Rakhi is the festival of celebrating the sacred, loving, fun and at times annoying bond between siblings. But today it is much more than that. Anyone who cares and protects you when you're in peril is a ‘Rakhi worthy’ person ,irrespective of whatever the relationship you share.
And brands this year have made sure to highlight this message along with all the fun associated with sibling love. Here we have listed some of our favorite ad campaigns from Raksha Bandhan 2024 that capture the true essence of the festival.
Gits Food
This wholesome ad by Gits Food showcased the perfect example of how Rakhi is not just for sibling bonds with their “Gits Gulab Jamuns is every bhaiya's favorite, toh iss Raksha Bandhan unhe bole Thank You, Gits se!” The ad has a fascinating and different approach that caught our eye.
The Man Company
With ‘The Rakhi Rap of the Year’ ad campaign which celebrates the cute rivalry between brothers and sisters, The Man Company has done a phenomenal job in showcasing the fun of growing up with siblings. The rap is like a fun diss and a creative way to approach the festival of Rakhi 2024.
FnP
FnP came up with their ‘Door ho ya paas, Rakhi banayein khaas” ad campaign this Rakhi, to celebrate the bond between siblings who are far from each other. They focused this campaign around the fact that distance doesn't change the bonds between family, especially if your sibling is out making you proud.
Haldiram Snacks
To highlight the importance of not losing the love between siblings as you grow and form your own families, Haldiram Snacks posted this heartwarming ad campaign called ‘Rakhi ka bandhan manao, bhar ke pyaar jatao” this Rakshabandhan. Whether you're 16 or 60 years old, the love between brothers and sisters should never change.
Swiggy Instamart
Swiggy Instamart collaborated with Rakhi Sawant for a fun advertising campaign where she talks about her life and how everyone says ‘Happy Rakhi’, but no one asks if ‘Rakhi is Happy’? Well this surely brings giggles and smiles to our faces and lightens our mood for some Rakhi fun!
Havells India
This year Havells India came with #RishtonkiGrooming campaign which underlined the importance of care more than protection from siblings. How a brother might prank and annoy his sister all the time, but when she needs special care, he's always there.
Myntra
By Collaborating with the Kapoor siblings including Arjun Kapoor, Khushi Kapoor, Anshula Kapoor, and all other siblings, Myntra took a lead in making this Rakhi a fashionable one. Where everyone can match aesthetics and be festival ready. This Ad is the perfect example of gauging a large female and surprisingly male audiences.
Rakshabandhan 2024 is around the corner and the recent incidents against the safety of Women has made it vital that we talk about how in a country where men are supposedly called ‘protectors’, women are still unsafe around the same men.
No matter how many methods women employ, the issue of crimes against them is actually rooted in what men can do instead of what women shouldn't. What if this Rakhi all men decide to pledge and make their efforts to make women feel safe?
