Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury...
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing &...
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are...
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...
Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing
Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their...
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent...
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg...
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
Leo Burnett picked a silver while Ogilvy picked a bronze
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward...
Prior to this, Ravi Makwana was the CMO at Tim Hortons for over two years
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Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences, and more
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
The ads showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
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Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
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Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation,...
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Neville Shah was Ogilvy’s Senior Executive Creative Director
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Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
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Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
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Carat will oversee the brand's television media across India exclusively
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The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The brand will leverage SKY’s success in the international cricket arena
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
Unilever was last honoured as Creative Marketer of the Year in 2010
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
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The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
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The deal signals Dharma's ambitious foray into the event space.
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
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By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The account size is estimated to be Rs 50 crore
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Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
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The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel...
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
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The Indian pacer will represent the brand's products such as its herbal beard serum
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
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Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
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In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
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Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
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The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
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The Company has launched a series of three TV commercials by dentsu India
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The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
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The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
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The offices will provide collaborative environments for Omnicom’s talent in India
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Star India’s sports business loss expands by 50% in H1FY24
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At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Vikram Pandey and Sachin Kamble were earlier National Creative Directors
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
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In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
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The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
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'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
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As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
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She was overseeing Special Projects and Brand Solutions at NDTV
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
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Sanchita Johri was previously with Adidas as Director of Digital Activation
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In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
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The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
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The eyewear brand is gearing up for its launch
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Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
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In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
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The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
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Sant joined Jio Studios in 2018
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The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
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The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
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The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
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Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
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Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
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At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
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The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...
Mathur is presently company’s Head - Growth & Transformation for South Asia
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
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Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
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Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
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Soha Ali Khan is part of a digital film for the product range
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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On the Captain's birthday, we look back at some of his memorable ads from the year gone by
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It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
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Perkett to Lead the Next Stage of Innovation, Scale, and Growth
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
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Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
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The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand...
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The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
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Encourages women to include Vitamin E in their daily skincare routine
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
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The campaign consists of four films that are being aired during IPL
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Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
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Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both...
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Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
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BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
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As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
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As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
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The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
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The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
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The event is scheduled to take place from May 29-31 in Mumbai
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
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Onetab has appointed three senior team members
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Pratip Mazumder has over 10 years in the online and consumer tech industries
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
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Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
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The digital platform has released two teasers on social media hinting at an ad-free plan
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This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
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As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
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The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
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This association will further strengthen the brand perception of the lubricant behemoth
Shouvik Roy will continue to lead brand marketing at G.O.A.T Brand Labs
Pratheeb Ravi joins as ECD - Head of Creative, Mumbai
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
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Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
Vinod Nathan breathed his last in Bangalore today morning
Dayal was with The Quint for more than seven years
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
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The association reinforces the #DareToDoit Spirit
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Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
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The activation provides a first-hand experience of India’s softest and tastiest soya
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
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Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
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The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy
Amaze’s thematic and product film aims to inspire consumers to push their boundaries
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...
Virat Kohli will promote Neo Bharat Latex Paint
Vikram Sharma has been with Warner Bros. Discovery for five years
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...
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Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
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The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
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The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
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Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
The new campaign highlights Rasna’s emotional connect and its functional benefits
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The team starts its season on March 23, and will take on the Delhi Capitals
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
The campaign is conceptualized by BBDO
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...
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With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
The campaign is part of the #TVSRide4Safety initiative
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
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Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
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For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Vikash Singh joins from GrowthX; his earlier stints were with Paytm and Tata Health
As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran...
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
Ivaturi was previously with Admatik Sdn Bhd as its Chief Revenue Officer
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
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The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
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The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
Vivek Das joined FoxyMoron a year back after moving out of Mindshare
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
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Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
Kavinder Singh to join the board as Joint Managing Director Designate
Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of...
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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The account will be serviced from the agency’s Gurugram office
Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real estate sales
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
The price band has been fixed at Rs 270 to Rs 288 per equity share
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
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The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
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OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
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The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
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Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
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Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
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The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
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The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind
Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...
The Quint has acquired Lee Enterprises’ 5,13,000 shares
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
The account will be managed by Sociowash's Mumbai team
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
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Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
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The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Prior to this Bhadauria served a long innings with ABP Network
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted...
