsu India
.jpg)
The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
.jpg)
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
.jpg)
The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
.jpg)
The offices will provide collaborative environments for Omnicom’s talent in India
.jpg)
Star India’s sports business loss expands by 50% in H1FY24
.jpg)
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
.jpg)
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
.jpg)
In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
.jpg)
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
.jpg)
'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
.jpg)
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
.jpg)
She was overseeing Special Projects and Brand Solutions at NDTV
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
.jpg)
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
.jpg)
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
.jpg)
Sanchita Johri was previously with Adidas as Director of Digital Activation
.jpg)
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
.jpg)
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
.jpg)
The eyewear brand is gearing up for its launch
.jpg)
Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
.jpg)
The film is part of the company's #ZindagiKeLiyeSIP campaign
.jpg)
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
.jpg)
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
.jpg)
Sant joined Jio Studios in 2018
.jpg)
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
.jpg)
The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
.jpg)
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
.jpg)
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
.jpg)
The social media influencer is named the brand ambassador for the Korean skincare brand in India
.jpg)
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
.jpg)
Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
.jpg)
At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
.jpg)
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
.jpg)
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Gandhi is moving on after a 15-year-long stint with the company
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
.jpg)
Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
.jpg)
Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
.jpg)
Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
.jpg)
Soha Ali Khan is part of a digital film for the product range
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
.jpg)
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
.jpg)
Perkett to Lead the Next Stage of Innovation, Scale, and Growth
.jpg)
The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
.jpg)
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
.jpg)
HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
.jpg)
The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
.jpg)
The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
.jpg)
Encourages women to include Vitamin E in their daily skincare routine
.jpg)
BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
.jpg)
The campaign consists of four films that are being aired during IPL
.jpg)
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
.jpg)
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
.jpg)
Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
.jpg)
Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
.jpg)
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
.jpg)
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
.jpg)
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
.jpg)
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
.jpg)
The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
.jpg)
Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
.jpg)
This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
.jpg)
The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
.jpg)
The event is scheduled to take place from May 29-31 in Mumbai
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
.jpg)
Onetab has appointed three senior team members
.jpg)
Pratip Mazumder has over 10 years in the online and consumer tech industries
.jpg)
Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
.jpg)
The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
.jpg)
Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
.jpg)
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
.jpg)
Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
.jpg)
The digital platform has released two teasers on social media hinting at an ad-free plan
.jpg)
This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
Tushar Ghosh has been with Outlook for nearly 7 years
.jpg)
One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
.jpg)
The campaign empowers & encourages first time voters in the largest democratic exercise ever
.jpg)
This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
.jpg)
As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
.jpg)
Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
.jpg)
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
.jpg)
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
.jpg)
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
.jpg)
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
.jpg)
License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
.jpg)
This association will further strengthen the brand perception of the lubricant behemoth
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
Shouvik Roy will continue to lead brand marketing at G.O.A.T Brand Labs
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
.jpg)
Svish has swiftly gained recognition for its innovative products that challenge industry norms
.jpg)
‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
.jpg)
As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
.jpg)
Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
.jpg)
The association reinforces the #DareToDoit Spirit
-Ekta-Relan-(Center)-Snehasis-Bose.jpg)
Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
.jpg)
The activation provides a first-hand experience of India’s softest and tastiest soya
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
.jpg)
Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
.jpg)
The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for...
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
.jpg)
"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
.jpg)
Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
.jpg)
Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
This is in addition to Wilson's role of Director - Marketing, Product & Customer Experience at the company
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to...
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series on various mediums and make...
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of...
.jpg)
Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev...
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of...
Gaurav Mehta joined Noise in March 2023 and prior to that he was with Zupee
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
.jpg)
The summit will be held on Thursday, March 21, 2024 in Mumbai
.jpg)
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
.jpg)
Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
A news report says that the companies are in the midst of preliminary talks about the acquisition
Prior to this role, Chinmay was the General Manager at Madison World
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
The account will be serviced from the agency’s Chennai office
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
The two actors have been roped in as brand ambassadors
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
.jpg)
The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
.jpg)
The team will be seen in action from March 23
The firm will focus on providing communications counsel on complex issues
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store...
