Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...
Amit Sethiya was with Syska Group for over 8 years
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
The deal is pegged at Rs 700-800 crore, according to sources
The FDI figure stood at Rs 7012 crore
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
Prior to this, Roshni Das was Regional Chief Marketing Officer, GM, Asia Pacific and Japan
Alessandro Manfredi was with the company for over 20 years
Prior to this, Nishant Mishra was the Business Head - North
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
.jpg)
Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences, and more
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
.jpg)
Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
.jpg)
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
.jpg)
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women...
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...
Anuj Rathi will replace Ayyappan R at the travel company
Gopa Menon was Digital Head - South Asia at Mindshare
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
.jpg)
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
.jpg)
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
.jpg)
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
.jpg)
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
.jpg)
Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
.jpg)
Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
.jpg)
Carat will oversee the brand's television media across India exclusively
.jpg)
The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
.jpg)
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
.jpg)
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
.jpg)
The brand will leverage SKY’s success in the international cricket arena
.jpg)
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
.jpg)
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
.jpg)
The deal signals Dharma's ambitious foray into the event space.
.jpg)
The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
.jpg)
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
.jpg)
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
.jpg)
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
.jpg)
The account size is estimated to be Rs 50 crore
.jpg)
Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
.jpg)
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
.jpg)
The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
.jpg)
The Indian pacer will represent the brand's products such as its herbal beard serum
.jpg)
Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
.jpg)
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
.jpg)
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
.jpg)
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
.jpg)
'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
.jpg)
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
.jpg)
The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
.jpg)
The Company has launched a series of three TV commercials by dentsu India
.jpg)
The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
.jpg)
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
.jpg)
The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
.jpg)
The offices will provide collaborative environments for Omnicom’s talent in India
.jpg)
Star India’s sports business loss expands by 50% in H1FY24
.jpg)
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
.jpg)
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
.jpg)
In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
.jpg)
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
.jpg)
'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
.jpg)
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
.jpg)
She was overseeing Special Projects and Brand Solutions at NDTV
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
.jpg)
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
.jpg)
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
.jpg)
Sanchita Johri was previously with Adidas as Director of Digital Activation
.jpg)
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
.jpg)
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
.jpg)
The eyewear brand is gearing up for its launch
.jpg)
Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
.jpg)
The film is part of the company's #ZindagiKeLiyeSIP campaign
.jpg)
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
.jpg)
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
.jpg)
Sant joined Jio Studios in 2018
.jpg)
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
.jpg)
The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
.jpg)
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
.jpg)
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
.jpg)
The social media influencer is named the brand ambassador for the Korean skincare brand in India
.jpg)
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
.jpg)
Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
.jpg)
At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
.jpg)
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
.jpg)
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
.jpg)
Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
.jpg)
Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
.jpg)
Soha Ali Khan is part of a digital film for the product range
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
.jpg)
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
.jpg)
Perkett to Lead the Next Stage of Innovation, Scale, and Growth
.jpg)
The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
.jpg)
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
.jpg)
HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
.jpg)
The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
.jpg)
The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
.jpg)
Encourages women to include Vitamin E in their daily skincare routine
.jpg)
BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
.jpg)
The campaign consists of four films that are being aired during IPL
.jpg)
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
.jpg)
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
.jpg)
Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
.jpg)
Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
.jpg)
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
.jpg)
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
.jpg)
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
.jpg)
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
.jpg)
The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
.jpg)
Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
.jpg)
This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
.jpg)
The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
.jpg)
The event is scheduled to take place from May 29-31 in Mumbai
.jpg)
Onetab has appointed three senior team members
.jpg)
Pratip Mazumder has over 10 years in the online and consumer tech industries
.jpg)
Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
.jpg)
The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
.jpg)
Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
.jpg)
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
.jpg)
Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
.jpg)
The digital platform has released two teasers on social media hinting at an ad-free plan
.jpg)
This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
.jpg)
One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
.jpg)
The campaign empowers & encourages first time voters in the largest democratic exercise ever
.jpg)
This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
.jpg)
As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
.jpg)
Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
.jpg)
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
.jpg)
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
.jpg)
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
.jpg)
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
.jpg)
License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
.jpg)
This association will further strengthen the brand perception of the lubricant behemoth
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
Shouvik Roy will continue to lead brand marketing at G.O.A.T Brand Labs
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
.jpg)
Svish has swiftly gained recognition for its innovative products that challenge industry norms
.jpg)
‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
.jpg)
As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
.jpg)
Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
.jpg)
The association reinforces the #DareToDoit Spirit
-Ekta-Relan-(Center)-Snehasis-Bose.jpg)
Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
.jpg)
The activation provides a first-hand experience of India’s softest and tastiest soya
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
.jpg)
Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
.jpg)
The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
.jpg)
"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
.jpg)
Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
.jpg)
Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
BBC has reportedly handed over its publishing license to 'Collective Newsroom' set up by four former employees
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
.jpg)
Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach through women's sports, promoting empowerment...