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
Dentsu Creative India has conceived the new campaign
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024
The campaign gives the message of finding one's passion through education and skill development.
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...
Launches a digital film starring Vihaan Samat and Anushka Sen as a young couple in love
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Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...
The deal will begin in 2024 and will cover all major BCCI events until 2026
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Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
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Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54%...
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Virginia Sharma was earlier Head of Marketing-Google Cloud India
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
The account was earlier handled by both Vibrant Media and GroupM
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
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The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
Vineet Singh joined BYJU’s in September 2021
InMobi's profit too sees a huge jump of Rs 89 crore
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are...
This marks a significant milestone in the brand's evolution, expanding its offerings to cater to the diverse palates of its customers on various joyous occasions
Prior to this, Sushma was SVP & Business Head- Kannada at The Walt Disney Company
Mandanna will be face of the RUSKIT Brand
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He comes from Sun Mobility
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...
The brand has roped in the popular Bhojpuri actor to promote Gillette Guard
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Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
Neville Suraliwala has over 15 years of experience of working with agencies
Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds
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Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
The Centre limited FDI in digital entities to 26% in 2019. Currently, BBC owns 99.9% of BBC World Service India
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The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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The former marketing director of Meta announced the development in an Instagram post
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
The current President & CEO, Chip Bergh, is set to retire April 2024
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology
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Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
As creative agency partner, Cheil will focus on integrated advertising and marketing solutions
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations,...
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
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The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
The marketing move is a part of PUMA's Black Friday sale
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
This year, brands aim to redefine what Diwali means beyond the celebrations
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
The campaign is crafted by FCB India
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
His last day will be January 18, 2024, according to the company's disclosure to Sebi
Pillai has 26 years of industry experience
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in...
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with...
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Shharma has previously held leadership roles at CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Saavn & Times Internet
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
He replaces Bhargav Dasgupta who resigned on September 21
The innovation will enable an easier viewing experience on mobile phones
In his last stint, Anil was Head of South Entertainment at Wavemaker
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
This is Mohan's second stint with BYJU'S
Mathan joins after a 15-year stint with Mirchi
Welde will help the company in international expansion and further forays into digital services
Arsiwalla was with the company for four years
DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Mint’s current Editor Sruthijit KK will join The Economic Times
India’s top digital news publishers gear up to safeguard their intellectual property
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Shivshankar will contribute across platforms
Francis joins MRF Tyres from GROHE where he was the CMO
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The rights are for bilateral India matches on home turf for the next five years
The rights are for bilateral India matches on home turf for the next five years
The regulatory body issued the consultation paper on August 8
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...
The media companies will be taking part in the online auction for TV and digital rights
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...
Vohra headed Meta India’s SMB portfolio
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Joshee joins the agency from Wunderman Thompson
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Singh was earlier PHD India’s Strategy Lead
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
Singh moved on from NDTV in February
The changes have been sought in the SAT order asking for a change of Whole Time Member in the case
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...
The network in its notice to bourses said it won't be bidding for RBNL
In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
He was earlier Head-Marketing Communication at Tata Projects
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
The TVC is set to premiere during the 2023 ICC World Test Championship
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Evrenos joined Wavemaker in September 2021
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
Dobhal is currently the COO of the company
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
CNN has also made additional key changes to CNNIC’s executive leadership team
The account was won post a multi-agency pitch
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
Ad revenue from the company’s print business grew 8% at Rs 269 cr
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
Smita Jatia has been appointed Vice Chairperson
The association with the sportsman will help amplify the message of quality sleep to a wider audience
Das was previously the General Manager of Prestige at Pernod Ricard India
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Sources say he might start a sports start-up
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
She was Sr. CD at Cheil India previously
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Announces new multi-year licensing deals and co-productions with major Indian film studios
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony...
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with...
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership With regional markets taking...
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more In March, Tata Cliq Luxury...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Modenik Lifestyle Pvt...
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador,...
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for...
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and...
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of...
Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders...
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition...