.jpg)
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
.jpg)
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
.jpg)
The new logo is built around the concept of "Windows of Opportunity”
.jpg)
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
.jpg)
Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
.jpg)
Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
.jpg)
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
The campaign is part of the #TVSRide4Safety initiative
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
The campaign has been conceptualised by FCB Kinnect
.jpg)
Srivastava's mandate involves working across brands handled by both offices of the agency
.jpg)
The brand has unveiled new global branding in India
The National Creators Award is a pioneering initiative aimed at recognizing excellence across various domains
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
Ivaturi was previously with Admatik Sdn Bhd as its Chief Revenue Officer
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
.jpg)
This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
Vivek Das joined FoxyMoron a year back after moving out of Mindshare
The conference will be followed by the Pitch Best CMO Awards
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Prior to this, Anil Pandit was Senior Vice President at the agency
.jpg)
Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
The campaign is centred on educating parents about the importance of vital nutrient absorption
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
.jpg)
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
.jpg)
The account will be serviced from the agency’s Gurugram office
.jpg)
Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
.jpg)
Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
.jpg)
The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
.jpg)
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
.jpg)
While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
.jpg)
Nu Republic specializes in wireless audio products and wearables
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Sohail Khan Qadri was most recently with iProspect India
.jpg)
Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
.jpg)
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
.jpg)
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
.jpg)
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
.jpg)
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
.jpg)
The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to...
The campaign for Motomax Insta Shine has been conceptualised by Sideways
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
.jpg)
From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
The campaign has been conceptualised by Ogilvy India
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event...
.jpg)
Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
.jpg)
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
.jpg)
The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Navaneel Kar has been associated with reputed brands like ITC & Tata Motors prior to this
The 13 sponsors are collectively for both TV and digital
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
.jpg)
Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation, global expansion and more
Puneeth Bekal will also lead HDFC Sky
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
.jpg)
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
.jpg)
Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
.jpg)
Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
.jpg)
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
.jpg)
Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies
.jpg)
Mehta comes with an experience of over two decades in the FMCG sector
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
Prior to this, Kacker was with Percept D Mark as EX-Director
Zaarra Khader previously led the film business and content division for Motion Content Group India
The digital-first campaign is designed to span various social media platforms
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync...
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say...
Talks at a very early stage and may not even lead to an agreement, say media reports
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
Prior to this, Kandasamy was with ShareChat as National Agency Head
.jpg)
Interactive Avenues’ Chennai office will service the account
InMobi's profit too sees a huge jump of Rs 89 crore
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
Prior to this, Sushma was SVP & Business Head- Kannada at The Walt Disney Company
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
.jpg)
From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Nidhi Sinha joins the agency from McCann Global
.jpg)
He comes from Sun Mobility
Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles
.jpg)
Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
.jpg)
Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
Neville Suraliwala has over 15 years of experience of working with agencies
.jpg)
The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
.jpg)
The former marketing director of Meta announced the development in an Instagram post
.jpg)
The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
.jpg)
Shenai leaves after a 11-year stint with the company
.jpg)
Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn
.jpg)
He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
The current President & CEO, Chip Bergh, is set to retire April 2024
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this
.jpg)
In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
.jpg)
Strategic move aligns with company's shift from family business to corporate model
.jpg)
Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
.jpg)
Former CEO Thanos Papangelis will now be a board member and product & innovation advisor
.jpg)
With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...
.jpg)
Kumar will be handling the P&L side of the business
.jpg)
This move comes after Aalap's departure from Dentsu Creative
.jpg)
In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
.jpg)
She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
As part of a team restructuring, five personnel from within the group have been moved to group leadership roles
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
Mehta has been Network18’s Group Consulting Editor for the past year
.jpg)
Nitish most recently served as the Head of Brand at fintech startup CheQ
Dhamne was elevated as EVP – Finance in 2021
.jpg)
Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy...
Bhatia was previously with httpool
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local markets, the competitive landscape and...
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
She served as Country Manager - Data & Digital Media at the agency
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in...
Capossela departs after 32 years with the US-based tech giant
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R...
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
Mahnot has over two decades of experience in the marketing domain
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention...
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
He replaces Bhargav Dasgupta who resigned on September 21
In his last stint, Anil was Head of South Entertainment at Wavemaker
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...
