The tech giant has agreed to pay 100 million Canadian dollars every year to news publishers in the country
Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy Meal® and to help inculcate...
The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of TATA, announced its summer campaign...
St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, St....
Creative development of the campaign and execution, and association with Anil Kapoor, has been led by Dentsu Webchutney Uber today launched #RentalHealthDay, a campaign spotlighting...
Syska Group, one of the leading FMEG (Fast Moving Electrical Goods) brands in India, envisions witnessing more robust growth momentum this year for its fan's...
Aims to drive cultural and social change through the unique take on finding like-minded partners, by urging grooms to declare I #ShareTheLoad...
Rodolpho joined Sanofi as General Manager of the Consumer Healthcare business in Brazil in 2017 Sanofi India Limited (SIL) announced today that its Board of...
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony...
Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs Bajaj Electricals Ltd., India's leading...
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to...
LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that every student achieves their true...
Brings to life first of its kind 360° Digital Gamification on packs Nestlé MUNCH takes the cricket fervor a notch up by joining hands...
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations Education lending fintech platform Credenc has...
The thriving startup has promoted two existing business leaders to the position of Co-Founder MemeChat (MC), a next-generation homegrown social media networking app, has enhanced...
The campaign is timed with the upcoming wedding season VIP Bags, the renowned luggage brand that is credited with designing bags synonymous with style has...
Aims to raise a pertinent question on gender inequality Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, in continuation...
The network informed all DPOs about the launch of the new Odia channels in a public notice Disney Star India is planning to launch two...
Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL Madison Media has announced the appointment of Vinit Kumar as...
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle Disney Star has...
As per the report, the number of categories & advertisers grew by 9% and 5% in the last 11 matches while brand count dropped by...
D’Souza was earlier with Trell as its VP and Head of ad monetisation Dina D’Souza has joined as MX Player’s Senior Vice President of direct...
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest entrants in the paints category...
Players pledge to Become ‘Green Yodhas’ and Join the Good Fight for the Planet Schneider Electric, one of the leaders in the digital transformation of...
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments A host of brands, large...
Before this, Thapar was India Communications Lead at Amazon Web Services Amrita Thapar has joined Microsoft India as Chief Marketing Officer. According to her Linkedin...
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with...
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and...
Talwar is an alumnus of the Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi Max...
Celebrates Varun’s birthday with Raghav Juyal, Shakti Mohan, Dhanashree Verma, Avneet Kaur and others OPPO, the leading global smart device brand, has launched a one-of-a-kind...
Pillai was earlier with Times Network Sandeep Pillai has joined Zee as the Director of Marketing for Zing. Pillai was earlier with Times Network as...
The company processes over 2.5 Bn transactions a month & has 165 MN monthly active users PhonePe, India’s leading digital payments app, today announced that...
The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled...
The account will be handled by the agency’s Mumbai office Leo Burnett India has been appointed the strategic and creative communication partner for Meta’s business...
The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big on the Indian Dairy segment,...
Kapoor has been the Secretary-General of the organization since 2020 Manisha Kapoor has been elevated as the Chief Executive Officer (CEO) of the Advertising Standards...
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...
The agency steps into the new market on its 9th anniversary SoCheers, an independent digital-first advertising & marketing agency, celebrates 9 successful years of...
The brand takes on the task of category expansion by taking on Homes Remedies Eno, an OTC Antacid brand by GSK Consumer Healthcare goes live...
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25% The television sector is the...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership With regional markets taking...
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...
The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience Tata Digital unveiled...
The new identity is revealed with a refurbished website LoanTap, a home-grown digital lender with its own NBFC, just finished a major rebranding exercise...
As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization Tata Starbucks is partnering with celebrated Indian...
Brings up an iconic Installation near IGI Airport, New Delhi Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since...
The brand will invest up to 25 cr. in opening new stores Gangar Eyenation, one of India’s leading branded eyewear retailers has announced its expansion...
Introduces a portfolio of four freshly brewed flavors - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to...
The multi-edit campaign showcases different facets of the AC – from Cooling to Energy Efficiency to Smart Voice Controls Godrej & Boyce, the flagship...
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week Horlicks emerged as the top brand in...
The 2022 report, to be released in June, will cover content on streaming services and theatrical releases across 5 languages, and is being supported by...
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more In March, Tata Cliq Luxury...
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year The IPL extravaganza has raised...
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament Indian Premier League...
Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella Rediffusion has enhanced its creative...
The collection features fresh new techniques, forward-looking hybrids, bright colors & never-before-seen jean fits in a collection that’s playful and infused with optimism After a...
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore Mobile Premier League's (MPL) parent company...
Bawankule, Disney Star India Head - Ad Sales, was responsible for the ad sales revenues for linear and digital video platforms across entertainment and sports...
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates fantasy sports portal Dream11, has...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Modenik Lifestyle Pvt...
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador,...
Harnesses the power of Artificial Intelligence (AI) for a personalized skin analysis tool ITC Dermafique introduces Smart Skin Advisor, a Skin Analysis Tool that harnesses...
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive...
The brand film has been conceptualized by the creative agency Bang In the Middle Pearson, the world’s leading learning company, has recently been making...
The film highlights that the sooner one starts retirement planning, the bigger the corpus would be Indians today aspire to be self-dependent in their post-retirement...
MADAME, one of India’s leading western wear fashion brands, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will...
The TVC highlights the vast range that not only helps consumers beat the summer heat but also looks great in any home...
The duo are also part of DDB’s Global Strategic Council DDB Mudra Group has announced Anand Murty and Mehak Jaini as Strategy Chiefs of DDB...
Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India Dentsu has announced the appointment of industry veteran Sunil Lulla as...
Urges Consumers To Bring Home Prosperity With Tanishq’s Gudi Padwa Offer Tanishq, India’s largest jewellery retail brand from the house of Tata on the auspicious...
In addition to digital video, the campaign has also been adapted to social media, outdoor and print Motilal Oswal Home Finance ; a company providing...
Players can win a ticket to the ultimate vacation destination – Las Vegas! Adda52.com–India’s No.1 Poker destination, has built a lot of excitement and cheer...
P&G also announced that it will set up in-house solar plants at its Goa and Mandideep manufacturing sites Procter & Gamble India today...
Concrete Direct, part of ACC’s Digitization Strategy, offers end-to-end digital experience and ease to customers by saving time and money ACC Ltd. a...
The 5-day long campaign offers a never-before, no-filters, real-time view of iD’s state-of-the-art Giant Home Kitchen at Bangalore iD Fresh Food launches a unique...
Actor Sumona Chakravarti will explore the state of Bengal and discover its lesser-known stories and experiences Following the successful season of Mast Maharashtra, which explored...
The campaign features brand ambassador Arjun Kapoor Parle Agro has launched its latest summer campaign for its malt-flavoured, fruit juice-based drink, B Fizz. The company...
The account will be managed by the agency’s Delhi office WATConsult has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip...
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India Spotify has launched its new campaign that...
The TVC is part of the brand's #DulhanWaaliFeeling campaign Mohey has launched a new campaign #DulhanWaaliFeeling, featuring actor Alia Bhatt. The campaign is fuelled by...
The digital-first bank has been promoted by Centrum Financial Services with Resilient Innovations Pvt Ltd (BharatPe) Unity Small Finance Bank Ltd (Unity Bank), a new...
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital Logicserve Digital has announced the appointment of Anand Bhadkamkar as Group CFO and President...
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport Vistara has announced the launch of a...
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for...
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to...
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time It seems...
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy...
The campaign capturing local essence and encouraging young consumers to ‘Crunch with Confidence’ MUNCH recently rolled out its latest advertisement campaign encouraging their young consumers...
The creative agency will be responsible for delivering the campaign idea for the latest IPL season Kolkata Knight Riders (KKR) has appointed Mullen Lintas as...
Goel's term will begin on April 1, 2022, and will continue till March 31, 2025 Jawahar Goel has been reappointed as the Managing Director of...
Shah will report to Sidharth Rao, CEO, dentsuMB Group Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company,...
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The much-awaited e4m Pitch CMO Summit...
Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group India TV has announced the appointment of Vinay Maheshwari as its Group...
George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media group hosted the virtual Pitch...
At the e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored...
The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022 Trust in...
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch CMO Summit saw an engaging...
The agency was selected after a multi-agency pitch Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency of record. The agency will...
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned Indian Premier League (IPL) franchise...
The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022, a virtual half-day conference, today...
Encourages people to ‘reuse, recycle & upcycle’ Hero Vired's recent social media campaign, ‘Vired out of the box’, has encouraged people to think ‘out of...
The campaign has been created by Triton Communication A little excitement is required to break the monotony of our everyday life. Food is something that...
As per a regulatory filing, the social media unicorn has allotted 4,157 equity shares to Times Internet and its subsidiary Social media platform ShareChat has...
The partnership is for the forthcoming season Delhi Capitals will collaborate with Seagram’s Royal Stag for the upcoming IPL 2022 season. “Royal Stag is delighted...
Bombay Shaving Company will be seen on player helmets, caps and kits through the 2-month tournament Bombay Shaving Company has signed on as the 'Official...
The actor is now the face of the brand for its body wash and body scrub D2C brand mCaffeine has announced actor Alia Bhatt as...
A film featuring the actor has been conceptualised by Havas Worldwide (Creative) India Dabur has made its foray into the health food drinks (HFD) category...
The revamp is aimed at building a deeper connection with the audience for a new tomorrow, the company said Hindware has announced a new brand...
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology runs our lives these days...
The summit will be held virtually on 25th March, 2022 The exchange4media Group is hosting the Pitch CMO Summit 2022, a virtual half-day conference, on...
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by...
The campaign film is called Too Hot To Stop Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of...
Prior to this, Baugh was with Oxford University Press as Communications & Public Affairs lead Ronit Baugh has joined Jet Airways as GM & Head...
The campaign has been conceptualized by QED Communications Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon....
Prior to this, Yazdani was with Facebook AI as Technical lead Edtech firm Byju's today announced the appointment of Majid Yazdani as Vice President at...
The men’s apparel brand promises comfort and has expanded the brand experience to various conversations that impact men DaMENSCH, a men’s premium essential wear brand,...
The huge hoardings have been put up across the city The Indian Premier League (IPL) will start on March 26 and the excitement of cricket...
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO Video streaming platform ZEE5 has...
Venkatraman has over 20 years of experience in the industry and has worked with several top media organisations Tech Mahindra has appointed N Dilip Venkatraman...
Leon was earlier the COO Publicis Groupe has announced the elevation of Jose Leon from COO to Managing Director for Indigo Consulting, the Digital Business...
To be Associate Sponsor to all four Procam running events IDFC FIRST Bank today announced its inaugural sponsorship of participative sports with Procam International...
The agency will handle the entire gamut of media planning including brand strategy, media buying & implementation Zenith, the ROI agency under Publicis Groupe, is...
Launches campaign with the actor, ##FullOfAltitude Bisleri International Pvt. Ltd. launched Vedica, its natural mountain water, in 2010. Vedica has now announced the appointment of...
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and...
Caters to the growing demand for trend-first styles for India's fashion-forward teens Myntra announces the launch of its one-of-its-kind, dedicated shopping alley for teenagers on...
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing the thumbs-up Last year, Shah...
As per sources, Ojha will be joining Zee News Abhay Ojha, President - Sales & Marketing at News Nation Network, has moved on after a...
The brand campaign, conceptualised by Leo Burnett India, will consist of 3 films and will run across multiple digital platforms Fintech start-up Uni has announced...
Changes name from Anu to Anil, says – If this is what it takes to get men to #ShareTheLoad Anu Menon known...
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps One Moto India,...
Kaul will take charge of the role from PHD Media, where she currently leads Digital Planning OMD India has appointed Iti Kaul to spearhead the...
Parekh has executed campaigns for brands like Nykaa, Flipkart, FirstCry and Honda FMCG personal care brand WOW Skin Science has appointed Harsh Parekh as General...
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing “Qualification: MBA from...
Service will provide guidance from highly-qualified specialists from over 20 disciplines In order to help endorsers, follow the ASCI code and abide by the...
dentsu X has been handing offline media mandate for Reckitt India since 2020 Reckitt India has consolidated the entire media mandate, including strategy and planning...
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus GroupM has enhanced the experience for existing and...
While Madhusudhan Rao has been named Exec Director-Beauty & Wellbeing, Deepak Subramanian will be Exec Director-Home Care Hindustan Unilever Limited (HUL) has announced two key...
Prior to joining Raymond, Kataria was the CEO of GCPL, India and SAARC Raymond Limited today announced the appointment of Sunil Kataria as the CEO...
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms Shaadi.com, through its social arm Shaadi.org, recently launched...
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of...
According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data The process of...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to...
Unveils a vox pop style campaign to address the prevalence of unintentional biases On the occasion of International Women’s Day, Design Cafe, a home...
In the films, the three women express their love for meat Licious has roped in three women influencers for its Women’s Day celebrations. The brand...
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries Home furnishing brand...
The campaign focuses on dispelling the outdated notion about female drivers Women have always been a driving force who continue to positively transform the society,...
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy Skincare brand...
Nine local women achievers were honoured for their exceptional contribution to the society Xiaomi India today organized the second edition of Xiaomi WoMin...
The initiative brings internationally eminent cardiologists to increase awareness of health screening tests amongst pre-menopausal women Global pharma major Lupin Limited (Lupin), announced today that...
Inshorts enabled Tata to build a deeper connection with the audience English news app Inshorts, recently concluded a highly engaging & visually stunning ad campaign...
#LaxmiForLaxmi initiative aims to empower and support women to begin their financial independence journey This International Women’s Day, HDFC Mutual Fund has announced an...
TV campaign revolved around how every Bhujia cannot be compared to Bikano Bhujia Bikano, a snack and packaged food manufacturing company had recently...
Paralympian and PUMA Athlete Avani Lekhara’s lifelike mannequin makes a debut across the brand’s stores PUMA India added diverse...
The brand has launched a digital film to raise awareness on menstruation and the taboos around it Carmesi has roped in actress Mithila Palkar as...
The company has also launched its retail franchise model Actor Samantha Ruth Prabhu has invested in SustainKart, India's first-ever e-commerce marketplace for sustainable products. Her...
Campaign creates awareness around the innovative method of AC servicing aproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched a...
‘Soch Badlo’ is a film with Tata Pravesh Tata Pravesh - a brand of steel doors & windows from Tata Steel - has always endeavoured...
The campaign launched around Women’s Day creates awareness about how women are breaking free from the expected pre-set timeline to achieve their life goals SUGAR...
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL With the...
Agarwal takes over from Himanshu Arya who is moving on to a higher role On the occasion of Women’s Day, Grapes, an Integrated-marketing agency, announced...
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages To celebrate the excitement and the return of Tata IPL 2022 to...
Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders...
The partnership accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients Japanese major agency, ADK, today announces the acquisition of...
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women Ahead of International Women’s Day, D2C brand Melorra is...
Manohar’s mandate is to drive the culture shift in the agency from communications to brand stewardship across platforms Enormous has announced the appointment of Shashwat...
As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful campaigns Ahead of International Women’s...
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition...
The company has a staff strength of 1,400 people working in Russia Coming out in support and solidarity with Ukraine, advertising behemoth WPP has decided...
The second edition of the special shopping fiesta dedicated to women is slated to be held between 5th and 8th March and will showcase over...
The agency will provide strategic communications counsel on corporate reputation management, consumer engagement and CSR in an integrated communications approach Hansgrohe India, the Indian subsidiary...
Ending February with a bang, Mahindra Open Drive, a limited capacity festival, completely sold out with 500 people in attendance The Mahindra Group’s...
Launches ‘Anubhav’ Mobile Showroomsto offer enhanced customer experience in rural India Tata Motors, India’s leading automotive brand, today introduced ‘Anubhav,’ showroom on wheels, a door...
Celebrates With Limited edition Packaging, Celebratory Rap song and Strategic Partnerships Hershey India is proud to recognize, honor and uplift women and girls this...
WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading...
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates Virtual Worlds,...
Viswanathan, Vice President–Marketing, Mondelez India, outlines the company's creative strategies behind the success of Valentine’s Day campaigns Mondelez’s Valentine’s Day campaigns for Cadbury Dairy Milk...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800 crore on TV and upwards...
ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms DLF Brands Pvt. Ltd. assigns digital, brand and performance...
Launches new TVC starring Kartik Aaryan for elevating the brand’s stature Wigwam is now all set to ramp up its marketing efforts with a giant...
The partnership will aid in the company’s brand-building efforts across India D2C brand Wakefit.co announced the onboarding of actor Rashmika Mandanna as its first brand...
Highlights the affordability and availability of expansive range of products with two new TVCs Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens...
MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns Social skill gaming platform, WinZO, has announced the onboarding...
This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India Google Play Pass, a subscription service...
Akshaye is a graduate from the Kelley School of Business, Indiana University with a dual major in Finance and Entrepreneurship Yash Raj Films (YRF), announced...
The campaign is targeted at millennial and GenZ consumers Syska Personal Care Appliances is a leading brand in the personal grooming & beauty space. The...
The CEO of Rezolve outlines the company's strategies for the Indian market and the road ahead At a time when India continues to scale up...
Prior to this, Das was with McKinsey for almost 10 years Publicis Groupe India has appointed former McKinsey Partner Lalatendu Das as Chief Executive Officer...
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11 Byju’s has announced the appointment of Paroma Roy Chowdhury as SVP...
Dabas was earlier associated with Edelman as Digital Specialist Zomato has roped in Chhaya Dabas as Lead – Corporate Communications. Here she will focus on...
Uniyal told exchange4media that the capital infusion from Adani Group will go into expanding content offering and technology deployment Armed with funding from Adani Media...
Speaking about the entertainment sector’s during Covid-19, chairman Vaghela said the OTT sector provided psychological well-being during the lockdown The Telecom Regulatory Authority of India...
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead Big brands...
Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With home becoming more important than...
The opinion in the industry is that both have little to lose as consumers are far away from the boardroom drama and a strong brand...
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency Getting a marketing message to...
Balan will deepen the narrative of #DoTheSmartThing championed by the brand & broaden the life insurance penetration across India Bharti AXA Life Insurance, a joint...
Padhi, who was Co-founder and Chief Creative Officer at Taproot Dentsu, moved out of the Dentsu network in Sept 2021 Wieden+Kennedy has appointed hired Santosh...
Plum celebrates & recognizes self-starters, exponents and elucidators Plum, a beauty and personal care brand born with a philosophy of being clean, real,...
The proposed transaction with the Adani Group is only for QBM which is a digital business news platform Adani Group is set to acquire a...
Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales & Marketing Škoda Auto Volkswagen India...
Prior to this, Tejwani was Head of Product at Trell and Nykaa Good Glamm Group has appointed Gaurav Tejwani, Former Head of Product at Trell...
International Women’s Day is an opportunity for brands to connect with people, build relevance and celebrate the accomplishments of women around the world
Based on a social experiment, the campaign highlights ASUS’ entry into the personal TV space ASUS India, a Taiwanese tech giant, today released a new...
Launches its top-selling portfolio in the Nepalese Market Imagine Marketing Limited (under its flagship brand “boAt”) announced a partnership with TeleTalk Pvt. Ltd., a...
The film, featuring actor Piyush Mishra, has been conceived by Ogilvy KFC fans and Biryani lovers in the country are in for a tasteful treat...
The report further revealed that 15% of searches every day were from new user segments across categories About 75% of shoppers purchased from newly discovered...
Shakdher has experience in spearheading growth and business mandates across the US, India & South-East Asia Sid Shakdher, EVP & CMO, Disney+Hotstar has stepped down....
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding...
Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another collateral damage. With prices of...
The campaign highlights Fujifilm’s diverse products and solutions Fujifilm India has recently launched its “NEVER STOP 2021” brand campaign, highlighting the company’s commitment towards resolving...
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better...
More than 45 percent of revenue comes from tier 2 and 3 TrulyMadly, India’s fastest growing dating app, today announced adding 12 vernacular languages, including...
Gopal has a rich experience of over 25 years Rajasthan Patrika has appointed Rakesh Gopal as National Corporate Head Highly placed sources have confirmed this...
The campaign has been conceptualized by Mullen Lintas Mumbai Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has launched a...
Dabur Virgin Coconut Oil can be used for cooking and Skin & Hair massage oil Dabur India Ltd today announced the launch of “Virgin Coconut...
The TVC features actors such as Deven Bhojani and Nitesh Pandey Meesho, an internet commerce platform, launched its latest campaign, ‘India bhar pe chayega’ which...
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx growth in India E-commerce has...
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of some of the most creative...
The brand unveils a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring young Indian actors Janhvi Kapoor and Ishaan Khatter...
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona The past...
Promises Shaadi Wala Glow Everyday With Mamaearth Ubtan Face Wash Mamaearth launched its latest national television advertisement for their Ubtan Face Wash, featuring Shilpa Shetty...
At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is...
Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur, Abbott, Henkel India, SC Johnson, Parle Products WOW Skin...
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands Interactive Avenues – A Reprise...
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse Integrated communications consultancy Ruder Finn India has launched Web3 Connect. With...
Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of Twitter International Unlimited Company, has...
The final will be played on May 29 The 10-team Indian Premier League 2022 will begin in Mumbai on March 26 and end on May...
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for...
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First "Creativity...
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and...
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV...
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising We may have already...
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money Meta has expanded the...
The new campaign serves as an expression of Amazon Prime Video’s vision to be the world’s favourite entertainment brand, and the first-choice entertainment hub globally...
The horror film will be aired this Sunday at 7 PM Colors Tamil has always been screening contemporary movies in all hues and shades for...
Ojha will be reporting to Neeraj Jha, Group President & Chief Communications Officer Bajaj Group has appointed Sanjay Ojha as Vice President, Corporate Communications. He...
The integrated campaign is already live across multiple platforms, including television, print, digital and the brand's social media assets Bajaj Almond Drops, the biggest brand...
CEO Mark Read says WPP has hit the 2023 revenue target in 2021 WPP has reported revenue of £ 12,801 million for 2021, a 6.7%...
Prior to this, Goel was ex-Head of Lending & Accounts Payable solutions at Global PayEX Easebuzz has announced the appointment of Nikhil Goel as its...
Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and...
With this association, Dabur aims to reach every household in south India and create awareness Dabur India Ltd today signed South Indian superstar and movie...
Sunheri Soch is a compilation of five truly inspiring stories of people who realized their dreams by availing a gold loan from Muthoot Finance ...
The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland...
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care FMCG giant...
6 vaccinations in 1 injection can protect infants against 6 serious illnesses Mahendra Singh Dhoni, India's legendary former cricket captain and a devoted father,...
Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value &...
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light...
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on...
AIA To Engage One Billion People Globally By 2030 To Live Healthier, Longer, Better Tata AIA Life Insurance Co. Ltd. (Tata AIA Life), one of...
AB InBev will be honoured at the final Awards Show of the Festival on Friday, June 24, 2022 Cannes Lions has announced that it will...
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy WPP announces the...
The mandate includes both offline and online duties of CoinSwitch, and will be handled out of the Bangalore office Havas Media Group India has won...
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues Taboola has reported a...
This initiative will help Dabur to leverage IndianOil’s unmatched reach to Indian households Dabur India Limited and India’s IndianOil today announced an exclusive partnership to...
As per ASCI, several of these advertisements do not adequately disclose the risks associated with such products The Advertising Standards Council of India (ASCI) has...
The campaign will be brought to life via an integrated campaign across TV, social, digital, shopper and OOH Thums Up, Coca-Cola India’s homegrown brand known...
Prior to this, Acharya was Wow Skin Science as Vice President of marketing Madhur Acharya has joined Lenskart as Vice President-Ecommerce. Prior to this, Acharya...
Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi L&K Saatchi & Saatchi has strengthened its strategic planning team and announced...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and the road ahead Zest Outdoor,...
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms Health & Glow,...
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale Myntra introduces its one-of-a-kind, Style Squad, an army of stylish,...
Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector The...
The #NotAMetaverseLaunch was hosted by the animated avatars of POCO India leadership POCO unveiled its first smartphone of 2022, POCO M4 Pro 5G on 15th...
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products healthier, tastier, more sustainable, stay...
The #SaveTaxCreateWealth campaign aims to drive investor awareness & the adoption of ELSS Mutual Fund amongst Indian millennials PGIM India Mutual Fund has rolled out...
The TVC has been conceptualised by Ogilvy India Center Fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a step further to...
The ad campaign has been done by Builder.ai Tata Group-owned Air India has reportedly said that it is planning to take legal action against an...
The marketplace has promoted Siddhant Dhingra as a Co-founder & Chief Business Officer- Global Markets, Akash Chauhan as the Chief Operating Officer (COO) among others...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the...
The CEO of the audience measurement body said they are in regular touch with the MIB about the news rating roll-out, and that the ministry...
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries The practice...
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest...
The new campaign features Panasonic Air Conditioners equipped with Miraie app and nanoe technology to protect consumers from bacteria and viruses Panasonic India - a...
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring...
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team Swiss retailer Migros Fachmarkt AG has appointed WPP as its...
Patani has been with CupShup for 5+ years at different levels CupShup, a full-service agency, has elevated Nikshit Patani to the position of VP-growth. He...
Prior to this, Madakshira was Head of Marketing at Adobe India Sunder Madakshira, former Head of Marketing at Adobe India, has joined Rezolve as its...
Prior to this, Thakur was associated with Samsung R&D Bangalore Shakambhari Thakur has joined Bosch India as General Manager. Prior to this, Thakur was associated...
Kataria's role will be assumed by Sudhir Sitapati Sunil Kataria, the Chief Executive Officer (CEO) of India and SAARC business at Godrej Consumer Products (GCPL),...
Gupta, Group CFO, HT Media Ltd., highlighted during the Q3 earnings call that the company witnessed the robust revenue recovery in nearly all advertising categories...
Paul, Chairman & CCO, BBDO India, believes a campaign like #ShareTheLoad is impactful and it will slowly bring down the percentage of men who don’t...
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning...
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well The...
Whether you want to tip your favourite creators because their Tweets make you laugh or small business owners who you admire — whoever you want...
The gaming community believes that the impact of the ban can hamper the rapid growth of the Indian gaming market It was a mixed Valentine’s...
Our pick of best commercials that went live between January 29 and February 11, 2022 From emotional messages to quirky content, the best ads of...
Prior to this, Godbole was Head of Creative & Capability at Google India Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital...
BSH aims to double its market share in India’s automatic laundry category with Bosch Top Load BSH Home Appliances, Europe’s largest home appliances manufacturer and...
Newly appointed design head to further enhance the company’s ability to stay ahead of emerging design trends HomeLane announced the appointment of Narayanan Rajagopalan as...
Mathangi brings over 18 years of experience building high-impact data science-led solutions and products across large enterprises and high-velocity start-ups CredAvenue, India’s most extensive...
Since 2008, India’s leading omnichannel pet care brand has been partnering with Pet Parents through innovative products and services The petcare industry in India has...
Tic Tac Seeds available all India at Re 1 and Rs 10 Tic Tac, the confectionery brand of Ferrero India Private Limited part of Ferrero...
King Khan will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ campaign Head Digital Works, an online skill gaming company, today announced that...
A digital music property to encourage fervent love for music among Millennial and New-Age consumers Meera, an iconic hair care brand from the house...
Akhoury, CEO, Holcim India, and Managing Director & CEO, Ambuja Cements Limited speaks on the company’s latest initiative 'Change The Story' to build a greener...
Encourages investors to secure their long-term life goals with guaranteed investment plans Consumers today seek financial solutions to help them meet their long-term life goals,...
Recently Otipy has crossed more than a million downloads and close to 100K DAUs on its consumer application Otipy, India’s first community group buying platform...
The brand has created over 12 million unique 'Love Break' packs with quirky digital prints KitKat has launched a new campaign titled 'KITKAT LOVE BREAK'...
Prior to this, Nair was with KPMG Singapore where he managed strategy & planning Viraj Nair has been appointed as the Assistant Vice President (AVP)...
Patani has been chosen as the new face of the brand as it looks forward to strengthening its youth connect Footwear major Bata India Limited...
Veteran Hindi and Marathi actor is the face of the brand campaign for Dunzo Daily in Pune Dunzo, India’s leading quick commerce & convenience player,...
The CPCU business has delivered 5.8 crores of converted users in Q3 FY2022 Affle (India) Limited, a consumer intelligence driven global technology company, has posted...
The 360-degree campaign has been launched across television, digital media channels and Flipkart app Flipkart announced the launch of its latest digital campaign for Flipkart...
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to...
The ‘Badal life ki raftaar’ campaign has been created by McCann India Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel...
In the TVC, Babu takes a sip of Mountain Dew as he plunges off from the top of Burj Khalifa on his bike defying all...
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals SoCheers,...
Do smaller and young brands prefer agency partners who are equally young and dynamic or the bigger agency houses win the game here According to...
Disclosing ad revenue for the first time, the e-commerce giant said advertising services grew 32% year over year to $9.7 billion during the quarter Amazon...
Naik has worked with several top agencies like Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India among others Rediffusion announced that Nilesh Naik...
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts ...
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave a lasting impression on the...
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022...
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of...
Fastrack announces the launch of its first ever smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences....
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of...
The entire month of February 2022 will be observed as ‘UPI Safety and Awareness Month’ With an aim to create awareness amongst consumers, National Payments...
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore Saregama, India’s oldest music label and the youngest movie studio, has...
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India Tata Sky has announced its new name...
Nitin Paranjpe is now chief transformation officer and chief people officer Unilever has rejigged its business model, shifting focus from regions to categories. Sanjiv Mehta...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery...
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by three waves of Covid-19 pandemic,...
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the browser market and web traffic...
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the GST council The Union Budget...
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running...
Bulchandani will retain her role as CEO of Ogilvy North America Devika Bulchandani has been elevated as the Global President of Ogilvy, as per media...
The brand’s recent campaign encourages women to indulge themselves in self-love because loving another starts with loving yourself Mellora has unveiled its new Valentine’s Day...
The BCCI is hoping to hold IPL 2022 in India, however, UAE has been kept as the next option in case Covid-19 cases continue to...
The mandate includes all Above-The-Line and Digital Communication for both brands Network Advertising has won the integrated mandate for the brands, AcneStar and Health OK,...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS as a ‘no-brainer’ option for tax saving Axis Mutual Fund,...
The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with...
Features brand mascot Fido Dido spreading the refreshing Pongal vibe amongst consumers Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu,...
Apte is currently Global Media Director at Unilever Singapore Tejas Apte, Global Media Director at Unilever Singapore, is set to replace Gaurav Jeet Singh as...
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey Games 24x7’s fantasy sports platform My11Circle has signed up with RP-Sanjiv Goenka...
Prior to joining Lenovo, Doshi was with Britannia as marketing manager Lenovo India’s chief marketing officer Amit Doshi has called it quits with the organisation...
The group has already shortlisted a few North American based Digital Audio Companies Brightcom Group Board has authorized up to Rs 1000 crores for digital...
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is...
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the Zee-Sony combine and Amazon 2022...
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in...
The campaign includes robust engagement with over 150 influencers and celebrities What kind of memories does Christmas invoke for you? To celebrate the year-end, and...
The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony Pictures Networks India Private Limited...
Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels...
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers AT&T has...
Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has appointed Kumar Siddharath to lead...
Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new...
Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood...
RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by Nykaa Fashion, known for its...
In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a sustainable & safe environment for...
Conceived by Mullen Lintas Bangalore, the regional film celebrates the Telugu way of life of people from these states in living every moment -the fully...
Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer engagement in today's day and...
The movie stars Ranveer Singh, Kotak’s brand ambassador Kotak Mahindra Bank Ltd. (KMBL) today announced its exclusive association with the soon-to-be-released and one of the...
The all-new pack features the Kolam art of Tamil Nadu complementing the brand’s iconic packaging Marico Limited, one of India’s leading FMCG companies, is launching...
Campaign to be adjudicated by renowned designer duo Shantanu and Nikhil, celebrated photographer Bobby Joshi, and acclaimed illustrator Vimal Chandran Royal Enfield, the world’s oldest...
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the...
Pepperfry, India's no.1 furniture and home products marketplace, continues to strengthen its leadership team as it announces the appointment of Naveen Murali as Vice President...
Amazon Prime Video customers will be able to live-stream international matches being played in New Zealand, including the Indian Women and Men’s Cricket Teams’ tours...
RENEE Cosmetics, India’s leading beauty brand, has announced a new campaign titled ’Reinventing Beauty’ featuring the actress Ileana D’Cruz, with the objective of introducing the...
Vivo Pro Kabaddi League Season 8 is set to begin from 22nd December 2021 Luminous Power Technologies, a leader in power backup and home electricals...
The new campaign is an extension of its flagship campaign launched earlier this year "#YahanSearchKhatamKaro" The country’s leading full-stack online real estate platform Housing.com’s unique...
Disney BYJU'S Early Learn app partners with the Olympic gold medallist for two years Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been...
Former head of engineering at Amazon Lockers, Rajat Bansal, has joined as the Chief Technology Officer at Games24x7, one of India’s largest online gaming companies....
Pepperfry, India's no.1 furniture and home products marketplace, announces the appointment of Mr. Ruchir Aswal as Vice President of Product (Business). Ruchir is a postgraduate...
Dermatologist Tested on Indian Skin and powered with PhytoCellTecTM, for Healthy, Zen-like Skin ITC Dermafique brings luminous glow with its BB Crème brand campaign, this...
Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to...
Cashfree Payments is payments partner for iconic start-up funding reality show Leading payments and API banking solutions company, Cashfree Payments (Cashfree) today...
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big...
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through our myriad languages &...