Viswanathan, Vice President–Marketing, Mondelez India, outlines the company's creative strategies behind the success of Valentine’s Day campaigns Mondelez’s Valentine’s Day campaigns for Cadbury Dairy Milk...
The CEO of Rezolve outlines the company's strategies for the Indian market and the road ahead At a time when India continues to scale up...
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead Big brands...
Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With home becoming more important than...
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and the road ahead Zest Outdoor,...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the...
The CEO of the audience measurement body said they are in regular touch with the MIB about the news rating roll-out, and that the ministry...
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring...
Gupta, Group CFO, HT Media Ltd., highlighted during the Q3 earnings call that the company witnessed the robust revenue recovery in nearly all advertising categories...
Paul, Chairman & CCO, BBDO India, believes a campaign like #ShareTheLoad is impactful and it will slowly bring down the percentage of men who don’t...
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well The...
Akhoury, CEO, Holcim India, and Managing Director & CEO, Ambuja Cements Limited speaks on the company’s latest initiative 'Change The Story' to build a greener...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery...
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is...
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In...
Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing...
At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...
Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan Sun Pharma Consumer...
Launches IoT Adoption best practices “IoT Self-Scan” report for the manufacturing sector Vi Business, the enterprise arm of Vodafone Idea Ltd. (VIL), has...
Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...
Collaboration is to create an AR lens with three Off-White face masks Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...
The integration takes a bold and progressive step towards creating awareness around menstruation Paree, a homegrown sanitary pad brand has been a pioneer in...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...
The campaign credits go to Ogilvy, South Immunity – not just a buzzword that one hears at every conversation these days, but also a necessity...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
The offering is for both Prepaid & Postpaid Vi customers looking for premium films, and available at very lucrative rates as compared to other digital...
The launch aims to further strengthen CavinKare’s diary offering nationally In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing announced...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
Encourages all to extend gratitude by stating ‘Iss Jung Mein Hum Sang Hai’ to the invisible heroes, ‘Caregivers’, in the battle against...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness Everyone is hoping that 2021 will...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...
Orientbell Tiles - a reputed name amongst the tile manufacturers of the country have launched the new Anti-Viral tiles. These tiles are the only tiles...
The company aims to bring about a shift in preferences for contraceptives among Indian women Pee Safe, India’s leading hygiene and wellness brand is eyeing...
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood...
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown It is time to forget about...
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
Treeview TVs promise honesty at every step - honest prices, honest technology and an honest service network Treeview Co. Ltd., India’s preferred...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
Bangalore based Levista Coffee which turned four this month since its launch, unveiled its four variants of ‘Flavored Coffee’. The four variants include Vanilla, Caramel,...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
Subscribers can avail of services like Daily Horoscope, Vastu, Tarot Reading, Numerology, Reiki at no additional costs for the first 10 days on TV and...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
Senior residents at Columbia Pacific Communities learned sign language to digitally deliver a special performance for an audience of over 400 speech and hearing impaired...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Former CEO of Sephora India, Mr. Bali will focus on scaling up the business Enrich Salon, India’s largest home-grown salon...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more...
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial Directors at AD, Condé Nast...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...
Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
Saregama Launches top-end version of Carvaan with an inbuilt screen Whether you fancy good old retro classics of Lata Mangeshkar or the best of...
The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...
In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive...
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show...
Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...
Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...
Piali Dasgupta, Sr. Vice President - Marketing, Columbia Pacific Communities spoke about the potential of senior living communities in India, importance for content and compelling...
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...
The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...
The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a year into the country being...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...
Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Nair led the recent rebranding exercise of Vodafone Idea Kavita...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its...
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were...
Snapchatters will be able to dress their personal avatars in classic looks from Levi’s® Starting today, Snapchatters and Bitmoji users everywhere will be able to...
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
The TVC will be supported with a PAN-India print campaign as well Aakash Educational Services Ltd. (AESL) has launched its new TV commercial on its...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
Guest Article: Nishanth Chandran, Founder & CEO, TenderCuts says that if brands evolve as per the needs and requirements of its consumers, they can certainly...
Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
Guest Article: Online gaming has seen unprecedented growth during the pandemic and Vivek Singh, Co-Founder, Stick Pool Club tells us how companies are coming up...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
The search engine giant has said it is not because Google exists but because news sites are facing competition from those who have allowed classified...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...
The findings were part of Twitteet's report on Twitter engagements of popular personalities from October 2020 onwards In an industry-first move, social media analytics firm,...
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network (SPSN) is all set to...
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
The PV News app will host hyper local content across 30 districts
e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...
India Gate Basmati Rice has launched its festive digital campaign to promote its premium brand, India Gate Classic, as rice meant for special...
India’s favourite stand-up comedians, Sapan Verma, Kaneez Surka, Ashish Shakya and Vipul Goyal seen taking the challenge on social media among others...
Nebula, a solid gold watch brand from the house of Titan announces a collection, ‘Ashvi’ for the upcoming festive season. This collection comprises of 18K...
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series Acknowledging that the much needs to...
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...
Hamdard Laboratories India is expanding its product portfolio with the launch of ‘Natural Blossom Honey’. Honey, coming from the house of Hamdard is a testament...
These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message Google's video-streaming platform has launched an audio ad format...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...
The investment aims to build an exclusive Marathi OTT platform Vistas Media Capital (VMC), a Singapore-based media focused investment entity, partners with Planet Marathi to...
Sruthijith takes over from Vinay Kamat who announced his resignation in September Sruthijith KK has been appointed as the Editor in Chief of Mint. He...
The campaign has been conceptualized and produced by Happy Unicorn Levista Coffee has released a new TVC to celebrate the festival season. Commenting on the...
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+ Edelweiss Tokio Life Insurance has launched #SavingsKaSaviour campaign for its new product offering Covid...
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...
The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending kindness and sense of belongingness in one’s celebrations can light up...
Investment for children has always been a challenge for parents because in this task they need to prepare today for...
The campaign celebrates the deep-rooted tradition of lighting up lives Beyond just a festival of lights and sounds, Diwali is also an occasion to spread...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
The fans are launched under Polycab’s Purocoat Antivirus Range Polycab India Limited launched Purocoat Antivirus Fans, India’s first anti-virus ceiling fan. These anti-virus fans...
The actor who recently portrayed math whiz Shakuntala Devi will feature in Cuemath's new ad campaign Cuemath, the math learning edtech platform has associated with ...
Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera Powder Golden Dhamaka. Packed with...
Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....
Dettol, WeWork Safe Program will facilitate a thriving work environment for the members and employees of WeWork India Dettol today announced its partnership with WeWork...
The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
The solution enables clients to organize events like conferences and exhibitions in the hotel ballrooms with a...
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
Uber today launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various safety measures its undertaking...
The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign Wondrlab has won the Anand Rathi Financial Services account. The announcement...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...
#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...
Voltas disinfectants powered by UV light, including UV Cart System and Duct Mounted UVGI system, are being used in cinema halls to curb the spread...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the pandemic and the likelihood of...
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season Sugar Cosmetics...
Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it Content creation came...
The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...
As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...
16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...
Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ...
LinkedIn has launched a new brand campaign to inspire professionals with real member stories of those who have pushed forward, found new jobs, and learnt...
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...
NIVEA has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio of skincare essentials with just...
To support the growing and urgent need for Masks in the fight against COVID-19, Fabindia has produced and donated fabric face masks worth...
Control is front-and-center, with the ability to enable the feature on a match-by-match basis With happy hours, concerts, and coffee catch-ups becoming virtual...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
The brand along with WATConsult has created a quirky character to promote its Omnis range With the onset of the festive season, Racold has launched...
IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...
Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India Salesforce released its fourth...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
&flix has mapped what movie lovers In India want through their latest consumer study titled: Hollywood Is...
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...
Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors...
The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...
The agency will be focusing on providing a new look to the brand’s social media presence Zero Risque has awarded their social media mandate to...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...
WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team
#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment...
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...
Ushering in the spirit of festivity, Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience...
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing,...
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...
Vikram Ahluwalia, Director – Marketing, SRL Diagnostics says that in uncertain and unpredictable times, the most humane thing we can do is be empathetic ...
