India’s 78th Independence Day celebrated the country’s essence and its citizen’s undying love for culture, colour, and compassion. From social media to outdoors, brands painted every medium of advertising in the shades of tricolour.
Even though the celebrations of Indians were muted due to the gruesome crime that occurred in Kolkata’s RG Kar Hospital and #UnhappyIndependenceDay made rounds on every social media, brands kept the spirits up by focussing on the factors that still make every Indian proud.
Here is a selection of some ad campaigns that touched the hearts of millions:
ITC
On the occasion of India's 78th Independence Day, ITC composed a special musical ensemble as a tribute to the Nation, which we take pride in presenting to you today. The video Desh Ek Raag is a heartfelt ode to the indomitable spirit of India. The composition is based on Raag Desh invoking a deep sense of pride and reverence towards the beloved motherland.
MakeMyTrip
This Independence Day, the Ministry of Tourism, India, and MakeMyTrip presented a magical glimpses of ‘Saare jahaan se acchha Hindustan humaara’, nudging the Indians abroad to come home and reconnect with their roots.
Angel One
This is an ode to all those who have taken brave steps towards their Independence. “We salute your spirit, your resilience and your journey,” the company said.
The Health Factory
The Health Factory, via this ad campaign, supports every step Indian’s take towards making India better.
Asian Paints
Asian Paints in association with St+art India honoured the 'Jawans of Tawang' with a mural that celebrates their bravery and the vibrant culture of Tawang. This was a heartfelt tribute to those who protect our homeland, come rain or snow.
Spykar
This brand asked through an ad campaign if your patriotism only shines on certain dates. They endorsed preserving our nation's pride even when the celebrations end and the speakers fall silent. Not just video ad campaigns but many brands used the social media to evoke a sense of patriotism taking the humour and nostalgia route.
Here are a few:
Zomato
Swiggy
Amul
McDonald’s India
Aashirwaad
Boat