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
.jpg)
Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
.jpg)
The summit will be held on Thursday, March 21, 2024 in Mumbai
.jpg)
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
.jpg)
Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Prior to this role, Chinmay was the General Manager at Madison World
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
.jpg)
The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
.jpg)
The team will be seen in action from March 23
The firm will focus on providing communications counsel on complex issues
.jpg)
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
.jpg)
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
.jpg)
The new logo is built around the concept of "Windows of Opportunity”
.jpg)
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
.jpg)
Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
.jpg)
Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
.jpg)
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
.jpg)
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
.jpg)
Srivastava's mandate involves working across brands handled by both offices of the agency
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal...
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
.jpg)
This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future...
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
Prior to this, Anil Pandit was Senior Vice President at the agency
.jpg)
Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
The campaign is centred on educating parents about the importance of vital nutrient absorption
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
.jpg)
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
.jpg)
Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
.jpg)
Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
.jpg)
The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
.jpg)
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
.jpg)
While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
.jpg)
Nu Republic specializes in wireless audio products and wearables
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Sohail Khan Qadri was most recently with iProspect India
.jpg)
Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
.jpg)
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
.jpg)
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
.jpg)
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
.jpg)
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
.jpg)
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
.jpg)
The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a...
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
.jpg)
Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
.jpg)
The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
.jpg)
Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation, global expansion and more
The payment default by Zee to Walt Disney’s India unit has added another layer of complexity to the already tumultuous situation surrounding the Zee-Sony merger,...
Puneeth Bekal will also lead HDFC Sky
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
.jpg)
Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
Ritesh Pai’s last role was President - Products and Solutions at TerraPay
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
.jpg)
Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
.jpg)
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
.jpg)
Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
.jpg)
Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
.jpg)
Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
.jpg)
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Prior to this, Kacker was with Percept D Mark as EX-Director
Zaarra Khader previously led the film business and content division for Motion Content Group India
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
Prior to this, Kandasamy was with ShareChat as National Agency Head
.jpg)
Interactive Avenues’ Chennai office will service the account
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML
The company in a statement said that EbixCash and its 200 affiliates outside the United States are not impacted by the filing and will continue...
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health...
Prior to this, Sushma was SVP & Business Head- Kannada at The Walt Disney Company
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
Nidhi Sinha joins the agency from McCann Global
.jpg)
He comes from Sun Mobility
Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles
.jpg)
Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
.jpg)
Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
Neville Suraliwala has over 15 years of experience of working with agencies
.jpg)
The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
.jpg)
The former marketing director of Meta announced the development in an Instagram post
.jpg)
The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
.jpg)
Shenai leaves after a 11-year stint with the company
.jpg)
Chauhan, who was the Chief Client Officer for South Asia and Managing Partner for North at the agency, announced his departure on LinkedIn
.jpg)
He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
The campaign is live on digital and social media platforms
The current President & CEO, Chip Bergh, is set to retire April 2024
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
Saboo worked in key marketing roles at FloBiz, Ola Cabs, Aditya Birla Fashion and Retail Limited and SAB Miller prior to this
.jpg)
In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
.jpg)
Strategic move aligns with company's shift from family business to corporate model
.jpg)
Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
.jpg)
Former CEO Thanos Papangelis will now be a board member and product & innovation advisor
.jpg)
With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...
.jpg)
Kumar will be handling the P&L side of the business
.jpg)
This move comes after Aalap's departure from Dentsu Creative
.jpg)
She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
.jpg)
Nitish most recently served as the Head of Brand at fintech startup CheQ
.jpg)
Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
The CEO and Co-Founder of Snap engaged in a fireside chat with Snap APAC President Ajit Mohan at the company’s inaugural APAC AR Day in...
Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23
.jpg)
As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
Our pick of the best commercials between September 15 and 30
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
He replaces Bhargav Dasgupta who resigned on September 21
The innovation will enable an easier viewing experience on mobile phones
In his last stint, Anil was Head of South Entertainment at Wavemaker
This is Mohan's second stint with BYJU'S
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Mathan joins after a 15-year stint with Mirchi
The account will be handled by WPP OpenMind
Welde will help the company in international expansion and further forays into digital services
Arsiwalla was with the company for four years
Mint’s current Editor Sruthijit KK will join The Economic Times
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
Shivshankar will contribute across platforms
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
Francis joins MRF Tyres from GROHE where he was the CMO
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The brand was previously associated with DDB Mudra
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
Vohra headed Meta India’s SMB portfolio
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Joshee joins the agency from Wunderman Thompson
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Singh was earlier PHD India’s Strategy Lead
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The dentsu-owned agency will take charge from January 2024
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...
Shah succeeds Gaurav Anand who moves on after close to two years with the company
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
He was earlier Head-Marketing Communication at Tata Projects
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
Forms multi-stakeholder task force along with DoCA to examine these issues
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Wavemaker’s Delhi office will continue to service the media mandate
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
Evrenos joined Wavemaker in September 2021
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
Dobhal is currently the COO of the company
CNN has also made additional key changes to CNNIC’s executive leadership team
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Smita Jatia has been appointed Vice Chairperson
Das was previously the General Manager of Prestige at Pernod Ricard India
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Sources say he might start a sports start-up
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
She was Sr. CD at Cheil India previously
Some of the best coronation-themed creatives from across the world
.jpg)
The account size is believed to be between Rs 100 cr and Rs 150 cr
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
.jpg)
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Elevated from Executive Director, Vivek has taken over the new role from April 1, 2021 Vivek Kanade (48) has been named as the Managing...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
Linkedin’s data shows Covid-19 has disproportionately impacted women’s careers LinkedIn, the world’s largest professional network, has launched its first global integrated campaign for International Women’s...