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...
Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...
Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...
Alok Kohli, Business Director – DSM India says that even as consumers control discretionary spends, marketers should prepare for the long haul as a W-shaped...
Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...
Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...
Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...
Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale What has been...
Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...
Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...
Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...
Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India highlights the question that marketers need to ask themselves and adds that digitisation and communication are the...
Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...
Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the emergence...
Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to...
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming When COVID-19 brought the...
Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...
Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...
Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more The COVID-19 pandemic...
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour...
DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and...
Neeraj Bahl, MD & CEO BSH, Home Appliances, India reveals that the company will introduce consumer offers to help aid consumers buy the product and...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South Asia highlights the role packaging...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new categories, and why the latest...
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The campaign...
Brand to also house India’s first meat and seafood wash in a sachet format Continuing its efforts of taking safe health...
India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This...
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...
As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Meghashyam Dighole, Head of Marketing- Premium Motorcycles, TVS Motor Company says that in...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India says in the post covid...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sameer Saxena, Director – Strategy Marketing, Group Legrand India says marketers need to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf Oil Lubricants India Ltd., a...
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core of what the brand stands...
Zirca Digital Solutions, a 360-degree digital solutions provider, is appointed as the exclusive Advertising Sales Representative in India of global...
As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...
Users can purchase quarterly, half-yearly or annual subscriptions after a 2-week free trial Cure.fit, India’s leading integrated holistic healthcare platform, announced that...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...
These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom' Keeping the riding...
With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sapangeet Rajwant, Head - Marketing and Digital – Hindi Mass Entertainment & Head...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...
Extended service warranties, H-D home deliveries, home-made video content with H.O.G.® and a brand-new avatar of Passport to Freedom Keeping the riding spirit...
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...
Reinforcing its commitment to help the community fight COVID-19, OPPO, the leading global smart device brand, today announced that they will distribute masks...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...
Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon. He adds that it’s a...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rahul Gandhi, CMO, iD Fresh Food says that in the new order technology...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME University looks at how brands have...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...
This will create a pan India movement to celebrate the invaluable contribution of the merchant community India and the world have been going through...
As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need...
Mondelez sends out a message thanking people for staying home and not giving up. Commenting on the launch of this digital film, Anil...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19", Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will...
According to the survey 81% diners will prefer digital menus at restaurants in a post-COVID era As the world grapples with the impact of...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...
India’s leading financial services platform Paytm now empowers mobile recharge shops, grocery stores, milk booth operators, pharmacists as well as individuals to sell...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Nikhil Chand, Director – Foods and Confectionery, Nestlé India explains how the food...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...
Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...
Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...
Jaguar Land Rover plans to gradually resume production from 18th May, starting with manufacturing plants in Solihull in the UK as well as...
Distributes 20,000 hand sanitizers to front-line heroes for safety measures Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products...
In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...
Offers eleven pizza-themed backgrounds usable across video conferencing platforms Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza...
Aims to help over 20,000 restaurants thrive in Post COVID-19 hospitality sector As COVID-19 impacts all facets of everyday life and the government implements...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...
JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu Allaphan, Director-Sales & Marketing, JK...
The dining out and restaurant tech solutions platform will distribute 1 Lakh KG of rations and cooked food across 20 cities in a short span...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...
The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...
Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Swati Rathi, Head of Marketing, Godrej Appliances elucidates what marketers should do to...
Detel, a trustworthy and value for money consumer lifestyle brand has forayed in to personal protective equipment segment with...
The country is facing an unprecedented challenge with communities and livelihoods affected by the growing COVID-19 pandemic. With people coming together to help...
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally,...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...
Support to administration in Noida to continue; Deliveries of Digital X-Ray and Digital Ultrasound machines hastened; Employees putting together their contribution Over...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Vijay Kaul, DGM Marketing Communication,Yamaha Motor India Sales Pvt. Ltd says that marketers need to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Abhishek Joshi - Head of Marketing and Business Partnerships, MX Player says that...
Distributed Rs.50L worth of food in 5200+ area codes across India within 2 weeks With major economic activities stagnating, the COVID-19 pandemic has had...