The net revenue grew 22 per cent to Rs 1,481 crore Meta Platforms Inc-owned Facebook India has reported a 41 per cent year-on-year increase in...
Karandeep to be Duolingo’s first official representative in-market Duolingo, Inc. (Nasdaq: DUOL), the world’s most popular language learning app, has announced the appointment...
In 2016, Sawhney came on board with Carnival Cinemas as the COO and later continued as a consultant with Carnival Multiplex chain Carnival Cinemas has...
According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million Viacom18 has inked a three-year media rights deal with...
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue The Indian government's...
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see a sea change in India,...
Audible, an Amazon company, and a leading global provider of spoken-word entertainment, announced the launch of two new ad films, featuring TV heart-throbs Nakuul Mehta...
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next five years from approx 100...
Skore, the sexual pleasure and wellness brand from TTK Healthcare, in association with Isobar, the digital agency from the house of dentsu India, has launched...
Shares how her family pays extra attention to their respiratory health by eating right, practicing deep breathing exercises, Yoga, and regular steam inhalation with Vicks...
Aims to encourage women to prioritize themselves Chicnutrix, India's fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India's most talented...
Bisleri, industry leader and India's most trusted mineral water brand, has showcased and designed first-of-its-kind vertical mineral water plant. The revolutionary manufacturing plant is located...
Masaba for Nykd brings you the sleepwear of your dreams It’s time to raise your pajama game! Nykd by Nykaa, the intimate & sleepwear brand...
The new digital campaign involves social media and influencer marketing, digital films and media, and branded content SKORE, the innovative sexual pleasure & wellness...
Three new films encourage professionals to hit pause and strike the right balance between work and life in the new world of work Professional network...
Borosil becomes the official sponsor for IOA via a three-year deal Borosil Ltd., India's leading consumer ware brand, today, announced that it has renewed...
Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President Debt markets platform, CredAvenue, today announced the appointment of Shubham...
The actress to play a pivotal role in strengthening the brand’s appeal amongst a global audience Paksha, a Tarinika brand, known for its exquisite...
Aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day Pee Safe, India’s leading hygiene and wellness brand has launched an integrated...
Film is titled ’25 saalon ka saath kuch apni wali baat’ Casio India, leading consumer electronics company, launches a brand film ‘25 Saalon ka saath...
The firm will be helmed by Aditya Chopra Film studio Yash Raj Films (YRF) is planning to venture into the digital space with its own...
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler...
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms ICICI Prudential Life Insurance...
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett HDFC Life has released their latest campaign, #RetireOnYourTerms. The campaign idea originated from the insight that though...
The new TVC featuring brand ambassadors Alia Bhatt and Ranveer Singh to emphasize how planning, booking and modifying travel plans on MakeMyTrip can be convenient...
With 77 million Indians being diagnosed with diabetes and cases on the rise among millennials, Sugarfit aims to address the urgent need to talk...
With an assortment of 350 unique styles, to begin with, this will be the first time Missguided will be available to shoppers in India Myntra...
Ramesh Bafna and Harish Narayanan will continue in their roles at Myntra till January 2022, to help ensure a smooth transition Flipkart-owned fashion portal Myntra...
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra...
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest...
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they...
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with...
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers...
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator...
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time It's Diwali and the festive...
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role Anytime Fitness welcomes Rohit Babbar as the brand's National...
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties...
Launches series of initiative #ImmunityDiwali, #NutritiousDiwali, #BeautyCarnival Mumbai November 10 2021: Continuing with its endeavor to encourage healthy living, Amway India, one of the leading...
Jain's role encompasses building the category, developing and managing the full brand stack across owned, earned and paid assets A built-to-suit, enterprise-managed space provider, Simpliwork...
In this milestone 5th year, BREEZER Vivid Shuffle drops their first-ever limited-edition merch resonating with the Voice of the Streets Vijay Deverakonda, brand...
New film captures heartwarming stories that reiterate the brand’s “Mood Jaisa, Lighting Vaisa” campaign aiming to uplift the moods of many Crompton Greaves Consumer...
The three diverse models of Mixers Grinders cater to the diverse needs of the Indian consumers Bajaj Electricals Ltd., India's preeminent Consumer Durables Company has...
Uses first-ever paper tube packaging Leading Personal Care Brand WOW Skin Science has launched its bestselling Vitamin C Face Wash in its first ever...
Onboards Media and Entertainment maven Yogesh Manwani as President to lead the business MullenLowe Lintas Group has unveiled a specialized content business unit under the...
Relaunches the Iconic Song ‘Tanha Dil Tanha Safar’ With the objective of raising awareness about mental health, global pharma major Lupin Limited (Lupin) announced that...
Campaign titled ‘Jashn Kar Khul Kar’ is live across the internet & on all Bosch’s social media platforms In India, when it comes to festivals,...
In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others Shoppers Stop, India’s leading fashion and beauty destination...
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand TenderCuts, the fresh meat and...
The new brand campaign ‘Beyond Mobility’ illustrates the company's approach to be the consumer’s lifetime partner Hyundai Motor India Limited (HMIL), the country’s first smart...
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is...
Conceptualized new festive film in collaboration with Eleventh Hermit, media content creation company Diwali is not just a festival of lights, but a festival of...
The mobile game is initially available only for Android devices Video and film streaming giant Netflix has debuted in the gaming world and launched its...
Revenue growth has come largely on the back of sustained membership growth as well as some 'pull forward' of new members due to Covid-19 Netflix...
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with...
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises...
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce players are revelling in festive...
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme...
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia The Godrej Group today launched its latest campaign ‘#CookingGoodness’ together that celebrates...
At Screenage 2021, Vipul Chawla - President - Pizza Hut International (Yum Brands) shares his thoughts about improving the mobile app experience by putting the...
SKINN, a fine fragrance brand from the house of Titan, released a digital film for its #FeelYourBest campaign to celebrate the joy and fervor of...
Upstox Co-founder Viswanath shared that with the launch of their new platform, they want to eliminate complexities and make investment seamless, intuitive, and more accessible...
Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its...
She had joined the company in 2017 Ending her stint of four years with Nestle India, Rashi Goel has resigned from her post as the...
Launches the Celebration Song for the tournament Fanta, the leading sparkling beverage from Coca-Cola and India’s number one fruit flavor beverage, has announced its partnership...
Features regional brand ambassador Wamiqa Gabbi in a never-seen-before avatar Gearing up for the auspicious occasion of Karwa Chauth, Kalyan Jewellers, one of India’s...
National Geographic Explorer, Eshika Fyzee captures distinct wildlife in Kashmir using Space Zoom on Galaxy S21 Ultra 5G Samsung, India’s most trusted brand, teamed up...
The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season BharatPe has rolled out...
New TVC focuses on innovative product features of the new range of premium fans Usha International, India’s leading consumer durables brand, today ushered in an...
The festive film features poems by spoken poet Megha Rao, translated into Hindi by Rakesh Tiwari Celebrating the spirit of new beginnings, OPPO has announced...
The campaign has been conceptualized by Schbang Engine oil brand Castrol POWER1 ULTIMATE for two-wheelers has launched a new digital campaign around #PerformanceThatSurprises highlighting the...
Vishal Nicholas, Planning & Strategy Head – dentsuMB (earlier Dentsu India) will now also lead Strategy for Dentsu Impact, a dentsuMB Company. Under this expanded...
The campaign also stars TV actor Chahatt Khanna Snapdeal has launched a new campaign starring popular TV celebrity Mohit Raina as part of its “Toofani...
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual...
Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One and Taproot Dentsu Vishal...
KL is announced as Captain realme and would be the face of the realme smartphone category realme, the world’s fastest-growing smartphone brand, today announced the...
Appoints dentsuMB as lead communication partner dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of WayCool Foods,...
Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high Bharti Airtel has...
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before OnePlus, the global technology brand, announced the promotion of its...
The campaign has been launched across television, digital and social media Ahead of the upcoming festive season which witnesses a huge increase in new car...
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers While the ongoing pandemic and the...
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help...
This is the second acquisition by the group as it acquired The Moms Co, early this month Good Glamm Group has announced the acquisition of...
Together, the brand hopes to create a powerful synergy of their shared values adidas has announced its association with actor Deepika Padukone. Padukone will work...
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of strategic thinking say experts A few...
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail,...
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more...
The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene With the world marking Cybersecurity Awareness Month this October, YES...
Hand-painted by artists, each of the 12 exclusive designs commemorates a decade from Royal Enfield’s 120-year-old history Celebrating it’s 120th anniversary, Royal Enfield, the world’s...
Collaborates with wrestler The Great Khali, with an aim to target Tier II and Tier III UBON, India’s leading Gadget Accessory &...
Curated festive selection, amazing price points, a slew of attractive offers – Lifestyle makes it all come together with a heartwarming campaign ‘Dil Se Diwali’...
To promote UPI, Postpaid (BNPL) and Wallet businesses India’s leading ecosystem for consumers and merchants (1) Paytm today announced that the company and its partners...
Offers the agility of a hatch with the DNA of an SUV Tata Motors, India’s leading automobile brand, today launched its latest offering in...
The digital ad campaign promotes the values of togetherness and a harmonic lifestyle in a regular household, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every...
Chingari’s ‘$GARI’ and its NFT Marketplace Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at...
After a spate of successful campaigns revolving around the ease of investing in cryptocurrencies, India’s safest crypto exchange, CoinDCX has now launched a Mega drive...
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more Sundrop Oil and...
Irani highlights the conveniences of home-use medical devices in the film Morepen Laboratories Limited has roped in actor Boman Irani in an all-new brand campaign...
The Bollywood beauty to now be featured across Sukkhi’s marketing campaigns across the country Sukkhi, India’s leading online-first fashion jewellery brand has roped in the...
The new range of indulgent burgers will strengthen McDonald’s leadership in the burger category McDonald’s India turns 25 this year and the...
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation A fortnight of many topical events and...
He moves on after a stint of 7.5 years Anshuman Chakravarty, who was the Head of Marketing, Brand and Corporate Communications at consumer electronics brand...
A series of TVCs with meaningful insights & quirky moments to make this festive season brighter In its latest television and online campaign, Croma,...
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known A...
Registers record-breaking ~19 mn visitors, ~6 lac items purchased in the first hour The biggest-ever edition of Myntra’s Big Fashion Festival (BFF), has been off...
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only...
Toshiba India Pvt. Ltd. (TIPL) today announced the appointment of Shuichi Ito as the Managing Director, effective October 01, 2021. Ito will lead TIPL to...
“You have to believe in yourself, that’s the secret”- Charlie Chaplin The inspiring quotes of the legend Charlie Chaplin will remain timelessly meaningful and relevant...
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives Amrutanjan Healthcare, a 128-year-old company with a rich legacy and...
Activist beauty brand The Body Shop India celebrates this year's festive season with a difference by launching #LightALittleLife program to support children who have lost...
Clovia, India’s leading brand for women’s innerwear, activewear, loungewear, and personal care, today revealed their campaign, ‘Nothing But Real’. For the first time, the campaign...
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from...
The campaign comprises of two ad films featuring actor Jaaved Jaaferi With onset of the festive season, SBI Card, India’s largest pure-play credit card...
Dettol Banega Swasth India launched Season 8 of Swasth Bharat, Sampann Bharat with Campaign Ambassador Amitabh Bachchan Reckitt, world’s leading consumer Health and...
Offers 4 distinct ‘Personas’ with customization packs to match diverse lifestyles Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the...
The campaign is themed around ‘Circle of Influence’ JAIN Online, a part of JAIN (Deemed-to-be University), a NAAC ‘A+’ Graded University (as per the revised...
FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Limited, today announced the elevation of Mahesh Kanchan as Chief Executive Officer (CEO),...
Zoya, the exquisite diamond boutique from the House of Tatas introduces Libera, a stunning new collection that is a poetic ode to the flow of...
: In a multi-agency pitch, ART-E Mediatech has been awarded the digital & creative mandate for Indica, an Indian herbal hair colour brand from the...
Created and conceptualized by DDB Mudra Group, the film highlights the Hindware Appliances trademark ‘MaxX Silence’ Technology Hindware Appliances, today, announced the launch of...
Shukla joins from Star Sports where he was helming marketing Star Sports Marketing Head Sudhir Shukla has called it quits after spending close to five...
The project is located just 5 minutes from Sholinganallur, houses 1693 apartments at INR 3999/sq.ft CASAGRAND ropes in Vijay Sethupathi, to endorse its signature...
Tata Consumer Products is partnering with Tata Trusts to scale its Menstrual Hygiene Management (MHM) Program in Jharkhand. The partnership, which began work on Women’s...
First joint offering since the acquisition of PAYBACK India by BharatPe PAYBACK India, a BharatPe company and India’s largest multi-brand loyalty program, today announced...
The campaign has been launched by Taproot Dentsu (A dentsuMB Company) Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India,...
George will be based out of the agency’s Bangalore office AdLift has announced the appointment of John George as Senior Creative Director. John will be...
The two-week-long campaign with the Olympian has been launched across 9 categories in 15 Indic languages ShareChat has announced the launch of the ShareChat Mega...
Features brand mascot Fido Dido spreading the refreshing Pujo vibe amongst consumers 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in...
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence Go Cheese, from the house...
Picks Liqvd Asia As Its Partner Liqvd Asia, one of India's most recognisable digital marketing agencies, has bagged the integrated social media & conversational marketing...
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world's largest online professional network, has launched new platform...
Premier student housing brand, your-space has announced two major appointments in their top management. Venayak Saran Gupta, an ex-BCG consultant who joined the company as...
This campaign highlights MyGlamm’s All Natural and No Nasties approach to beauty India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national...
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its partnership with Xiaomi on...
The campaign brings out the essence of homecoming this festive season Shoppers Stop, India’s leading fashion and beauty destination rings in the festive season with...
Parle’s ‘Hide & Seek Fills’ is the first step forward in building the broader cereal category Parle Products, India’s leading biscuits, snacks...
India’s leading matrimony site, Jeevansathi.com has roped in Mahesh Babu, a popular figure in the Telugu cinema industry for its #WeMatchBetter campaign. The 360 degree...
General Mills India announced the launch of its ready-to-cook (RTC), two minutes Pillsbury Pancakes brand in India General Mills India – a part of the...
Smirnoff Celebrates New Global Campaign as the World’s No. 1 Vodka returns in No Time To Die Viewers have seen James Bond drink his...
Featuring Kalki Koechlin, the brand film conceptualized by Havas Worldwide India, establishes the platform as the go-to shopping destination for luxury Tata CLiQ Luxury, India's...
HDFC Life, one of India’s leading life insurance companies, and IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd., have jointly launched the fourth phase...
Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions Ahead of the festive season, Myntra bolsters its Beauty...
The couple encourage consumers to celebrate eco-friendly Ganpati Leading Personal Care Brand WOW Skin Science launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for...
Chance to win an all-expenses paid trip to watch India play at ICC Men’s T20 World Cup 2021 Keeping up with its endeavour to empower...
The actor will be the face of FPBL's marketing campaigns across various platforms Fino Payments Bank Limited (FPBL), a fintech for emerging Indian customers will...
The pioneering service solution is aimed at delivering an enhanced customer experience ŠKODA AUTO India announced a unique initiative - ‘ŠKODA COMPACT Workshops’, which aims...
Jet Airways is all set to resume domestic operations in Q1 2022, according to the Jalan Kalrock Consortium, the successful resolution applicant of Jet Airways....
Malhotra served stints at brands such as Nykaa, Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc. in the past Hitesh Malhotra, former CMO, Lenskart...
Conceptualizes new advertisement in collaboration with Keroscene Films to showcase its ‘Viraat Strength’ Ambuja Cements Limited famed for its ‘Viraat’ strength tagline has released its...
Welcomes Kriti Sanon As the Latest Addition to The Fossil Family FOSSIL is thrilled to announce our partnership with Kriti Sanon as the newest celebrity...
With a premium-to-GDP penetration of less than 3.5 per cent in India Tata AIA Life Insurance today announced the signing of a multi-year brand partnership...
Perfect snack with goodness of multigrain flours, flax seeds, and sesame seeds Bonn Group, the leading manufacturer of Food products in India, has launched Americana...
During the company's Q1 earnings conference call, Gupta said 80% of pre-Covid circulation is a good enough number for ad revenue monetisation Newspaper circulation might...
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery “Yeh Andar...
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year Telecom company Vodafone...
DB Corp Non-Executive Director Girish Agarwal shared that in July this year the company achieved almost 75% of July 2019, which is a good indication...
She will be responsible for leading client relationships and business growth for the West office Starcom India has appointed Rachana Shah Monteiro as the West...
Industry leaders share how the sector is picking up and prepping up for the festivals, their plans for the season, and the growth they are...
India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise Bewakoof.com, India’s largest...
These will be available to buy, collect and trade for cricket lovers and new-age investors alike Indian cricket stars Smriti Mandhana and Zaheer Khan are...
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
The consulting company has roped in Amol Patil as Business Head and Director - Technology & Arun Upadhyay as Business Director - Growth & Alliances...
Encourages everyone to be the Face of Hope Focusing on the importance of “masking up”, Nestlé India has launched the Face of Hope initiative. As...
Yogesh will lead the Technology Engineering team to support the brand’s exponential growth across geographies upGrad, Asia's higher edtech major in a most recent...
Commemorates National Nutrition week 2021 Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the...
This sonic tune is a celebration of SBIG’s new brand identity which was launched last year SBI General Insurance (SBIG) today launched its signature tune,...
Devvaki Agarwal, Founder & CEO, instrucko shares insight about boom of Edtech sector, instrucko’s business model, marketing strategy, growth plans and more As...
With this association, Laconic aims to strategically widen awareness about its business and products to the right target base Koffeetech Communications, an integrated digital marketing...
Declares Companywide Break from November 4 – 14 Meesho, India’s largest online marketplace for longtail products, has introduced a Reset & Recharge policy to prioritize...
Brand to leverage its innovation equity to recruit new consumers looking for differentiated experience Chupa Chups has dialed up the fun with the launch of...
Launches an integrated campaign #NeverFitIn encouraging people to break the norms one quirk at a time MISFIT by boAt - a new-age self-care and grooming...
Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, has strengthened its long-standing support for cricket by partnering for Sri Lanka...
Since its founding in 1984, the leading professional makeup authority has teamed up with fierce tastemakers M·A·C Cosmetics India has named beloved Bollywood film star...
He has been associated with Isobar for more than 13 years Shamsuddin Jasani, Group Managing Director of Isobar India, has put in his papers. e4m...
When the Great Khali meets the Great KFC Double Down Burger #BurgersKaKhali The Great Khali has been doubling down on some interesting hobbies of...
The company eyes PAN India expansion North India based, BL Agro Limited, one of the fastest growing edible oil and food products company in India,...
Abhichandani joins from Kantar/IMRB Zirca Digital Solutions, a 360-degree digital solutions provider, announced the appointment of Tarun Abhichandani as the Head of Products & Solutions....
Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans F&B major Pepsico has reportedly...
Armes Maini Storage Systems Pvt. Ltd is one of India’s leading industrial storage system providers, based in the Silicon Valley of India, Bangalore. It is...
Moves its transformation agenda forward Lowe Lintas, one of India’s premier advertising agencies, has appointed Kedar Teny as its CEO. Kedar moves from - Avataar.me...
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting...
Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun...
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on...
Digital campaign with #CareToLiveOrganic to celebrate “Sustainable September” Lotus Organics + has associated with The Wildlife Trust of India (WTI) to celebrate sustainable September. A...
The campaign consists of five digital films Glori Handwash (RSPL’s Product) launched a social awareness campaign that asks people to wear mask properly. Conceptualised by...
Reports say that August 31, will be his last day in office CEO of Dentsu India Anand Bhakamkar has reportedly stepped down from his role....
Celebrates the unwavering spirit of para-athletes with its new brand campaign – ‘phirse #Jeetkahalla’ In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a...
Gulshan assumed this role on August 23rd; he and Paul will both be reporting to Joe Mumbai-based Brand and Communications Consultancy, Tilt Brand Solutions announced...
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its...
Bengaluru gets the Ultimate Fashion Coordinates Brand ELLEVEN, a fashion coordinates brand for women from the house of TCNS Clothing, has launched its first store...
This will be the brand’s first campaign with the illustrious Anil Kapoor inviting the country to #GoSmartGRID With Anil Kapoor as its brand ambassador,...
Reebok and celebrity hair colorist, Daniel Moon announce their second product collaboration: a refresh of Reebok’s iconic Classic Leather and Club C 85 silhouettes. The...
Jain has a rich experience of three decades as a Retail Banking professional RapiPay, India’s leading assisted payments Fintech company today announced the appointment of...
Through its new campaign ‘Health Super Saver’ aims to spread the message to youngsters Future Generali India Insurance Company Limited (FGII) has launched the Health...
Multi-year brand transformation highlights the power of Visa’s trusted network, enabling modern money movement and expanding economic access Visa (NYSE: V), the world leader in...
Highlights contributions to students’ education BIC Cello, India's most recognized stationery brand and leading manufacturer and distributor of writing instruments, has recently launched a video...
Aims to cater to Millennials and GenZ FinTech platform Angel Broking Limited (Angel Broking or ‘the Company’) celebrated 25 years of success this month by...
India’s first LAAS (Lifestyle as a service) model for retirement Welldercare, enters the Indian Hospitality Industry announces its plans to launch long term Retirement resorts...
Launches The “Depend On Insurance Season 2” Campaign With Retd. Major Gaurav Arya Canara HSBC OBC Life Insurance is all set to launch the second...
Gaurav Kumar Kwatra, Director- Purina Petcare India from Nestlé shares insights on the brand’s journey in India, marketing strategies, future of the segment and...
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway...
Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional...
The ‘Live Limitless’ campaign conceptualised and executed by McCann Worldgroup, takes a supernatural approach to create engagement The campaign highlights the limitless opportunity that comes...
CRED Mint Combines Safety of High-Trust Community, Inflation-Beating Returns, and Transparent Withdrawal Process CRED, a high-trust platform for individuals, brands, and financial institutions, today...
The new offering will keep the audience and consumer behaviour at the centre of the media process In light of the cookie-less future and an...
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts While mobile continues to be the primary screen of digital...
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20 The print media witnessed...
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey After two years of...
Aims to bring sheer speed and exciting experience for its users realme, India’s fastest-growing 5G smartphone brand has announced its collaboration with the latest Universal...
Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers and more With consumers increasingly...
As India entered its 75th year of freedom, Dentsu Impact, the creative agency from the house of dentsu India, rolled out the second edition of...
Tanishq celebrates the heart-warming tradition of Lumba Rakhi this Raksha Bandhan Tanishq, India’s most loved and trusted jewellery brand has launched its latest digital film...
MyGlamm And BabyChakra Come Together To Build India’s Largest Parenting Platform and Invest Rs 100 Crores In Mom-Baby Content to Commerce MyGlamm, India’s fastest growing...
CRED Members Can Support 30,000 Disadvantaged Kids and their Families with Dry Ration Kits Continuing its community support to people affected by Covid-19, CRED in...
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy Essence, a global data and...
The campaign recognizes the heroes who are doing spectacular work in the solar space We are currently dealing with a serious matter: the depletion...
Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers Trusted by more than 30 lakh households, Urban Company –...
Actress Hina Khan joins the celebration with specially designed Independence Day lenses Moj, India’s number one short video app, is all set to launch #MyFreedomMatters...
The year also marks Limca’s 50-year milestone in India Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a...
Consumers can avail instant cashback of up to 20%, low-cost EMIs and much more LG Electronics India, today announced its latest “Freedom is Good”...
RuPay Contactless cards have been showcasing a great synergy between technology and innovation National Payments Corporation of India (NPCI) announced that RuPay has launched a...
Godrej Interio offers up to 25% discount across its portfolio of products and solutions Deep rooted in India’s Independence and Swadeshi movement,...
Video campaign celebrates freedom achieved through the power of education through three inspiring real-life stories BIC Cello, India's most recognized stationery brand and leading manufacturer...
The video component of the campaign will focus on how Azaadi means there is equality in education and how a girl can get the same...
Leading brands like Spotify, Swiggy, Airtel, VH1 among others join the digital banter in their quintessential style Sunfeast Dark Fantasy, the brand which is celebrated...
As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new...
The film’s underlying message for the audience is the promise of looking out for each other akin to insurance Policybazaar.com - India's leading online insurance...
Customers can transact anywhere across 1 crore+ RuPay merchants using their Dhani OneFreedom card Dhani App, one of India’s fastest growing mobile application for all...
25% off on Diamond Prices with an additional 5% instant Bank Discount Candere by Kalyan Jewellers has come out with an exclusive offer on its...
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In...
Christine McCarthy, SVP and CFO, Disney, addressed analysts during the Q3 conference call With Disney+ seeing a slower subscriber addition in the US, Disney+ Hotstar...
‘Ye E Sahi Hai’ captures the pulse of Indian consumers about electric two-wheelers and will change the way they think about it Okinawa Autotech, India’s...
While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership Interpublic Group of Companies (IPG)...
Both are now Vice Presidents Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both have played an...
The campaign is an extension of Ageas Federal’s overarching brand philosophy of #FutureFearless Ageas Federal Life Insurance, one of India’s most trusted private life insurance...
The ad films featuring Hrithik and Kiara, among the first ones to be in the series, shows Myntra as India’s Fashion Expert Myntra has launched...
Initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the...
Appoints Kulwinder Singh as CMO SG Analytics, the market leader in research and data analytics services, has appointed Kulwinder Singh as the firm’s Chief Marketing...
In Conversation with Raghuvinder Singh Pathania, General Manager and Head of Operations, WeWork India In the next episode of Stories by WeWork, an in-house interactive...
The plan is to open 20+ stores spread across 10+ tier 2 cities in the upcoming 12 months After making a mark...
On World Elephant Day, 1,00,000 trees planted is over and above the 4,51,000+ trees that the logistics provider has planted since 2017 Blue Dart, India’s...
Aligned to The Paris Agreement along with its customers and suppliers’ commitments Birla Carbon, one of the leading manufacturers of carbon black globally, has announced...
To launch a patriotic campaign on Independence Day Vedanta Ltd, India’s leading producer of metals and oil & gas, is all set to roll out...
OPPO Reno6 ‘#EmotionsInPortrait’ campaign OPPO, the leading global smart device brand, today announced its partnership with Spotify for their latest campaign “Every Emotion In Portrait”...
‘Desh Ki Chai’ celebrates rich cultural diversity of India, this Independence Day As an earnest gesture to lend support to the Indian Artisan community, TATA...
BharatBox will power brands to reach consumers in Tier 2 and Tier 3 cities in India Following the acquisition of influencer marketing platform, Chtrbox...
In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint Vedantu, LIVE online tutoring platform in...
Premiering on August 13th, show to be aired every Friday at 7 pm on MTV Unacademy, India’s largest learning platform, today announced the launch of...
According to media planners, the maximum spends will come in the following weeks With Onam round the corner, the south market is seeing a significant...
The account is being handled by the agency’s Mumbai and Bengaluru offices After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has...
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in...
Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, said that brands can contribute by standing united and supporting decisions made by...
The Audi RS 5 Sportback is being brought to India via the CBU route Audi, the German luxury car manufacturer, today announced the launch...
Digital-only video content, latest prices and a brand new TV show, and much more NDTV and CoinSwitch Kuber today announced a strategic partnership to launch...
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu...
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers With shift in demand patterns,...
The #15YearsConstant campaign has been curated by Chimp&z Inc. Tata Sky marked its 15-year milestone with a heartfelt campaign. Paying homage to the deep and...
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules Nestle India has tweaked its product packaging to...
The campaign #ShopIndiaMovement prompts how every Indian is entitled to purchase their desired products without having to break their bank ShopClues, India’s leading online...
The Beauty campaign is aimed at presenting the new beauty destination in town - Myntra! Myntra has rolled out a peppy campaign with Bollywood diva...
Having worked with Star Sports, Channel [V] India and VIP Industries, Akshat brings a healthy blend of marketing experience in sports, media, entertainment and consumer...
Siddharth and Cinthol join forces to enable you take on your duties fearlessly Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL), brought...
Banerjee will lead the Delhi office Madison Media has just announced that the Agency has promoted Abhik Banerjee to Chief Operating Officer, Madison Media Plus...
Tata Sky, one of India’s leading content distribution and Pay-TV platform marked its glorious 15-year milestone with a heartfelt campaign. Paying homage to the deep...
Designed to make it simple for subscribers to recharge their accounts using their favourite UPI app or wallet Dish TV India Limited, India's leading...
Customers can just click on 'Buy 24K Gold' under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from...
The campaign will be led by television and digital platforms VEGA, one of the leading personal care appliances and beauty care accessories flagship brand in...
Adds fashion icons, Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan to its star-studded pool of brand ambassadors, ahead of a mega brand campaign In...
The brand has already onboarded 50,000 businesses onto its platform across India Bikry app (by Bizrise Technologies) an all-in-one platform to take your business online,...
A first of its kind custom jewellery range of kids’ favourite Nickelodeon character Celebrating the robust legacy of Nickelodeon’s one of the most iconic characters,...
Releases New Campaign for the 2021 Royalz Collection 82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency...
The film also highlights Goodknight Gold Flash special edition packs for Onam Festivals must be celebrated with joy, splendour and most importantly, good health. In...
The new sub-brand, ‘Epic by Sonata’ features a stylish range of watches and will be available on Flipkart beginning 5 August 2021 Sonata, India’s largest...
These shades are inspired by the heartland story of India and carry names that reflect Indian culture i.e. Chutney green, Calcutta rains, Coromandel indigo etc...
Redefine luxurious Italian fashion with the Versace Greca Glass in India Standing out for its modern allure and subtle refinement, Greca Glass is...
Bajaj Finance advises customers to strictly stay away from paying any advance fees for loan processing Bajaj Finance Limited, the lending and investment arm of...
Pre-order now to unbox yours OPPO, the leading global smart device brand, today announced the pre-booking for Reno6 5G – the ultimate all-rounder 5G superphone...
Aims to identify and nurture new age video content creators OPPO, the leading global smart device brand, today announced its partnership with Instagram to launch...
No impact on customers and partners; All changes pertaining to brand transition will be reflected by year-end Max Bupa Health Insurance announced today that it...
Powered by Adobe Experience Cloud applications, this partnership will enable CEAT to deliver a personalized and seamless digital experience As digital becomes the primary way...
Releases ‘Kar Dikha India’ anthem to show the nation’s support for the Indian athletes Indian short video platform, Moj launched #MojCheers4India challenge along with a...
DEFY brings a range of carefully crafted audio wear like true wireless earphones, wired earbuds, and wireless neckband in India It is that one...
#FanBannJaaoge becomes the clarion call to 1.3 billion Indians across the country MPL Sports Foundation, the community arm of Mobile Premier League (MPL), India’s...
The eye-catching sand art brings alive the power of Vedshakti Toothpaste and the message ‘Mooh swachh toh aap healthy’ Commemorating the Jagannath Bahuda Rath Yatra,...
The digital payments brand of AGS Transact Technologies Ltd. has refreshed its brand identity Ongo, one of India’s leading digital payments brand has...
He will assume responsibilities on 1 November Dentsu International has appointed Fred Levron, the worldwide creative partner at FCB, as its global chief creative officer,...
Through its diversified distribution network, the company services and provides a distinct suite of 44+ need-based offerings IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted...
Avilash has led communication and media mandates for several iconic brands in the past Carat, the flagship media agency from the house of dentsu India,...
Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when...
His last assignment before joining UNIBIC was as the Head of Marico’s New Foods’ Business Unit UNIBIC Foods, one of India’s fastest growing FMCG companies...
350+ schools across India and the Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic Practically,...
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands...
Domina is the latest offering from Pee Safe, in the sexual wellness and pleasure category Meraqi Digital, the independent digital...
The mandate was won after a multi-agency pitch CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. As part of their mandate,...
The Surprise Pack Campaign included marquee names in the entertainment world from across the country, in never- seen- before avatars A couple of days...
His previous stints include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner Zolo – Category leader and the...
This is the first social audio partnership for TED which has a strong history of embracing audiences on innovative new platforms Clubhouse, the social audio...
Launches immunity-boosting Chyawanprash under its brand Well Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space...
In his new role, Shailesh will guide the overall expansion and strategy of the company In an endeavour to accelerate its global footprint, ZingHR announced...
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation Mamaearth, the digital-first brand, has awarded its...
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes...
The campaign consists of a TVC, along with extensions in print, radio and the digital medium Malabar Gold & Diamonds is one of the world’s...
Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer FCB Group India recently announced the restructuring of its creative...
The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer...
The Audi e-tron will be launched in two variants: Audi e-tron 50 and the Audi e-tron 55 Audi, the German luxury car manufacturer, is set...
The mask is developed with premium woven fabric with Antiviral finish Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail...
The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office Havas Media India has won the integrated...
Says company, The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand Electrical appliances manufacturer...
Ciphands Mist Spray Hand Sanitizer is an extension in the hand sanitizer category Ciphands, the hand and surface hygiene brand of Cipla Health Ltd., has...
Holcim unveils its new brand identity in all markets LafargeHolcim, a global leader in innovative and sustainable building solutions and the parent company of...
In this role, Menon will lead the brand, digital, research, analytics & product innovation teams Saakshi who has 18 years of experience across several global...
The new brand story, which takes you to the ancient era, gives a sneak peek of the brand’s inspiration behind the urge to produce organic...
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash...
The initiative aligns with the government’s goal to build a future-ready public infrastructure with connectivity, productivity, sustainability and safety Mastercard, Mumbai Metro and...
ZEE5 is all set to bring the intriguing Lee-Hesh untold “Bromance to Break-up” story to your screens, helmed by the award-winning filmmaker duo...
