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An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Surinder Chawla is the ex CEO and MD of Paytm Payments Bank

Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players...

FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...

At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...

B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season

Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...

Venke Sharma will be Global Head Product Strategy at the AI platform

Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

The campaign film will be seen across digital and offline channels

The campaign is conceptualized by BBDO

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'

The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...

The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he...

Nu Republic specializes in wireless audio products and wearables

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...

The deal will begin in 2024 and will cover all major BCCI events until 2026

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Sriram Srinivasan was associated with The Hindu Group for over eight years

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...

There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot

The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.

Blinkit too finds a mention in the print ad

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...

The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3

During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have continued to choose print as...

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...

Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief

Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023

He replaces Bhargav Dasgupta who resigned on September 21

In his last stint, Anil was Head of South Entertainment at Wavemaker

PAT margin decreased to 13.6% in FY 2022-23

This is Mohan's second stint with BYJU'S

The group’s total revenue has increased by 21%; circulation revenue by 1.5%

This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries

Mathan joins after a 15-year stint with Mirchi

The account will be handled by WPP OpenMind

Welde will help the company in international expansion and further forays into digital services

Arsiwalla was with the company for four years

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29

Mint’s current Editor Sruthijit KK will join The Economic Times

India’s top digital news publishers gear up to safeguard their intellectual property

Sinha will be reporting directly to FCB Global CEO Tyler Turnbull

Malhotra was earlier with Unacademy

With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...

Gupta has over two decades of leadership experience

Rathi has stepped down as SVP, Revenue and Growth

Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

Shivshankar will contribute across platforms

The award recognises and celebrates excellence in the advertising, media and marketing ecosystem

Francis joins MRF Tyres from GROHE where he was the CMO

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise

The brand was previously associated with DDB Mudra

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details

Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy

Vohra headed Meta India’s SMB portfolio

The Guild is concerned about the expansion of Press Registrar's powers

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

Joshee joins the agency from Wunderman Thompson

The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur

Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet

Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...

Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...

She was with Diageo India for 3 years prior to this

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime

The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage

Singh was earlier PHD India’s Strategy Lead

Singh moved on from NDTV in February

As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print

The changes have been sought in the SAT order asking for a change of Whole Time Member in the case

Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports

Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...

'Interim X logo goes live today,' tweeted Musk

Chinnappa was with the tech major for 13 years

Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading

Dhanwani will be leading the D2C business at ShemarooMe

Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL

As per sources, Desai will be launching his own venture

She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group

The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media

The dentsu-owned agency will take charge from January 2024

A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...

CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend

Shah succeeds Gaurav Anand who moves on after close to two years with the company

The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri

Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India

Sayed joins as Chief Content & Strategy Officer at Moneycontrol

According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

Fernandes will report to Avinash Pandey, CEO, ABP Network

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...

The network in its notice to bourses said it won't be bidding for RBNL

In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort

Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network

In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...

She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence

Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers

He was earlier Head-Marketing Communication at Tata Projects

The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported

Prior to joining TPV Technology, Hrishitaa was associated with vivo India

Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'

Shivshankar had been associated with the channel since 2016

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

Mohit Jain is COO (Publishing) and Executive Director

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020

In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group

Wavemaker’s Delhi office will continue to service the media mandate

According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

Evrenos joined Wavemaker in September 2021

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer

Prior to this he was Head Marketing and PR at Jeep Stellantis India

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%

During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...

The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga

Pant, Director-Marketing, was with the company for over 3 years

During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...

Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...

The group won Gold for the entry titled 'Centenary Campaign'

Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17

Dobhal is currently the COO of the company

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...

Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price

Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...

CNN has also made additional key changes to CNNIC’s executive leadership team

Rai has had an eventful 30 years with the Indian advertising industry

Jha stepped down as the Managing Director of Nielsen India in April

The group has released a statement internally to its key management saying speculations about the split in the business are incorrect

Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed

Ad revenue from the company’s print business grew 8% at Rs 269 cr

Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees

He has been with the company for 4.5 years

Gupta was previously the SVP & CEO of lending business at Paytm

Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA

Smita Jatia has been appointed Vice Chairperson

Das was previously the General Manager of Prestige at Pernod Ricard India

While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief

Karthik has been with PUMA since 2006

Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones

Sources say he might start a sports start-up

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

She was Sr. CD at Cheil India previously

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...

Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...

Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...

The campaign celebrates and champions all the courageous moves women in India make everyday  This International Women’s Day, Bumble, the women-first social networking app,...

The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’  Making a bold statement this summer, Slice® is encouraging consumers to take...

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...

Practical, Sustainable yet trendy  - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...

Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...

Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...

 Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...

Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...

The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...

Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...

The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...

In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...

Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...

Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...

The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...

Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...

Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...

Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...

The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...

Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...

Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...

Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...

Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...

In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....

In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...

Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...

Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...

Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...

Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...

Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...

Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...

The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...

Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...

As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...

The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...

These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...

Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...

The company which currently employs 48,000 staff members will reportedly downsize its workforce by 6,000 jobs ...

The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...

About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...

The Give initiative is a part of the ‘Education for All’ umbrella campaign BYJU’S has launched BYJU’S Give as a part of its social initiative...

Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...

Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...

WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...

The new packaging and branding are part of the company's continued efforts to connect with their customers India’s Jeera masala drink, Jeeru®, from...

Superior and correct nutrition is the secret to your dog’s energy levels! Dogs are a bundle of energy and are often looked at...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...

BONN offers a series of healthy breads, targeting the health conscious section of people Bonn Group, one of India’s leading manufacturers of baked...

  The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...

Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...

The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...

With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food....

Only Much Louder’s Circuit #SitDown Comedy Festival goes digital with Paytm Insider. Re-creates studio audiences for comedy artists performing live from their homes...

JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu Allaphan, Director-Sales & Marketing, JK...

Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...

Creatively spreading smiles with an ongoing #DistanceOKPlease campaign In line with the Government's appeal to maintain social distance to counter the spread...

Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...

Nippon Paint produces Singer Srinivas’ music video to highlight music as a tool to pursue one’s talent Nippon Paint (India), Asia’s leading...

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...

Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee WPP today announces the appointment...

Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media...

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...

Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...

Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a...

Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...

Consumers can win attractive prizes every minute, hour, day, week and fortnight. The month-long campaign...

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...

Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...

Makes its first investment in 91Springboard FreakOut, the global marketing technology company, has announced the launch of its funding initiatives in India. This...

India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands- from clothing to beauty. While...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...

Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...

BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...

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