PAT saw an uptick of 63%
This is Mohan's second stint with BYJU'S
Mathan joins after a 15-year stint with Mirchi
Welde will help the company in international expansion and further forays into digital services
Arsiwalla was with the company for four years
Mint’s current Editor Sruthijit KK will join The Economic Times
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
Shivshankar will contribute across platforms
Francis joins MRF Tyres from GROHE where he was the CMO
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
Vohra headed Meta India’s SMB portfolio
Joshee joins the agency from Wunderman Thompson
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
She was with Diageo India for 3 years prior to this
Singh was earlier PHD India’s Strategy Lead
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
Shah succeeds Gaurav Anand who moves on after close to two years with the company
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
The TVC promotes the new OPPO Reno10 Series smartphones
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
He was earlier Head-Marketing Communication at Tata Projects
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
Evrenos joined Wavemaker in September 2021
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
Dobhal is currently the COO of the company
CNN has also made additional key changes to CNNIC’s executive leadership team
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Smita Jatia has been appointed Vice Chairperson
The programme addresses local issues and has a high relevance across age groups, note experts
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
Das was previously the General Manager of Prestige at Pernod Ricard India
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Sources say he might start a sports start-up
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
She was Sr. CD at Cheil India previously
Some of the best coronation-themed creatives from across the world
.jpg)
The layoffs will be done in multiple rounds, as per industry sources
.jpg)
The account size is believed to be between Rs 100 cr and Rs 150 cr
.jpg)
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...
Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices Snack pellets are one of...
InMobi’s In-App Exchange First to Offer Access to High-Performing Traffic from World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
The campaign is live on Digital & Social media Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a...
The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched...
Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing cloud today...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
Manav Verma was previously working as the head of marketing and sales development at DHL IIFL Securities, one of India’s leading broking and advisory firms...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...
The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...
Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan Kia Motors India, a wholly-owned subsidiary of...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...
Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...
The campaign is to celebrate trailblazing elder women this Women’s Day Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...
The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...
The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...
The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...
Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...
Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated...
The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...
Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...
Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry KPMG in India and Infomo today announced its alliance to...
Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...
The collections wrapped with special Valentine’s Day offer will make the moment special Senco Gold & Diamonds, one of the largest jewellery retail chains of...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...
The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...
Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...
Havmor, one of India’s favorite ice-cream brands, has launched a new digital video with the beautiful and talented, Yami Gautam, stating that you...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand Tata CLiQ Luxury announces the appointment of Almona...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...
Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...
In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...
The campaign has been created by Famous Innovations Handbag and...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...
The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...
Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q]...
The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...
Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020 draws to a close, Monika...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
Snapchatters will be able to dress their personal avatars in classic looks from Levi’s® Starting today, Snapchatters and Bitmoji users everywhere will be able to...
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
The home-grown pharma company aims to grow its visibility in the South Mankind Pharma has announced its association with Malayalam actor Mohanlal as their corporate...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr Pawan Munjal, Chairman & CEO of Hero MotoCorp...
Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA MediaMonks (S4 Capital) has won...
Team Pumpkin’s Mumbai office will handle the duties Team Pumpkin, an integrated marketing agency, has acquired the digital mandate for Naturamore. Naturamore offers natural health...
The findings were part of Twitteet's report on Twitter engagements of popular personalities from October 2020 onwards In an industry-first move, social media analytics firm,...
The new brand campaign has been created by 82.5 Communications Netsurf Network has roped in star couple Kareena Kapoor Khan and Saif Ali Khan as...
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on...
Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
The Give initiative is a part of the ‘Education for All’ umbrella campaign BYJU’S has launched BYJU’S Give as a part of its social initiative...
Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...
Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued...
As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
Verma joined Zomato a year back Zomato CMO Gaurav Verma has said that he has moved out of the food delivery platform. He made the...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
Kiran will be responsible for customer-centric product innovation and overall business growth Whistle, a mobile marketing start-up, has appointed digital marketer Satya Kiran as its...
The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021 Conversational AI...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
The solution enables clients to organize events like conferences and exhibitions in the hotel ballrooms with a...
The new campaign, targeted at consumers across Delhi NCR, will be showcased on multiple platforms including print, radio, outdoor and digital media Mother Dairy,...
Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging...
Brings touchscreen infotainment at an accessible price to its customers Tata Motors announced the launch of the XM+ variant of its premium...
22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched ‘Rally Life Navigator’ program. Aimed at...
Shop for the latest festive collection from Mochi Mochi shoes launches its ‘Awesome Never Stops Campaign’ to introduce its new...
Sales of technology laden BS6 Nexon soars to all time high Tata Motors today celebrated the rollout of the 1,50,000th Nexon from its...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...
Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...
Senco Gold & Diamonds announced a mega Diwali offer ‘Dhanteras Shagun offer’. As part of this Jayotsav festive offer, customers can avail huge...
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...
Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced a major adoption milestone for...
Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India Havas Group India...
The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
&flix has mapped what movie lovers In India want through their latest consumer study titled: Hollywood Is...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...
The COVID-19 pandemic has impacted not only the businesses but also our lives and the environment we live in. The domestic energy consumption...
With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...
Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...
Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI The pandemic has...
McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers McCann releases new campaign for Dabur...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Meghashyam Dighole, Head of Marketing- Premium Motorcycles, TVS Motor Company says that in...
‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...
Gupta, who is also Zomato CEO, will be the platform’s fourth Co-founder Zomato has elevated Mohit Gupta as its Co-founder, as per media reports. The...
Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...
The brand is serving hungry riders who are out for essential tasks KFC is doubling down on its efforts to keep its team members and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...
Word of Mouth of Media launched its 7th project recently ‘The Quintessential Sunshine Man: RD Burman’ in association with Mobius Films, incorporating footage...
Nominations to be judged by an illustrious panel of celeb chefs including Mr Rocky Mohan and Chef Saby The extended countrywide lockdown has made...
The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...
Del Monte also announced the launch of Del Monte A-C-E, 100 per cent mixed fruit juice with added Vitamins A,C & E...
"She will always protect you. Fight for you. Make sacrifices. And will love you unconditionally. A mother’s love has no bounds", says Oriflame ...
Fastrack, India’s leading and celebrated youth accessories brand launches a new digital film on Fastrack Reflex Beat commemorating World Athletics Day (May 7th). This campaign...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
Mondelez sends out a message thanking people for staying home and not giving up. Commenting on the launch of this digital film, Anil...
Collaborates with celebrated musical artists for a virtual musical concert to celebrate the undying spirit of mothers ITC Ltd.’s Sunfeast Mom’s Magic, a premium...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...
Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...
With the outbreak of coronavirus pandemic, Motorola urges people to start practicing social distancing by staying at home, and following the rules
Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Organizes meet & greet event as LFC’s official global car partner As the official global car partner of the Liverpool Football Club...
New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
What do you do when a brand asks you to share your secrets with them? Hmmm, you think maybe not, right? But if...
INOX is also taking the Dolby Atmos roll out further this year India’s leading cinema chain, INOX Leisure Limited (INOX) today extended its strategic partnership...
Organises experiential drives of Tata Nexon EV at the fourth edition of Godrej L’Affaire Tata Motors has partnered...
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...
The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...
Aims to Indulge Gen-Z Looking for Pocket-Friendly DealsAims to Indulge Gen-Z Looking for Pocket-Friendly Deals Subway® India, today introduced Chhota Sub in four flavours across...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...
Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...
Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list Netflix has announced its list of the most popular titles...
Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media...
Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...
Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...
Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...
Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called ‘Bright Start’. The program brings...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
In the TVC, Raymond uses the backdrop of celebrations to showcase the newly launched collection For years, The Complete Man has been associated with the...
To celebrate International Child Rights Week, ‘Rangoutsav’ was organized across 2500 schools in Maharashtra To mark the celebration of 30 years of United...
After playing host to 5 tremendously successful editions Delhiites will see the 6th edition of Horn OK Please - Delhi’s Happiest Food Festival...
A platform to bring the dying art forms back into the spotlight by taking them to a million crusaders Seagram’s 100 Pipers has...
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...
As Myntra Fashion Superstar moves towards its grand finale, the competition is heating up. The 7th episode of the 8-part series, saw an...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in...
Marketing in today's digital age, is no longer limited to all that goes into building brands & their awareness - but includes sales revenues as...
ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India Mission commemorates Global Handwashing Day, with a call for good hand hygiene...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Winning idea will receive a seed capital funding of Rs.15 Lakh by Hyundai Motor India Foundation (HMIF) Hyundai Motor India Foundation, a philanthropic arm of...
Journalist and author Murali K Menon’s debut novel The God Who Loved Motorbikes enjoyed a rip-roaring launch at Crossword Bookstore in Bandra today, 25th September...
Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...
Launches exciting promotional offers, extended warranties, cashbacks and attractive consumer finance offers Spreading the festive cheer, Panasonic India – a leader in innovation and technology,...
Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery L&K Saatchi & Saatchi has created another milestone campaign...
Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, “Dream Girl” starring Ayushmann Khurana. The objective behind...
Wahl will be reporting to GM's President of the Americas, Barry Engle
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
“Migrating away from a traditional approach, Nine Triangles will focus on building and implementing a digital-first outreach strategy for the brand.” Nine Triangles...
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update....
Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Content marketing has become an important part of most brands’ and marketers’ playbooks. And rightly so! Our daily lives are inundated with ads. Creative...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Ballantine’s celebrates the uncharacteristic heroes in its latest campaign https://youtu.be/SiwoCiX-E2E New Delhi, June 19, 2019: Power is not wielded from corner offices. Success...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked...