Spreads the message of #ProtectionHaiZaruri Kamdhenu Paints, a leading manufacturer of high-quality paint and emulsion in the country, announces the launch of a social media...
Rahman will participate in a series of campaigns, and ads across TV, print, digital, and other media to promote the company’s products Paint brand Sheenlachas...
Gupta is a graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor magicpin, India’s #1 savings...
As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India Fun88, the leading...
Chakravarthy was previously the MD at Essence Digital Marketing & Business Leader - Anand Chakravarthy, has recently joined the Ed-Tech for, Results and Outcomes as...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
The brand also launched a video emphasising on the idea of having fresh and hot meals which is otherwise not possible while ordering food at...
Hamdard laboratories will provide special offers on health checkups and medical consultations throughout the duration of the campaign At a time when healthy living is...
All models come with Home Connect facility ensuring convenience and ease of use As part of their strategy to grow the premium washing machine segment,...
Cricuru’s aim is to make cricket coaching accessible everywhere Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital...
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy The Trade Desk (NASDAQ:TTD), today announced the launch...
Vaccinates 99% of eligible employees with at least their first dose of the Covid-19 vaccine in the last two months Tata AIA Life insurance has...
Releases print ads across national and regional newspapers to create awareness India's leading digital financial services platform Paytm has taken several steps to spread awareness...
Reminisces Memories Of Bonds Made For Life With Its Latest Campaign Society Tea has brewed a delightful film taking a trip down the memory lane...
The joint venture will be called 'Glance Collective' Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into...
Gift vouchers worth ?100 crore, Discounts & Gold Rate Protection on offer Kalyan Jewellers is preparing to reopen it’s showrooms across India, in...
The SKINN Tales campaign is now live across the brand's online platforms and other offline media SKINN, a fine fragrance brand from the house of...
Arun brings over two decades of experience across senior leadership roles at top financial institutions like SBI, Yes bank, ICICI and HDFC Digital payments and...
He will spearhead a community of AI experts at Pyxis One with 30% boost in hiring and onboarding Pyxis One, a start-up providing AI infrastructure...
The campaign generated over 4+ million views, with an impressive engagement rate of 26.11% In an effort to promote its brand-new Octavia, Skoda, a premium...
Extends necessary medical supplies to hospitals, emergency food relief kits to communities in need, Vaccination Drive for team members across restaurants & more KFC...
Timios expands its product offerings and forays into healthy, organic, and natural FMCG packaged products for new and expecting mothers Timios a Bangalore based packaged...
LT Foods, Consumer Food Company has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’. The account was won in...
Conducts a social awareness experiment in metros With social distancing becoming the need of the hour during the pandemic and post pandemic era and enforcement...
Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will...
Announces launch of Brand initiatives Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has...
This deal will enable Matrimony.com to scale up its presence significantly in the North and West regions Matrimony.com, India’s leading online matrimony company, announced that...
Prior to this, Anand was HMD Global's Head - Brand, Media and Digital Marketing The Coca-Cola Company has appointed HMD Global's Aditi Anand as Head...
Conceptualised by Logicserve Digital, the campaign comprises of impact-driven Thumbstopper videos that aptly convey the message through simple real-life situations Tata Pravesh, a brand of...
As Chief Merchandising Officer will handle entire category management & Snapdeal’s seller ecosystem Snapdeal, India’s largest value e-commerce company, today announced the appointment...
Product launch supported by digital campaign #BoringToBananas rooted in the brand philosophy of Mood Ting Tong Center fruit – Perfetti Van Melle India’s...
Ogilvy leads Thums Up’s repositioned brand message of resilience and real heroism of everyday people Toofan wahi jo sab palat de – the upside down...
Ashutosh has over 20 years of work experience in the technology sector Cosmos-Maya a leading studio in Asia and producer of many of India's most...
Kumar last stint was at Aditya Birla Capital Leo Burnett India has announced the appointment of Niket Kumar as Executive Vice President & Head –...
Expects to double business in the market by 2022 Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today...
Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing...
Wada takes over the role from Haruto Iwata, who was responsible for the company’s growth in the Indian market Fujifilm India Private Limited, a pioneer...
Ajay has served different companies such as Reliance Energy, HCL technologies, L&T Infotech, Fluentgrid, Deloitte, PWC and IQVIA Dentsu has announced the launch of ‘Indeed...
Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering Louis Philippe, India’s leading premium menswear brand from...
The mandate was won after a closely contested multi-agency pitch Global brand and customer experience agency VMLY&R, has been appointed the agency-on-record (AOR) for JOCKEY’s...
This year Myntra EORS is not just a fashion event, it's an opportunity to sustain businesses & restore livelihoods Myntra has launched a two-and-a-half-minute video,...
The company has promoted Kavita Angre, Aalok Oke, Yogesh Suradkar and Rajesh Gopal L’Oréal India today announced the elevation of four leaders from the India...
The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences Home Credit India, a local arm of the international...
Urge citizens of India to lend a hand of support to their support staff From your domestic help to your driver to your gardener, these...
The digital campaign, by Kiro emphasizes on the launch of 4 nude lipstick shades in their kitty along with the relaunch of Nonstop Airy...
As a part of Samsung’s contactless offerings, AR Demo allows consumers to experience the product virtually in their homes Samsung, India’s largest and most...
Lo! Foods products will now be available in North America, UK and South East Asian Markets Lo! Foods, a Bengaluru based startup that offers a...
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change...
Sikaria brings more than 14 years of leadership experience in Sales, Marketing and Business Operations SUGAR Cosmetics - one of the fastest-growing premium beauty...
She will lead and mentor the editorial team and introduce the best in class practices for successfully executing the editorial strategy 9X Media has appointed...
Undeterred by the global pandemic, the company’s market capitalization increased 3 times to reach USD 3 billion in the last fiscal year Recording another...
The agency will handle the digital media communications for InterMiles The Minimalist, a creative solutions group company based out of Mumbai with presence...
Aditi will lead Pocket Aces in its next phase of growth and will take on her new role with immediate effect Pocket Aces, India's leading...
Starting 1st July, the revamped service will offer a boutique of Punjabi content at a minimal cost of Rs. 1.5 per day Tata Sky’s Punjabi...
Mehta will take over from Herjit Bhalla Geetika Mehta who was the General Manager, Home and Hygiene, India and the Regional Brand Director, South Asia,...
In the past she has been part of brands like Asian Paints, Frooti, Appy, Digene, Vaseline, Lakme and Baskin Robbins Samyukta Ganesh Iyer, who recently...
Offers complimentary service and sanitization for their next scheduled service Audi, the German luxury car manufacturer, today announced a special initiative exclusively for...
Affle had approved and announced the acquisition on June 9, 2021 Affle (India) Limited through its subsidiaries (“Affle”), today announced the...
This campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India Some apps play such...
Launches a nationwide talent hunt for the next digital superstar Close on the heels of celebrating its first anniversary, India’s number one short video app,...
The Sri Lanka vs India T20 series is set to begin in Sri Lanka on 21 July 2021 In its first-ever sponsor association with a...
Shevade will lead the brand’s consumer communications across channels upGrad, South Asia’s largest higher edtech company, today announced the appointment of Shreyas Shevade as the...
Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a...
NPCI in collaboration with CBSE launches “Financial Literacy Textbook for Class 6” to make future of the country financially aware National Payments Corporation of India...
The move will help retailers prepare for peak sales periods Today, Adobe is announcing exciting new capabilities in Adobe Experience Cloud to help brands across...
The brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores TCNS Clothing Co. Ltd, the...
After establishing its market leadership in India and Indonesia, USA will become MPL’s third country of operations Mobile Premier League (MPL), Asia’s largest esports and...
Jayme will be reporting to Jean Lin and Ashish Bhasin Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer,...
Mukherji is a graduate in Economics from Mumbai University, with a post-graduation in Business Management from SIES College of Management Studies Headquartered in Mumbai, end-to-end...
Earlier last year actress Bhumi Pednekar and Disha Patani were roped in as Brand Ambassadors for the skincare and haircare ranges #MakeInIndia skincare and wellness...
Industry-first Bokeh Flare Portrait Video and upgraded AI Highlight video features for professional-level videos OPPO, the leading global smart device brand, is all set to...
Confira Laboratories from Encube Ethicals has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record”...
Campaign highlights other aspects of doctors’ life With the pandemic still going on and the country fearing the third wave of coronavirus, our doctors are...
The product will suit consumers who prefer superior quality products Hatsun Agro Product Ltd (HAP), India’s leading private sector dairy company, has introduced ‘Arokya’ Paneer,...
The magic convertible technology helps in converting the refrigerator to more than 10 different modes Haier, the global leader in Home Appliances & Consumer Electronics...
The T20I India Vs Sri Lanka series will be rebranded The CoinDCX T20 Cup CoinDCX, India's largest and safest cryptocurrency exchange platform, becomes the Official...
The new outlet is located at 49, Taj Road, Sadar Bazar, Agra Relaxo, India's largest footwear manufacturer, has launched its Exclusive Brand Outlet in the...
Launches campaign with Health & Wellness benefits LG Electronics, India’s leading consumer durable brand for 25 years cares for its consumers with its Health and...
Tier 2 and 3 markets contribute about 40% to the growth of the segment Myntra is witnessing a heightened interest among shoppers for products in...
Deutsche Bank supports provision of COVID-19 screening kits, PPE kits, thermal scanners, sanitizer, masks and pulse oximeters for frontline workers and patients Deutsche Bank has...
The #DilSeLocal campaign marks MSME Day and urges people to go local and support small businesses Khatabook has released its latest #DilSeLocal campaign to honour...
Collaborates with Kapil Dev to amplify the message of safety during the pandemic As the country gradually unlocks, Nissan India launches an integrated general awareness...
Harshvardhan Joshi scales Mt. Everest at the young age of 25 Seagram’s Royal Stag has always inspired the youth by celebrating the spirit of dreaming,...
Film features Chef Vikas Khanna and healthcare heroes from across the country Recognizing the courage, resilience and unwavering spirit of the Indian healthcare community, Quaker...
Expands its value-added portfolio with the launch of Heritage Tikka Paneer Heritage Foods Ltd., one of the leading private dairy players in India, today announced...
The fat free milk will be available across households in Mumbai, Delhi, Pune and Surat Parag Milk Foods Ltd, a leading dairy FMCG Company with...
The partnership with VC Fund Stellaris Venture is a part of Facebook’s VC Brand Incubator Program Strengthening its commitment to accelerate the growth of small...
Move to reflect the company's full stack range of offerings, which have moved beyond taxes to invoices, wealth management and credit ClearTax India’s leading...
Can be booked at Audi India dealerships and on the official company website Audi the German luxury car manufacturer today, commenced bookings for its all-electric...
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to...
The partnership helps marketers across India to accurately measure the incremental impact of their advertising and drive real-time optimizations on The Trade Desk platform InMobi,...
Changes logo for the first time to bring alive stories of ‘khaas’ people from across the country To celebrate the spirit of India’s resilience and...
A digital chat show on Resolution for a Secure Future HDFC Life, one of India's leading life insurers, has constantly endeavored to create greater awareness...
Nandu’s Home Chef to leverage the power of social media to create a thriving community that bonds over easy-to-cook recipes and the love for...
Urges Consumers To Boost Immunity With A Glass Of Turmeric Latte Premium tea-makers and a celebrated household name, Society Tea, has recently launched the much-awaited...
Makes further investment in the fast growing Online Male Grooming Segment Emami Limited, one of the leading FMCG companies in India, has increased...
A new kind of sport - esports is on the rise in India. The industry is expected to grow at 46% CAGR to...
Every generation interacts with music in its own special way, but when it comes to Gen Z, their relationship with music seems to...
New autograph ‘Zoya Baoli’ setting encapsulates Zoya’s legacy of inspired design Zoya, the exquisite diamond boutique from the House of Tata, presents Sam?vé, an autograph...
The film is live across the brand's digital assets Hershey's has recently launched a campaign, which presents a unique and positive point of view to...
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets As the...
The DVC by Voltas salutes the super cool #MahaAdjustableDads Voltas, the No. 1 AC from the house of...
Giving free access to all smartphone users making it highly accessible BunkerFit, India’s only free to use Fitness app, has introduced Yoga to its bouquet...
The winning brands of Sheela Group include- Sleepwell, Feather Foam & Lamiflex Sheela Foam, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified...
JSW Group confirms a sum of ? 1.00 Crore as part of the sponsorship agreement with IOA The JSW Group (JSW) and...
Arjun Maini is the First Indian to drive for Mercedes-AMG in DTM In continuation of its efforts to promote India and Indians globally, Omega Seiki...
The campaign is live across the brand's online platforms ACKO General Insurance, a purely digital insurance company, has released a campaign film on the occasion...
Having worked previously in Accenture, Coach, and Times Internet Limited, Gaurav with his 19 years of experience will drive the vision of building a numero...
Pay electricity bill on the app & get a chance to win an iPhone 12 India’s leading digital financial services platform Paytm today announced the...
Highlights how fathers “Turn Things Around” on Father’s Day 2021 TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has rolled out a social...
The campaign video was unveiled by film superstar Mammootty via his Instagram and Facebook accounts Canon India today launched a regional ad campaign titled ‘Weddings...
With this musical surprise, the channel has surely made this day even more special and memorable for them After the resounding success of the first...
The brand will continue to add products across steel, glass, porcelain, melamine and other materials as per consumer expectations Tupperware India, a global premium homeware...
The brand is open to entries in a travel meme, video, picture, song, creatives, graphics, GIFs, jingle Mahindra Holidays & Resorts India Limited’s flagship brand...
The films from Unacademy tend to focus on an ethos every learner should imbibe for success Unacademy has released a new film titled “Unacademy Believe”,...
As part of its international expansion, CARS24 is set to further strengthen its foothold in the Southeast Asian and Middle East markets in 2021...
Watch Anushka Sen’s culinary skills & Vir Das' wit on June 19th & June 24th respectively exclusively on Snapchat Discover Snap today announced the launch...
Allows users to conveniently search vaccine slots directly on ixigo flights & trains app Vaccination drive against COVID-19 in India is currently in full swing....
Shraddha Kapoor becomes the face of leading D2C beauty brand MyGlamm and also invests in the company Leading D2C beauty and personal care brand MyGlamm,...
The 30-year-old pugilist has also medalled for India at the prestigious Asian Games Fast&Up, India’s #1 selling Sports Nutrition brand is associating with boxer Pooja...
MPL Sports will be the kit partner for both the 2022 Games MPL Sports Foundation, the community initiative of esports platform Mobile Premier League...
Packs an entertaining punch with its short format shows under Zest Originals Zee Zest – India’s leading lifestyle channel will take the digital first approach...
The new Velar comes with the next-generation four-cylinder Ingenium diesel engine which offers exceptional efficiency, power and on-road performance Jaguar Land Rover India, today announced...
With 3 years’ validity, the card comes with flexible loading options of any amount ranging between INR 500 and INR 10,000 LIC Cards Services...
MC Mary Kom, PV Sindhu, Sakshi Malik and Srikanth Kidambi share their struggles and achievements Bridgestone India urges Indians to be a part of the...
Anjali has completed is a qualified Chartered Accountant and Cost Accountant Havas Group India has announced the appointment of Anjali Gupte as Chief Financial Officer,...
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos PepsiCo has initiated a trademark violation case against...
The Express Logistics Provider has been flying charter aircraft internationally facilitating the transport of oxygen concentrators amongst other COVID-19 related medical and pharmaceutical equipment Blue...
Breaks sound frontier to connect more deeply with customers In its first step towards sonic branding, YES BANK has launched its musical logo (MOGO®), a...
This marks upGrad’s third collaboration with Star Sports post, IPL 2020, and India vs England series in 2021 Higher edtech company upGrad has inked an...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that has...
With over 18 years of experience, Shweta will be responsible for all national strategic decisions and operations Tute Consult, an integrated marcom and PR agency...
Bookings now open at all BMW Motorrad dealerships BMW Motorrad India has launched the all-new BMW S 1000 R in India. The most awaited roadster...
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app Cricket...
To report to Rakesh Hinduja, Co-Founder & Managing Partner, Content Platform at the start-up Wondrlab, India’s largest platform-first martech startup, has strengthened its data capabilities...
The company announced that its chatroom feature will be monetised through virtual gifting and loyalty programmes Bangalore-based social media networking service ShareChat has announced that...
Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others are most likely to resume...
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers...
Rishabha co-founded a management institute in Pune by the name of Genesis Institute of Business Management in 2007 Rishabha Nayyar joins Fatmen as Co-Founder and...
Urges people to start their health journey with #StartTohKaro Ahead of International day or Yoga on 21st June, SARVA, India’s fastest growing yoga-based wellness...
Aims to generate 50 Crores revenue by the end of 2021 with this launch Amway India, one of the country’s leading FMCG direct selling companies,...
Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin...
The network is India's first broadcast major to foray into the podcasting space Sony Pictures Networks India has announced its venture into audio streaming, making...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters Education...
Palak Kohli is the youngest para-badminton player in the world to ever qualify for the Tokyo Paralympics 2021 Leading sports nutrition brand Myprotein has carved...
The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June Shyam Steel...
He will now helm Tamil content in Indian and in international markets Sony Pictures Network India has roped in G Dhananjayan as head of Tamil...
The ongoing contest is scheduled from 11 June 2021 to 10 July 2021 Betterhalf.ai – India's first and only matrimony app without the direct involvement...
With this initiative, cult.fit becomes the first brand to facilitate free vaccines for its customers, across all cities where it has a presence cult.fit, India’s...
‘Indian Kitchen Ka Dishwasher’, just got more convenient BSH India today launched a new and advanced range of dishwashers adding to its existing line-up of...
These elevations will come into effect immediately Havas Media Group India’s focus this year has continuously been on the product offering and thus investing in...
A simple term insurance plan that ensures financial security of your loved ones Aviva Life Insurance, India’s most trusted private insurance company, today announced...
Before this, Sunil Kumar Gupta was given two months' extension in March to serve as a TRAI Secretary, till May 31, 2021. He will oversee...
The focus will be on providing a safe and seamless shopping experience for customers DLF Malls, the largest chain of premium and luxury retail properties...
Vashisht's previous stint was at Lowe Lintas Delhi where he was Group Creative Director L&K Saatchi & Saatchi has announced the appointment of Kanishka Vashisht...
Urges consumers to exercise discretion while choosing their ORS formulation Prolyte ORS, the professional rehydration brand of Cipla Health Ltd., has launched a new TVC...
The leading coffee equipment brand in association with La Marzocco, Italy installs India’s first modular under-counter espresso equipment at Araku Café Bangalore Kaapi Machines, India’s...
Only 250 units of the jersey will be available for sale on MPL's website beginning June 14 Athleisure wear maker MPL Sports, the official...
Iyer was formerly the GM of the company's Candere brand Punith Iyer, who formerly held the position of Company GM of Candere by Kalyan Jewellers,...
The account will be serviced from the agency's Mumbai office Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the...
Rajkummar comes on board to promote the brand across all digital platforms Rajkummar is an actor who is known for his hatke and eclectic choices...
Launches two new products as part of the kit - Collagen Boosting Mask and Shilajitadi Thailam The Tribe Concepts, a homegrown brand that is centered...
Manu Jain, VP Xiaomi and Managing Director, Mi India confirmed this development in a LinkedIn post Jaskaran Singh Kapany, former Vice President- Marketing at Paytm...
The campaign focusses on the growth of the youth of the country and promotes self-reliance and hard work Tata Motors, India’s largest commercial vehicle manufacturer,...
Aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults Reckitt, the global leader in consumer-healthcare today...
Expansion into connected hardware fitness market further strengthens cult.fit’s market leadership India’s leading integrated fitness and wellness platform cult.fit today announced that it has acquired...
Sharma will be leading branded content and solutions at the network level Viacom18 today announced the appointment of Vivek Mohan Sharma as Head of Branded...
Launches next phase of the skill development program to empower 400 women across Delhi and Haryana with NGO partner Deepalaya In its efforts to empower...
Streaming 11th June, the series covers real life stories of inspiring women from different parts of the Asian society India’s eminent video streaming platform,...
With this new association, Candes will aggressively tap into the Bharat’s market penetration Candes, India’s leading home appliances brand has roped in Arjun Kapoor as...
The fourth generation OCTAVIA is 4,689 mm long, 1,469 mm tall, 1,829 mm wide, and has a wheelbase of 2,680 mm ŠKODA AUTO India unveiled...
Exciting deals and assured gifts of up to INR 35000 LG Electronics, India’s leading consumer durable brand today announced its latest consumer campaign “Together...
The tie-up enables subscribers with cashback offers ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win...
Round led by Entrepreneur and Investor Shaival Desai and existing investor Alkemi Growth Capital Pee Safe, India’s leading hygiene and wellness brand, has raised...
37% mobile gamers want to shift to a PC indicating strong potential growth for the industry India’s gaming community is displaying a growing...
India's 1st GNCAP 5 Star rated car surges ahead with increasing demand every month Adhering to Covid 19 safety protocols and hygiene norms, Tata...
Launched around World Elder Abuse Awareness Day (June 15), the campaign aims to sensitise people and mobilise seniors to seek support against abuse Shining the...
In this role, Gupta will lead the product and data teams to make the software scalable and ensure an exemplary customer experience IAN backed Wizikey,...
‘Brand Welcomhotel builds strong presence in Himachal Pradesh with another property Welcomhotel, one of India’s fastest growing hospitality brands from the ITC Hotels...
Celebrates its diverse community of inclusive, authentic, inspiring people who make the first move from home to forge healthy and equitable connections Bumble, the women-first...
'A significant milestone in 1MG's journey,' said CEO and Co-founder Prasant Tandon Tata Digital Limited will be acquiring a majority stake in digital health company...
The P&G Shiksha film has been conceptualised and created by Leo Burnett P&G Shiksha, the flagship CSR program of P&G India, recently unveiled its new...
PAYBACK India to be a wholly-owned subsidiary of BharatPe BharatPe, India’s leading financial services company for merchants, today announced the acquisition of PAYBACK India...
Lele takes over from Srinandan Sundaram who will move into his new role as Executive Director, Foods & Refreshment Hindustan Unilever Limited (HUL) today announced...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali...
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging Dabur has slapped...
Strengthens its music portfolio by integrating Tata Sky Music and Music+ Aligned with its new brand purpose to make tomorrow better than today for its...
The responsibilities in the integrated mandate for the agency include Creative, Digital, PR, Production, Tech management The Marcom Avenue, a data-driven media and marketing agency,...
Pragya has worked with Castrol India limited Leading consumer electrical company, Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its...
Conceptualised by Wondrlab, the campaign highlights “The Standout Pizza” offerings India’s leading national pizza chain, Ovenstory Pizza unveiled their new television brand campaign, conceptualised...
The service will be available 24X7 for the First Notice of Loss on the claim Helpline Numbers of Reliance General Insurance for its Motor Policyholders...
Ranveer becomes the first ever independent creator from India to get an exclusive deal with the platform Continuing its investment in India’s fast growing creator...
The social good campaign poses questions to users to choose between essential and expendable needs Rapido, India’s largest bike taxi platform, today announced the launch...
This is Arti's second innings with dentsu India Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit,...
In its FY21 annual report, the company also reiterated its stance on inclusivity and advertising for products targeted at children FMCG giant Hindustan Unilever has...
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is...
To continue leading its charge into the next growth phase, Affine also announced key appointments to its leadership team Affine, a leading pure play AI...
The campaign urges customers to clear their pending dues to help small businesses and shopkeepers’ tide over the financial crunch As India is coming out...
The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile...
A Curated Destination ForAll Things Bed, Bath, Kitchen and Decor Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, unveils Nykaa...
Josh has expanded its leadership team with the appointment of Sunder Venketraman VerSe Innovation’s short video app Josh today announced the expansion of its leadership...
With his eccentric yet incredible fashion sense already making headlines, Pandya now takes it a notch higher on this short video app MX TakaTak, India’s...
The product allows advertisers to effectively deliver ads across MGID’s portfolio MGID announced today the official release of its Contextual Intelligence solution. The product allows...
The two facilities, set up in association with Haryana and Rajasthan state governments, have round the clock supervision by trained doctors and nurses Facilitating healthcare...
Mehta was formerly AVP- Corporate Communications at State Bank of India Public sector banking giant, Yes Bank has recently roped in Ritesh Mehta as Senior...
It took Medicines & Emojis to Raise Awareness on Wildlife Crimes Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP). The two digital...
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes Dettol, India’s most trusted germ protection brand, launched...
Ex Microsoft’s Rashmi Vikram to lead DEI strategy across Asia Pacific markets Award-winning agency network, dentsu international announces the appointment of Chief Equity Officer in...
The digital film celebrates the unknown Covid-19 heroes who fight the battle against Covid with you every day Amazon Pay announced the launch of UmmeedKeChehre...
Offers 1% unlimited cashback on most card spends InstantPay, India’s leading open banking platform, today announced the launch of the InstantPay Cashback Card in partnership...
Members Can Now Avoid Awkward Run-Ins During This Year’s Post-Pandemic “Uncuffing Season” Whether it’s a former flame, a cousin, or a colleague,...
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021 Bharti Airtel (“Airtel”), India’s...
BharatPe will promote the association across digital and broadcast platforms for all ICC global events till the end of 2023 The International Cricket Council (ICC)...
Helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others Aviva Life Insurance,...
This comes with the goodness of Neem and Aloe Vera India’s leading science-based Ayurveda Company, Dabur India Ltd announced the expansion of its Vatika portfolio...
New video feature will host music videos curated by genres, moods and artists JioSaavn, South Asia’s largest streaming platform for music and audio entertainment,...
Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg,...
Olety's last assignment was with BBDO China as Group Creative Director VMLY&R has appointed Mukund Olety as its Chief Creative Officer with immediate effect. Mukund...
Conceptualised by Voltas and Ogilvy, the new DVC depicts how activities like stargazing and birdwatching will be impacted due to environmental degradation Voltas Limited,...
The actor will be seen across the marketing campaign for the Y-Series range of phones vivo has on-boarded renowned Bollywood actress Sara Ali Khan as...
The collaboration between the two partners will consist of three phases Roca Group, a world leader in the design, production and commercialization of products for...
A special initiative aimed at creating effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, Uttar Pradesh Aligned with the Government of...
The aim is to encourage digital onboarding which brings convenience to investors while supporting the environment HDFC Mutual Fund has initiated a socially responsible campaign...
GOQii Smart Vital Junior. comes with a kids’ friendly display, gentle and colourful designed straps at a price of Rs 4999 GOQii Smart Healthcare has...
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet,...
Ramprasad Sridharan appointed new CEO & Managing Director of Benetton India Benetton Group welcomes Ramprasad Sridharan, the new CEO & Managing Director of Benetton India....
NIVEA India partners with NGO SankalpTaru to plant more than 10,000 trees As consumers of Emerging India, we all are paying more and more attention...
Salman Khan plays the protagonist in the new television ad campaign #MazbootiBemisaal Relaxo, an iconic and classic brand serving the needs of footwear for Indian...
Alphabet Media is a communications agency that creates strategic, integrated solutions Alphabet Media has won the PR and Digital mandate for Maserati India,...
Grant will support innovators in developing solutions that scale access to clean water and sanitation, reduce wastage, better manage water for agricultural and industrial use,...
Launches ‘Sonnets By Tata Coffee’, A New Premium Roast And Ground Coffee Offering Tata Consumer Products, the consumer products company uniting the principal food...
Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner Adobe today announced the appointment of David Wadhwani as executive vice president...
The thought-provoking campaign underscores battery swapping important for EV adoption and environmental protection Chargeup, Bharat’s largest battery-swapping network for e-rickshaws, is running a digital campaign...
Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia Arijit Singh, one of India’s most eminent singers and...
Shoppers in Ahmedabad, Surat, and Vadodara can now order their favorite home furnishing products online through the website and the newly launched mobile ...
Hyundai Motor today released a trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS Hyundai Motor Company...
Customers have the luxury of choosing from a wide range of shorts at Flat 40% off fbb has always believed in offering best of fashion...
The country generated 26,000 tons of plastic waste during 2019-2020, out of which only 60 of per cent was recycled India’s plastic pollution is a...
Colorbar has a doctor-on-call for all the employees Post #CBCares, an initiative for spreading awareness about Covid-19 vaccination, India’s leading beauty brand Colorbar has added...
Delightful Gourmet Private Limited has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record” for...
New virtual program focuses on helping startups to reboot, scale and sustain their businesses 91springboard, India’s pioneering co-working community, partners with Google for...
The Future is Wide Open” for Criteo; Company Cements Transformation and Lays Out the Future of Advertising It is a new day for Criteo...
Malhotra most recently served as Regional Lead for Disney+ in Southeast Asia WarnerMedia announced today that Amit Malhotra will join the company later this month...
Sharen Jester Turney will be consulting on business, product, global expansion and trends in the market Clovia, India’s leading brand for women’s innerwear, loungewear,...
Introduces paperless transactions in line with the Group’s New Sustainability Roadmap Blue Dart, South Asia's premier express air and integrated transportation & distribution company, part...
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than...
Inspired by our rich heritage, we must build a sustainable home to have the right to be a trusted partner for our consumers and customers,...
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix Amazon Prime India’s Original...
Social media campaign begins on World Environment Day To mark World Environment Day, the premium organic skincare brand Lotus Organics+ has collaborated with ExclusiveLane.com. This...
Edelweiss General Insurance has also implemented many other Covid Care initiatives to support its employees InsurTech startup Edelweiss General Insurance (EGI),...
The company is offering 12-months warranty on the new Supercoolers range along with home service pan India Orient Electric Limited, part of the diversified USD...
#WantItFlauntIt - The song plays into the zing and energy of the youth while the lyrics reflect the emotions of the cyclists as well as...
Consumers can catch all the action from the ICC World Test Championship Final LIVE & Exclusive on the Star Sports Network & Disney+ Hotstar...
Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY21-22 Fujifilm India Pvt. Ltd, a pioneer in imaging...
The Holywood actress shines her star on causes close to the values L’Oréal Paris stands for - equal rights, feminism, inclusivity and sustainability L’Oréal Paris...
The account was won by Filter Coffee Co. in a multi-agency pitch Filter Coffee Co.,a full-service digital agency, started by Anuja Deora Sanctis has bagged...
Spreads the message of “Stay indoors, make home your fort , & be stress free with Chatkara of Hajmola" Dabur Hajmola from the house of...
The Jumpstart Program is set to culminate with a virtual demo event which will enable our cohort startups to pitch to the early stage...
Consumers can now book vehicle service instantly from the comfort of their homes BMW India has enabled a unique contactless vehicle service for its customers...
Digital Refresh Networks will be in charge of planning and delivering Website & SEO Management for the Vibgyor Group of Schools Digital Refresh Networks, an...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
The brand ropes in Bollywood actors Anil Kapoor & Arjun Kapoor in their biggest ever mass media campaign It is 2014. A good old...
All new users get a free 7-day trial Tata Sky, one of India’s leading Pay TV platform extends the benefit of its pioneering OTT content...
Notable singers, mental health practitioners, yoga practitioners and social media influencers have come in support of this campaign and the power of music to heal...
People in the age group of 21-35 years shop the most on Myntra’s sustainable store Myntra’s initiative to enable customers with the choice to adopt...
Inspired by how colours provide a unique form of self-expression, the strap collection includes iconic solid colour options In honor of Pride Month, Fossil launches...
The Family Man “Srikant” Goes Job Hunting; India’s Leading Startups Roll Out Job Offers for the not-so-minimum guy – #TheFamilyManJobHunt As we inch...
The riddle-themed, interactive quiz show launches today on the Flipkart App Popularly celebrated as the king of Indian reality TV, Prince Narula is all...
I-PACE battery and cabin were preconditioned while charging to optimise range and comfort – ideal for temperatures of less than 2°C at the summit The...
Enables readers’ engagement and revenue growth expansion Taboola, a global leader in powering recommendations for the open web, helping people discover things they...
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and has filed...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Through a series of inspirational Covid-19 recovery stories on the latest show ‘Little Shots’, Radio City urges people to stay positive and focus on the...
The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee Nutralite, having recently entered the dairy segment with their...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
Ankit is also an avid follower of Football, Tennis & Formula One. Himself a football player, he’s deeply passionate about Console Gaming Dangal Games, India's...
He joins 82.5 Communications from Chlorophyll brand consultancy 82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces...
Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying Zenith India has appointed Priyanka Kapur as Vice President to lead...
Gives fast and long-lasting relief from headache, nasal congestion India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio...
Ambuja Certified Technology implemented now in more than 60,000 homes in India Ambuja Cement’s customer-centric approach to growing its business has been sustained by the...
Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies ROI driven, end-to-end digital and performance marketing agency, Ethinos...
Wolder was previously Head of Creative Strategy, EMEA at the agency’s London office Essence, a global data and measurement-driven media agency which is part of...
CRETA, VENUE, TUCSON & KONA Electric set out on a unique expedition to welcome the Grand New Member in Hyundai’s SUV Family Hyundai Motor India...
The collaboration has helped Clovia register an 85% uptick in revenue for specific journey-led campaigns Clovia has registered an 85% uptick in revenue for specific...
The TVC makes the viewer understand the process of production and delivery, straight from farm to their doorstep Country Delight, a direct to home consumer...
Pedigree has launched its specially manufactured food for small dogs to provide unique nutritional value in adequate sizes for their mouths MARS Petcare, the world’s...
This collaboration will enable complete traceability and transparency for Timios’ recently launched porridge range for babies and infants Timios, a Bangalore based healthy food brand...
Digital Refresh Networks is all set to offer its integrated creative and digital marketing solutions to Gelato Italiano and The Coffee Bean &...
