Remember when you were younger, how your parents coerced you to get better grades and be on your best behaviour by promising rewards? You were tempted with your favourite games, toys, or more time to watch TV, if you aced your test. The bigger the task, the higher the payout. Well, brands have adopted a similar technique—stepping in to offer similar incentives but in return for being a responsible citizen. By rewarding consumers for going out to vote through discounts and perks, brands are encouraging citizens to fulfil their civic duty.
The Maharashtra election will be held on November 20, 2024. But it is not just a statewide holiday, and theatres are reminding you of that! Multiplex chains like PVR Inox, MovieMax, Cinepolis, Miraj, Sterling, Mukta, and Movie Time will offer a 20% discount exclusively to voters from November 20 to 22.
The Association of Hotels and Restaurants (AHAR) is offering exclusive discounts of 10% to 20% on food to voters, valid in-store only. The Maharashtra Retail Association and Reliance Retail are offering 10% to 15% discounts to voters on election day.
So, what is the reason behind the brands’ civic awakening? These initiatives tend to have a significant reach and impact, enhanced by active social media shoutouts and digital promotions that encourage people to vote. With government collaboration through multiple partners, this initiative gains even broader visibility, reinforcing its impact. Ultimately, the goal remains clear: to build a strong momentum that inspires people to step out and cast their vote.
