Freddy from Animal roasts GenZ lingo in EMotorad's latest
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
Marketing Moments
Electric vehicle company EMotorad's newest ad film brings together Freddy from Animal, taking on Gen Z and their outlandish lingo.
Paying homage to his iconic scene in Animal, Freddy, played by actor Upendra Limaye, introduces the latest offering from the EV company with his signature line: "Imagined in Bangalore; designed in Delhi; assembled in Pune. Atmanirbhar Bharat."
Sharing the same, Kunal Gupta, CEO at EMotorad took to LinkedIn and said, "Our consumer today is looking for fresh perspective. Going for vitality before you start speaking more about the brand and features is the right way to reach a wider audience. It is essential to build a high recall value in every ad in order to qualify consideration."
Some interesting comments include:
"If the target audience is genz. I don't think they are gonna like this. Nobody likes humiliation," wrote one.
"I loved how moment marketing and product integration are blended," said another.
"Gosh I got a crash course on Gen Z lingo, super cool guys! Well done,"
