Shah Rukh Khan recommends Tide, the real 'SRK'

Tide has partnered with Shah Rukh Khan for the brand latest campaign.

The superstar has joined Tide India, as a brand ambassadorto endorse Tide as the ‘asli/real SRK – Stain Removal King’.

Speaking on the partnership, King Khan said, “This collaboration with Tide is not just about endorsing a brand; it's about a shared commitment to perfection, and the relentless pursuit of excellence. I am glad to have joined in this first-of-its-kind partnership and recommend Tide as the ‘asli/real SRK’. Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.

Sharing on his experiences in the shoot, King Khan added: "I have seen Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” many times. A reminder of the outstanding clean offered by the brand. It was fun to be a part of it and bring it to life in my own way. It's not just an entertaining element but demonstrates Tide’s stain removal expertise.