Plans to invest Rs. 150 crores ont Advertising in FY 2021-22 BL Agro Industries Limited, INR 2500 crore edible oils and food products company in...
Launches campaign titled ‘Sabke Ghar Ki Baat’ The second wave of the pandemic took India by storm, paralyzing our healthcare infrastructure and testing the willpower...
Employees to undergo ozone therapy as a preventive measure against COVID-19 Bisleri, industry leader and India's most trusted mineral water brand, has initiated a series...
Actress Radhika Narayan moderated the social experiment with a diverse set of Bengaluru residents BBC Media Action has launched ‘Invaluables’ -...
The 360° Ergolift hinge in Flow X13 offers more possibilities of laptop gaming scenario allowing usage in various mode ASUS Republic of Gamers (ROG) today...
These two strategic appointments will help drive technical innovation and content diversification at SARVA SARVA, one of India’s leading yoga-based digital platforms, announces the appointment...
Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...
Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach Gozoop – One of India’s leading...
The campaign will be aired on the brands Pedigree and Whiskas’ social media handles MARS Petcare, the world’s leading pet food company, is launching a...
Appointments made for five leadership positions CarDekho Group has fortified its leadership team by making five engineering and product leadership appointments at their Gurgaon office....
The agency has conceptualized the brand launch video with the vision of establishing the brand White Rivers Media bags the digital mandate of DIZO...
At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...
Keeping it elegantly stylish, the 3-way outlet diverter is an addition to enhance the operation of everyday usage with temperature control technology Designed exquisitely to...
You #GotTheShot? Celebrations await you with Colorbar Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...
The ten-day social media campaign encourages senior citizens to seek help for their mental health allowing them to deal with trauma, hopelessness and stress With...
The premium fitness band provides continuous SpO2 (blood oxygen monitoring), real-time heart rate and breathing quality assessment while users are asleep With the second...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
A series of highly relatable and quirky digital films, guaranteed mood enhancers when paired with a meal from Marriott on Wheels Mood and...
The Thickshake Factory will deploy digital ordering solution across locations - Hyderabad, New Delhi, Bengaluru, Chennai, Pune and Kochi The ThickShake Factory, India’s 1st...
Amidst lockdown, Tata Motors protects its customer’s interest Due to the on-going lockdown across the country, several customers are unable to service vehicles which are...
Blitzpools.com intends to give back to the community and do their bit BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms, pledged their support to...
Becomes first travel app to enable vaccine visibility As of today, around ~16.8 crore vaccine doses have been administered to people across India. Vaccination against...
Project: ‘Back-to-Life’ announced under Hyundai Cares 3.0 COVID-19 relief initiative Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India, today...
Per Heggenes calls on like-minded organisations to increase relief support for India Today, the IKEA Foundation has donated €3 million in unrestricted funding to Médecins...
Prince Narula's health supplement start-up to invest Rs 20 crore as part of expansion Muscle and Strength India, one of the country’s leading retailers of...
With 13000 registrations already on board for the 2021 edition, this flagship event is scheduled to kick off on 5th June As the one-month countdown...
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...
The rebranding will be effective from 11th May India’s leading integrated health and wellness platform cure.fit today announced that it has completed an extensive...
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role GSK Global Marketing Manager Ketaki George has decided to...
The campaign aims to provide a one-stop solution to pot all our bathroom worries, offering the safest and most convenient touch-free shopping experience Parryware, India’s...
The fundraiser is to provide shelter to underprivileged people recovering from COVID-19 With a peak in daily cases across the country, COVID-19 has led to...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
The TVCs emphasize on the inclusion of nutrition in everyday food Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and...
Becomes First Social Media Platform in the World to launch “Talk to Type” Feature Koo announces the launch of what they call the Magic “Talk...
He will report to COO Sonia Khurana Digitas, the global marketing and technology services brand from Publicis Groupe has announced the appointment of Abhishek Chaturvedi...
Mass awareness drives to be organized in partnership with SEEDS and Government authorities to promote vaccination amongst the population at large PepsiCo Foundation has partnered...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
Shekhar Sharma has been named as Managing Partner and Averill Sequeira as Chief Product Officer MediaCom, a GroupM media agency today announced new appointments of...
Deepa Sridhar will now take up the role of Director of Marketing for South Asia and Aastha Bansal will be working as Lead- Corporate Communications...
With Free Home Delivery in just 2 Hours, ?300 cashback on shopping worth ?2000 and Mega product offers to help save from home Big Bazaar...
The ‘Life Unscene’ campaign will follow two ace new age video creators- Ganesh Vanare and Anunay Sood OPPO, the leading global smart device brand and...
Chris Evans as TECNO's brand ambassador will debut in TECNO's May 6th product online launch event and global product campaigns thereafter TECNO, the global premium...
Actors Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi share their life journeys with brand Bail Kolhu BL Agro Industries Limited, one of the fastest growing...
The film highlights the dual benefits of taste and immunity-boosting properties In today’s world, immunity has become a part of our...
An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...
Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...
Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...
Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices Snack pellets are one of...
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
Launched its 2nd edition of Fairtrade fashion line along with Sprint Summer 21 collection across its outlets When it comes to fashion, consumers fall in...
InMobi’s In-App Exchange First to Offer Access to High-Performing Traffic from World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced...
The 360-degrees brand solution agency will be involved in the planning and execution of all Social Media, Performance Marketing and PR communication for the company...
Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify (“DV”), a leading software platform for digital...
Participants must develop innovative solutions for the bathroom space to address the challenges of the UN’s 2030 Agenda for Sustainable Development Projects Following 9 global...
The agency will help the brand scale the India's Panzani Pasta & Tilda rice business with digital strategy and boost its marketplace activities Logicserve...
Aditya Vision will be seeing further engagement and presence both digitally and offline across the country Brand Radiator won the 360-degree Digital and Marketing mandate...
The volunteers will provide self-verified support for the requests At Fittr, the well-being of the community has always been our first priority. And, in a...
The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp Giftiicon, the renowned Korean gifting platform...
With this the brand looks to hire 100+ people in the next 6 months ranging across verticals Lenskart, India’s fastest growing omni-channel...
The digital mandate entrusts Lyxel&Flamingo with strategic and creative responsibilities for VEGA social media Following a competitive pitch, Lyxel&Flamingo has been appointed as the creative...
Encourages people to tighten their shoelaces and put our best foot forward to compete alongside the fittest Institute of Nutrition and Fitness Sciences (INFS), the...
Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...
The campaign video focuses on the aspect of crunch being the hero Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign....
Gozoop will be in charge of delivering innovative customer support and a creative listening strategy Gozoop, one of India’s leading digital-first integrated marketing companies, has...
boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the Indian market, donates INR 50...
Categories and brands that have significant reliance on summers for their volumes, will most likely be impacted by this second wave of Covid When the...
Sanchita Roy will be taking over as Head of Strategy In keeping with the global Mx philosophy and clear emphasis on Product, People, Pitches and...
Iyer joined Basking Robbins in 2019 Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins, has stepped down. Highly placed sources have confirmed this development to...
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...
Announces #MadeOnRoposo talent hunt to identify the most original and outstanding short video creators in the country With the skyrocketing consumption of digital content giving...
The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...
Akhil has more than 16 years of marketing experience across multiple sectors, including Media + OTT, E-commerce, Tech, FMCG, Auto, and BFSI Aegon Life, a...
Ruskin Bond resonates with Columbia Pacific Communities’ philosophy of community living fostering active and positive ageing amongst seniors “There is no retirement age for writers”...
Campaign is titled ‘Ek baar lagwaiyye aur humara naam bhool jaiyye’ Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and...
The new KitKat carbon neutral pledge complements the company's ongoing efforts to reduce its environmental footprint further KitKat, one of the world's most popular chocolate...
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...
A digital and social media campaign was released to highlight how the company with support of its customers have made a positive impact Mamaearth,...
Appoints Dinesh Aggarwal, joint MD, Panasonic Life Solutions, to lead the new division in addition to his current responsibilities Panasonic India – a diversified...
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare exchange4media has...
Directed by Prabhu Deva, the film will now be seeing a multiformat release & also a wide theatrical release internationally on 13th May 2021 Salman...
Everyday 10 lucky participants stand a chance to win Rs. 500/- Walkaroo, one of India’s most popular fashion footwear brands, has announced its online...
Dating App to use capital for developing new product offerings, expanding to new geographies & further enhancing their machine learning matchmaking algorithms India’s...
The ad taps into the urge to go out and do the things boys do Ogilvy India-South launched a campaign for Hercules today. ‘Boys are...
A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment, a sports & sponsorship specialised...
Shobanraj S and S Chandru have been placed first in the 18 - 32 year and 33 – 40 year categories Nippon Paint (India) Private...
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
The film series is the opening chapter of Adidas brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with...
The latest campaign #HopeisTrending celebrates a new era and the endless potential it holds Entering an era of hope, W, India’s leading women’s apparel brand...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products dentsu X India, the media agency from the...
Earth Day initiative called Cartons Le Aao, Classroom banao will donate desks to City of Los Angeles School, Mahim West Tetra Pak, under its flagship...
What’s Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created a new campaign for Spotify to promote the audio streaming platform’s Premium Family...
Aimed at bringing buyers and sellers closer in today’s virtual reality, LinkedIn Sales Insights will help them LinkedIn, the world's largest professional network, today...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
For a safe and fulfilling puja experience at home Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N. Ranga Rao & Sons...
The account will be managed by Mullen Lintas' Bangalore office. MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency....
Out of Control Chaat and Uncensored Tadka flavours bring a unique ‘chatpata’ twist with a mouthful of surprising sensations Making everyday life more ‘masaledaar’, Kurkure,...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
In her previous stint, Gillian worked with Genesis Burson Cohn-Wolfe Digital-first integrated marketing agency – Gozoop has appointed Gillan Marie Hooper as Group Director –...
The campaign is live on Digital & Social media Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a...
Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June India’s first ever multi-format content...
Anker aims to elevate the existing loyal customer base & further reach out to the youth, acknowledging his popularity Anker, a global leader in technology,...
MyGlamm, India’s fastest growing D2C beauty and personal care brand, appoints Mr. Bhavesh Singhal, Former Head of Growth and Revenue of Medlife & Myntra as...
The TVC tends to highlight how different foods have different temperature requirements enabling one to maximize on the nutrient values of the food Haier, the...
This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...
Launches their new TVC Campaign, "Maksad Toh India Ko Banana Hai" starring Sonu Sood Shyam Steel India one of leading producers and manufacturers of...
WeWork will support its members with holistic expert solutions that enable them to focus on their business growth WeWork India, a leader in flexible workspaces,...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...
Before Ola and Furlenco, she had a nine-year stint with Unilever in various roles Ola Head of Global Marketing Aishvarya Murali has moved on from...
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
“Life’s too short for tooth sensitivity” creates a realisation that tooth sensitivity can compromise moments of everyday pleasure Sensodyne, the leading sensitivity toothpaste from GSK...
79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...
Company Offered $500,000 In Free Advertising to Women-owned Business As Part of International Women’s Day and Women’s History Month Taboola, a global leader in...
Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal” Snapdeal, India’s largest value e-commerce company, today announced the launch...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...
Conceptualized by 82.5 communications, the campaign aims at educating consumers to select only quality-driven and hygienically manufactured mineral water Bisleri, industry leader and India's...
The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched...
The campaign continues with the brand’s purpose of partnering Mothers across India Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across...
The mural campaign has been conceptualised by Ogilvy India and executed by Dentsu Communications India Private Limited, along with Bollywood Art Project (BAP)...
Tupperware’s exclusive store count reaches 91 across the country Tupperware, a global premium homeware and...
With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...
The ad campaign was simultaneously launched on TV and Hotstar during the match telecast Unacademy, has unveiled its latest marketing campaign for IPL...
The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the Indian Premier League, is back...
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched...
The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting Shoptimize partners with Onelife...
Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...
Spykar, with an edge & experience in creating fashion products, would bring-in trendy 83 fashion wear which are currently available on Myntra On the back...
“Winnings in Every Innings” With EWar Fantasy" With the start of the Indian Premiere League (IPL) 2021, India’s cricket fans and/or cricket lovers are rejoicing...
The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...
Witness Vaani Kapoor’s love for St.Botanica Vitamin C Range St.Botanica - one of India's leading premium skin & personal care brands offering plant-based, PETA certified...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...
Brings focus on four distinct verticals - Digital, India, International and Infrastructure Bharti Airtel (“Airtel”), India’s premier communication solutions provider, today announced a new corporate...
Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated Abhishek Joshi as Business Head...
MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery retail chains of...
Your one stop for Unparalleled Cricket Coverage The cricket fever and the accompanying chatter is back, and genuine cricket lovers are looking for a platform...
Designed to complement the look of the inverter AC making it truly one of its kind. The V-Guard ARIZOR 4150 stabilizer for 1.5-ton inverter AC...
Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...
The painting activities will be executed within the next couple of months Chennai Metro Rail Limited in association with Nippon Paint (India), Asia’s leading paint...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like...
Adds a fourth Safari to her personal fleet Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
India emerges as the fastest-growing region in the world, along with education and business as the fastest-growing app verticals Adjust, the global app marketing...
Elevated from Executive Director, Vivek has taken over the new role from April 1, 2021 Vivek Kanade (48) has been named as the Managing...
Earlier, Neuberg Diagnostics had conducted screening during the IPL auction in Chennai as well Neuberg Diagnostics Private Limited, is conducting COVID 19 RT PCR test...
Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country Chingari, Bharat Ka Super Entertainment...
Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...
Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’ After...
Titled “Don’t try this at home”, the campaign emphasises the need for well-designed, high-quality home interiors Livspace, India and Southeast Asia’s largest home interiors...
The latest season follows the story of the three protagonists in two parallel timelines - their crucial 2nd year of MBBS and the outburst of...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...
Scaling up by adding salient technological advancements and new services India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians....
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
APL Apollo is yet again ready to ‘ROAR’ with Delhi Capitals as “The Principal Sponsors” of the team Delhi Capitals Continuing with their strategy of...
Designed by Ogilvy, the campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods Greenply Industries Limited, India’s largest interior eco-friendly...
Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over...
Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...
Ariel India is committed to progressing the lives of women across the country because women are the backbone of our society. Ariel #ShareTheLoad movement started...
Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...
The brand has tightened its safety and hygiene measures across restaurants to continue serving consumers safely through delivery, takeaway and their new On-the-Go feature In...
Launches India’s first-ever range of Designer Home Furnishing in collaboration with Sabyasachi; partners with The Pure Concept to tap the home furnishing network If there...
Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd....
This soulful second track for Season 4, has been launched on Apple Music, Spotify and YouTube BACARDÍ Sessions dropped its eagerly awaited second track ‘KANAA’,...
Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...
Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing cloud today...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery...
Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan Sun Pharma Consumer...
In line with CNNIC’s Audience First strategy, the solutions provided by CNNIC and Sense Digital put the audience at the heart of every stage of...
Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on...
WATCHO Continues to grow stronger Building on the vision to provide snackable and on-the-go entertainment to its customers, Watcho, Dish TV India’s OTT platform...
With the new investment, the valuation of the company now stands a little over $2.1 billion Mohalla Tech, the parent company behind short video app...
The agency will be responsible for enhancing Colorbar’s image pan India Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar,...
MX TakaTak is the official short form video partner for 7 IPL teams MX TakaTak, India’s leading short form video app is the...
Ryan Shiotani to lead content direction BBC Studios will align the key markets of India, South East Asia, Japan and Korea, in a group to...
With a comedy contest inviting participation from senior citizens, Columbia Pacific Communities aims to fight age-related stereotypes and use humour to foster positive ageing Despite...
The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming 2020 was a breakthrough...
Launches IoT Adoption best practices “IoT Self-Scan” report for the manufacturing sector Vi Business, the enterprise arm of Vodafone Idea Ltd. (VIL), has...
The compelling proposition is quality and style at a competitive value and price Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group...
Rishabh Pant’s youth appeal and Noise’s dynamic customer approach will help in furthering this goal Noise, the leading Indian connected lifestyle brand, announced the appointment...
Business won after a multi-agency pitch Leading national pizza chain, Ovenstory Pizza, today announced that they have awarded their creative mandate...
Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...
The debut collection features Leggings, Sports Bras, Tank Tops, Shrugs, Joggers, Tracks, Culottes, elevated basics like T-shirts and Lounge Pants Nykd by Nykaa, lingerie and...
Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...
Organised in association with India Film Project, Fujifilm offered a platform to filmmakers to shoot from their city in a unique way Fujifilm India Private...
The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
ShemarooMe takes the Gujarati entertainment quotient a notch higher ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat...
It will provide end-to-end communication solutions pertaining to branding, marketing, creative, digital services, and PR Flags Communications has bagged a 360-degree Marcom mandate for launching...
An initiative dedicated to women’s health and wellness Emcure Pharmaceuticals, among the top 15 pharmaceutical companies in India, announced the launch of ‘Uncondition Yourself’...
#ABHIKaro is a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance...
Hosted on Magento, a popular e-commerce hosting platform, Ritu Kumar’s website uses the Cashfree Magento plugin to collect and manage international payments online Leading digital...
Hudle has partnered with over 400 sports venues across Delhi NCR, Maharashtra and more than 60,000 players use it to plan their games...
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...
Campaign aims to spread breast cancer awareness Isobar India, the digital agency from the house of dentsu international, has launched a new campaign with Marks...
To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...
Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
The millennial icon to be the first ambassador for Mamaearth Hair Range Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon,...
Brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative CarDekho, India’s leading full-stack auto tech-company, today...
The account was won post a multi-agency pitch Flying Cursor Interactive, has added lifestyle commerce content app – Trell – to its portfolio of businesses....
The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...
Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...
Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer Asha Kharga has joined Mahindra Group as Chief Customer & Brand Officer....
Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...
India’s largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings Buoyed by the strong...
The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...
Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community BYJU’S,...
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
She is in charge of brands like Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge Integrated...
Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...
The agency will be involved in digital creative strategy and social media campaign across all social media platforms for the nutritional brand Evolve Digitas has...
New campaign around the theme “Apnao Abzorb ka haath” launched Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it...
Collaboration is to create an AR lens with three Off-White face masks Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an...
Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad ...
The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...
The campaign has been created and conceptualized by the DDB Mudra Group Hindware Appliances released a new TVC campaign ‘‘Summers mein kare cold, winters mein...
TV Plus will be available on Samsung Smart TV models from 2017 onwards Samsung today announced the launch of Samsung TV Plus, a...
"B dikhe toh bindass bill pay", says Bharat BillPay in its maiden campaign Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
An online platform to help wedding banquets across India recover business With gradual unlocks and strengthening consumer confidence, the industry is now witnessing nearly...
The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...
Asian Paints aims to inspire a multitude of design disciplines in 2021 As 2021 brings with it tingling energy and an intention to start afresh,...
Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...
Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors...
Tata Consultancy Services’ New Brand Statement, ‘Building on Belief’, Puts its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story Tata Consultancy...
The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...
Cello ColourUP, BYJU'S, Savlon return as sponsors for the second season Disney Channel is all set to kick off a new season of its successful...
The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...
The range includes Tasty Minis Puppy, Tasty Minis Adult, Rodeo, Rodeo Duos and Jumbone Mini MARS Petcare, the world’s leading pet food company,...
dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Glance is a subsidiary of a unicorn-status mobile advertising company ‘InMobi’ What happens when a brand launches a campaign with just...
As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...
The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...
This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular...
1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...
Launches a campaign #ColourIsForHoliNotFood Burger King India has always kept its guest first and addressed their needs. With an increased consciousness and demand for quality...
The partnership covers the EMEA region and kicks off today with Subway becoming Guild’s Official Quick-Service Restaurant Partner Guild Esports, the global...
Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...
The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...
Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours,...
Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that is aligned to the brand’s...
A first of its kind custom jewellery range of kids’ favourite character Peppa Pig, one of the most celebrated characters in the history of toons...
Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
The inaugural list has names from performers from top brands and companies across diverse sectors The inaugural Pitch Marketing 30under30 list, which recognises the industry...
The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...
‘Champions ka culture’ is the new mantra Rummy Culture, India’s fastest-growing online rummy platform, from house of Gameskraft, providing best-in-class gaming experience introduces its marquee...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...
The Jaguar I-PACE presents customers with leading in-car technologies and is the first Jaguar in India to receive the new Pivi Pro...
The association brings to life the central idea behind the #RangAchheHain campaign Holi, the festival of colors, is when the whole country resembles a...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has rebranded as Reckitt. The redevelopment...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Spread the joy of colours this Holi with fbb’s new Instagram Filter Holi, the festival of colours, is a day when everyone across the country...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
Manav Verma was previously working as the head of marketing and sales development at DHL IIFL Securities, one of India’s leading broking and advisory firms...
First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...
Devdutt Padikkal is the new cricketing kid on the block Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as...
Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...
The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...
Launched a wide range of 20 plus herbal skin care products in the Personal Care Vasu Healthcare Pvt. Ltd. - a leading brand in herbal...
The integration takes a bold and progressive step towards creating awareness around menstruation Paree, a homegrown sanitary pad brand has been a pioneer in...
To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...
ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...
Launches #Wonderwomen & #Sheprenuers in West In line with the 2020 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG...
Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...
Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the...
The program was developed into an e-learning simulation by Tattva, the edutech wing of hotstuff IDFC Mutual Funds in collaboration with hotstuff media group, has...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
The digital campaign highlights content across moments and genres of podcasts Spotify India has launched a new campaign that focuses on building awareness around podcasts...
To make courses on martial arts and self-defence more accessible to the masses, Britannia Tiger Krunch has collaborated with Udemy As part of its ongoing...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The company recently crossed the milestone of having impacted 1 million learners on its platform Great Learning, one of India’s leading EdTech companies for higher...
The launch of the Champions can aims to celebrate Liverpool Football Club’s first Premier League title in 30 years Carlsberg is celebrating its partnership with...
Horizm provides sports rights holders with a real-time, “digital-first” solution to monetize their digital inventory Leading Indian Premier League (IPL) Franchise, the Delhi Capitals have...
The new range of Voltas Fresh Air Coolers comes with dynamic features Voltas, India’s undisputed leader in Cooling Products, and the No....
Cricketer appealed to all Indians to register as potential blood stem cell donor via a video After representing India for over 13 years, former...
Macho was launched in 2005 and has become one of the highest-selling and fastest-growing innerwear Leo Burnett India has won the...
Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...
The #MadeForMad campaign is live on social media. POCO India, country’s 3rd largest online smartphone brand, has launched its new brand...
Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...
Over 99 Million bad ads blocked from bad actors trying to capitalize on the pandemic Marking a decade of enabling a safe digital advertising ecosystem,...
The Corona Quilt Project has managed to unite people through the pandemic by stitching together their stories The Corona Quilt Project and IIFL Wealth &...
Masaba’s collection Summer ‘21’ is inspired by lifestyle and audio brand boat After the grand collaboration announcement last season, designer Masaba Gupta is set...
“Poochoge, Toh Aapko Milega Sahi Jawaab”, Hdfc Ergo’s New TVC Featuring Nawazuddin Siddiqui And Piyush Mishra HDFC ERGO General Insurance, India’s leading private sector general...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Over 51 % Sales from higher spec SX & SX(O) trims of all-new CRETA Hyundai Motor India Ltd. (HMIL), country’s first smart mobility solutions provider...
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...
This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...
Collaborates with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders Balkrishna Industries Ltd. (BKT Tires), the Indian...
Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...
Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...
New Bentayga is first car of Bentley’s Beyond100 business strategy The new Bentley Bentayga is now launched in India. The new Bentayga is the first...
Campaign rolled out with 2 new TVCs and comprises of an exclusive web-series with acclaimed culinarian Chef Ajay Chopra Dhara, India’s leading edible oil brand,...
Mr. Raghu Rai is the winner of highest honour of Académie des Beaux-Arts Paris, where the invention of camera was announced in 1839 Fujifilm India...
Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...
This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
There are problems that can’t be solved & then there are your AC problems With the onset of the scorching summer, Onsitego, a leading brand...
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins...
New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader...
New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...
Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...
Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...
The campaign credits go to Ogilvy, South Immunity – not just a buzzword that one hears at every conversation these days, but also a necessity...
Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...
Smart and Compact GPS Vehicle Tracking System connects the owner to their car CarDekho, the leading auto-tech firm, today launched UPLINK, an advanced and compact...
The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals Bharti AXA Life Insurance, a joint...
The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...
Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan Kia Motors India, a wholly-owned subsidiary of...
Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...
Shah began his career with Convonix Network Advertising has added to its Digital strength with the inclusion of Mr Manan Shah as Vice-President,...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...
Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...
The programme in its second phase aims to reach over 35,000 schools and 21,00,000 children across Uttarakhand Dettol BSI, the flagship program by RB, has...
Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...
Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...
The agency duties will be planning the brand’s digital campaigns and social media strategy NAOS SkinCare India Pvt Ltd has awarded the digital mandate for...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...
WATConsult India, the hybrid digital agency from the house of Dentsu International has curated this profile It’s an intelligent professional and a star performer. It’s...
Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...
1000 daughters of the nation to get year-long free access for job-preparation to become government officers Testbook.com, the edtech platform that aims at turning India's...
Kartik will be seen in a series of advertisements across television, digital and other mediums Footwear major Bata India Limited has announced Bollywood actor Kartik...
Brand offers convenience to devotees along with a wholesome Vedic puja experience Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N Ranga Rao...
The initiative aims to encourage painters to take pride in their profession Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Aims to inspire and enable more people to live a more sustainable life at home, by following simple everyday solutions IKEA, the world’s leading...
Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...
Continues to augment the portfolio with its accelerated pace of insight-based innovations The pandemic has reset priorities. The new normal has led to the rise...
Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...
Aaryan is to be the Bold-New Face of the Brand Doritos®, India’s No.1 Nacho Chip brand* from PepsiCo India, has enlisted leading Bollywood actor, Kartik...
Meet the creative agency behind Paytm’s viral Women’s Day Social Experiment – Dentsu Impact Despite not being widely spoken about, the matter of...
Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...
MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...
TV actress Shweta Tiwari took to Instagram to share the empowering video and penned an open letter to her daughter Celebrating International Women’s Day...
100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...
The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Sunpure’s unique month-long campaign to amplify women's inspiring strength with change in its high-on-appeal packaging Sunpure, South India’s largest edible oil brand, has announced a...
Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...
BL Agro Industries has signed Shilpa Shetty as the face of brand ‘Nourish’ in Flours, Pulses & Dry Fruits categories BL Agro Industries Limited, one...
Nature's Essence has an omnichannel presence Mullen Lintas has recently won the creative mandate for Nature's Essence, a skincare and haircare brand backed by...
The Grand Lingerie Festival brings consumers the widest range of products Zivame returns with The Grand Lingerie Festival- India’s biggest intimate wear sale event...
The unique and differentiated offering marks brand’s foray into intense mint category Over the years, Center fresh - the iconic brand from confectionery major Perfetti...
Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...
The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM, India’s only romantic station has...
Over 9 lakh merchants already benefiting from Paytm IoT devices India's leading digital financial services platform Paytm today introduced its latest Internet of...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...
Unveils a refreshing new TVC with brand ambassador, Salman Khan This summer, consumers will be in for a treat as Pepsi® promises to quench their...
CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India,...
Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...
Lowe Lintas Bangalore’s campaign for Fastrack Reflex 3.0 – #StartAnywhere Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of...
The campaign is conceptualized and executed by Wavemaker India MTR Foods, the pioneer in packaged foods in India, unveiled their latest campaign to celebrate...
Gives football fans in India the ultimate chance to watch the G.O.A.T. play live Budweiser 0.0 today announced the launch of a 360-degree campaign celebrating...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
Linkedin’s data shows Covid-19 has disproportionately impacted women’s careers LinkedIn, the world’s largest professional network, has launched its first global integrated campaign for International Women’s...
'Take the road less travelled to find your dreams' is an initiative to recognize, celebrate and encourage the women who unfastened the chains of society's...
To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women Avon has always been committed towards women empowerment and...
On the occasion of International Women’s Day, ZEE5, the country’s most pre
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
The cult film “Delhi Belly” director Adds One More Feather to his Cap Abhinay was one of the few filmmakers to make a path-breaking cult...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
Inaugurates its first 100% women-run service centre in Navi Mumbai Blue Dart, South Asia's premier express air and integrated transportation & Distribution Company,...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
Leverages Hamdard Wellness centres to give free consultation to women To acknowledge constant support from Women and Doctors, Hamdard Laboratories (Medicine Division), India’s most trusted...
The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day, OkCredit launches the # Out...
Also an endeavour to promote the prestigious award ‘BBC Indian Sportswoman of the Year’ On the sidelines of the International Women's Day, BBC World Service,...
Three exclusive restaurants run by Burger Queens Reiterating their commitment towards gender diversity, Burger King India has three restaurants run solely by women crew members....
The endeavour is to increase consumption in the face wash category, which would lead to an increase in the market share for Joy Leading Indian...
The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms Realatte, one of the leading real...
Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving Haier, the global leader in Home Appliances & Consumer Electronics and...
Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...
Myntra logo to be at the front centre of CSK’s jersey Myntra, India’s leading fashion and lifestyle destination, announces its partnership with Chennai Super...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...
Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...
To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
Partners with Shell India to sponsor gift hampers for women service champions at Shell fuel stations To celebrate the spirit of womanhood, on...
To lead the agency’s digital mandate for North and East Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
The automaker has adopted a mentorship approach to create an ecosystem wherein women train, uplift, and support each other In line with its commitment...
The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new phase of its consumer marketing...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
The vision includes - Transparency, Safety and Green Sciences As part of its permanent quest to offer consumers products that are ever more effective, safe...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Comes up with “It's not just a fan, it's a ‘Feeling Fan" campaign Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) today announced the...
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
Full range of 400+ items from Bath & Body Works will be available on Myntra for easy selection and shopping Myntra announces the launch of...
The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...
Passion points and interests emerge as the top conversation theme, with fashion, books, beauty, sports and entertainment as the most talked-about interests Ahead of International...
Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’ Making a bold statement this summer, Slice® is encouraging consumers to take...
Launches range of decorative fans & innovative LEDs Finolex Cables Limited announces its new range of decorative fans and lighting products to strengthen its...
Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...
A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...
This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...
The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
United Colors of Benetton sets the benchmark for the future of retail with its new boutique, opposite the Santa Maria Novella train station in Florence...
The air vents of the helmet have a perfect balance of modern and traditional art Women of the world want and deserve an equal future...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day Shell...
Fast&Up has signed Bollywood celebrity and fitness icon Shilpa Shetty Kundra as its Brand Ambassador for a new range of vegan products Fast&Up, India’s...
Packed with the goodness of Plant-based Actives for damage-free nourished hair India’s leading science-based Ayurveda Company Dabur India Ltd today announced the expansion of...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...
Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...
Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...
Nesternship will begin from 1st April 2021, and each intern will be assigned a mentor from Nestlé India After the successful launch of Nesternship in...
Aims to set a Positive Tone for 2021 The year 2020 tested us beyond measure; however 'Hope' is the power that gives us the confidence...
According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore Oppo Mobiles India's revenue from...
The company operating with a 100% workforce from Droom Headquarter in Gurugram Droom, the largest online Automobile marketplace has unveiled a campaign named #Engage for...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
Joins from Publicis Groupe India’s largest platform-first martech startup, Wondrlab, has appointed Sweety Advani as its Chief Financial Officer. She will be based in...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and...
Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...
Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...
The campaign is to celebrate trailblazing elder women this Women’s Day Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...
Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...
The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...
The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...
Josh Talks will bring together inspiring narratives of women achievers who have scripted their own success stories To honour women from all walks of...
Now a part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy’s multi-channel offering WPP today announces that Wunderman Thompson has acquired NN4M,...
An innovative turn to showcase importance of saving energy in a fun and quirky manner Giving a refreshing take to energy saving, beverage brand Sting®...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
10 days Period Leaves to promote Equity at Work To strengthen its employee-centric work culture during the pandemic, Girnar Care, India’s fastest-growing contact centre...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’...
The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...
Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...
A digital and social media campaign to celebrate the integral goodness of women Mamaearth, a toxin-free personal care brand built on the purpose of...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
The film celebrates the ‘never give up’ spirit Unacademy has released a new film titled ‘The Greatest Lesson,’ to mark its association with cricket legend...
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives Noise, the Indian connected lifestyle brand, announced the appointment of Utsav Malhotra...
The series along with Flipkart Furniture provides a dream room makeover to two celebrity couples Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...
The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...
The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide DHL Express, the world’s leading international express service provider, has come on board for the...
OPPO announced its ground-breaking 10-bit Full-path Colour Management System The world-leading smart device brand, OPPO, today announced the launch of its high-end, billion colour flagship...
Additional benefits include flexibility to select policy term and premium payment term as per customer needs Aegon Life Insurance, a leading digital life insurance...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...
Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...
Celebrates the women of today and their bold choices Pepperfry, India's no.1 furniture and home products marketplace, launches a striking new digital video campaign...
The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...
Dabur Vedic Suraksha Tea is powered with five time-tested immunity-boosting herbs Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...
Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...
The TVC #MyStoreMyStory, exhibits the availability of a wide variety of products on the platform Meesho, India’s leading social commerce platform, today launched...
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
Ropes in Rahul Mahajan, Abhijeet Kalan and Sagar Desai India’s largest platform-first start-up, Wondrlab, has strengthened its creative team with key hires. The agency has...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
The new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India In order to commit itself further towards...
The new name and logo represent the firm’s rich history and breadth of services Duff & Phelps, the world’s premier provider of...
Fujifilm India aims to build a culture of preserving memories through its all new campaign Fujifilm India Private Limited, a pioneer in...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
Nothing appoints consumer tech leader Manu Sharma as Vice President and General Manager, Nothing India Nothing, a new forward-thinking London based consumer technology company, announced...
Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...
Agarwal has been associated with the Sterlite Group for 22 years Sterlite Power, a leading global developer of power transmission, today announced the elevation of...
The new timepieces expand ORIENT’s pair watch line-up ORIENT adds ten new his and hers simple date models, each featuring a simple design with...
Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now...
The film has been conceptualized by Wunderman Thompson Mumbai As restrictions ease and children begin venturing outdoors again, Goodknight, India's leading household insecticide brand, launched...
The brand endeavours to set new standards in Indian AC industry and become India’s top HVAC brand Johnson Controls - Hitachi Air Conditioning India Limited,...
Conceptualized by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life AkzoNobel, a leading global Paints and Coatings...
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...
Hyundai ALCAZAR to make its Global Debut in India this year Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest...
Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...
Prioritises Quality over Quantity, Real Impact over Vanity Metrics Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch...
Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...
India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...
Lowe Lintas’ scope of the creative mandate primarily includes defining the brand's positioning and delivering integrated campaigns OLX Group, the world’s leading classifieds platform, has...
The TVC has been conceptualized by Perfetti Van Melle India & Ogilvy India Center Fruit, from the house of Perfetti Van Melle India, takes forward...
Becomes India’s first homegrown short video app with live streaming and integrated gamification driven by equal opportunity algorithm Bolo Indya, the passion economy driven short...
The offering is for both Prepaid & Postpaid Vi customers looking for premium films, and available at very lucrative rates as compared to other digital...
Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...
360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...
Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
The launch aims to further strengthen CavinKare’s diary offering nationally In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing announced...
Best known for his viral parodical videos such as “Rasode Mein Kaun Tha”, and “Tauda Kutta Tommy”, Yahsraj is now gunning to be a ‘professional...
Featuring artists like Ali Fazal and Badshah Adda52.com, that segregated online poker rooms in India, has announced another brand campaign ‘Life ko Ace...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...
Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...
Presents real-life stories of people who are making a difference In the last year, people from different parts of the country have come forward to...
Eureka Forbes recently undertook a massive visual identity overhaul exercise, that also included a refreshed identity for its flagship water purifier brand Aquaguard. With this...
Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing Filter Coffee Co., a full-service digital agency, started by...
The new product platform is designed to address consumer & dealer pain points across the pre-owned car industry OLX Group, the leading global marketplace network...
The never-give-up spirit that has been captured in the latest brand campaign by HDFC Life HDFC Life, one of India's leading life insurers, has launched...
P&G’s declarations were announced at P&G’s virtual #WeSeeEqual Gender Equality summit that saw participation from equality advocates Procter & Gamble...
Aims to become a one-stop solution for electrical products & accessories Finolex Cables, India’s leading electrical & communications cable manufacturer adds conduit and fittings...
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated...
India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...
The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...
The home-grown brand partnered with M&C Saatchi February to bring the characters of Garlic and Ginger into the hearts of 26 Million Indians Nilon’s...
Unique 360-degree photo-op had the people jumping with joy Renault started the New Year in top-gear with the global debut of its all-new sporty, smart...
Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...
Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology and bring alive the spirit of...
Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...
The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...
Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...
Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....
The campaign has been Conceptualized and executed by Havas Creative Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital...
Each pack is thoughtfully designed with every character being assigned to match synergies with the oat Marvel Avengers fans are in for a treat as...
In a unique take, unveils the campaign through its own sales fraternity Saluting the indomitable spirit of insurance advisors across India, Edelweiss Tokio Life Insurance...
The agency will service the brand from its Bengaluru office Bangalore International Airport has brought on board dentsumcgarrybowen (dmb) India, the integrated agency from the...
In line with the larger growth strategy for Flipkart’s Ad Tech business Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and...
Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...
A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...
With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...
Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...
The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect On the occasion of Valentine’s Day, GALAXY® from...
Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest Taking love affair with...
The winner stands a chance to win Havells gift vouchers worth INR 2,000* with #TheSafeLook Contest Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG)...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations Known for creating waves...
“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...
Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...
Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...
Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...
Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...
Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...
Writers from around the world team up to use their positive words to help people stay connected in an effort to spread hope and positivity...
Hero Cycles New Campaign Find your #PerfectMatch Creates Buzz among Bicycle Lovers From high-performance adventure bikes to machines designed for the best city...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...
Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...
The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...
Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry KPMG in India and Infomo today announced its alliance to...
Invites people to enjoy Valentine’s Day celebrations for the entire week To celebrate love and friendship this Valentine’s Day, TTK Prestige, India’s number 1...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...
Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...
Unveils ‘Will you be my Valentine?’ campaign Valentine’s Day is an opportune moment to celebrate the special and unique love that you share with your...
Launches hashtag #LoveBeyondAge for Senior Citizens One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator,...
Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...
Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection Drawing...
MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...
The campaign was developed by Leo Burnett Mumbai. PhonePe, India’s leading digital payments platform, announced the launch of their new brand campaign ‘Har...
India only variant launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’ Mars Wrigley expands its portfolio with the launch of SNICKERS® Fruit...
Britannia Treat Crème Wafers launches new INR 10 pack on Grofers Britannia Treat Crème Wafers are a perfect, quick on-the-go snack for children which...
Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences Wavemaker...
The collections wrapped with special Valentine’s Day offer will make the moment special Senco Gold & Diamonds, one of the largest jewellery retail chains of...
The campaign acknowledges the love not only among couples but other members of the family Fujifilm India Private Limited, a pioneer in imaging and healthcare...
1000 government school children have benefitted from Myntra Happiness boxes Myntra, India’s leading fashion and lifestyle destination, collaborates with Teach For Change, of which famous...
Supports Government of India’s Road Safety Initiative “Sadak Suraksha, Jeevan Raksha” Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Limited, reiterated...
Bringing in the season of love in a unique, heartfelt and innovative way, NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on...
Both companies together to focus on post-Covid recovery of fitness sector Cure.fit, India’s leading health and wellness platform, today announced its acquisition of Fitternity,...
Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...
Ahead of Safer Internet Day, the Guide captures all the newer safety features for parents Ahead of Safer Internet Day, and aligned with the global...
New logo reflects a more modern look and captures the brand’s mission to deliver excellent quality, performance & service support U&i, India’s leading Gadget Accessory...
Dunzo’s brand and social media strategy has been garnering a lot of attention from users Dunzo, India’s most loved local commerce and delivery app, in...
The campaign will witness over 3000+ micro influencers sharing their ‘relationchip’ status on social media In the run up to Valentine’s Day 2021, Lay’s, has...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Orient’s new Emergency LED lights feature in-built battery Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its...
Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...
Unique offerings for MSMEs, paperless processes, quick loan approvals and digital offerings among other effective solutions YES BANK flagged off its ‘Nayi Udaan Ki...
The initiative gives couples a chance to celebrate their love in Maldives 104.8 ISHQ FM, India’s only romantic radio station, is back with its annual...
The campaign film exhilarates the nostalgic memories one experiences in their own home Lodha Group, India’s largest real estate developer by residential sales, unveils...
Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’ Over the years, ITC has strengthened its partnership...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
Marks the India launch of Fossil Gen 5E series after being unveiled at Consumer Electronics Show 2021 recently Luxury watchmaker Fossil today announced the expansion...
Encourages all to extend gratitude by stating ‘Iss Jung Mein Hum Sang Hai’ to the invisible heroes, ‘Caregivers’, in the battle against...
Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...
Conran Design Group opens its third global office in Mumbai Havas Group India, today announced that it is further strengthening its operation in India with...
Campaign video features SBIG employees to resonate and connect with the audience SBI General Insurance, a leading general insurance company in India, has recently...
Josh users can now add music to their posts using songs from India’s oldest music label Saregama, one of India’s largest music labels, has announced...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
Discover Spinach infused in every noodle in MAGGI’s new variant Brand MAGGI has always been a pioneer in innovations that delight consumer taste buds. It’s...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...
Chingari and Merchant Record’s partnership is aimed at giving all the budding artist a chance to showcase their talent Chingari today announced its collaboration...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza Brands Impact,...
Kumar, Zee5's Business Head - Expansion Projects & Head of Products, will be joining Dubai-based Genomedia Studios which is building an Arabic OTT platform Zee5...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
The association is in line with the company's new and different range of products in Mobile Batteries segment U&i, one of India’s leading Gadget Accessory...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by WATConsult’, a one-stop solution for...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch of its 50th store in...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
The move is to simplify the way people connect with their favourite pages, said the company in a blog post Social media giant Facebook ...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021 In 2020,...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...
The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has refreshed its brand identity with...
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction—...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football league LaLiga's viewership in India...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation Chingari, a short video app, collaborates with short...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
The proposal will be considered by the board and shareholders in due course The board of Quint Digital Media, which owns and operates...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness Everyone is hoping that 2021 will...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge...
The agency will plan and execute the Institute's digital marketing strategies Team Pumpkin, a full-service digital marketing agency, has acquired the digital mandate for the...
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...
Expands offering in FMCG portfolio At a time when safety, hygiene and cleanliness are of paramount importance, Bennet & Bernard, a multi-diversified group...
Inspired consumers to begin 2021 with renewed enthusiasm Bidding goodbye to 2020, a rather testing and unexpected year, Budweiser 0.0 launched Conquer 2020 –...
The financial terms of the deal were not disclosed Popular podcast app Breaker has announced that it would be acquired by social media company...
The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...
The startup is reportedly in talks to raise over $200 million from the American tech giants at a valuation of more than $1 billion Bengaluru-based...
Bajwa will also continue to fulfil his duties as MD of Google Cloud in India till a successor is named Google Cloud India MD Karan...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years The Delhi Metro has...
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...
Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...
BYJU’S, India’s most loved school learning app and world’s most valuable ed-tech company today announced the appointment of Dhimant Vyas as Chief Creative Director. As...
Orientbell Tiles - a reputed name amongst the tile manufacturers of the country have launched the new Anti-Viral tiles. These tiles are the only tiles...
Holds interactive sessions with 10 schools in Mumbai to raise awareness about energy conservation, environment friendly practices, Swachh Bharat Abhiyan
The company aims to bring about a shift in preferences for contraceptives among Indian women Pee Safe, India’s leading hygiene and wellness brand is eyeing...
The interactive platform will allow users to collaborate, share and learn together keeping informed on the latest updates on all products and services Smart device...
The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
Mehrotra will continue to fulfil her duties as MD of Media Group at Dentsu Aegis Network Asia...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
Chenoy takes over the reins from Ayesha Chenoy who founded the company in 2013 RepIndia, an integrated digital agency, announced the appointment of Archit Chenoy...
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood...
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...
Mathur comes with 15 years of extensive experience in marketing, brand and events in the media industry Nikhil Mathur has joined Rajat Sharma-led India TV...
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...
‘The Winter Edit’ campaign has been released on YouTube Van Heusen, dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign...
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
Bahl will continue to act as Non-Executive Promoter Director on the Board of the company Raghav Bahl has resigned as the Managing Director of The...
Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...
Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown It is time to forget about...
Expands its all India branch network to 601 Jana Small Finance Bank today digitally inaugurated 18 bank branches in Maharashtra that is dedicated to...
Say goodbye to measuring spoons, detergent residue and spillage in the new year! The new year is always the best time to...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
Havmor, one of India’s favorite ice-cream brands, has launched a new digital video with the beautiful and talented, Yami Gautam, stating that you...
As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its...
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of...
Tonic Worldwide, Nutralite’s Digital Marketing partner, saw this as an opportunity to plan a campaign the product truly deserves. A ‘BREAKING NEWS’ campaign was conceptualized...
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...
DBS Bank India announced today that it has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to...
Treeview TVs promise honesty at every step - honest prices, honest technology and an honest service network Treeview Co. Ltd., India’s preferred...
Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign for their Winter Collection...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...
Bangalore based Levista Coffee which turned four this month since its launch, unveiled its four variants of ‘Flavored Coffee’. The four variants include Vanilla, Caramel,...
ITC Charmis ropes in actress Sanjana Sanghi as the face of the brand who is also seen in their latest TVC ...
Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), launches India’s first-of-its-kind geo-targeting campaign to help potential Mutual...
The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep...
The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the...
The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to launch a highly interactive campaign...
At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...
Post the acquisition, IMG-R will become a wholly-owned subsidiary of the company and will be rebranded Reliance Industries Ltd (RIL) has entered into definitive agreements...
The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...
Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand Tata CLiQ Luxury announces the appointment of Almona...
He will lead Livspace’s finance, accounting and legal functions Home interiors and renovation platform Livspace recently announced the appointment of Saurabh Agarwal as their Chief...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
Encourages people to choose the right toothbrush for their oral health Sensodyne, one of the leading oral health brands in the country from GSK Consumer...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...
Subscribers can avail of services like Daily Horoscope, Vastu, Tarot Reading, Numerology, Reiki at no additional costs for the first 10 days on TV and...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper Media, which helps broadcasters monetise...
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...
Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, Publicis Groupe Post announcing its first acquisition a month after its launch, ...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...
WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...
It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are a plethora of lessons that...
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Digital Campaign promotes early planning of investments in ELSS before March 2021 L&T Mutual Fund, one of India’s top asset managers with total AUM of...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...
Senior residents at Columbia Pacific Communities learned sign language to digitally deliver a special performance for an audience of over 400 speech and hearing impaired...
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
The campaign has been created by Wunderman Thompson Adding a ‘masaledaar twist’ to everyday mundane moments, snack brand Kurkure has unveiled a new campaign, along...
The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Former CEO of Sephora India, Mr. Bali will focus on scaling up the business Enrich Salon, India’s largest home-grown salon...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more...
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...
Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...
Move to drive integrated technology & analytics-driven growth in Marketing Services R K SWAMY HANSA, the largest Indian-owned and controlled Marketing Services Group announced the...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
The two will now report to Disney CEO Bob Chapek Disney has named Alan Bergman the content chairman and Alan Horn the CCO of Disney...
Running “Origami Champions contest” on Classmate’s Facebook or Instagram handle as part of the launch ITC Classmate has launched Origami notebooks, the...
In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding...
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...
Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app...
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Christmas comes in early with CRED to make sure you end 2020 on a good note and start 2021 with exclusive offers...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman Capital Foods has announced the elevation of Navin Tewari, to the position of...
Deepak Kumar, ?erstwhile ?Director C’Lab, will now lead the business in India as Country Head for The Story Lab Dentsu International has announced the merger...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth Eureka Forbes Limited has unveiled...
The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads Media Brief and Opportunity aha is an exclusive...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back After battling a tumultuous year, print...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers PayU has collaborated with Google Pay to...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...
Adoption of native languages sees a 2.5x increase from pre-COVID* to the festive* period With the need for social distancing and prioritizing safety, the pandemic...
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates With its vision ‘Built For...
Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...
In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal has been appointed as National...
The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads...
Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have jointly accused Google of working...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
The account will continue to be handled out of the agency's Gurugram office Wavemaker India today announced that it has retained media duties for Perfetti...
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial Directors at AD, Condé Nast...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...
As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...
We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...
Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...
The game replicates the thrill and adrenaline rush of reaching 0-100 kmph in just under 7 seconds...
The company has announced that it will have two separate heads for its APAC and India operations after Uday Shankar's exit The Walt Disney Company...
Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...
9 lakh styles from over 3000 brands on offer for the biggest year-end fashion carnival The most awaited fashion event in the country,...
Conveying the signature Bikano taste, Peanut Ball is a lip-smacking tasty snack option Bikano, India’s favourite snack and packaged food maker has launched Peanut Ball,...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of strong multinational. And...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...
Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers on various topics like on ‘category insights’, ‘recommendations on...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
Ogilvy creates a unique campaign, the animated font delivers GIFs that replicate the true essence of the thrill of riding Bajaj Auto, The...
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and...
Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...
From Uday Shankar to Sudhanshu Vats, we list all the major movements that made headlines in 2020 Year 2020 turned out to be quite an...
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift...
In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
The campaign has been created by Famous Innovations Handbag and...
Guest Column: Harit Nagpal, MD & CEO at Tata Sky Ltd, writes why engaging with colleagues, a...
WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience Gonuts and Radio...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In the light of the honey...
Prega News Ropes In Anushka Sharma in Their Latest Campaign & She Steals Hearts Prega News just launched its latest TVC and like many of...
SBI General Insurance has partnered with IntrCity RailYatri, a multi-modal intercity mobility platform, to provide Domestic Travel Insurance to customers opting to travel/commute through IntrCity...
The tea brand paid homage with a music video in collaboration with four artists across generations in memory of the legendary playback singer...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
The New Defender Plug-In Hybrid is the most powerful and fuel-efficient Defender and the first Plug-In Hybrid from Jaguar Land Rover India Jaguar...
Saregama Launches top-end version of Carvaan with an inbuilt screen Whether you fancy good old retro classics of Lata Mangeshkar or the best of...
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth Korra has been appointed...
The Group recently set similar milestones with mega editions in Shimla, Bikaner, Indore, Bhopal, Ahmedabad, Raipur, Hoshangabad, Ujjain and Bilaspur Dainik Bhaskar Group Commemorates 10...
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...
The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...
As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data &...
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...
In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive...
The body announced that the changes are a result of months of research, studying various global self-governing organisations The Federation of Indian Fantasy Sports, a...
The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook Open Strategy and Design won the brand strategy...
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming as a Service’ business has...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...
Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end Google services, including Gmail and YouTube, which unexpectedly faced...
Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer,...
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start Mattress brand Sleepwell ends...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...
The campaign has been conceptualised by The Womb & executed by WATConsult Nobel Hygiene has launched a new national campaign - #GiftAzadi - across television...
The digital campaign urges audiences to stay safe at home and ‘Enjoy Responsibly’
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show...
Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
The company continues to focus on security and reliability to ensure customers experience the ease and convenience...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
Firefox Bikes, the bicycle brand from Hero Cycles Group Company announced the opening of their first experiential store for kids and pre-teenagers in New...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization...
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q]...
Hina Nagarajan, currently Managing Director Africa Regional Markets, will also join the Diageo Executive Committee on 1 July 2021 Today, United Spirits Limited (USL) has...
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...
The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...
Gerhart, a longtime Mindshare employee, currently serves as the US CEO Adam Gerhart has been named the Global CEO of GroupM agency Mindshare, according to...
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...
Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...
Hebbar moves on from Shriram Properties Limited where he worked as Deputy General Manager - Marketing Communications Prameet Hebbar has been appointed as the Head-Corporate...
Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020 draws to a close, Monika...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation Beeing Social, a Mumbai-based digital...
Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and...
Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...
Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...
Piali Dasgupta, Sr. Vice President - Marketing, Columbia Pacific Communities spoke about the potential of senior living communities in India, importance for content and compelling...
Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand...
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty Dream11-promoted digital sports destination FanCode is...
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies...
Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in the 2020 listing as well....
The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities...
The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a year into the country being...
Gumber has been associated with the fashion major, Benetton India for over five years and has been at the helm of multiple marketing campaigns Jasleen...
Prior to joining ShareChat, Ajit was the Global President at Wavemaker ShareChat today announced the appointment of Ajit Varghese as its Chief...
Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past Former Zomato chief marketing officer Gaurav Verma has joined...
This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...
Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy The Walt Disney Company has promoted Sudhir Shukla as...
Karan Shah, Director, Society Tea talks about its latest offerings, the increased focus on digital marketing and vision to expand its reach across the country...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
The cricket body is looking for an experienced sport-focused partner who can provide both the platform and the services required to build, enhance, and support...
Thirumathi Hitler will be telecasted on weekdays from Monday-Friday between 6:30-7:00 PM Leading Tamil General Entertainment Channel – Zee Tamil is renowned for its unique...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
Jha moves on from HDFC Bank after a 14-year stint Neeraj Jha has been onboarded as Head, Corporate Communications and Corporate Affairs at Bharti Airtel....
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
The brand has collaborated with EiPi Media to capture the cricket fever This cricket season, Maggi announces a campaign that has been specially crafted for...
Hamdard India’ focusing on holistic wellness Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, today unveiled its all-new integrated marketing campaign ‘Healthy India. Hamdard...
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted...
Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...
In the wake of bringing convenience and safety, Luxor, large manufacturers of writing instruments announced a revolutionary product that is not only pocket-friendly but is...
Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...
Reverse Thought Creative Studios – a boutique digital advertising agency wins the mandate to manage the creatives for ICICI Prudential Pension Funds Management Co. Ltd...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...
The company which currently employs 48,000 staff members will reportedly downsize its workforce by 6,000 jobs ...
Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the...
The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Nair led the recent rebranding exercise of Vodafone Idea Kavita...
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy,...
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its...
Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....
Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu The digital advertising industry across...
All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were...
Highlights the features of HDFC Life Click2Wealth HDFC Life, one of India’s leading life insurance companies, launched a new digital campaign that...
realme UI 2.0 is one of the most customizable and seamless OS in the market realme has started rolling out the update for...
However, the service, StreamFest, will be offered only to a limited consumer base Streaming giant Netflix is launching a unique initiative StreamFest in India, which...
Snapchatters will be able to dress their personal avatars in classic looks from Levi’s® Starting today, Snapchatters and Bitmoji users everywhere will be able to...
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...
Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020 Day 2 of the...
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...
He has stepped down from his role as CEO & MD after completion of more than 6 years with Dentsu and will be leaving the...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’ e4m India Brand Conclave’s day two...
At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms On Day 2 of exchange4media’s...
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
Sudipto Chowdhuri to be Chief Revenue Officer, Puneet Tandon Chief Officer, Corp Affairs, Rohit Lal Chief Officer, TV Operations; Gulab Makhija gets the add’l role...
The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
A Special Commemorative Postal Stamp has been released on the occasion of the 76th birth anniversary of the Group's Late Chairman Ramesh Chandra Agarwal Dainik...
As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...
This is part of updates that the search engine giant has brought to it News Showcase Google has announced few updates to its News Showcase,...
Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....
Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs...
The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO India as the AOR for...
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...
Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...
As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists Radio...
He changed the way the spice industry is looked at, read a social media post by Badshah Masala Badshah Masala has paid tribute to the...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and...
Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a brand can pivot through these...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...
With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends The recent lockdown, due to...
He reportedly suffered a cardiac arrest Mahashay Dharampal Gulati, the owner of MDH Masala, passed away on...
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...
The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...
With this joint venture, AlphaVector will introduce performance and innovation-driven premium bicycles into the Indian market AlphaVector, an Indian consumer bicycle brand...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...
Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...
Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President Ali, the founding member and President of...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, talk about BBC India’s...
The company has roped in Jyoti Bansal (EX CEO, PHD India) & Namrata Tata (Managing partner, House of Cheer) to mentor and advise them Infloouhnser...
The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country South...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...
The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...
Successfully concludes its UGC digital campaign #CintholAliveAdventures Cinthol, a brand that stands for exploration and adventure, found a unique way to create relevance...
Introduces All-In-One disinfectant spray, pocket disinfectant spray, Gadget Disinfectant spray and Hand Sanitizer to protect hard and soft surfaces, gadgets and skin Luxor...
The campaign urges all to #StandTogether on #WorldAIDSDay On World...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
The TVC will be supported with a PAN-India print campaign as well Aakash Educational Services Ltd. (AESL) has launched its new TV commercial on its...
The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...
Sinha will work closely with the Group businesses to help drive growth and returns
Available in a range of choices – 10W-40, 10W-50, 15W-50 and 20W-50 for bikes and sports bikes along with 5W-40 for scooters Castrol,...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending the first half of FY21...
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...
Atul Sharma, Managing Director India, Ruderfinn Asia spoke about ‘Next generation of PR and communication: charting the course and navigating the future’ at e4m 40...
Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...
The ISA Chairman, CEO, Secretary-General and other members of the Forum welcomed Neel to this role Neel Pandya, National Media & Digital Head at L’OREAL...
The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
The home-grown pharma company aims to grow its visibility in the South Mankind Pharma has announced its association with Malayalam actor Mohanlal as their corporate...
Datar will be reporting to Ranjan Bargotra, President, The Crayons Network Samir Datar has joined Crayons Advertising as Senior Vice President to head the Delhi...
The rebranded channel’s tagline is ‘Straight, Bold and Relentless’ Karnataka...
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...
Wild Stone Sense is a fragrance offering made in collaboration with visually challenged individuals with enhanced sense of smell from NGO Saksham
Playing the role of a contemporary mother, Rachna Banerjee puts a spin to the classic ‘Report Card’ conversation in every household
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
The Raghav Bahl-owned media company has posted a net profit of Rs 1.08 crore for the quarter ended 30th September Quint Digital Media (formerly Gaurav...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to...
The monetization strategies include banner ads, and those based on video and push notifications
The company can now be de-listed from the Australian Securities Exchange
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr Pawan Munjal, Chairman & CEO of Hero MotoCorp...
Guest Article: Nishanth Chandran, Founder & CEO, TenderCuts says that if brands evolve as per the needs and requirements of its consumers, they can certainly...
Guest Article: Rajasekar KS, GM, Marketing, Matrimony.com highlights the innovative marketing strategy adopted by BharatMatrimony to deepen trust with customers during the pandemic
The campaign celebrates trailblazing females who pursue their passions unapologetically ASICS SportStyle has launched the international 'Her Heritage' campaign in India to announce the launch...
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy Zirca Digital Solutions, a 360-degree digital solutions provider...
The brand will be handled by the agency’s Mumbai office Vasu Healthcare has roped in Scarecrow M&C Saatchi as the creative agency for its hair...
Google's ad revenue has contributed to about 27% share in the turnover, media reports have said Google India has recorded Rs 5593.8 crore as revenue...
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of...
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
The DTH platform's operating income in FY20 stood at Rs 4691 crore. In the previous fiscal, the operating income was Rs 6113 crore Direct to...
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...
On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media, in a no-holds-barred conversation about the...
Guest Article: Online gaming has seen unprecedented growth during the pandemic and Vivek Singh, Co-Founder, Stick Pool Club tells us how companies are coming up...
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kumar will be based out of London Prasanna Kumar...
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA MediaMonks (S4 Capital) has won...
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...
Chawla will be back to hosting and will be seen on Aaj Tak The India Today Group has roped in senior journalist Prabhu Chawla...
According to reports, the company has been diversifying into multiple categories With the government asking digital news platforms to comply with the 26% FDI...
Prior to this, Desai was Head Brand Solutions with affle Httpool has appointed Aatsi Desai as APAC creative agency partner for Facebook. Prior to this,...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
The championship’s final two rounds of the year will take place at Spa-Francorchamps November 24 and Suzuka on December 8 TCL Electronics has become the...
The search engine giant has said it is not because Google exists but because news sites are facing competition from those who have allowed classified...
Maheshwari has over 20 years of experience and will be responsible for the Classroom, Hybrid, Digital and Distance Learning business of AESL In line with...
Team Pumpkin’s Mumbai office will handle the duties Team Pumpkin, an integrated marketing agency, has acquired the digital mandate for Naturamore. Naturamore offers natural health...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...
A recent Bumble study revealed 70% of single Indians are not comfortable navigating dating in 2020 Bumble, the women-first social networking...
Fast&Up will be the official energy drink partner for the Airtel Delhi Half Marathon 2020 Fast&Up, India’s leading sports and active nutrition brand ...
Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...
Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana, India’s largest audio streaming platform,...
By 2030, Diageo India will support the global ambition of ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan to ensure 100% use of recycled content...
Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...
The findings were part of Twitteet's report on Twitter engagements of popular personalities from October 2020 onwards In an industry-first move, social media analytics firm,...
AssureEdge CEO and Founder Bhupesh Tambe will continue to lead the company with a 30% stake EbixCash, a fully-owned subsidiary of Ebix, has announced that...
With the move, the company is now India's first AI-powered video and live commerce platform KIKO TV, a recently launched AI-powered start-up has today announced...
The new brand campaign has been created by 82.5 Communications Netsurf Network has roped in star couple Kareena Kapoor Khan and Saif Ali Khan as...
Siddharth Jain, SVP and MD South Asia, will be leaving WarnerMedia International has unveiled its new-look India, Southeast Asia and Korea organization and leadership, strengthening...
Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available to Airtel Digital TV customers Airtel Digital TV, the DTH arm...
Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat Tech giant Google is...
NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
The dating app is launching ‘Video Calling’ features for its users as virtual dating is on all time high QuackQuack; the desi dating...
Announces an all-new vibrant noodles range Nestlé India announces a new campaign wherein MAGGI lovers will get a chance to vote for their favorite flavor....
The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust Mattress brand Sleepwell has launched a campaign that underlines the brand’s...
The campaign is live across a mix of offline and online platforms including print and social media...
Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...
As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the...
As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network (SPSN) is all set to...
According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers will continue to grow but...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...
The alliance, which has also been strengthened by Buzzfeed's acquisition of Huffpost, will unlock revenue for both companies through content syndication, new sales opportunities, commerce...
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on...
Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....
The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings ...
As part of the partnership, the company logo will be presented on the chest of the FC Goa Club shirt INDINEWS has announced their official...
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...
The brand extends a warm greeting to the devotees who are celebrating this festival Cycle Pure Agarbathies brings exotic fragrances for the Mahaparva...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms...
Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market Kabaddi as...
The PV News app will host hyper local content across 30 districts
e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...
Prior to this, Paladhi was working as Public Relations Manager ...
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...
Voltas Limited has been taking proactive measures and initiatives to integrate health and well- being related features within its products. As a Tata...
This collaboration will allow Tonic to extend their specialized services to brands from South India Tonic Worldwide has joined forces with Chennai-based digital marketing agency...
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...
Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others...
The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy Yellophant Digital won the digital marketing mandate for Edmingle,...
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts...
Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
The Give initiative is a part of the ‘Education for All’ umbrella campaign BYJU’S has launched BYJU’S Give as a part of its social initiative...
Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day As a part...
India Gate Basmati Rice has launched its festive digital campaign to promote its premium brand, India Gate Classic, as rice meant for special...
Also launches gift packs of 4 Cones in Double Chocolate & Butterscotch this festive season Heritage Foods has launched ready to drink immunity...
Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...
Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...
The creative agency has successfully fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views Hrithik...
Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...
Launches a 360-degree integrated campaign in observance of The World Toilet Day Hindware today launched a new initiative - ‘Build A Toilet, Build...
Chennaiyin FC are announced that Nippon Paint India, have renewed their affiliation with two-time Indian Super League champions Chennaiyin FC as their Associate...
Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...
India’s favourite stand-up comedians, Sapan Verma, Kaneez Surka, Ashish Shakya and Vipul Goyal seen taking the challenge on social media among others...
Nebula, a solid gold watch brand from the house of Titan announces a collection, ‘Ashvi’ for the upcoming festive season. This collection comprises of 18K...
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to...
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series Acknowledging that the much needs to...
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar polls coming to an end,...
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...
Santosh Nair, Vinay Sarawagi, Avinash Dutt and Dayashankar Mishra elevated as Executive Editors CNN-News18 has a new Managing Editor - Zakka Jacob –previously the Executive...
This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...
Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued...
Ropes in Cricket Star Shikhar Dhawan as the Global Brand Ambassador for EMASOL Emami Limited is ready to hit the Indian market with...
NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...
Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...
Hamdard Laboratories India is expanding its product portfolio with the launch of ‘Natural Blossom Honey’. Honey, coming from the house of Hamdard is a testament...
These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message Google's video-streaming platform has launched an audio ad format...
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...
As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate...
Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company Tarun Katial...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
The mandate was awarded after a multi-agency virtual pitch in September DS Group has appointed What's Your Problem as the creative agency on record for...
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...
The feature empowers biz digitally; helps them tap potential customers Whistle, a mobile marketing startup, has introduced the country’s first pin-code feature in messaging marketing...
The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice BBC Global News has announced the launch...
NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...
This is part of the campaign to promote money transfers from bank a/c Paytm has launched three new ads on social media, as part of...
As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control...
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry WPP has announced the launch of...
The investment aims to build an exclusive Marathi OTT platform Vistas Media Capital (VMC), a Singapore-based media focused investment entity, partners with Planet Marathi to...
The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...
Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream, Tata Sky, and Pay TV...
Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...
Omnicom Media Group (OMG) today announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across Asia-Pacific. Headquartered in Singapore, the...
Kurl-on released a new campaign that the best auspicious investment should be in sound sleep and not in electronic gadgets. Sound sleep heels our bodies,...
Sruthijith takes over from Vinay Kamat who announced his resignation in September Sruthijith KK has been appointed as the Editor in Chief of Mint. He...
The campaign has been conceptualized and produced by Happy Unicorn Levista Coffee has released a new TVC to celebrate the festival season. Commenting on the...
The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them HDFC Bank...
Verma joined Zomato a year back Zomato CMO Gaurav Verma has said that he has moved out of the food delivery platform. He made the...
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+ Edelweiss Tokio Life Insurance has launched #SavingsKaSaviour campaign for its new product offering Covid...
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India &...
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The initiative was undertaken in October in the wake of the Covid crisis The COVID-19 pandemic induced lockdown has created a major crisis in our...
The movie will be aired on November 15 Asianet is all set to telecast movie C U Soon’s world television premiere on November 15. C...
#TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration...
The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...
The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference Diwali 2020 is here and so are...
This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...
Rajan is reportedly taking over as Managing Director, APAC media sales and marketing, in January Sunita Rajan who stepped down as Senior Vice President Advertising...
The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management. iTV network today won...
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...
The shows will be telecast from 7 am to 8:30 am Monday to Friday, hosted by anchors Gopikrishnan and Lallu News18 Kerala announces an all-new...
The company also launched ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India ShareChat today announced that it...
'This is in line with the various innovations the group is embarking on, all with a view to offering our readers richer content,' said Shreyams...
Subscription revenue for the quarter was up 14 per cent at Rs 427.04 crore from Rs 375.65 crore for the corresponding quarter ended September 2019...