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
Three exclusive restaurants run by Burger Queens Reiterating their commitment towards gender diversity, Burger King India has three restaurants run solely by women crew members....
Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving Haier, the global leader in Home Appliances & Consumer Electronics and...
The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
The automaker has adopted a mentorship approach to create an ecosystem wherein women train, uplift, and support each other In line with its commitment...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...
Passion points and interests emerge as the top conversation theme, with fashion, books, beauty, sports and entertainment as the most talked-about interests Ahead of International...
Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...
The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...
The air vents of the helmet have a perfect balance of modern and traditional art Women of the world want and deserve an equal future...
Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day Shell...
Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...
10 days Period Leaves to promote Equity at Work To strengthen its employee-centric work culture during the pandemic, Girnar Care, India’s fastest-growing contact centre...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
Celebrates the women of today and their bold choices Pepperfry, India's no.1 furniture and home products marketplace, launches a striking new digital video campaign...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Bringing in the season of love in a unique, heartfelt and innovative way, NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation Chingari, a short video app, collaborates with short...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
The proposal will be considered by the board and shareholders in due course The board of Quint Digital Media, which owns and operates...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
BYJU’S, India’s most loved school learning app and world’s most valuable ed-tech company today announced the appointment of Dhimant Vyas as Chief Creative Director. As...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...
Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...
The company continues to focus on security and reliability to ensure customers experience the ease and convenience...
Hebbar moves on from Shriram Properties Limited where he worked as Deputy General Manager - Marketing Communications Prameet Hebbar has been appointed as the Head-Corporate...
Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand...
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...
This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted...
Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that...
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its...
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
Siddharth Jain, SVP and MD South Asia, will be leaving WarnerMedia International has unveiled its new-look India, Southeast Asia and Korea organization and leadership, strengthening...
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
The campaign is live across a mix of offline and online platforms including print and social media...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Prior to this, Paladhi was working as Public Relations Manager ...
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...
PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...
Paytm has today announced its association with the Board of Control for Cricket in India (BCCI) as Umpire Sponsor of the 2020 edition of...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India Havas Group India...
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...
The TVC asks individuals to start an online business with Meesho with zero investment
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...
Applause Entertainment today announced the appointment of Yogesh Manwani as Head, Marketing & Revenue. Taking over the reins from Ashok A. Cherian, Yogesh...
Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment TikTok India has reportedly appointed Applause Entertainment’s Ashok Cherian to head...
Oommen has been associated with Myntra for the past seven years Myntra has elevated Aashish Benjamin Oommen as Senior Director – Marketing, as per media...
The brand aims to raise an amount of INR 30 lakh as part of the campaign
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
Orient Cement, part of CK Birla Group recently launched its premium cement, ‘Birla.A1 StrongCrete. Manish Dua, President – Sales & Marketing, Orient Cement Limited how...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...
A scientifically researched nutritional supplement with time-tested traditional ingredients, for children aged between 3 and 10 years The Himalaya Drug Company,...
Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men Veet®, the world leader in depilatory products, is all...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using the concept of Augmented Reality...
This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai Snapchat has collaborated with Spotify to bring the Gateway of India...
Journalist and author Murali K Menon’s debut novel The God Who Loved Motorbikes enjoyed a rip-roaring launch at Crossword Bookstore in Bandra today, 25th September...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...
The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet India’s largest digital platform for men’s lifestyle,...
upUgo is a platform that imparts comprehensive sports training to children and young adults Amit Gupta, former CEO Asianet News Media & Entertainment Ltd. has...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in one of the most influential icons of this...
The Ingenuity Tour will demonstrate a comprehensive array of innovative products, solutions and services covering Electrification, Automation and Digitalization, as well as...
Applause Entertainment, the Sameer Nair led Content Studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
- UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser - ...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M...
For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...
Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...
The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...
G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...
Amul, one of the oldest milk brands in India, was founded in 1946 as a result of cooperative movement in Gujrat. Through Amul, India transformed...
WEF 2018 will see the participation of 2000 leaders and entrepreneurs from all continents across the world and from all States of India who will...
Stay Uncle Launched a fake Website that became viral within hours of launch StayUncle, a hotel booking website in India for both married and unmarried...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...
A first of its kind participatory Women's Festival – 'We The Women'is coming to Mumbai on the 9th & 10th of December, 'We the Women'...
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
[caption id="attachment_16542" align="alignright" width="260"]
[caption id="attachment_16036" align="alignright" width="260"]
[caption id="attachment_12345" align="alignright" width="208"]
Experts predict that India will witness 2.4 crore more cars on t
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
Backlash in some States, consolidation in other states and spreading of wings