Starts Furloughs or Temporary Leaves in Some International Markets COVID-19 is bruising the entire hospitality industry worldwide, impacting occupancy and near to long...
Orient Cement, part of CK Birla Group recently launched its premium cement, ‘Birla.A1 StrongCrete. Manish Dua, President – Sales & Marketing, Orient Cement Limited how...
The rapid spread of COVID-19, a novel form of coronavirus, has become the defining global health crisis of our time. Seemingly overnight, the...
Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...
The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...
Creatively spreading smiles with an ongoing #DistanceOKPlease campaign In line with the Government's appeal to maintain social distance to counter the spread...
Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign....
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...
The support hotline would educate advertisers on how to deal with the current crisis and increase relevant traffic and sales efficiency Admitad has launched...
Amidst a nationwide lockdown in the wake of coronavirus outbreak, Max Healthcare received an over-whelming response for its community support initiative to feed...
Urges citizens to use a clean, dry and hygienic towel after washing hands Welspun India Limited’s leading domestic brand, Welspun, has launched a...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
The company aims at providing essential protective masks to customers during the lockdown Myntra today announced that it has partnered with Wildcraft,...
Oriflame, leading direct-selling Swedish beauty brand, found a simple yet unique way to show its support in India’s courageous fight against COVID-19 through ...
‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...
Dabur Group Pledges Support to Fight COVID-19 Pandemic The Dabur Group pledges support towards India’s Fight against the COVID-19 by lending a hand...
The coronavirus outbreak has resulted in unprecedented uncertainty and a worldwide disruption of customer service across industries. The general insurance industry in India...
Easy Trip Planners Limited (“EaseMyTrip”) one of the key online travel agencies in India has come forward to fight against the deadly covid-19...
Kantar, the world’s leading data, insights and consulting company, today released a new study that understands urban India’s sentiments, behaviours and expectations from brands...
The brand gets ready for April Edition of AOPS to raise more funds In times when the entire country is facing tough challenges...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
Masterclasses conducted with Mandira Bedi, Yasmin Karachiwala and Padma Vibhushan Mary Koma Cure.fit, the leading integrated health and wellness start-up, announces the launch...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...
Introduces Guitarist on Video Call, Personalized E-Story Books and Personalized Video Message to shower love & share smiles while staying apart
The move is aimed to keep the team productively engaged and ensure that they continue to learn and grow despite the lock-down Westlife...
In response to the nationwide lockdown undertaken as a measure to contain the widespread impact of the COVID-19 pandemic, Sony Pictures Networks India (SPN), has...
Joining a company-wide effort to help mitigate the risk of COVID-19, Bacardi India has commenced production of hand sanitizers at its co-packing facility...
In view of the rapid evolution of the coronavirus (COVID-19), Bisleri@Doorstep initiative encourages consumers to stay hydrated, boost immunity and ensures direct delivery...
With the outbreak of coronavirus pandemic, Motorola urges people to start practicing social distancing by staying at home, and following the rules
Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Radisson Hotel Group recently announced #RadissonCares to show solidarity and continuous support for its guests, employees and community. The Group’s hotels across the...
In order to do their bit, Nestlé, pledges to help the communities in which we operate,to deal with COVID-19 crisis. They committed to...
As the world is facing the most unprecedented times, Titan - India’s most cherished watch-maker brand shares a message across its social media handles emphasising...
Acknowledges the commitment and dedication of employees who are ensuring production and supply of essential products to the Nation Multi Business conglomerate ITC Ltd has...
Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...
With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions tells us what brands must...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
A subscription that allows an individual to send flowers to their loved ones, even after they are gone For the first time ever...
With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...
The Advertising Standards Council of India (ASCI) is the self-regulatory, voluntary organization of the advertising industry in India. Rohit Gupta, chairman, ASCI, talks to pitch...
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...
It announces partnership with OnePlus for the OnePlus TV Q1 Series Dominating the entertainment market as the leading video streaming app for 2019 (Source** -...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...
Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...
From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and...
Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product...
The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...
The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind the offering...
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...
