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Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...

Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...

To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector

Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint

TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh

Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate

The account will be managed by Tonic Worldwide’s Delhi office

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of...

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to Crease’, the challenges in working...

Waridhi Joshi is also the Founder of Advest Communication

Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a...

Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...

''Proud to be a part of this incredible journey,' said Malhotra about his new association with the Swiss watchmaker

The digital film has been conceptualised by Havas CX India

The 30 second ad-film was conceptualized by Havas Worldwide India

The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...

Biba’s Mother’s Day campaign features TV actress Shilpa Saklani

At e4m OOH Conference, industry experts discuss how the field has evolved

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...

Gupta was elevated to the post of president and COO in May 2023

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

After Abhay Ojha’s departure, Dr Loya has taken over the interim role as the new CEO at ZMCL

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years

The campaign has been conceptualized in collaboration with creative agency Talented

Adds thoughtful colours to the game through brand association with six teams

Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

Havas Worldwide India has appointed the four as Executive Creative Directors

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)

The campaign empowers & encourages first time voters in the largest democratic exercise ever

Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors

iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers

Svish has swiftly gained recognition for its innovative products that challenge industry norms

Prior to this, Sriparna Tikekar was the Co-founder & Chief Content Officer at ScoopWhoop Media

Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...

New store offers personalised shopping experience to build a stronger connect with the consumers

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...

ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun

The campaign film will be seen across digital and offline channels

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...

The campaign is live across major leading channels and social media platforms

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

The campaign is part of the #TVSRide4Safety initiative

Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G

Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums

Kavinder Singh to join the board as Joint Managing Director Designate

Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives

The Swiggy Dineout campaign has been curated by Toaster India

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets

The account will be managed by Sociowash's Mumbai team

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

Hiroshi Yoshizane will succeed Stefano Sanchini

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

The campaign for Motomax Insta Shine has been conceptualised by Sideways

Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial

Our pick of the best ads between January 1 and 15

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...

Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage

Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

The Parle Hide & Seek campaign features three ad films

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

TV18’s subscription revenue saw a jump of 8% Y-o-Y in Q3 FY24; TV18’s News Business saw 23% revenue jump in Q3FY24

SRK has joined Tide India as its brand ambassador

With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more

The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts

The campaign has been conceptualised by Famous Innovations

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations

Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category...

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium

This campaign has been created by Publicis Worldwide India

In the OPPO film, Ranbir Kapoor and Konkana Sen Sharma feature as one of their most loved characters Sid and Aisha from their film 'Wake...

Rajat Diwaker was earlier with Marico as Managing Director - Bangladesh

In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

The ad aims to depict that Christmas in India is a melting pot for different cultures

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata

Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem

Nidhi Sinha joins the agency from McCann Global

The campaign is targeted to the younger generation and will be active across all major digital and social platforms

Neville Suraliwala has over 15 years of experience of working with agencies

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

Partnership reflects brand’s messaging of long-lasting bonds and strength

Strategic move aligns with company's shift from family business to corporate model

This partnership is expected to assist the in enhancing its online presence and visibility

The app-based commute service has launched a five-film campaign for its new customer-centric initiative

The matter came up for hearing on Dec 1 and was deferred

Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters

The marketing move is a part of PUMA's Black Friday sale

As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming...

The tribunal adjourned the hearing of Wednesday after the counsel sought time to complete the pleading

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts

During this academic pursuit, Singh will continue her pivotal role at NDTV

The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower...

He joined the petcare company in Oct 2021

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

The innovation will enable an easier viewing experience on mobile phones

This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board

He has been associated with Vodafone Idea for the past five years

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...

At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be...

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...

Joshee joins the agency from Wunderman Thompson

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory

Our pick of the ads that impressed us between June 16 and 30

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...

PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

The team jersey will be available in three different price points to increase accessibility for all fans

Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%

Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’

Kenichiro Yoshida made the revelation during an annual meeting

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season

The layoffs will be done in multiple rounds, as per industry sources

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Announces new multi-year licensing deals and co-productions with major Indian film studios

The film series is the opening chapter of Adidas brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with...

The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...

The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...

The flexible workspace provider as a part of its ongoing multi-film campaign  “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...

First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...

The program was developed into an e-learning simulation by Tattva, the edutech wing of hotstuff IDFC Mutual Funds in collaboration with hotstuff media group, has...

Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...

Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...

Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...

The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...

The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...

The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...

 A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...

Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...

 This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...

Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...

The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...

Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...

Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...

175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years The Delhi Metro has...

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...

For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...

2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown It is time to forget about...

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of...

Tonic Worldwide, Nutralite’s Digital Marketing partner, saw this as an opportunity to plan a campaign the product truly deserves. A ‘BREAKING NEWS’ campaign was conceptualized...

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...

Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), launches India’s first-of-its-kind geo-targeting campaign to help potential Mutual...

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...

Post the acquisition, IMG-R will become a wholly-owned subsidiary of the company and will be rebranded Reliance Industries Ltd (RIL) has entered into definitive agreements...

Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...

Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...

The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...

An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...

Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...

Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...

Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...

The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...

The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a year into the country being...

Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...

DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...

Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

Nair led the recent rebranding exercise of Vodafone Idea Kavita...

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...

The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...

Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

The campaign urges all to #StandTogether on #WorldAIDSDay On World...

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

The company can now be de-listed from the Australian Securities Exchange

Guest Article: Nishanth Chandran, Founder & CEO, TenderCuts says that if brands evolve as per the needs and requirements of its consumers, they can certainly...

Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic

Guest Article: Online gaming has seen unprecedented growth during the pandemic and Vivek Singh, Co-Founder, Stick Pool Club tells us how companies are coming up...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...

In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...

Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local  MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...

Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...

Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...

e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...

This collaboration will allow Tonic to extend their specialized services to brands from South India Tonic Worldwide has joined forces with Chennai-based digital marketing agency...

Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....

The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message Google's video-streaming platform has launched an audio ad format...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...

The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...

NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...

The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...

The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+ Edelweiss Tokio Life Insurance has launched #SavingsKaSaviour campaign for its new product offering Covid...

The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...

Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending  kindness and sense of belongingness in one’s celebrations can light up...

The campaign celebrates the deep-rooted tradition of lighting up lives Beyond just a festival of lights and sounds, Diwali is also an occasion to spread...

This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...

Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...

Paytm today announced that it has partnered with Uber India to extend its Postpaid service to its riders. With this integration, users will be...

The actor who recently portrayed math whiz Shakuntala Devi will feature in Cuemath's new ad campaign Cuemath, the math learning edtech platform has associated with ...

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...

Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....

BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...

The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...

The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...

House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...

JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...

Uber today launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various safety measures its undertaking...

 Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan, launched digitally across platforms. The ...

Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...

Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special.  ...

Voltas disinfectants powered by UV light, including UV Cart System and Duct Mounted UVGI system, are being used in cinema halls to curb the spread...

The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported consolidated subscription revenues of Rs...

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...

As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...

16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...

Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ...

LinkedIn has launched a new brand campaign to inspire professionals with real member stories of those who have pushed forward, found new jobs, and learnt...

Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked...

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...

NIVEA has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio of skincare essentials with just...

To support the growing and urgent need for Masks in the  fight against COVID-19, Fabindia has produced and donated fabric face masks worth...

Control is front-and-center, with the ability to enable the feature on a match-by-match basis With happy hours, concerts, and coffee catch-ups becoming virtual...

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...

Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India Salesforce released its fourth...

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...

Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...

Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...

The association's founding members include OpIndia.com, Goachronicle.com, Republicworld.com, OTV Digital, DeshGujarat.com, Assamlive.com, NewsX.com, Sundayguardianlive.com and InKhabar.com

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...

Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...

#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment...

@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...

Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...

The agency has won the creative and digital duties for aftermarket battery brands - SF Batteries & Dynex from Exide Industries Ltd. Wunderman Thompson, South...

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...

Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...

Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...

Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...

Alok Kohli, Business Director – DSM India says that even as consumers control discretionary spends, marketers should prepare for the long haul as a W-shaped...

Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...

Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...

Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...

Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...

Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...

Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...

Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...

Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...

Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India highlights the question that marketers need to ask themselves and adds that digitisation and communication are the...

Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...

Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the  emergence...

Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s...

Vishveshwar Jatain, Marketing  Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to...

Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...

Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...

Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...

Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...

Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour...

Neeraj Bahl, MD & CEO BSH, Home Appliances, India reveals that the company will introduce consumer offers to help aid consumers buy the product and...

The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South Asia highlights the role packaging...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...

New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new categories, and why the latest...

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...

As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Meghashyam Dighole, Head of Marketing- Premium Motorcycles, TVS Motor Company says that in...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...

‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India says in the post covid...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...

To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sameer Saxena, Director – Strategy Marketing, Group Legrand India says marketers need to...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...

Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...

As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...

While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with...

Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...

Amidst this lockdown, even though life has come to a standstill, hope for a return to normalcy and happier times has not. The...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...

Users can purchase quarterly, half-yearly or annual subscriptions after a 2-week free trial Cure.fit, India’s leading integrated holistic healthcare platform, announced that...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...

These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom' Keeping the riding...

Over one million people have been reached with the brand's message Araldite’s #BondsThatLastForever campaign has attracted over one million views and is still going strong....

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sapangeet Rajwant, Head - Marketing and Digital – Hindi Mass Entertainment & Head...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...

Extended service warranties, H-D home deliveries, home-made video content with H.O.G.® and a brand-new avatar of Passport to Freedom Keeping the riding spirit...

Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...

A DONATION RELAY FOR ATHLETES TO GIVE BACK TO THE COVID-19 RESPONSE FUND Today, adidas announces the #HOMETEAMHERO Challenge – a virtual...

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...

Reinforcing its commitment to help the community fight COVID-19, OPPO, the leading global smart device brand, today announced that they will distribute masks...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...

Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood

365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rahul Gandhi, CMO, iD Fresh Food says that in the new order technology...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...

Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME  University looks at how brands have...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,  Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...

This will create a pan India movement to celebrate the invaluable contribution of the merchant community  India and the world have been going through...

As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?,  Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?,  Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19",  Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will...

The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...

According to the survey 81% diners will prefer digital menus at restaurants in a post-COVID era As the world grapples with the impact of...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

India’s leading financial services platform Paytm now empowers mobile recharge shops, grocery stores, milk booth operators, pharmacists as well as individuals to sell...

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Nikhil Chand, Director – Foods and Confectionery, Nestlé India explains how the food...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19',  Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...

Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...

Jaguar Land Rover plans to gradually resume production from 18th May, starting with manufacturing plants in Solihull in the UK as well as...

Distributes 20,000 hand sanitizers to front-line heroes for safety measures Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products...

In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...

Offers eleven pizza-themed backgrounds usable across video conferencing platforms Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza...

Aims to help over 20,000 restaurants thrive in Post COVID-19 hospitality sector As COVID-19 impacts all facets of everyday life and the government implements...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...

Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...

The dining out and restaurant tech solutions platform will distribute 1 Lakh KG of rations and cooked food across 20 cities in a short span...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...

Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...