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant as a trusted partner in every phase of life...
The 11th edition of Pitch CMO Summit, to be held at ITC Maratha in Mumbai on March 7, will see a gathering of the best...
One of the most popular shows in the history of world television, Game of Thrones, returns for its final season this year. This is not...
Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal...
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...
TVS Motor Company has joined hands with Dentsu India to create the Bumblebee inspired one-of-a-kind transformer ‘TVS Ntorq 125’. TVS Ntorq, the presenting partner of...
hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market. Soumava Naskar, Director,...
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest mountain in the Alps after...
Luxury spirits firm Moët Hennessy, part of the LVMH Group, has been in India since 2001 and its brand portfolio includes brands such as Dom...
Housing.com, India’s most innovative real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara...
The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From marketers to media planners, everybody...
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found...
Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has announced the appointment of Anindya Dutta as...
SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...
“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total rate of content consumption on...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...
Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around...
Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October,...
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...
Broadcasters are increasingly using the mobile phone as a device to engage with their viewers, while they are watching television. They are changing...
InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and...
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and online ticketing platform, BookMyShow is...
Seagram’s Royal Stag unveils a contemporary new packaging reinforcing the craftsmanship and heritage of the iconic Deluxe Whisky. While the stylish new packaging...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the digital media mandate of Sri...
Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...
Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA Forum being...
Documentary to premiere on September 24th as part of the company’s brand-building and consumer awareness initiatives, ahead of next year’s launch
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
FrogIdeas, an award winning, digital marketing company has recently won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will...
Provides once in a lifetime opportunity to cricket lovers in India to become the ‘Largest Fan of the Match’
Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle Marking a...
Designed and conceptualised by WATConsult for Suicide Prevention India Foundation, the campaign encourages the measures to stop suicides. According...
Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
Noted actor & social activist Nandita Das becomes part of the initiative to encourage women empowerment As a culmination of the #MGChangemakers campaign, MG Motor...
~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...
~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
In its 10th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack
NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in one of the most influential icons of this...
Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital...
In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...
The Government of Uttar Pradesh honoured social entrepreneur Amar Tulsiyan, Founder of the Niine Movement and the Niine Sanitary Napkins brand at the Ground...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Innocean’s recent campaign for Hyundai Motor India Ltd. titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market crossed the landmark 100 million...
Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...
While relocation can be a big task for individuals moving to different places as part of their employment, portals like RentoMojo have a way of...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
- Bellator 201 will be broadcast live by DSPORT on 30th June 2018, 6:30 am onwards
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
In a first for any Indian brand, ITC’s Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised...
With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add to the excitement of its...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
- UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser - ...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
The holy month of Ramadan is going to end soon, Muslims around the globe will celebrate Eid-ul-fitr . Not just communities from Muslim faith but...
A girl, a house, and no fresh air: these are the main ingredients of the video at the heart of window and skylight...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...
India’s leading beauty retailer, Nykaa.com, brings a lovingly crafted tribute to celebrate the spirit of contemporary Indian women, with its latest launch, Matte to Last...
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer...
Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...
BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...
#Toraiseachild Godrej yet again establishes itself as an organization that is committed to build an...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
Changes happening Observe the trends, take action to exploit those particular trends, because if we don’t, we might become obsolete very quickly. This specially holds...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...
WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...
The Minister of State for Youth Affairs & Sports and Minister of State for Information & Broadcasting, Rajyavardhan Singh Rathore, spoke about the controversy over...
Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category,...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an insightful talk on ‘Building brands...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...
OLX, India’s largest online classifieds marketplace for Auto, Real Estate, Goods and Services, announced the appointment of Momtaz Moussa as the General Manager of OLX...
Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford dictionary. The fintech ecosystem in...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
WATConsult, India’s most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on consumer perception and effectiveness...
Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...
Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...
[caption id="attachment_17535" align="alignright" width="260"]
To cash in on the festi
[caption id="attachment_16542" align="alignright" width="260"]
[issuu layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flighticons%2Flayout.xml showflipbtn=true documentid=120905064510-ff089ee200964c91a86ec2463331419c docname=pitch_august_2012 username=pitchonnet loadinginfotext=PITCH%20AUGUST%202012 showhtmllink=true tag=ajay%20anand width=620 height=401 unit=px]
[caption id="attachment_5035" align="alignright" width="260"]
Experts predict that India will witness 2.4 crore more cars on t
A handy guide
Backlash in some States, consolidation in other states and spreading of wings