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...
The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
Amway India hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along session for its...
While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...
One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio...
Kiran will be responsible for customer-centric product innovation and overall business growth Whistle, a mobile marketing start-up, has appointed digital marketer Satya Kiran as its...
Bharadwaj’s earlier stint was as National Planning Director at Wunderman Thompson Wondrlab has appointed Ajeeta Bharadwaj as Chief Strategy Officer. She will be based out...
The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...
As part of the festive campaign, Eros Now has also collaborated with Paytm, whereby Paytm users can benefit from 100% cashback on a monthly Eros...
According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...
ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards Council of India (ASCI) looked...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
TenderCuts launches an exciting range of Ready-to-cook products TenderCuts announces the launch of new varieties in their Ready-to-cook range this festive season to surprise...
Mahindra Lifespaces’ #GharKoBoloHappyDiwali campaign celebrates the new-found importance of the home
Mahindra Lifespaces® has launched a new ad film that explores how the relationship with our homes has transformed over the last few months...
Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...
Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending kindness and sense of belongingness in one’s celebrations can light up...
Investment for children has always been a challenge for parents because in this task they need to prepare today for...
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for...
The campaign celebrates the deep-rooted tradition of lighting up lives Beyond just a festival of lights and sounds, Diwali is also an occasion to spread...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
Vynsley Fernandes named Media Group Chief Executive Officer of NXTDIGITAL Limited NXTDIGITAL has announced its results for the second quarter and the first half of...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021 Conversational AI...
The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer...
At the Governance Now's Visionary Talk series, Shelar speaks to Kailashnath Adhikari about the controversies surrounding Arnab Goswami's arrest and the integrity of the media...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...
The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...
Extending its investor education initiative – UTI Swatantra on Quora UTI Mutual Fund (UTI MF) is extending its investor education initiative on...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110 Percent ...
Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...
The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook StepSetGo (SSG) today released...
Facebook today, launched a bundle of features to add an element of fun to your virtual Diwali celebrations this year. These include personalised...
Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...
The fans are launched under Polycab’s Purocoat Antivirus Range Polycab India Limited launched Purocoat Antivirus Fans, India’s first anti-virus ceiling fan. These anti-virus fans...
Paytm today announced that it has partnered with Uber India to extend its Postpaid service to its riders. With this integration, users will be...
Final Table Series is India’s First Live Streamed Poker Event defining the #GameBeyondLimits, suggesting the industry is #AllInForGreatness The India Poker...
The actor who recently portrayed math whiz Shakuntala Devi will feature in Cuemath's new ad campaign Cuemath, the math learning edtech platform has associated with ...
Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera Powder Golden Dhamaka. Packed with...
Showcases and promotes the exquisite regional art forms of India. Tata Tea Premium has introduced three limited edition festive packs which celebrate...
Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix In an advertising campaign, identifying...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
Prior to this, she was with Puma as associate director and head of marketing Debosmita Majumder has moved on from Puma as associate director and...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...
The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels Kurate Digital Consulting...
New Ariel 3in1 PODs will give the consumers a convenient, simple and cool way to do laundry Ariel from P&G India is introducing...
The Godrej Group today announced its entry into the financial services industry. With Godrej Housing Finance (GHF), the Group aims to build a long term,...
Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....
The Acerpure cool gives pure air in 3 minutes in your room through a 2-in-1 air purifier and air circulator with HEPA13 triple...
Dettol, WeWork Safe Program will facilitate a thriving work environment for the members and employees of WeWork India Dettol today announced its partnership with WeWork...
Acquisition Brings Leading Work Management Platform for Marketers to Adobe Experience Cloud Adobe today announced it has entered into a definitive agreement to...
BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...
Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...
#DateKarLe challenge clocks over 250 million views, 27.7 million hearts and 7000+ videos on Josh Hit Bollywood music composer sibling ‘jodi’ Salim-Sulaiman,...
The Bengaluru-based poultry brand is the first meat retail brand in India to adopt this globally recognised system to assess customer service and branding...
The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...
The Beauty Co., has announced Indian YouTube personality and social media influencer, Sejal Kumar as their brand ambassador. Sejal Kumar’s association will...
Metro Shoes- the fashion footwear brand launches ‘Best Foot Forward’ campaign to showcase some of the best Indo -fusion footwear collection from their...
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...
Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social...
The Group has said it continued to progress with a very strong third-quarter performance despite the impact of Covid-19 S4Capital has posted an almost 53%...
The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its creative account to Mullen Lintas....
Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage over its ad showing inter-faith...
Some OOH owners shared that they are now appealing for an extension of the waiver till August...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
The solution enables clients to organize events like conferences and exhibitions in the hotel ballrooms with a...
Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...
Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...
The company has launched its campaign ‘Karo India Forward, Karo Gaadi Forward’ conceptualised by Leo Burnett CarDekho launched a new TVC with Akshay Kumar....
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
The new campaign, targeted at consumers across Delhi NCR, will be showcased on multiple platforms including print, radio, outdoor and digital media Mother Dairy,...
Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...
Bobble AI, the Conversation Media Platform, urges people to compliment each other and start a conversation with your loved ones Bobble...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...
The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more Rana Duggubati...
“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...
Uber today launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various safety measures its undertaking...
Gauved Sambrani Dhoop Cup available in Guggal and Loban purifies the environment MDPH group, exporter of incense stick under the brand name of...
Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...
For H1 FY2021, consolidated revenue was at Rs. 224.7 crores, an increase of 41.1% YoY Digital ad agency Affle released financial results for Q2 FY2021...
Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan, launched digitally across platforms. The ...
Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi. In their three-part campaign films, Samaara...
Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies Apurva Chamaria has been appointed as SVP and Chief of Staff to...
The brand has also unveiled its Dream11 IPL 2020-focused integrated digital campaign Wondrlab has won the Anand Rathi Financial Services account. The announcement...
The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah With the objective to spread a strong message of staying indoors, Ferns N Petals...
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and...
Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance...
Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special. ...
The festive season is here and with it, the opportunity to spread joy, give thanks, and appreciate the ones we love most. It...
#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...
Brings touchscreen infotainment at an accessible price to its customers Tata Motors announced the launch of the XM+ variant of its premium...
Gozoop Secures Digital Mandate For Taj Brand For Third Consecutive Year Gozoop has won the digital mandate for Taj Hotels for the...
Next Generation LG W11 and W31/ W31+ Continue Strategy of W Series with Friendlier Prices LG Electronics (LG) unveils its new...
The launch of www.BritanniaGifting.com Britannia is making this Diwali special with Shubh Kaamnayein, an exclusive gifting range, by launching www.britanniagifting.com, a...
To announce their partnership with Flipkart, Starbucks India engaged in a fun banter with them on Twitter recently.
22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched ‘Rally Life Navigator’ program. Aimed at...
To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...
Voltas disinfectants powered by UV light, including UV Cart System and Duct Mounted UVGI system, are being used in cinema halls to curb the spread...
Shop for the latest festive collection from Mochi Mochi shoes launches its ‘Awesome Never Stops Campaign’ to introduce its new...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...
The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...
The actor will promote the brand on Instagram using branded content ads Instagram has announced partnership with actor Kareena Kapoor Khan to engage with her...
The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the pandemic and the likelihood of...
The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported consolidated subscription revenues of Rs...
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season Sugar Cosmetics...
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...
Purplle.com has launched a festive campaign titled #TohKyaHua if it's a lockdown Diwali #YouDeserveExtraYaar! This campaign embodies Purplle’s belief that the women of...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
RECMA is an the independent research firm that evaluates media agencies RECMA, the independent research firm that evaluates media agencies, has named dentsu X and...
Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it Content creation came...
WhatsApp has introduced disappearing messages. Making the announcement, the company in a statement said, "Today, WhatsApp messages often live on our phones forever. While it’s...
PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...
The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...
An OPPO India CSR Initiative to spread the light of Knowledge Adding to the festive vibes, OPPO India announced a CSR initiative -...
The Runner takes centre-stage; embracing the spirit of the city and the event The Airtel Delhi Half Marathon (ADHM) has inspired us...
The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year The omnichannel...
The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...
Sales of technology laden BS6 Nexon soars to all time high Tata Motors today celebrated the rollout of the 1,50,000th Nexon from its...
A conversational video between Mrs. Birla and Mr. Bachchan sought to address various aspects surrounding mental health in India Taking cognizance of the...
As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 The festive...
Paytm has today announced its association with the Board of Control for Cricket in India (BCCI) as Umpire Sponsor of the 2020 edition of...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
A tribute to MINI John Cooper Works GP MINI India introduces a new Limited Edition MINI John Cooper Works Hatch inspired by the...
Ray-Ban’s new communication platform, You’re On, celebrates life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of...
Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...
Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth BharatPe today announced the appointment...
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for...
Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...
Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse of state machinery and power...
Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a committee to review the guidelines...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...
Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...
This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
To drive sales for businesses offers attractive discounts, increase footfall during the ongoing festive season Paytm has today announced that its All-in-one POS devices are...
Equator Advanced Appliances, a US-based home appliance brand have introduced a huge discount of 33 percent as its one-time Special Festive Offer, making...
As India gears up for its biggest festival of the year, this year health can be the biggest thing to celebrate and cherish...
Keeping in mind the evolving needs of small businesses, the new resources are localized for India and will be available in Hindi, in addition to...
Bingo! Launches a new campaign to reward its consumers. All you have to do is Chill! Bingo! wants to help elevate that...
The e-book can be downloaded for free by sending a ‘hi’ to a WhatsApp number Capital Foods, the parent company of Ching’s Secret...
Jaguar has partnered with Tata Power in India to provide Home/Office charging solutions to I-PACE customers Jaguar Land Rover India, today announced...
#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...
16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...
Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...
Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd today announced a partnership with...
From mattresses enriched with the secrets of Ayurveda to cool gel memory foam pillows, the brand ensures a night of sound sleep and...
Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a new advertising campaign promoting cat...
Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...
A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited...
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...
Ghosh has clocked about 27 years in Research Consulting and held senior level positions across leading market research organizations Ipsos India has further reinforced its...
The campaign highlights the spirit of celebration Saraf Furniture has...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
Consolidated ad revenue witnessed a 47.3% YoY decrease Jagran Prakashan, publishers of ‘Dainik Jagran’, has reported the quarterly results for the quarter ended 30th September,...
Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season With Diwali around the corner, it is...
Offers convenience and seamless puja experience amidst the pandemic Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N Ranga Rao & Sons....
In 2020, the platform focuses the spotlight on India’s Textile Arts Seagram’s 100 Pipers in 2019, started “The Legacy Project” with...
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically Allen...
Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ...
The Dream Home Survey also revealed that both men and women consider furniture replacement as one of their top choices for home improvements
Center fresh, the flagship brand of Perfetti Van Melle India, has been synonymous for enabling social confidence through fresh breath over the years....
Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, Oppo Mobiles India, and OnePlus Pine Labs...
LinkedIn has launched a new brand campaign to inspire professionals with real member stories of those who have pushed forward, found new jobs, and learnt...
WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...
Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...
Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked...
The new campaign from Licious attempts to solve this secret behind every great meat dish. In a series of films spread across their...
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in...
Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI) has, for the past few...
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...
Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base Zirca Digital...
The company’s domestic subscription revenue grew 2.3% on a like-to-like basis whereas advertising revenue declined by 26.3% YoY Zee Entertainment and Enterprises Ltd has reported...
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...
Senco Gold & Diamonds announced a mega Diwali offer ‘Dhanteras Shagun offer’. As part of this Jayotsav festive offer, customers can avail huge...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
NIVEA has announced its partnership with e-pharma portal Pharmeasy.in to provide access to its vast portfolio of skincare essentials with just...
This year’s festive season has a special significance. It’s both a celebration and mental liberation from the difficult period we have been through....
To support the growing and urgent need for Masks in the fight against COVID-19, Fabindia has produced and donated fabric face masks worth...
Control is front-and-center, with the ability to enable the feature on a match-by-match basis With happy hours, concerts, and coffee catch-ups becoming virtual...
Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create...
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan Candere has launched...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
Advertising production house - Equinox Films has converged with Airtel Xstream for their new campaign ‘Jo Dekho, Bada Dekho’. Equinox Films has yet...
The line-up features some of Shah Rukh Khan’s movies from the 1990s Sony MAX2 is presenting its fans with an opportunity to celebrate Shah Rukh...
The brand along with WATConsult has created a quirky character to promote its Omnis range With the onset of the festive season, Racold has launched...
Tata Sky Binge adds 1000+ hours of exciting on-demand content from SonyLIV’s distinguished library including Originals, TV shows and Movies along with the benefits...
The digital film has been conceptualized by Lowe Lintas Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to...
According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays as well as weekends Metros...
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV,...
IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily...
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of people find OOH more visible...
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier...
Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment...
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...
Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced a major adoption milestone for...
Popular items from the first sale restocked; Diwali-centric clearance deals After the success of its first “Kum Mein Dum Sale”, Snapdeal today launched...
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...
Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...
Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making pujo pandals in Kolkata safer...
Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...
Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...
Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match viewing a 'Fantastik' experience
Encourages consumers to “Don’t Face Wash, Milk Wash!” Nivea has launched its latest campaign for its all-new revamped NIVEA Milk Delights Face Wash ...
ONE and Mi India innovate across sports and technology performance that’s “Made In India” ...
Indian singer Armaan Malik captures some fun moments with his childhood friend Snap Inc. released its second global Friendship study, interviewing...
Launches new ‘Best Of Bell’ menu offering consumers Taco Bell’s signature items at surprising prices of just INR 59 and INR 69
Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying...
Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India Salesforce released its fourth...
The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year Facebook has reported financial results...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India Havas Group India...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
The association will further strengthen Planet Marathi’s current team portfolio Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange...
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...
India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs WPP has posted a revenue of £2,969 million for...
Ad-supported revenue of the music platform stood at €185 million Music streaming giant Spotify has announced its Q3 2020 results. The music platform’s total revenue...
The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced...
In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi...
TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...
With Contactless Check-in’, OYO guests can check-in on the OYO app wherever, whenever OYO Hotels & Homes has now rolled out ‘Contactless Check-in’,...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
The award-winning actor will represent Syska Brand SYSKA Group today announced that it has roped in Bollywood actor Rajkummar Rao as the new face of...
The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...
Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...
Each limited-edition pack carries cool and cheerful messages This festive season, KITKAT brings a brand first innovation with ‘Glow-in-the-Dark’ packs to help youngsters #Celebreak....
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
Langoor Havas a digital agency, part of the Havas CX network, has won the digital transformation mandate for Curegarden, a pioneer in...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...
&flix has mapped what movie lovers In India want through their latest consumer study titled: Hollywood Is...
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...
The company saw an 8% revenue contribution from E-Commerce alone in the quarter Marico has released its earnings report for Q2FY21. The company reported a...
Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors...
Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...
Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music Four of the top five advertisers on television-- Hindustan Unilever Limited,...
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more...
The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....
IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...
“To come from nothing and make something of ourselves – that’s iconic in itself” Cappadonna,Wu-Tang Clan Since its announcement back in the summer, anticipation has...
The Body Shop India partners with Plastics for Change (PFC) India Foundation to ring in the festive season with a difference for female waste pickers....
New range comprises ceiling, wall, exhaust, and pedestal fans to further strengthen category Usha International, today launched 10 new fan variants that include...
Unani brand, today launched its all-new integrated marketing campaign for Joshina - a natural remedy for preventing and treating the effects of cold...
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...
The agency will be focusing on providing a new look to the brand’s social media presence Zero Risque has awarded their social media mandate to...
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...
She will pursue interests in public service Facebook Inc's public policy director for India, South and Central Asia, Ankhi Das, has stepped down. She will...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits company Pernod Richard-owned brand Royal...
Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario Industries across sectors...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers JK Tyre & Industries Ltd., announced the brand’s collaboration with...
Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...
Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...
In partnership with Mirum India, Axis Mutual Fund launched a new SIP campaign as an investor awareness initiative The financial crisis brought about by the...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...
The agency will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance Bharti AXA Life Insurance, a...
Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...
Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...
The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...
Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience...
He takes over from Deepak Asher who has decided to step down to pursue other interests ...
Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...
The association's founding members include OpIndia.com, Goachronicle.com, Republicworld.com, OTV Digital, DeshGujarat.com, Assamlive.com, NewsX.com, Sundayguardianlive.com and InKhabar.com
The company has announced the launch of Airtel IQ, a cloud-based omnichannel communications platform
The film is already live across multiple mediums including digital display, TV and social media
The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha,...
The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter,...
The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
The channel has said it’s going to be ‘bigger, bolder, brighter and better’
The TVC asks individuals to start an online business with Meesho with zero investment
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
The body has invited comments from stakeholders on the exposure draft by November 10
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and...
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...
Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers...
To celebrate the IPL season, the company announced that it will select a person with one of the highest cart values along with a creative...
Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists In an exclusive interview sponsored by Lifebuoy,...
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...
Taneira, the youngest brand from the House of Titan, continues to expand its successful retail journey in India, launches its first flagship store in Mumbai....
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...
#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment...
The campaign aims to create awareness amongst consumers to help protect their data NortonLifeLock has launched its first communications campaign in India earlier this month...
The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
Haier is offering flat 10 percent cashback and extended warranty on select models along with zero percent finance options Haier, a leader in...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
First-time Official Partner to team Royal Challengers Bangalore, the brand celebrates their coming together and the team’s performance in this year’s tournament
Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...
To bring about festive cheer, India’s leading carrier, IndiGo, kickstarted ‘India by IndiGo’ campaign, a cultural expedition to celebrate the diverse Indian culture...
These two brands come together for the fourth season running FC Goa announced that Kingfisher will be back this coming 2020-21 season...
Seek virtual blessings from Ma Durga at your home and stand a chance to win exciting gifts Keeping consumer centricity and innovation at...
Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education Mi India, India’s number one...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic...
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new...
The new packaging and branding are part of the company's continued efforts to connect with their customers India’s Jeera masala drink, Jeeru®, from...
Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...
India’s leading digital financial services platform Paytm has today launched a brand new TV ad as a part of its ongoing campaign that...
Superior and correct nutrition is the secret to your dog’s energy levels! Dogs are a bundle of energy and are often looked at...
The campaign garners over 1.7 million impressions on social media TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand announced a digital and...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...
Snap Kit integrations bringing new experiences to Indian Snapchatters Snap Inc. today held a virtual event to celebrate the strong partnerships...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the...
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...
Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the...
Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...
ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....
The COVID-19 pandemic has impacted not only the businesses but also our lives and the environment we live in. The domestic energy consumption...
He is currently the COO of the company IPG veteran Philippe Krakowsky has been named the next CEO of the company. Krakowsky takes over from...
Ushering in the spirit of festivity, Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience...
Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...
The agency has won the creative and digital duties for aftermarket battery brands - SF Batteries & Dynex from Exide Industries Ltd. Wunderman Thompson, South...
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
This is the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign Lodha Group has launched the second leg of ‘Jeena Isi Ko Kehte Hai’...
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020 EdTech firm Great Learning has released a new...
The Group has posted Advertising Revenue of Rs 226.3 crore in Q2 as against Rs 367 crore recorded in the same quarter last year DB...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
The account will be handled by Madison Media Plus out of Delhi RSPL Group, the makers of Ghadi detergent, has moved its TV business to...
While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record...
With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...
The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby,...
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
High Decibel campaign with brand ambassador Jacqueline Fernandez India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing,...
Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19 pandemic and made adjustments to their strategies accordingly...
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...
Vikram Ahluwalia, Director – Marketing, SRL Diagnostics says that in uncertain and unpredictable times, the most humane thing we can do is be empathetic ...
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...
Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from...
Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages Covid-19 brought the...
Nishant Kashikar, Country Manger – India and Gulf, Tourism Australia emphasizes that this is the time for marketers in the tourism sector to connect with...
Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...
Chandrashekhar Mantha, Partner, Media & Entertainment Lead-Risk Advisory, Deloitte India says that by leveraging technology and staying true to principles of human centricity, brands can...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...
Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...
Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing ...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...
Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors writes about how the brand has always led the way when it comes...
Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...
Alok Kohli, Business Director – DSM India says that even as consumers control discretionary spends, marketers should prepare for the long haul as a W-shaped...
Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...
Wunderman Thompson commenced work on the CenturyPly account from July 1 After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the...
GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group, India) has announced the win...
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...
Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing Officer. He will be based...
Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the...
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...
Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Hindustan Unilever’s announcement to rename...
With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good...
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...
Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...
Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind PM...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies -- Indian Newspaper...
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies will help in regaining all the losses and help sustain...
Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands in General Insurance to win in the time...
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale What has been...
Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital says improvisation, adaptation & deliverance will be the key elements at the helm of the decision making...
Rishi Sharma, Assistant Vice President Marketing, Birla Cellulose and Head Digital, Brand Liva highlights key strategies that fashion brands should adopt when designing a marketing...
Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...
Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India highlights the question that marketers need to ask themselves and adds that digitisation and communication are the...
Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...
Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the emergence...
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more...
Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to...
BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing Head and Chief Digital Strategist...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...
The role of technology in delivering marketing solutions is becoming more important and then ever before. Recognising this change, Mirum has appointed Kalpesh Patel as...
Diageo India today announced ‘Raising the Bar’, a 75-crore programme committed to support bars, pubs and restaurants serving alcohol to welcome customers back...
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty program will cover all passenger...
Previously, Main was a Principal at Deloitte Consulting LLP and the Global Head of Deloitte Digital Ogilvy today announces the appointment of Andy Main as...
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming When COVID-19 brought the...
On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to...
Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic ...
Vikram Agarwal, MD, Cornitos believes that brands have an opportunity to become pillars of stability in an unstable world by offering realness and intimacy to...
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...
Eshwar N, Chief Marketing Officer, CASAGRAND says innovation in communications and a creative approach to get messages across is the need of the hour. Businesses...
Ramakant Khandelwal, CMO, PAYBACK India says that going ahead advertising spends must be calibrated with clearly defined objectives and tied to outcome. We are...
Rakesh Wadhwa, Chief Marketing and Customer Officer, Future Generali India Life Insurance Company says businesses must deliver on the assurance of ‘Trust and Safety’ to...
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since...
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness...
Pernod Ricard India Foundation pledges support towards strengthening Arunachal Pradesh’s Government Hospital ICUs and public Healthcare Infrastructure. As the number of COVID-19 cases accelerate with...
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more The COVID-19 pandemic...
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour...
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first ever Out-of-the-line agency, today announced...
Provides support to 5000 daily wage workers by distributing dry ration and hygiene kits GlaxoSmithKline (GSK) Consumer Healthcare, one of the leading consumer...
PayU, India’s leading online payment solutions provider, today announced the appointment of Shantanu Preetam to the India leadership team as Chief Technology Officer....
DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and...
Move to benefit transport corporations such as DTC, BEST, Punjab Roadways, CTU, OSRTC, KSRTC among others India's leading financial services platform Paytm...
Havas Group Indonesia has bolstered its leadership strength with the appointment of Satyajit Sen as Havas Media CEO. In his new role, Sen’s mandate will...
Neeraj Bahl, MD & CEO BSH, Home Appliances, India reveals that the company will introduce consumer offers to help aid consumers buy the product and...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South Asia highlights the role packaging...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19 crisis has hit industries across...
New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...
Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced an industry-defining esports partnership with...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses,...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote their latest collection of watches...
Launches an exclusive toll-free number that allows consumers to shop within the comfort of their homes Casio India Co. Pvt. Ltd. (CIC) rolls...
Partnership enables Spreaker podcasters to distribute to growing South Asian market
Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anirban Sen, VP and Head of Business (Chewing and Confectionery), Godfrey Phillips India...
Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments...
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new categories, and why the latest...
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers,...
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping...
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI The pandemic has...
McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers McCann releases new campaign for Dabur...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The campaign...
Available for recharges & bill payments on Paytm, online payments on internet apps and also for buying home essentials from kirana stores India’s leading financial...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
Funskool (India) Limited, the 33 year old leading Indian toy manufacturer owned by the MRF group, has announced the appointment of Mr. R....
The account’s access was restricted until the verification process was completed and is now fully functional Twitter has clarified its stand after it seemingly took...
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...
Brand to also house India’s first meat and seafood wash in a sachet format Continuing its efforts of taking safe health...
Urban Company restarts Salon at Home with reimagined salon services - threading, waxing and facial in the new normal in all cities except Maharashtra...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
ITC Limited, one of India’s leading multi-business conglomerates and an exemplar in environment sustainability said that it is rapidly scaling up its highly acclaimed Integrated...
India’s leading financial services company Paytm has dedicated the homepage of its app to ‘nature’ to celebrate the occasion of the World Environment Day. This...
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine. However, time and...
Launches a Poetry Film on World Environment Day Nestlé India in collaboration with Stree Mukti Sanghatana and RECITY have released a poetry film, ...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shekhar Agarwal, Head of Marketing, Havmor Ice Cream highlights the challenges that touch-based...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...
India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with the two latest cricket tournaments...
The film has been crafted and developed in-house by MagicCircle https://youtu.be/eYAwaT1OR2k MakeMyTrip has come up with a ‘Message of Hope’ along with MagicCircle Communications to...
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...
TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build...
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...
As a leading player in Solar Water Pumps, Tata Power Solar is working on measures to make India cleaner, greener and self-dependent. Our Solar-Powered Water...
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the...
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...
Yes Bank had announced that it has accquired 24.19% stake in Dish TV through pledged shares A day after it was announced that Yes Bank...
As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ruchika Mehta, Corporate Director – Communications and PR, Apeejay Surrendra Park Hotels Limited...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product under Redmi - Redmi Earbuds...
Usha International, one of India's leading consumer durable company has added two new refreshingly beautiful fans- Lily and Dahlia, in its popular Bloom Fan series...
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and...
Ankur Jain in his new role to lead product transformation and drive innovation that cuts across business units and geographic boundaries BharatPe, India’s...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...
Users can expect updates like improved AI-powered recommendations and the addition of music videos to the JioSaavn experience. JioSaavn, the largest streaming platform...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Meghashyam Dighole, Head of Marketing- Premium Motorcycles, TVS Motor Company says that in...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds...
Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel As the need to step...
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The unprecedented national crisis caused by...
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...
Provides complimentary lubricants to essential service workers and conducts sanitization drives at independent workshops Castrol India Limited salutes essential service...
Two Industry leaderscome together in a strategic partnership for the launch of B Natural+ range In a unique partnership, ITC’s B Natural and Amway India...
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Nipun Marya, Director - Brand Strategy, Vivo India says in the post covid...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sameer Saxena, Director – Strategy Marketing, Group Legrand India says marketers need to...
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the...
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be an important proposition for advertisers...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit,...
400 million online users across Bharat to access news feed in 14 Indian languages Snapdeal, India’s leading value-focused online marketplace, has partnered with...
The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films Kotak Mahindra Bank (Kotak) today unveiled its Kotak 811 campaign on...
The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle Imprinted in our...
Gulf Oil has curated the campaign to accustom its customers with the new norms of the world Gulf Oil Lubricants India Ltd., a...
The policy covers COVID-19 related emergencies for up to INR 20,000 Nippon Paint (India) Private Limited (Decorative Division), Asia’s leading paint manufacturer ...
The service has been launched in select cities in West and South India to provide safe, hygienic and convenient food to customers...
Following the reveal of a renewed philosophy and aesthetic last year, community-first brand, Bhaane is delighted to announce Deepika Deepti’s appointment as CEO. With an...
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core of what the brand stands...
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur In a bid to connect customers with their favourite...
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...
Salman announced the launch on Twitter, saying while the initial plan was to come up with a deodorant brand it was decided to switch to...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...
Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out...
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...
Zirca Digital Solutions, a 360-degree digital solutions provider, is appointed as the exclusive Advertising Sales Representative in India of global...
Gupta, who is also Zomato CEO, will be the platform’s fourth Co-founder Zomato has elevated Mohit Gupta as its Co-founder, as per media reports. The...
As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared...
While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with...
Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...
Follows release of Coca-Cola’s global film “For the Human Race” that salutes positivity, togetherness and the human spirit Coca-Cola has released a series...
To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
Jaguar Land Rover India enhances its online presence with improved purchase and service portals Jaguar Land Rover India has announced today that it...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Amidst this lockdown, even though life has come to a standstill, hope for a return to normalcy and happier times has not. The...
Kansai Nerolac Paints Ltd. (KNPL) has recently announced a first of its kind industry-wide initiative, titled #PaintTheirFuture, to extend a helping...
Bringing the goodness of the Hershey range of products – HERSHEY’S Kisses, HERSHEY’S Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads,...
Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...
BONN offers a series of healthy breads, targeting the health conscious section of people Bonn Group, one of India’s leading manufacturers of baked...
The brand is serving hungry riders who are out for essential tasks KFC is doubling down on its efforts to keep its team members and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anuj Barasia, Vice President- Marketing of Spartan Poker says in the post-covid world,...
Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town OOH), Century Group of Companies...
GaltiKiski is based on the book ‘What Went Wrong and Why?’ written by Kiran Bedi. India’s leading M & E conglomerate Sri Adhikari...
A campaign dedicated to the confidence of millions of young Indians and their families Nestlé MUNCH, one of the leading confectionary brands reaching...
OnePlus, the global technology company, announced the appointment of Navnit Nakra as the Vice President and Chief Strategy Officer for OnePlus India.? As...
Robust protocol and guidelines in place across the company to ensure effective social distancing, hygiene and health monitoring Today, the first Range Rover made...
Users can purchase quarterly, half-yearly or annual subscriptions after a 2-week free trial Cure.fit, India’s leading integrated holistic healthcare platform, announced that...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Gaurav Mehta, CMO, CarDekho believes that the current period seems to be the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...
The current times call for a reimagination of how business should be approached, today and in the aftermath of the COVID-19 crisis.
Leveraging lean period in Smartphone sales, FaDe is being used to get new installs for advertisers. Covid-19 has paused a lot of...
Over 79% seeking deep cleaning and sanitization of buses after very trip A large number of people in India are planning intercity bus...
Media reports suggest that his resignation will be effective on June 25 Jack Ma, philanthropist and founder of Alibaba Group, has reportedly stepped down from...
These initiatives include home delivery of motorcycles, extended service warranties and a completely online version of 'Passport to Freedom' Keeping the riding...
The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...
Over one million people have been reached with the brand's message Araldite’s #BondsThatLastForever campaign has attracted over one million views and is still going strong....
With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sapangeet Rajwant, Head - Marketing and Digital – Hindi Mass Entertainment & Head...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...
‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode Magicbricks is driving positive consumer sentiment amidst the national lockdown...
Muthoot Finance Ltd, India’s largest gold loan company launched a series of eight communications titled “Gold Loan is Good” as part of...
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
Extended service warranties, H-D home deliveries, home-made video content with H.O.G.® and a brand-new avatar of Passport to Freedom Keeping the riding spirit...
Katy Perry, Bebe Rexha, DJ Khaled, Steve Aoki and More Kick Off 60 days of Live Music Streaming for Fans Around the World...
Level up your online dating game with a virtual jazz club, a cool wine class, or Mexican street tacosa If you’re single right...
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
Launches #InsureCare program to extend care and provide health and wellness services at home The outbreak of Covid-19 has impacted People, Governments and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India lays down a game...
Word of Mouth of Media launched its 7th project recently ‘The Quintessential Sunshine Man: RD Burman’ in association with Mobius Films, incorporating footage...
In the '90s Indian pop-culture (and walkman) ruled! Short-listing music for cassettes and making time for television shows and films that were not available on-demand...
Nominations to be judged by an illustrious panel of celeb chefs including Mr Rocky Mohan and Chef Saby The extended countrywide lockdown has made...
One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...
A DONATION RELAY FOR ATHLETES TO GIVE BACK TO THE COVID-19 RESPONSE FUND Today, adidas announces the #HOMETEAMHERO Challenge – a virtual...
Acer is helping each parent to equip their child to have a laptop so the learning continues from home and the child never...
Kellogg’s, India’s leading breakfast cereal brand, launched an all-digital user-generated content campaign titled #PassTheBowl to exhort consumers to start their day with a...
Mirum India has won the mandate for social media management and online query management for WileyNXT. WileyNXT is an innovative learning solution from John Wiley...
According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis...
The account covers 32 markets, including the US, UK and China MediaCom has been appointed Duracell’s global media agency of record, following a competitive pitch....
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...
The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...
Sanjaya Mariwala, Managing Director, OmniActive Health Technologies, which offers a wide range of premium, scientifically validated ingredients to customers in the dietary supplements...
In an attempt to revive the Swadeshi campaign and embrace #AtmaNirbharBharatAbhiyan announced by Prime Minister Modi, Metros shoes- India’s leading shoe brand showcases...
The account was won through a virtual pitch and will be handled by Leo Burnett’s Bangalore office Vogo, the Indian scooter sharing company, has appointed...
Reinforcing its commitment to help the community fight COVID-19, OPPO, the leading global smart device brand, today announced that they will distribute masks...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...
Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood
Criteo (NASDAQ: CRTO), the global technology company pow
Applause Entertainment today announced the appointment of Yogesh Manwani as Head, Marketing & Revenue. Taking over the reins from Ashok A. Cherian, Yogesh...
Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment TikTok India has reportedly appointed Applause Entertainment’s Ashok Cherian to head...
Necessity is truly the mother of all invention. Never has this adage been exemplified as much as it has during this unprecedented COVID 19 crisis....
Usha International, one of India's leading consumer durable company, launched its range of Usha Racer Chrome fans to beat the rising temperature this summer. The ...
Honda Cars India Ltd. (HCIL), today announced that 155 dealership facilities have re-opened so far across the country after getting necessary approvals from...
As social distancing becomes the new norm, Pizza Hut, India’s most trusted and loved pizza brand, will now offer Contactless Takeaway across all operational...