The only Contact Lenses to be exclusively available through Doctors Bausch + Lomb, the global leader in contact lenses and lens care solutions...
Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...
The distinct and memorable Mastercard acceptance sound will provide additional assurance to consumers about the safe and secure completion of their payment transaction
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
The National Award winner will be endorsing Usha products across categories Usha International has roped in National Award winning actor Keerthy Suresh as its brand...
The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...
Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...
The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
Auditions for the new season to be held in New Delhi on October 22 Star plus is all set to bring in fresh talent on...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...
Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports...
Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...
Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as a small scale sector. We...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart,...
The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...
World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, "Smarter technology for all"...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted...
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
Sustainable and profitable growth has been the mantra for Perfetti Van Melle India, says Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India. In conversation with...
Innovation and delighting the consumer, says Rohit Kapoor, Director - Marketing Operations, Perfetti Van Melle India, is the mantra that is reflected in the company’s...
While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range,...
Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...
‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked...
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan Royals' partnership with Alcis Sports...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator market in the world after...
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed...
Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of getting the best online has...
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The Mattress Man of India”, as...
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, 'PARTNERING INDIA’S DREAM TO BE NO.1'...
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market. Soumava Naskar, Director,...
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....
What started as a hobby 40 years ago for Dilip Kapur, Founder, Hidesign has now become a brand that is synonymous with luxury and leather...
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest mountain in the Alps after...
Conceptualized with the focus on bringing to the forefront the centuries old system of traditional medicine, Ayurveda to the luxury beauty space Kama Ayurveda was...
Luxury spirits firm Moët Hennessy, part of the LVMH Group, has been in India since 2001 and its brand portfolio includes brands such as Dom...
Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from a concept to reality in...
MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company today announced the appointment of Vipul Prakash as Chief Operating Officer for MakeMyTrip and...
Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were...
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern twist on namkeens in a...
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the mint candy segment.Center Fresh Mints...
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket...
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...
“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total rate of content consumption on...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the day. Asheesh Sharma, Vice President...
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by Market and Market, it is...
Tropicana, the world’s number one packaged juice brand, known for its delectable 100% juices and fruit beverages, today announced the launch of the...
Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh Kataria, Head of Marketing, Mattel...
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to...
Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated...
Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...
Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October,...
Indian skipper Virat Kohli today dropped his first sneaker collaboration with global sportswear brand PUMA. Designed by Virat exclusively for the brand, the...
The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for insurers to demonstrate their value...
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and online ticketing platform, BookMyShow is...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
Philips India today announced Rahul Dravid, former Indian cricket captain, batting legend and current Under-19 India team coach, as brand ambassador for its...
Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when all brands want to associate...
OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...
~Presents INR 13 crore to improve sanitation conditions and nutrition levels in mothers and children~ Reckitt Benckiser, world’s leading consumer Health...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...
Vyoma Media, the country's leading out of home digital solutions company, is pleased to announce that they have won the Digital Outdoor Advertising...
Top 10 spenders on ICICI Bank Mastercard credit and debit cards each to win a 3 days, 2 nights trip to...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...
Virgin Atlantic has become the first company in India to feature an LGBT couple in its advertising following the Supreme Court judgment on Section 377....
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Rolls out its e-Sports analytics product across Amazon’s Twitch and Microsoft’s Mixer Vidooly, India’s leading video analytics marketing company, announces its entry into...
Appoints Manisha Sharma as Chief Content Officer- Hindi Mass Entertainment Consolidates all Revenue under Raj Nayak, COO - Viacom18Expands ...
Designed and conceptualised by WATConsult for Suicide Prevention India Foundation, the campaign encourages the measures to stop suicides. According...
India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
In conversation with Punkaj Saini, Business Head- Delhi, Social Kinnect. How has the collaboration with actors and influencers for your recent campaign for Wills lifestyle...
Students across 1000+ colleges in 30+ cities of India to compete for INR 50 Lakhs in prize money including scholarships Tencent...
British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...
At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel emphasized on the importance of digital, given the fact...
1. Please tell us about your association with Wrestling. How did it begin? In India, sports has become one of the major platforms to connect...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
Noted actor & social activist Nandita Das becomes part of the initiative to encourage women empowerment As a culmination of the #MGChangemakers campaign, MG Motor...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...