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....
Del Monte also announced the launch of Del Monte A-C-E, 100 per cent mixed fruit juice with added Vitamins A,C & E...
Oommen has been associated with Myntra for the past seven years Myntra has elevated Aashish Benjamin Oommen as Senior Director – Marketing, as per media...
Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...
The population group among the most affected - mentally and physically - by the global coronavirus pandemic are the elderly. Keeping their essential...
365 days of Eggs Kejriwal’ gift cards, Goan Poee making digital workshop and lots more on sale Hunger Inc. Hospitality, the parent...
Company will donate Rs 500 to PM Cares Fund for each pledge and contribution In an effort to applaud the work of...
"She will always protect you. Fight for you. Make sacrifices. And will love you unconditionally. A mother’s love has no bounds", says Oriflame ...
As social distancing becomes the new normal for our rapidly changing world, India’s largest dining out and restaurant tech platform has extended its contactless...
MTR Foods Pvt. Ltd., the pioneer of packaged food products in India have always believed in putting their consumers first and that...
Increased life insurance awareness and ownership led to increased India Protection Quotient of 35 for women up from 33 last year On...
The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help run a family in...
The campaign is conceptualized and executed by Makani Creatives On the occasion of Mother's Day, Metro Shoes, a leading Indian...
RIO-Heavy Flow Pads, has launched its first Mother’s Day campaign today. On this occasion, the brand celebrates women who revel in...
Prior to this, Thomas was the head of Product & Price at Audi India Abbey Thomas has been appointed as head of marketing at Volkswagen...
The campaign #TripAtHome, asks travellers to not lose hope while reminding them to stay safe at home At a time when travel and the traveller...
With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’ ...
Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon. He adds that it’s a...
To educate and encourage women to timely examine the risk of breast cancer and help save lives of millions of mothers’ Fujifilm ...
Fastrack, India’s leading and celebrated youth accessories brand launches a new digital film on Fastrack Reflex Beat commemorating World Athletics Day (May 7th). This campaign...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rahul Gandhi, CMO, iD Fresh Food says that in the new order technology...
Gold Rate Protection guarantee an attractive value add With gold being considered the safest investment haven, Kalyan Jewellers has announced the extension of...
Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...
HDFC Life’s Alexa bot can respond to 200+ unique policy-related queries HDFC Life, one of India’s leading private life insurance companies, has...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...
Uber today announced a partnership with Nature’s Basket, a leading online supermarket and grocery chain, to provide residents in Mumbai and Pune access...
The film recognises the bankers for their indomitable spirit Being one of the country’s largest private sector banks, Axis Bank has undertaken extraordinary...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate...
The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its...
Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International Flipkart, India’s homegrown e-commerce platform, has announced the appointment of Sriram Venkataraman...
#MaskIndia received commendation and vocal support from the Honourable Prime Minister Narendra Modi who sported different homemade ghamcha masks on several occasions during the lockdown...
Drives relevance through new consumer trends around food like food experiments, binging etc. The ongoing COVID-19 pandemic has resulted in...
The cooking oil brand came up with 'Ghar ki Champion ko Salaam Campaign' to honour the unpaid labour of homemakers Dalda Vanaspati salutes to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Dr. Khyati Jagani, Assistant Professor, Marketing, FLAME University looks at how brands have...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
Internet harassment against women is at an all-time high in India. OYO Hotels & Homes, a young startup and the world’s leading hotels...
Super Funds is powered by Aditya Birla Sun Life Mutual Fund PhonePe, India’s leading digital payments platform, today announced the launch of Super...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...
Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products in stores nearby. Given the...
This will create a pan India movement to celebrate the invaluable contribution of the merchant community India and the world have been going through...
As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Manasi Narasimhan, VP and Head Marketing and Communications South Asia, Mastercard says that...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet says that seasoned...
A real event needs more than a ‘Zoom’, it requires a ‘Floor’ enabling one-to-one meetings, one-to-many conferences and many-to-many roundtable discussion, all in...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19?, Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need...
Mondelez sends out a message thanking people for staying home and not giving up. Commenting on the launch of this digital film, Anil...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation
A website offering nutrition services and recipes for parents at all times Nestlé India has launched AskNestlé2.0, an intuitive mobile website that provides...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19", Meera Iyer, Chief Marketing Officer, Medlife highlights the consumer behaviour shifts expected post...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19", Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com tells us how marketers will...
The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...
Launches campaign to generate awareness around eye health amidst increased screen time owing to Work from Home The world is...
Mac Machaiah will have the additional role of President – Special Initiatives MK Machaiah (Mac) has been appointed as the lead of the Wavemaker unit...
According to the survey 81% diners will prefer digital menus at restaurants in a post-COVID era As the world grapples with the impact of...
ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He...
Be a Riser while Working from Home Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...
Collaborates with celebrated musical artists for a virtual musical concert to celebrate the undying spirit of mothers ITC Ltd.’s Sunfeast Mom’s Magic, a premium...
India’s leading financial services platform Paytm now empowers mobile recharge shops, grocery stores, milk booth operators, pharmacists as well as individuals to sell...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Nikhil Chand, Director – Foods and Confectionery, Nestlé India explains how the food...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...
With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food....
Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...
CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple...
Enjoy up to 20% off on the collection with Online Muhurat Booking and Contactless Delivery options This Akshaya Tritiya, let’s...
Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...
Jaguar Land Rover plans to gradually resume production from 18th May, starting with manufacturing plants in Solihull in the UK as well as...
The films are an extension of the Mask Force, teaching the public to make masks, in easy steps Last week, Ogilvy conceptualised and executed...
Distributes 20,000 hand sanitizers to front-line heroes for safety measures Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products...
This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...
Only Much Louder’s Circuit #SitDown Comedy Festival goes digital with Paytm Insider. Re-creates studio audiences for comedy artists performing live from their homes...
The brand aims to raise an amount of INR 30 lakh as part of the campaign
In light of COVID-19, OYO released three interesting digital films - ‘Everyday Heroes’, ‘Ditch the handshake, Do the Namaste’ and ‘Heroes of OYO’ The world...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Venkataramani Suresh, Chief Business Officer - Wedding Services, Matrimony.com says it’s important for...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...
Offers eleven pizza-themed backgrounds usable across video conferencing platforms Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza...
Aims to help over 20,000 restaurants thrive in Post COVID-19 hospitality sector As COVID-19 impacts all facets of everyday life and the government implements...
Nestlé India with its wide range of products and portfolio has always aimed to deepen trust with its consumers, add inspiration to everyday...
Opening up new opportunities for visibility and audience development, approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more...
Lodha Luxury introduces a new initiative to embrace time & inspire positivity Lodha Luxury, the true-blue luxury real estate group has introduced a new communication...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Anjana Ghosh, Director of Marketing and Business Development, Bisleri says that brands will...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...
JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu Allaphan, Director-Sales & Marketing, JK...
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
Paytm Insider announced that starting today, organisers can publish, ticket and manage their digital events on the platform. It currently supports Zoom-based event...
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
At launch, Myntra has partnered with over 350 influencers and brands to deliver over 2500 content pieces and will add 50 new pieces of content...
The dining out and restaurant tech solutions platform will distribute 1 Lakh KG of rations and cooked food across 20 cities in a short span...
Overall, PepsiCo India has upped its commitment to provide over 7 Million meals. The company had recently Partnered with Akshaya Patra Foundation and Smile Foundation...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...
The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...
SHAREit ranks No.5 in Indian and No.3 in Southeast Asia growth index in the AppsFlyer Edition X of the Performance Index
Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Swati Rathi, Head of Marketing, Godrej Appliances elucidates what marketers should do to...
Detel, a trustworthy and value for money consumer lifestyle brand has forayed in to personal protective equipment segment with...
The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...
The country is facing an unprecedented challenge with communities and livelihoods affected by the growing COVID-19 pandemic. With people coming together to help...
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally,...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Tarun Jha, Head of Marketing and Product, ŠKODA AUTO says that the post Covid-19 world...
Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...
Support to administration in Noida to continue; Deliveries of Digital X-Ray and Digital Ultrasound machines hastened; Employees putting together their contribution Over...
In our new series, ‘Marketers Playbook for 2020 Post Covid-19', Vijay Kaul, DGM Marketing Communication,Yamaha Motor India Sales Pvt. Ltd says that marketers need to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Abhishek Joshi - Head of Marketing and Business Partnerships, MX Player says that...
Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...
Four-month-long campaign recognizes the era of HyperTaskers OnePlus, the global technology brand, today unveiled an all-new creative campaign, aligned with the upcoming launch...
Distributed Rs.50L worth of food in 5200+ area codes across India within 2 weeks With major economic activities stagnating, the COVID-19 pandemic has had...
Starts Furloughs or Temporary Leaves in Some International Markets COVID-19 is bruising the entire hospitality industry worldwide, impacting occupancy and near to long...
As part of the multiple initiatives undertaken by ITC in India's fight against the Coronavirus, the Company is working closely with district administrations across 17...
Orient Cement, part of CK Birla Group recently launched its premium cement, ‘Birla.A1 StrongCrete. Manish Dua, President – Sales & Marketing, Orient Cement Limited how...
The rapid spread of COVID-19, a novel form of coronavirus, has become the defining global health crisis of our time. Seemingly overnight, the...
Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...
The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...
Creatively spreading smiles with an ongoing #DistanceOKPlease campaign In line with the Government's appeal to maintain social distance to counter the spread...
Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign....
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...
The support hotline would educate advertisers on how to deal with the current crisis and increase relevant traffic and sales efficiency Admitad has launched...
Amidst a nationwide lockdown in the wake of coronavirus outbreak, Max Healthcare received an over-whelming response for its community support initiative to feed...
Urges citizens to use a clean, dry and hygienic towel after washing hands Welspun India Limited’s leading domestic brand, Welspun, has launched a...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
The company aims at providing essential protective masks to customers during the lockdown Myntra today announced that it has partnered with Wildcraft,...
Oriflame, leading direct-selling Swedish beauty brand, found a simple yet unique way to show its support in India’s courageous fight against COVID-19 through ...
‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...
Dabur Group Pledges Support to Fight COVID-19 Pandemic The Dabur Group pledges support towards India’s Fight against the COVID-19 by lending a hand...
The coronavirus outbreak has resulted in unprecedented uncertainty and a worldwide disruption of customer service across industries. The general insurance industry in India...
Easy Trip Planners Limited (“EaseMyTrip”) one of the key online travel agencies in India has come forward to fight against the deadly covid-19...
Kantar, the world’s leading data, insights and consulting company, today released a new study that understands urban India’s sentiments, behaviours and expectations from brands...
The brand gets ready for April Edition of AOPS to raise more funds In times when the entire country is facing tough challenges...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
Masterclasses conducted with Mandira Bedi, Yasmin Karachiwala and Padma Vibhushan Mary Koma Cure.fit, the leading integrated health and wellness start-up, announces the launch...
Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...
MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users today announced the launch of the MyTeam11...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...
Introduces Guitarist on Video Call, Personalized E-Story Books and Personalized Video Message to shower love & share smiles while staying apart
The move is aimed to keep the team productively engaged and ensure that they continue to learn and grow despite the lock-down Westlife...
In response to the nationwide lockdown undertaken as a measure to contain the widespread impact of the COVID-19 pandemic, Sony Pictures Networks India (SPN), has...
Joining a company-wide effort to help mitigate the risk of COVID-19, Bacardi India has commenced production of hand sanitizers at its co-packing facility...
In view of the rapid evolution of the coronavirus (COVID-19), Bisleri@Doorstep initiative encourages consumers to stay hydrated, boost immunity and ensures direct delivery...
With the outbreak of coronavirus pandemic, Motorola urges people to start practicing social distancing by staying at home, and following the rules
Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Radisson Hotel Group recently announced #RadissonCares to show solidarity and continuous support for its guests, employees and community. The Group’s hotels across the...
In order to do their bit, Nestlé, pledges to help the communities in which we operate,to deal with COVID-19 crisis. They committed to...
As consumption among semi-urban and rural customers increases, Sanjesh Thakur, Partner, Deloitte India says that the road to economic recovery will have to pass through...
Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays down the case of how creating an environment...
As the world is facing the most unprecedented times, Titan - India’s most cherished watch-maker brand shares a message across its social media handles emphasising...
Acknowledges the commitment and dedication of employees who are ensuring production and supply of essential products to the Nation Multi Business conglomerate ITC Ltd has...
In an industry first, over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment from CuriosityStream over the Free to Air TV...
Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...
With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions tells us what brands must...
Offers the opportunity to watch the finals in Istanbul Global sportswear giant adidas reveals Finale Istanbul, the Official Match Ball for the...
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...
IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...
Aims to #SPARKABETTERWORLD for women with its latest episode titled “Agents of Change” In celebration of International Women's Day this year,...
Nippon Paint produces Singer Srinivas’ music video to highlight music as a tool to pursue one’s talent Nippon Paint (India), Asia’s leading...
Organizes meet & greet event as LFC’s official global car partner As the official global car partner of the Liverpool Football Club...
A brilliant blend of style and comfort, Bata’s 9to9 collection aims to make life easier for working women #SurprisinglyBata Bata India, India’s leading...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
Post Office Studios, a leading animation and new media technology company based in Mumbai, India, partnered with Asian Paints to conceptualize and produce five animated...
New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
What do you do when a brand asks you to share your secrets with them? Hmmm, you think maybe not, right? But if...
Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...
To embark the launch of one of its kind service ‘Flower Will’, Ferns N Petals has made a digital ad film called ‘Love...
Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
INOX is also taking the Dolby Atmos roll out further this year India’s leading cinema chain, INOX Leisure Limited (INOX) today extended its strategic partnership...
Pulse will be offering 10,000 jobs and 8,000 micro-entrepreneurs, apart from creating health awareness in the coming years Pulse Active Stations, a connected network of...
With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the last two decades. Though there...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
A subscription that allows an individual to send flowers to their loved ones, even after they are gone For the first time ever...
With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...
Organises experiential drives of Tata Nexon EV at the fourth edition of Godrej L’Affaire Tata Motors has partnered...
Influencer marketing is a major trend in today’s time and is undoubtedly showing no signs of slowing down. One can open any social media account...
The Advertising Standards Council of India (ASCI) is the self-regulatory, voluntary organization of the advertising industry in India. Rohit Gupta, chairman, ASCI, talks to pitch...
Jacqueline Fernandez. will be the face for new Lotus WhiteGlow DD Creme campaign. India's leading natural beauty care brand, Lotus Herbals, has found a brand...
The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...
The film features a cast of adidas’ family of creators and change makers adidas has come up with a film celebrating five decades of culture...
All new anthem Swag Se Solo features Bollywood icon, Salman Khan Ahead of Valentine’s Day, PEPSI® is all set to celebrate the week...
You know Valentine’s Day is around the block when the streets are filled with red- heart insignia, every social wall is full of poetically written...
Announces “It’s cool to be single” campaign February brings with it the season of love and Valentines when all conversations revolve around couples and...
Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in the market that you offer...
Electronic waste or e-waste is the disposal of broken or obsolete electronic components and materials. E-waste material may be valuable and recyclable...
The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...
OLX, India’s No.1 classifieds platform, unveiled its new marketing campaign with the brand promise of creating win-win exchanges on the platform. The brand promise...
The Omnicom-owned agency will handle complete paid media duties for the motorcycle manufacturer in India as well as across Asia-Pacific and Europe Royal Enfield (a...
It announces partnership with OnePlus for the OnePlus TV Q1 Series Dominating the entertainment market as the leading video streaming app for 2019 (Source** -...
From February, Edelman India will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb Edelman, the world’s leading communications and public...
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
Aseem Kaushik elevated to Head of Asia Pacific Region for Professional Products Division
Through the limited-edition launch, SNICKERS® tells consumers – ‘Exams can be stressful, don’t let hunger add to it!’ SNICKERS®, the nougat, caramel and nuts filled...
The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So...
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to...
The name change reflects the company’s aim to be a horizontal platform with a global footprint UrbanClap has announced the launch of a new corporate...
The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative Indian journalist Bharat Nayak...
Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild Discovery, after...
Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee WPP today announces the appointment...
Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...
The run machine will be the face of Noise’s Fitness Wearables Category Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by...
The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...
Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise Independent digital marketing agency, BC Web Wise has appointed...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...
Robertson was previously Executive Creative Director at Landor ACG Group, the world's only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry has announced the...
Gearing up for an aggressive marketing agenda across its family of apps, Facebook expands its India leadership team Facebook today announced a new...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
Best performers of United We Play programme to train with the U-18 squad Leading tyre maker, Apollo Tyres, the...
Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...
From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and...
After its successful #WhatsInAName campaign, Swiggy addresses another serious issue related to customer care executives in its signature style Swiggy, India’s largest...
Carvaan’s GX01 Earphones specially designed for music listening Saregama, India’s oldest music label and youngest movie studio, launched Carvaan in 2017. The product...
Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...
The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...
Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the...
Aims to Indulge Gen-Z Looking for Pocket-Friendly DealsAims to Indulge Gen-Z Looking for Pocket-Friendly Deals Subway® India, today introduced Chhota Sub in four flavours across...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives Nykaa has created a campaign called #WhatMakesYouBeautiful...
It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...
Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...
Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...
American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...
The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind the offering...
Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
Shoes on Loose, an experiential travel company announces yet another promising extension to its Save Ladakh Campaign. In the...
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context to this, the first mobile...
FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...
The only Contact Lenses to be exclusively available through Doctors Bausch + Lomb, the global leader in contact lenses and lens care solutions...
Origami Creative has been awarded the creative duties of Bengaluru-based organic food brand Pure & Sure. The Phalada Organic Consumer Products Pvt Ltd -owned brand...
Tie-up promises simple products and a frictionless purchasing journey for customers HDFC Life, one of Indias leading life insurance companies, announced its tie-up...
Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list Netflix has announced its list of the most popular titles...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put together critically acclaimed shows to...
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...
UrbanClap, India’s leading beauty & home services marketplace, today announced a strategic partnership with The Man Company. This partnership comes on close heels of UrbanClap’s...
Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media...
The campaign highlights BABY-G's "Tough and Cool" outlook with appeal for women who lead active lives
Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...
Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like never before and the credit...
Trends released by the global parcel forwarder reveal key consumer trends in cross border e-commerce during the ongoing Xmas and year-end shopping season Buyandship, the...
Christmas is a magical time of the year, the season of hope, cheer and dreams of better times to come. This Christmas, The...
Over 5 billion impressions and 10,000+ User Generated Content in just three days LAY’S, India’s favourite potato chip brand, took
Eco India is a co-production between Germany’s international broadcaster Deutsche Welle and Scroll.in DW’s weekly flagship programme for India - Eco India - completed one...
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than...
Pepsi® India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports.
Halfglassfull will create brand awareness and positioning for GALF GALF (Get A Life Fitness) has decided to rope in Halfglassfull (HGF) as its Digital Marketing...
BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The...
Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur Anamika Sirohi who recently quit Hindware is all set to join Amway...
Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
redBus launches an ad-film as part of a broader campaign to highlight the brand’s proposition redBus has launched a large scale, 360...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...
Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...
The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job market is no longer a...
The campaign is heavily promoted on the digital platform having personalization and video marketing at its core to maximize consumer engagement...
RB plc, the leading global consumer health, hygiene and home company, today opens its state-of-the-art Science and Innovation Centre (“S&I Centre”) in...
Cargill, today announced Sumit Gupta as the India leader for Cargill Business Services (CBS). In this role, he will provide strategic leadership for CBS in...
Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its first ever TVC campaign titled...
Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important...
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...
The distinct and memorable Mastercard acceptance sound will provide additional assurance to consumers about the safe and secure completion of their payment transaction
Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called ‘Bright Start’. The program brings...
Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
In the TVC, Raymond uses the backdrop of celebrations to showcase the newly launched collection For years, The Complete Man has been associated with the...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
realme X2 Pro is powered by the Snapdragon 855+, 50W Super VOOC Flash Charge, 90 Hz Ultra Smooth Display & 64MP quad camera. Taking ...
To celebrate International Child Rights Week, ‘Rangoutsav’ was organized across 2500 schools in Maharashtra To mark the celebration of 30 years of United...
Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a...
The National Award winner will be endorsing Usha products across categories Usha International has roped in National Award winning actor Keerthy Suresh as its brand...
The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...
Uber Eats, the world’s largest food delivery platform, has today launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The...
INSTAPUMP FURY BOOST “PROTOTYPE” LAUNCHES TODAY AND WILL BE AVAILABLE AT VEGNONVEG AND SUPERKICKS STORE To mark the Instapump Fury’s 25th anniversary, Reebok...
Promotional offer yields three-fold increase in Subscriptions In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering...
Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...
After playing host to 5 tremendously successful editions Delhiites will see the 6th edition of Horn OK Please - Delhi’s Happiest Food Festival...
CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea...
Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...
As part of the association, MX Player users will get seamless access to the content library of ShemarooMe MX Player has announced a strategic in-app...
Axis Bank collaborates with a local band, Masala Coffee, to celebrate the spirit of Kochi life Axis Bank, India’s third-largest...
A platform to bring the dying art forms back into the spotlight by taking them to a million crusaders Seagram’s 100 Pipers has...
Durex, the world’s #1 sexual wellbeing brand today, forayed into the flavour condom segment with the launch of three unique flavours – Bubble...
The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...
Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...
Highlights the essential need for skincare especially during the festive season With the festival of lights around the corner, many people go out...
Tonino Lamborghini and M/s Heinrich, the official distributor of Tonino Lamborghini Luxury beverages products in India announced with a special event in Mumbai...
Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B marketers, especially in the tech...
Holds cleanliness and plantation drives in 5 cities for 5 hours across India India, 10th November 2019: UrbanClap, India’s leading home services marketplace, celebrated its...
The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...
In a YouGov study, a considerable number of millennial respondents who were born between 1981 and 1996 said they want to bring back...
The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...
The airlines have signed a one-way codeshare agreement where-in Qatar Airways will place its code on IndiGo flights between Doha and Delhi, Mumbai...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
A scientifically researched nutritional supplement with time-tested traditional ingredients, for children aged between 3 and 10 years The Himalaya Drug Company,...
The new Vector logo and wordmark reflect the intersection of fitness and fashion Reebok announced that beginning in 2020, it will unify under one brand...
Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men Veet®, the world leader in depilatory products, is all...
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters of your business so that they help you...
Yulu, a Micro-Mobility Platform service with a mission to solve first mile, last mile and short distance commute problems in urban cities has...
As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...
After the roaring success of the last two editions, 93.5 RED FM one of the largest and most awarded private radio networks is...
Global sports brand Trusox brings to India revolutionary, performance enhancing grip socks; maximizing the grip sportspeople get within their footwear Global sports brand, Trusox, which...
The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
With a year on year increase in growth rate by 808%, it joins the top 3 smartphone brand club in India in Q3 2019
As Myntra Fashion Superstar moves towards its grand finale, the competition is heating up. The 7th episode of the 8-part series, saw an...
Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing. Spread over 1200...
IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in...
Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...
In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using the concept of Augmented Reality...
The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of
The e-book showcases the importance of leveraging the Aam Aadmi of your brand and give them their due Socxo, the Bangalore based brand advocacy solutions...
Marketing in today's digital age, is no longer limited to all that goes into building brands & their awareness - but includes sales revenues as...
ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India Mission commemorates Global Handwashing Day, with a call for good hand hygiene...
Auditions for the new season to be held in New Delhi on October 22 Star plus is all set to bring in fresh talent on...
The launch took place at an event hosted by Aparshakti Khurana Vaani Kapoor was part of the event that was hosted by Aparshakti Khurana. It...
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has refreshed its pack offerings during...
The online retail and merchandise portal offers high-end international brands and offerings from top-notch fashion designers Indian e-commerce startup Mazeix is set to...
Wrangler® which is a part of Kontoor Brands, Inc. introduces the first denim apparel dyed with foam, an innovative technique that uses 100 percent less...
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Suvarna joins DAN from GroupM where she was Finance Director Global media & marketing communications conglomerate Dentsu Aegis Network (DAN) has roped in Asha Suvarna...
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...
In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...
This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai Snapchat has collaborated with Spotify to bring the Gateway of India...
Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...
The 360-degree marketing campaign was created by L&K Saatchi & Saatchi Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd...
Online women’s platform MAKERS India will engage and empower the country’s growing audience of women online MAKERS India to partner with YourStory as it shapes...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
BIKANO Come Up with Exciting Range of Diwali Gift Packs & Sweets Fast food and snacks retailer Bikano, part of Bikanerwala Group, is...
The Series E funded marketplace aims at organizing and consolidating the on-demand home services market through technology, offering better value for both service seekers and...
Ashwani Gupta, currently COO of Mitsubishi Motors Corp, has been appointed COO of Nissan Nissan has appointed the head of its Chinese business Senior Vice...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali...
The Times of India campaign Mass Aaschhen Tumi Kothaye? Calls out to all the daughters who are away from home The Times of India has...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Bolly2Box is today announcing the first-ever Publisher Story dedicated to the latest Bollywood News on Snapchat Discover. The English language Publisher...
Winning idea will receive a seed capital funding of Rs.15 Lakh by Hyundai Motor India Foundation (HMIF) Hyundai Motor India Foundation, a philanthropic arm of...
OnePlus continues a breakthrough year with the launch of the OnePlus 7T with a new 90Hz fluid display and the OnePlus TV with smart interconnectivity...
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports...
Journalist and author Murali K Menon’s debut novel The God Who Loved Motorbikes enjoyed a rip-roaring launch at Crossword Bookstore in Bandra today, 25th September...
As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively The Securities and Exchange...
Kaltura TV Platform Player also includes native support of advertising insertion and measurement ZEE5 has announced its partnership with video technology provider Kaltura ...
Close to double the number of seasonal associates across the Amazon fulfilment network and Customer Service compared to the last festive season
Under the new service, subscribers can access award-winning and Oscar-nominated short films like Adnyat, The Schoolbag, Dark Brew, Juice, Skin, Late afternoon and more Keeping...
Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...
Mastercard India & Do Your Thng (DYT), a creators’ first community, announced their association for their ongoing campaign #TravelWithMastercard that allows customers to earn cashback...
Consumers can win attractive prizes every minute, hour, day, week and fortnight. The month-long campaign...
Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as a small scale sector. We...
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
Launches exciting promotional offers, extended warranties, cashbacks and attractive consumer finance offers Spreading the festive cheer, Panasonic India – a leader in innovation and technology,...
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart,...
His appointment will be effective from November 1, 2019 Keith Weed has been appointed to the WPP board as Non-Executive Director. His appointment will be...
The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, "Smarter technology for all"...
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery L&K Saatchi & Saatchi has created another milestone campaign...
Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ...
The TVC narrated how ghee binds the quintessential festive meal, a story that strikes a chord with every household in Kerala ITC’s dairy offering, Aashirvaad...
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, “Dream Girl” starring Ayushmann Khurana. The objective behind...
India's leading natural beauty care brand Lotus Herbals has appointed the gorgeous actress Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range...
Signify also launches Ganpati-on-Wheels mobile van, illuminated with Philips Hue, travelling across Maharashtra during the auspicious festival Celebrating the spirit of Ganesh Chaturthi...
Wahl will be reporting to GM's President of the Americas, Barry Engle
#MyBullet campaign on social media garners tremendous response from the motorcycling community across the globe Royal Enfield, the global leader in the mid-sized...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
Introduces an exclusive range of super premium interior and special effects paints AkzoNobel, a leading global Paints and Coatings company and...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
Swiggy Go enables every consumer, micro & small business in the city with the convenience of Swiggy’s delivery through the fastest...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
The new minimalist Club C and Classic Leather have been updated with bold vector logo applications Today, Reebok Classic gives the...
Jewellery booked with only 10% advance will remain indifferent to price hikes henceforth In a bid to help their customers combat unwanted gold rate fluctuations,...
The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience...
Allen Solly Women, India’s pioneer brand in casual work wear from Aditya Birla Fashion and Retail Ltd. unveils its fresh range of dresses...
Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador Nexus Malls, in yet another first-of-its-kind...
Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...
“Migrating away from a traditional approach, Nine Triangles will focus on building and implementing a digital-first outreach strategy for the brand.” Nine Triangles...
With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...
Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9...
Ola welcomed as many as 16 dogs in the office to celebrate International Dog Day. Earlier this year, the company announced that it...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
JioSaavn, the largest audio streaming service for South Asian music and entertainment, has led the market in audio and content association solutions for...
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...
Prior to this, he was Group Head-Supply Operations at Xaxis Alok Kapase has joined Madison Media as Account Director-digital buying, as per his Linkedin update....
IKEA opens Mumbai market with an online store as part of its new multichannel approach to reach 100 million customers in the next...
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted...
The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...
Gifted him glasses specially designed for people suffering with colour vision deficiency and the latest HONOR...
The remix is orchestrated entirely from Made in India Xiaomi products Xiaomi India, India’s number one smartphone and smart TV brand has announced an...
ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...
Brand has Launched An Exclusive Range Mission Mangal Collection in over 700 Peter England Stores The leading menswear brand from Aditya Birla Fashion...
Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign...
Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...
Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...
Bajaj will be responsible for brand-building and driving business growth for the chat-based doctor consultation platform DocsApp, a chat-based doctor consultation platform, has appointed Ashish...
Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...
The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet India’s largest digital platform for men’s lifestyle,...
The mobile app comes equipped with ultra-advanced features such as geo-tagging, auto-syncing, real-time tracking, etc. and it op
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...
5 customers will win smart phones & 10 customers will win Titan watches through a Slogan Contest Blue Dart, India’s leading logistics...
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging...
upUgo is a platform that imparts comprehensive sports training to children and young adults Amit Gupta, former CEO Asianet News Media & Entertainment Ltd. has...
The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Universal Performers The EEMAGINE 2019...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Famed to be one of the major retailers of South India's jewelry market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital....
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
Prime Minister Modi, has unveiled adventurous side of him by appearing on an iconic television series ManVsWild. Hosted by Bear Grylls this episode will be...
The technology-powered store offers hassle-free experience with self-checkout counters, scan and pay app for billing. French sports frontrunner Decathlon, which has found a...
Content marketing has become an important part of most brands’ and marketers’ playbooks. And rightly so! Our daily lives are inundated with ads. Creative...
With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...
Mekin Maheshwari, former Chief People Officer and Chief Technology Officer of Flipkart, who is currently leading an NGO named Udhyam Learning Foundation, has invested INR...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
Start-up ice tea brand ‘Brewhouse’ is the official ice tea partner of the upcoming Ultimate Table Tennis (UTT), India’s top league for table tennis....
Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...
Orders Received From Across the Country MAGGI Fusian – the range of Asian flavor inspired noodles, have garnered overwhelming consumer response...
‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...
‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...
When we have a special someone in our lives, every day is a pleasant surprise. Nothing compares to the delight of discovering their...
The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’ Following all the fun banter around its launch campaign, ‘There’s...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of...
Livpure, India’s fastest growing water purification brand has recently launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per...
Masala-Ae-Magic vows to transform the ordinary to extra ordinary every day with their new campaign https://youtu.be/Y_yHLbMPozU Cooking is an integral part of every mother’s life....
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Ballantine’s celebrates the uncharacteristic heroes in its latest campaign https://youtu.be/SiwoCiX-E2E New Delhi, June 19, 2019: Power is not wielded from corner offices. Success...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...
The Nite Jogger has been created for people who are active when the world sleeps adidas Originals latest campaign for their new product, Nite Jogger,...
Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...
US$5.8 billion global, yearly investment in combined A&R, marketing (33.8% of revenues) Record labels invest US$5.8 billion in artists worldwide through combined Artists...
She will be featured across all digital, social and in-store platforms for all featured brand campaigns Bobbi Brown Cosmetics has announced its first ever Indian...
The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that...
Launched on Mother’s Day, the campaign has been leveraged on all social media platforms Most women, after attaining motherhood face the dilemma of whether they...
Digital campaign using emojis to create awareness of malaria symptoms ° 12 million people reached across...
~ service lines include Branding & Films, Content Marketing, Digital Marketing & Corporate Communication ~ ~ network...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked...
“When performance is measured and reported, the rate of improvement accelerates” -Thomas Monson
The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel platforms, announced a strategic five-year global partnership in which...
SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by...
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way As part of ...
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother, while she struggles with her mobile phone and smart TV,...
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant as a trusted partner in every phase of life...
The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters will get a chance to win 25...
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan Royals' partnership with Alcis Sports...
Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’ (Khayal Toh Chatpata Hai) positioning Kurkure, India’s loved snack...
Creation of Explainer videos will spike in India The world has seen the true power of online videos. Companies like Dropbox and Groupon started to...
Another year is done and dusted! And we are back here again drafting our marketing plans. But! This year is different! This is the year...
Women in India are surrounded by a multitude of imagery and opinions, as they face judgement from both their family & well-meaning friends. The common...
Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers The Pitch CMO Summit, a...
Offers businesses enhanced agility with ability to connect employees over video, audio and web over range of devices from any location across the...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
Clinique, the world’s first dermatologist-created skin care brand and prestige beauty leader globally trusted for iconic skin care products, introduces Bollywood Actress, Radhika...
The 11th edition of Pitch CMO Summit, to be held at ITC Maratha in Mumbai on March 7, will see a gathering of the best...
The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...
PGTI’s 2019 calendar will include between 18 and 20 tournaments across the country Global steel giant, Tata Steel, will enhance its support to golf in...
The MahaKumbh is one of the largest and sacred collective act of faith celebrated in India. In an endeavour to transform India through transforming lives,...
Bajaj Allianz General Insurance, India’s leading private general insurance company launched its new brand campaign redefining the essence of ‘Caringly Yours’. This holistic 360 degree...