2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues to be India's most valuable...
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...
Ola plans to expand nationwide by the end of 2018 Set to begin operations in South Wales and Greater Manchester shortly ...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...
ASUS as a brand in India has significantly focused on the retail expansion offline and has also embraced online with the change in...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~ ~Collaborates with Supreme Court Advocate Karuna...
Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....
While relocation can be a big task for individuals moving to different places as part of their employment, portals like RentoMojo have a way of...
#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories…
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...
Series of videos show the brand ambassador embracing tough fitness in everyday life Unlocking true human potential through
Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
Vidooly, India's leading video marketing analytics platform, is partnering Xaxis, GroupM’s outcomes-focused programmatic media company, to launch a new Artificial Intelligence...
Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...
The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated campaign, “Dimaag Ki Kick” starring...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...
India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands- from clothing to beauty. While...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Philips India today announced Virat Kohli, Indian cricket skipper and youth idol, as the new brand ambassador for male grooming. Virat is...
Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...
Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life. Reaffirming its position...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
? VitrA, the leading bathroom solutions brand of Eczac?ba?? Building Products Division in Turkey introduces soft yet elegant lines of Water Jewels Washbasins. ...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
Releases case stories inspiring people to reach out more and spreads the importance of donation Sightsavers, a leading global development organization...
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
Actor Ravi Kishan launched the networks 52nd web radio station Radio City India’s first & premium web radio touched...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...
2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...
Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...
Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...
Ola’s Mother’s Day campaign seeks to break stereotypes of mothers being uncomfortable with technology Known for its unconventional and quirky digital...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
Isobar, the digital agency from Dentsu Aegis Network, which handles the digital solutions for VIP Bags, has recently launched a digital campaign – #AntitheftVIP. In...
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...
With Mother’s Day right around the corner, Vh1 amps up their line-up with musical tunes that set the celebratory mood Children are...
Research commissioned by Virat Kohli and PUMA India India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market...
The campaign highlights that acid attacks are not just a national problem, but an international one
When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...
Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...
Vijay Mansukhani, co-founder of India’s most loved television brand, Onida gave the special address at the Pitch CMO Summit 2018 and described his journey of...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
Sudip Ghose, CEO , VIP Industries delivered the special address at the Pitch CMO Summit Delhi edition that took place on the 3rd of May...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
Vivo, the global premium smartphone brand, has launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos....
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...
Mr. 360 spoke candidly during an episode of INSIDE RCB The second episode of the exclusive INSIDE RCB on Star Sports 1 and Star Sports...
WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...
? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...
Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...
Dream11, has launched an integrated campaign #DimaagSeDhoni featuring its Brand Ambassador, the iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni. Dream11’s new advertising...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol...
Amir Khan comes on board as Vivo India readies for blockbuster growth in the future Vivo, the global premium smartphone brand, has announced Aamir Khan,...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
WATConsult and Project Nanhi Kali's initiative on women empowerment, #PowerlessQueen has been gaining massive momentum on social media, in the launch week itself. The campaign...
Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling...
Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...
Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant...
India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reflection of today’s Indian woman and the changing landscape she thrives...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of...
Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...
Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one of GSK Consumer Healthcare’s leading...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...
Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value fit, etc. all come under...
Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...
In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families Fevikwik, the instant adhesive brand from Pidilite Industries,...
Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga's legacy of creating stunning time...
Ola, India's mobile app for transportation, presented their women driver partners with an exclusive opportunity of meeting film star Vidya Balan. The meetup was a...
JS: How did the 'Be More Human' campaign come about? ST:Reebok’s global philosophy of ‘Be More Human’ has always aimed to inspire physical, social and...
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...
India’s leading athlete Virat Kohli has unveiled his brand One8 – a collection of athleisure wear reflective of his personal belief. The launch of his...
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets a lion’s share of the...
Sharp, the manufacture
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A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
NYSE listed AMD (Ad
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
The outdoor media has continued to cling on to the third position with a
Backlash in some States, consolidation in other states and spreading of wings