Godrej Protekt Mr. Magic embarks on a swine flu awareness program with more than 42000 school students in Delhi Delhi, February 2019:
Actor Sonali Bendre Lends her Voice to the Campaign and Encourages Mothers to Share Their Stories and Seek Support from Their Community All...
A global survey to measure conviviality conducted with OpinionWay reveals a world increasingly less friendly. For several years Pernod...
For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata...
To celebrate milestone, the account's fans can win a National Geographic Tanzania Photo Safari trip by sharing their most Nat Geo-inspired photos in...
~Signs Taapsee Pannu as its brand ambassador to communicate new positioning, ‘Khayal Toh Chatpata Hai’~ Kurkure, India’s m
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator market in the world after...
Ariel India’s Sons #ShareTheLoad campaign has received over 20 million views. The latest film by Ariel India has started a conversation about raising sons and...
YONO SBI, an integrated digital banking platform by State Bank of India launched their recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO...
Colgate’s ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha’ campaign aims to create oral hygiene awareness and also ensure a safe visit...
If numbers are to be believed, the Indian radio industry is far from dying a low-key death. According to PMAR , radio industry has grown...
Mondelez India celebrates Valentine’s Day with ‘pop your heart out’ proposition delivered through unique product, mega scale media interventions across TV, outdoor,...
The very intimation of the term ‘Valentine’s Day’ brings to one’s mind human-sized teddy bears, overpriced chocolates and cliché rose bouquets. While these...
Brandwitty, a performance based digital marketing agency, and CanisHub, a company providing machine learning based omnichannel personalization engine and marketing automation, have partnered in a...
Ranveer Singh and Ola come together to encourage aspiring rappers Ola, one of the world’s largest ride sharing platforms, has...
Congress leader Priyanka Gandhi Vadra logs on to twitter and creates a buzz within an hour Whether it’s any political party or leader,...
Sodexo BRS India, the 100% Digital Employee Benefits Company today announced the appointment of Anish Sarkar as the Chief Executive Officer. He takes over from...
World Radio Day, 2019 Celebrating an inclusive, expanding audio medium at the Radio Festival, 2019 Public, Private and community radio synergise for a vibrant space...
Over the years, Red Label has brought its brand platform ‘Swad Apnepan ka’ to life by touching on various societal issues that are...
~ The new campaign re-iterates the importance of immersing in the real moments and enjoying the different flavours of life ~...
Kartikeya Bhandari brings over a decade of national and global marketing experience to the company. ·
To oversee company’s global expansion and marketing efforts Flock, the team messaging and collaboration platform, has announced the appointment...
Zuckerberg, Co-Founder and Chief Executive of Facebook, talks about understanding the need to connect people, being dismissed as ‘a fad’ and need to...
MakeMyTrip Limited, India’s leading online travel company, today launched its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt....
One of the most popular shows in the history of world television, Game of Thrones, returns for its final season this year. This is not...
For decades now, marketing initiatives have captured the imagination of people across the world. Consumers look at good marketing campaigns with admiration and...
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed...
The series has clocked 10 million views and still counting; a huge hit amongst motorsports enthusiasts Indian audiences have finally woken...
Some key brands in the Live Entertainment industry are changing the conversation around events market and doing it in style. The grandeur of...
Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions with dramatically unique expressions The...
Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of getting the best online has...
Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal...
The final year of this decade is upon us, which brings its own set of challenges for advertising professionals. They will be required to work...
Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement company, BARC India by the...
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The Mattress Man of India”, as...
Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in the years ahead The consumer...
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...
As India celebrates its 70th Republic Day, it’s time to overcome prejudices and break down barriers of racial bias across the nation. Prime Focus Technologies’...
Max Life Insurance Ltd., one of India’s leading life insurers, announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer....
Value of Tata brand value rose by 37% percent from last year to $19.5 billion The ‘Tata’ brand has entered...
~More men are sharing the load than 4 years ago, but this is just the beginning~ Ariel has been unearthing the...
Marico Limited has appointed Koshy George as Chief Marketing Officer, Marico India. In his new role, George will be responsible for leading the brand marketing...
Big Bazaar has steadfastly stood by its philosophy of celebrating the people of the nation, taking care of their interests and catering to their needs...
RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...
The Experience Center in Lajpat Nagar, South Delhi’s popular shopping destination is the third by Fabindia in the Delhi NCR region...
FCA India’s iconic SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’, for its flagship model Jeep Compass. The campaign, Jeep...
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, 'PARTNERING INDIA’S DREAM TO BE NO.1'...
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...
Havas Group India has appointed Priyanka Mehra as Director Marketing & Communications. Her appointment is in line with unifying communications across all disciplines under the...
For their latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can...
GREY group India has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by GREY Bangalore. When you get caught...
With data becoming integral to our mobile lives, a seamless network experience is critical to access information, fulfill entertainment needs and have conversations. ...
Syska LED has decided to be partners with Sony Entertainment Television’s ‘The Kapil Sharma Show’. Each week, someone from the audience of the comedy talk...
Three months after its soft launch across 190+ countries, digital entertainment platform
~Oldest Swiss watch brand Favre-Leuba appoints Mr. Vijesh Rajan as their Business Head & Spokesperson Favre-Leuba is pleased to announce...
Aims to tell users how “Reading can be Rewarding”
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from the fourth edition of its Celebrity Brand...
PARA Badminton Player Girish Sharma had a face-off against top ranker Srikanth Kidambi Girish Sharma, a champion para athlete, lived...
SBI Life Insurance, one of the most trusted private life insurers in the country, launched the first ever programmatic digital out-of-home (OOH) campaign in India....
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...
Uber Eats, the world’s largest food delivery network, today unveiled a new brand campaign, with brand ambassador Alia Bhatt. The campaign builds a...
TVS Motor Company has joined hands with Dentsu India to create the Bumblebee inspired one-of-a-kind transformer ‘TVS Ntorq 125’. TVS Ntorq, the presenting partner of...
Mastercard has decided to remove its name from its logo, leaving the interlocking red and yellow circles to represent the brand, according to media reports....
Striking the right chord with audiences is a constant battle that brands have to fight. To help Lodha Group forge a connection with its consumers,...
Airbus Group India Pvt. Ltd. has appointed Edelman India to manage strategic communications and media relations for its businesses in India. Edelman India will develop...
Zee5, the digital video streaming platform from ZEEL has partnered with Laqshya Media Group to promote their new original crime thriller, Rangbaaz. The...
L to R Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team, Keshav Biyani, Head – Home and Personal Care, Future Consumer...
Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care, cosmetic products and dietary supplements.In conversation with Pitch...
Peter England, India’s leading menswear brand from Aditya Birla Fashion and Retail Limited, celebrates the onset of wedding season with a brand new TVC featuring...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has expanded its recently set up digital division by adding Carlsberg India’s social mandate to its...
A customer sees an ad for your sale on a third-party website. It is tempting but they decide to park that thought for now. In...
MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its...
Avinash Pandey has been elevated as the Chief Executive Officer of ABP News Network Pvt. Ltd. (ANN) effective January 2, 2019. Pandey is at the...
hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market. Soumava Naskar, Director,...
WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part...
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....
What started as a hobby 40 years ago for Dilip Kapur, Founder, Hidesign has now become a brand that is synonymous with luxury and leather...
The inspiration for Montblanc, the manufacturer of luxury watches, writing instruments, jewellery, leather goods, fragrance and eyewear, is the highest mountain in the Alps after...
Conceptualized with the focus on bringing to the forefront the centuries old system of traditional medicine, Ayurveda to the luxury beauty space Kama Ayurveda was...
Luxury spirits firm Moët Hennessy, part of the LVMH Group, has been in India since 2001 and its brand portfolio includes brands such as Dom...
A styling tool engineered to curl, wave, smooth and dry with no extreme heat Following on from the runaway...
What happens when an NRI who has been living abroad for a long time comes home for the winter with his foreign born-and-bred children? This...
Cygnett Hotels and Resorts, the fastest growing Hotel brand in India has appointed Bernard Houppertz as the Vice President Development & Operations South...
According to media reports, Bharti Airtel has appointed Badal Bagri as its Chief Financial Officer and key managerial person with effect from March 1, 2019,...
The Glenlivet has launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life. In line with the brand’s...
Housing.com, India’s most innovative real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara...
GroupM has announced that Himanshu Shekhar will be taking over from Ed Thesiger as the CEO of GroupM Indonesia, effective January 1, 2019. Shekhar has...
India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.
Leading packaging and processing solutions provider Tetra Pak, has taken packaging to a new level by taking Smart Packaging from a concept to reality in...
st T-20 cricket match between India and Afghanistan of physically challenged players for the “Ajit Wadekar Trophy” was organised by the All India...
Borja Borrero will continue to lead EMEA and LatAm along with India Interbrand, world’s largest and most influential brand consultancy, has...
Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...
Allen Solly, India’s foremost semi-formal brand, launched its latest campaign “Open Work Culture” – recognizing the importance of an employee friendly work environment. In line...
A brand that reflects the youthful, fun, and candid aspect of his personality, One8 expands its product portfolio with the latest range...
Mitsubishi Electric is a Global Leader in Electric and Electronic Equipment for Residential, Commercial and Industrial use. Mitsubishi Electric marked its presence in India...
The second edition of India Brand Conclave saw the gathering of the best minds in the marketing industry in Gurugram on the 29th of November....
· New integrated platform now available across all App stores and at
Laqshya Live Experiences (LLE) is the only Indian agency who was shortlisted among 30 countries and bagged top honours by winning 2 Grand...
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75%...
The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From marketers to media planners, everybody...
Hindustan Unilever has acquired GlaxoSmithKline Consumer Health India for Rs 31,700 crore. The deal is being touted as one of the country's largest in the...
Keeping in line with its promise of providing a delightful experience to its consumers, Times Internet's multilingual information & engagement platform, NewsPoint today...
WhatsApp launched its first ever TV campaign called “Share Joy, Not Rumors” as the latest step in a comprehensive effort to address the challenge of...
Vivek Khanna, Group Chief Executive Officer, India Today Group, has put down his papers after a year with the comapny to pursue other professional opportunities....
Top lactation experts to help create a program to help over 120,000 moms learn how to breast-feed their babies for longer
The first ever short stories & film service available on the mobile app & large screen Tata Sky, India’s leading content...
MX Player, the largest local video player in the world has appointed Tarannum Alam as Head - Agency Business. In her new role, she will...
ExxonMobil Lubricants Pvt. Ltd. is set to expand its presence in India, the world’s fastest growing lubricants market, with one of the most...
WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth...
Men’s grooming experts Beardo are back with yet another beard anthem “WhyFEARDOTheresBEARDO?” featuring renowned independent music artist and actor, Rinosh George. The brand released its...
To celebrate ‘National Children’s Day’ and ‘World Children’s Day’ Dedicated microsite–
ADOHM AI, India's first marketing platform powered by Artificial Intelligence, drove Apollo Hospitals’ digital advertising campaign independently and exhibited tremendous results. Designed to...
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...
Taking its presence in India a notch higher, Uber Eats, the world’s largest food delivery platform, today announced the appointment of leading actress...
Apollo Tyres, the leading tyre maker, which has been going the distance with its sponsorship of the top English Premier League brand, Manchester...
Svarochi, India’s first brand specializing only in Smart LED lights, has launched its first television ad campaign “Smart Lights Smart Life” to showcase...
Makani Creatives acquires the creative mandate for Pepe Jeans Londons' Innerwear launch in India amidst a multi-agency pitch. The brand has for the...
Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bangalore office. Shujoy has been with J....
Freecharge, India's leading digital marketplace for financial services and products, launches its national campaign. The campaign aims at positioning Freecharge, as the convenient and easy...
MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company today announced the appointment of Vipul Prakash as Chief Operating Officer for MakeMyTrip and...
Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were...
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...
Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...
Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern twist on namkeens in a...
Since its beginning in 2014, Xiaomi India witnessed phenomenal success in the smartphone industry. Xiaomi currently dominates the smartphone market with a substantial 29.7% share...
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the mint candy segment.Center Fresh Mints...
Each year, half-a-million Indians lose their lives while they wait for an organ. That is equal to losing a life every minute. In...
Who we are and what we become, flows from what we see our parents do and believe in. Proud aren’t we, to resemble...
After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading...
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket...
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found...
Strategic alliance will bring Mediakeys brand to India Laqshya Media Group announced a Strategic Alliance with Comkeys, the leading...
Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka. Last year, Dentsu?Grant Group, Sri Lanka's...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has announced the appointment of Anindya Dutta as...
Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material...
8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and...
SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...
Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view...
Finding a life partner is one of the most important decisions that one makes in one’s life. From neighborhood aunties, relatives, matrimonial brokers...
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...
Zomato - India’s most trusted ratings and reviews and online food delivery platform, has recently launched its 3rd series of television commercials. This campaign is...
The brand leveraged digital platforms to initiate #LetsStartRight campaign promoting gender equality This children’s day, Godrej Appliances brings #LetsStartRight,...
The Himalaya Drug Company, India’s leading Wellness company, today launched its first Brand campaign, - ‘Khush Raho, Khushaal Raho’ bringing to life its...
“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total rate of content consumption on...
Leading Bollywood actress Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will ...
iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO practice...
BharatMatrimony, the leading online matrimony brand, today announced that it has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador....
Reimagining traditional Namkeens like never before, PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure...
A month after announcing its global soft launch across 190+ countries, ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), today...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
Perfetti Van Melle India has launched Center Fresh Mints, a unique offering that expands the much-loved Center Fresh brand into the mint candy...
Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been...
After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by signing...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the day. Asheesh Sharma, Vice President...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the...
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by Market and Market, it is...
One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company today announced that its set to offer 10 Cr worth prizes...
Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi From meeting family members, shopping for colourful lantern & new...
Anchor by Panasonic, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’....
Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the first brand campaign for Maruti...
In a mega-unboxing event, two days after the launch of its much-awaited flagship, the OnePlus 6T, the leading premium smartphone maker set a...
This Diwali light up your house with Syska LED light The new campaign emphasizes on ...
Tropicana, the world’s number one packaged juice brand, known for its delectable 100% juices and fruit beverages, today announced the launch of the...
Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh Kataria, Head of Marketing, Mattel...
To provide a wide range of digital transformation services to 1 lakh MSMEs in India by December 2019 during the first phase of...
Completely reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes...
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas, all in the effort to...
Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, announced the launch of
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director,...
CEAT Ltd. renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first...
Havas Group India has appointed Delon Mascarenhas as Senior Vice President of Havas Life Sorento–the Group’s health and wellness division. In his new role, Mascarenhas...
Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated...
Christened after the esteemed cricketer’s nickname, this brand aims to accentuate the look and the feel of your home The...
Jubilant FoodWorks today announced PepsiCo as its new beverage partner for Domino’s Pizza India. As part of the partnership, the PepsiCo...
Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...
Myntra announces the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and...
iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia...
Consumption of food items wrapped in newspapers may have hazardous impact The Food Safety and Standards Authority of India (FSSAI) recently issued an...
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...
Havells has made a name for itself by being one of those few brands with novel marketing communication in seemingly undifferentiated and unexciting...
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...
Netmeds.com continues to maximize its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni.
Maruti Suzuki India announced Bollywood Superstar Varun Dhawan as the brand ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic...
ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards. The campaign, a set of three...
Radio City 91.1FM, India’s leading radio network, initiates a week long campaign “StreeDum” in Mumbai, this Diwali to eliminate the objectification of women....
Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...
Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...
Mars Wrigley Confectionery today announced the launch of DOUBLEMINT Chewy Mints, which also marks the introduction of a...
Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights to deliver accurate and precise...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...
boAt – a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers, travel charger & premium rugged cables has signed...
Jai Lala has joined for the newly created position of Chief Operating Officer (COO) at Zenith and will oversee operations, structure and expansion in addition...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In his new role,...
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...
The festive season is here and everyone wants to look their best. The shopaholics are out and about and fashion brands are all...
Joining the MACH3 Turbo™ and MACH3™ original, is Gillette’s newest launch the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially...
Sundrop, one of India’s most trusted Food brands announced the launch of a new cereal, Choco Popz. The product which can be had...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around...
adidas India announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the...
Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October,...
Dream11, India’s biggest sports game, today launched its latest integrated campaign #KheloDimaagSe, with its brand ambassador and iconic Indian cricketer Mahendra Singh Dhoni. ...
Housing.com, India’s most innovative real estate platform, has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home...
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...
TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate...
Broadcasters are increasingly using the mobile phone as a device to engage with their viewers, while they are watching television. They are changing...
Indian skipper Virat Kohli today dropped his first sneaker collaboration with global sportswear brand PUMA. Designed by Virat exclusively for the brand, the...
Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalist designs celebrated the onset of the festive season in Mumbai...
The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for insurers to demonstrate their value...
The series marks a year-long partnership between Epigamia and Pocket Aces, and a 6-month long partnership between Pepperfry and Pocket Aces....
InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and...
Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible...
With the arrival of Festive Season, Reliance Jewels, one of India's leading fine jewellery brands, has geared up with exceptional Dhamaka offers along...
Laqshya Media, one of the largest independent marketing communications bags the prestigious mandate of conceptualising and executing the outdoor branding campaign for LG...
India’s only rental marketplace for lifestyle products, Mutterfly recently announced it association with Zoomcar wherein all those who use the Zoomcar app can now rent...
Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...
Savlon, ITC’s leading health and hygiene brand, on World Sight Day introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s...
~The company partners with UN Women to promote equal opportunities for women~ Welspun India, one of the world’s largest...
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and online ticketing platform, BookMyShow is...
Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Ltd, has unveiled a campaign to celebrate Global Hand Washing Day....
HMD Global, the home of Nokia phones, on Monday announced that actress Alia Bhatt will be the face of Nokia phones in India.
Seagram’s Royal Stag unveils a contemporary new packaging reinforcing the craftsmanship and heritage of the iconic Deluxe Whisky. While the stylish new packaging...
NDTV and Bharti Airtel (“Airtel”) today announced the launch of NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
YSF to provide best-in-class discounts upto 40% from top 14 e-commerce merchants in electronics, fashion, home furnishing, gifting, jewellery, accessories and travel space...
The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best...
Dish TV India Limited, the world’s largest single-country DTH Company, announced the launch of its new campaign for DishTV brand with Bollywood superstar
Philips India today announced Rahul Dravid, former Indian cricket captain, batting legend and current Under-19 India team coach, as brand ambassador for its...
Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading global manufacturer of home appliances, has kicked off their new television commercial campaign for...
Procter & Gamble (P&G) India announced that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and...
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline...
Tata Tele business Services (TTBS), India’s leading enterprise connectivity solution provider today introduced Smart VPN Solutions for SMEs with improved security services and...
Httpool, a subsidiary of Internet Media Services (IMS), and Facebook announce strategic partnership in the Balkan region. Httpool is now the official reseller partner for...
Reliance Broadcast Network Limited, one of India's largest network has appointed Abraham Thomas as its Chief Executive Officer. As BIG FM looks at...
CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018. The company which is...
Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...
Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...
Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when all brands want to associate...
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...
Pepperfry.com, India’s No.1 Furniture Home Products marketplace unveiled a new campaign celebrating the spirit of Diwali for the upcoming festive season. Through the...
OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...
Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...
~Presents INR 13 crore to improve sanitation conditions and nutrition levels in mothers and children~ Reckitt Benckiser, world’s leading consumer Health...
MakeMyTrip Limited (Nasdaq: MMYT), India’s leading online travel company, today launched its latest ad campaign ahead of festive season with its brand ambassador...
Following a multi-agency pitch, Havas Media India partnering with their local partner in Sri Lanka, agxa Pvt. Ltd., won the digital media mandate of Sri...
Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...
Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...
Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen customers. Promoting...
Vyoma Media, the country's leading out of home digital solutions company, is pleased to announce that they have won the Digital Outdoor Advertising...
City Festival Tickets Live on w
Borosil Glass Works Ltd., India’s leading consumer products brand, shared their continued support to Indian Olympic Association (IOA) as the 68-member Indian contingent's...
Droom, India’s first, largest and pioneering online automobile transactional marketplace, recently closed its Series E funding round raising $30 million, led by the...
Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-‘Thriller Active’ offering best thriller and...
Fintech major Zeta is all set to add to the festivities this year with multiple product offerings under its digitised gifting suite, Zeta...
ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV,...
A free instant message solution available to 300 million Truecaller users with inbuilt spam and fake news protection Truecaller announced...
Top 10 spenders on ICICI Bank Mastercard credit and debit cards each to win a 3 days, 2 nights trip to...
On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and...
Sony Pictures Networks India (SPN) hosts the famous Australian Open trophies the Norman Brooks Challenge Cup (Men's) and Daphne Akhurst Memorial Cup (Women's) trophy at...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...
Virgin Atlantic has become the first company in India to feature an LGBT couple in its advertising following the Supreme Court judgment on Section 377....
The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat on heart health Saffolalife, a...
There is no limit to what a child can achieve as long as there is confidence and determination, along with the love and...
The quest for a taste that satiates the heart! Spices and herbs are at the very heart of Indian cooking. With...
Targets to sign up 10 million Myntra fans in 1 year Myntra has announced the launch...
Britannia is marking its centenary year with a multi-media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to....
Every year, we scramble to do last-minute present-buying, pay an eye-watering amount for roses and flowers, and seek to secure a table at the year’s...
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...
Kaushik has been tasked with leading the charge on the business and digital transformation for two channels Superstar TV and ITN apart from...
Leading travel marketplace ixigo has launched their new brand campaign, with the slogan #FullPaisaVasool across media. The campaign empathizes with travellers who receive...
The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and Mumbai. Meanwhile, Radio city and...
Nestlé India Amongst First Few Markets to Launch This Smartphone Connected Global Innovation Nestlé India is pleased to introduce a global...
On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA Forum being...
Campaign highlights trend based AW-2018 collection available during the festival
Ahead of the festive season, Amazon India today unveiled its campaign, “Ab India ki Khushiyon ke beech budget nahin ayeega” for Amazon Great Indian Festival....
Bangalore, followed by Pune and Delhi are the most ‘chai loving cities’ in India Indore marks itself as...
Tinder, the world’s most popular app for meeting new people, launches My Move, a new opt-in setting that allows women the choice to exclusively send...
Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their...
Foodpanda, India’s fastest growing food delivery company, has partnered with OMI, the Outdoor agency arm...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...
Offers six more diversified brands to drive specialised content for a heterogeneous online audience Vatsana Technologies (the parent company of WittyFeed- world’s second-largest...
Campaign titled ‘Go for Highera’ is urging South Indians to ‘Ask for More’ D2H, brand of Dish TV India Limited, the world’s largest...
Highlights the convenience and services Droom offers to both buyers and sellers of vehicles through the catchy new TVCs
Documentary to premiere on September 24th as part of the company’s brand-building and consumer awareness initiatives, ahead of next year’s launch
Tune in to Salaam Chandigarh, Every morning MY FM Chandigarh station is back with an interesting segment in the morning drive...
~ Lajja Marjadi as Executive Creative Director; Kiran Jadhav joins as Creative Director ~ Interbrand India today announced the appointment...
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Johnnie Walker – The Journey today celebrates the tale of India’s most powerful progress story - Mission Mars: Keep Walking India. This film...
An initiative to embrace body positivity and celebrate fashion for all
~ The account was won following a multi-agency pitch ~ Bridgestone, one of India’s leading tyre manufacturing companies, has appointed...
Myntra announces the launch of a 360 degree marketing campaign to attract shoppers in West Bengal, ahead of the most awaited festival in the region,...
~adidas and Hima will work together to inspire young athletes, to create positive change through the power...
The largest organically built united fraternity of mothers in the country has been building trust and powerful engagement through valuable content creation and...
Radio City to welcome Lord Ganesha in Maharashtra with “City Cha Bappa”
It all began with the use of the pound sign to mark metadata tags in Internet Relay Chats to categorize channels. Back in 1988, it...
Good health is essential for a good life as well as securing you and your family’s future. However, in this stress-filled world, critical...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
Makes its first investment in 91Springboard FreakOut, the global marketing technology company, has announced the launch of its funding initiatives in India. This...
Truecaller, the global leader in call identification and number blocking, has partnered with the Bangalore headquartered creative agency, Happy Mcgarrybowen to roll out...
Iconic players like Chris Gayle, Andre Russell, Brendon Mccullum to feature in the tournament Cricket fans in India will be...
Vodafone Idea partners with Pune Municipal Corporation & National Chemical Laboratory for the second consecutive year · ‘Vodafone Eco Ponds’ ...
~ MJ along with the radio station takes listeners on a gastronomic journey while engaging with them ~
FrogIdeas, an award winning, digital marketing company has recently won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will...
At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...
Adda52.com launched an integrated campaign #GayleKaAdda featuring its brand ambassador and ace cricketer Chris Gayle earlier last week. Given the substantial amount of...
The Himalaya Drug Company, India’s leading herbal health and personal care company, today unveiled a new TVC under ‘Healthy Hair ka Vaada’, the...
Tinder is excited to announce that Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users, is...
Rolls out its e-Sports analytics product across Amazon’s Twitch and Microsoft’s Mixer Vidooly, India’s leading video analytics marketing company, announces its entry into...
Titan’s perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute a campaign for...
Provides once in a lifetime opportunity to cricket lovers in India to become the ‘Largest Fan of the Match’
Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle Marking a...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
Inspired by Gap for Good initiative, Arvind Lifestyle Brands Limited, which operates Gap in India has today launched the “
Appoints Manisha Sharma as Chief Content Officer- Hindi Mass Entertainment Consolidates all Revenue under Raj Nayak, COO - Viacom18Expands ...
Designed and conceptualised by WATConsult for Suicide Prevention India Foundation, the campaign encourages the measures to stop suicides. According...
~ One stop store with all the products for your baby- Apparels, cosmetics, travel, toys, nursing~ Chicco, one of the biggest...
Jio was launched two years ago to empower every Indian with the power of data. In less than two years, Jio garnered a subscriber base...
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...
cure.fit, the health & fitness destination that empowers well-being across physical and mental fitness, has partnered with Happy mcgarrybowen to launch its first-ever...
India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...
John Paul Mitchell Systems, America’s high performance hair care company, announces the launch of Hawaiian heritage, Awapuhi Wild Ginger range. With its transformative...
Truecaller announced the significant success brands have seen on its Advertising Platform. Truecaller Ads, a uniquely designed platform, not just captures the attention...
~The digital campaign aims to drive awareness for suicide prevention in India~ Mpower of the Aditya Birla Education Trust,...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
In conversation with Punkaj Saini, Business Head- Delhi, Social Kinnect. How has the collaboration with actors and influencers for your recent campaign for Wills lifestyle...
Students across 1000+ colleges in 30+ cities of India to compete for INR 50 Lakhs in prize money including scholarships Tencent...
Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...
Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka...
British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...
Releases three quirky campaign films for ‘The Crave Party’; to be featured on social and digital platforms Foodpanda, the food delivery...
· New research debunks myths about artificial intelligence (AI) in the workplace · Th
Founded by Tech Entrepreneurs and Former L’Oréal researcher, The company makes custom hair products after analysing consumer’s hair profile, environment, lifestyle and hair...
The sports channels of SPN is now the Home of Football with eight premier international football properties Football is rapidly becoming...
Spykar, one of India’s largest denim brands, announces the promotion of Sanjay Vakharia to the position of Chief Executive Officer. Sanjay co-founded the...
British Airways and Heathrow baggage handlers ‘Escape from Reality’ in celebration of Queen Legend Freddie Mercury’s birthday And Twentieth Century Fox’s Bohemian Rhapsody,...
Alibaba Group’s Mission Million Books, aims to complete the million book donation target...
Titled ‘no stress weekend with Rentals’, the TVC features actor, writer Sumeet Vyas Ola, India’s leading and one of the...
Saregama Carvaan recently released three TVCs created and conceptualized by The Womb. Saregama Carvaan is one of...
Conceptualised, written and produced by Supari Studios, Asian Paints launched another exciting series of ‘How To videos’ for your home décor ideas.
TCNS Clothing Co. Limited, one of the leading women’s branded apparel company in India, announced that it has signed Disha Patani as brand...
~ A unique Teacher’s Day celebration where the channel celebrates idols who have contributed in molding the lives of our favorite people! ~...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
To deliver world-class entertainment at superfast speeds through Hathway set-top box Hathway, India's largest cable broadband provider and Netflix, the world leading internet...
Unimoni, a global financial services brand, has taken over the title sponsorship for this year’s Asia Cup tournament which will commence from September...
Focussing on service and trust, the campaign showcases Home Credit’s role in helping customers to be financial literate & to...
PEPPERFRY URGES CONSUMERS TO NOT POSTPONE FURNITURE PURCHASES AND MAKE THE MOST OF THE SALE Pepperfry.com, India’s No.1 Furniture & Home Products marketplace...
Live streaming has brought about a tectonic shift in music consumption. Apps like gaana.com, Spotify and Pandora have been at the forefront of this change....
Over 408 million subscribers, #1 RMS in 9 circles, broadband network of 340,000 sites, widest distribution reach with 1.7 million retail outlets Both...
Popular for his characters like Sud, Gutthi, Dr Mashoor Gulati & many more, will play the role of Betaal on Tata Sky Comedy...
The report highlights consumer's perspective on growing e-commerce market WATConsult, India’s leading and most awarded digital and social media agency from Dentsu Aegis...
Bang Bang Films will now be known as just BANG BANG – India’s International Production Company Launched in 2006, by Roopak Saluja, BANG...
? To focus on issues of public interest ? To develop knowledge repository and thought leadership specific to mobility, allied services, energy, environmental...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel emphasized on the importance of digital, given the fact...
1. Please tell us about your association with Wrestling. How did it begin? In India, sports has become one of the major platforms to connect...
Tonic Worldwide, an independent digital agency has launched a unique research division called ‘Gipsi’. Gipsi was born out of clients' need to get...
In an announcement made on Tuesday, Moodboard consultancy, a specialised business consulting service for corporate and retail clients alike launches its first Asia...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Unveils their ‘Kadak’ campaign with the launch of their first TVC NESPLUS – a range of nutritious and delicious breakfast cereals from the...
The account, won in a multi-agency pitch, will be handled from Delhi
Leading fashion retail brand appreciates every brother for being his sister’s pillar of support Brand Factory, a fashion discount...
FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience...
THIS RAKSHA BANDHAN TO GIVE SISTERS A GIFT SHE DESERVES – MENSTRUAL HEALTH, HYGIENE & DIGNITY WITH NIINE SANITARY NAPKIN
NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, recently announced its new face for NIVEA MEN – Ranveer...
WATConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the digital media mandate of Royal Palace Group’s - ...
Raksha Bandhan is this Sunday and while everyone must have decided on their gifts to show how much they love their...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
10.or (pronounced Tenor) today announced the launch of its new smartphone 10.or D2 exclusively on Amazon.in. With a 5.45 inches (13.84 cm) HD+ screen, 18:9...
Noted actor & social activist Nandita Das becomes part of the initiative to encourage women empowerment As a culmination of the #MGChangemakers campaign, MG Motor...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomizes the flavours of India and brings with...
Harpic, pioneer in toilet cleaning category, today reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’coupled with...
As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...
Celebrating the festive season, this Eid-ul-Azha RED FM will launch its radio station in Srinagar. RED FM in Kashmir will be a 100%...
ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...
Changes are in keeping with developing business needs and investment in talent development Coca-Cola India, a leading beverage company that offers...
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...
~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...
Lakhs of Indians supported Kotak 811’s initiative of inclusiveness on digital The #IndiaInvited campaign by Kotak 811 builds on the insight...
Former PM & Bharat Ratna awardee Shri. Atal Bihari Vajpayee, passed away yesterday at the age of 93. He was an iconic leader of BJP,...
~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...
On occasion of 72nd Independence Day, Sightsavers India, a leading global development organization, launches its new digital campaign #EyeAmFree; the aim of the...
Won in a multi-agency pitch, the account will be handled by WATConsult, Delhi WATConsult, the digital and social media...
2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues to be India's most valuable...
The world of communication as we know is transforming rapidly. Gone are the days when a brand could rely on unidirectional communication to a captive...
Appoints Mudit Seth as the Chief Marketing Officer and Partner Expands operations in Indonesia CarToq, India’s fastest growing automobile platform with...
~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...
Twitter Lite Google Play App adds to the data-friendly ways for Indians to get connected to join the Independence...
Nykaa, India’s leading beauty retailer has set another milestone with the launch of ‘WATCH & BUY’ Live streaming with renowned makeup, skin and...
Isobar, the digital agency from Dentsu Aegis Network India that handles the digital mandate for Godrej Security Solutions, recently launched an ambush marketing...
IKEA, the world’s leading Swedish home furnishings retailer opened the doors of its Hyderabad store, its first in India to customers at
Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...
The Summer Journalism Institute for Women is being held from 23-31 August 2018, between 2-6 pm, in New Delhi at the India Habitat Centre. Urvashi...
Ola plans to expand nationwide by the end of 2018 Set to begin operations in South Wales and Greater Manchester shortly ...
TAGG, a leading Indian electronic gadget brand, announces the launch of its flagship speaker Sonic Angle 1 in India. Engineered with innovative solutions, TAGG Sonic...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
In its 10th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
More than 70% of Indian population lives in rural areas and urban slums. These markets not only contribute to more than 3/4th of the workforce...
The partnership will enable Goldseat to expand its reach to around 500 buses within the next 12 months Goldseat, ...
NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in one of the most influential icons of this...
Friendship Day film by Lay’s encourages people to log off and immerse themselves in real time experiences Lay’s, world’s favorite potato chip brand,...
Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma,...
Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...
Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital...
Technology is all pervasive in our times and so is digitization - dynamism is the hallmark of both. Some refer to it as Digitalisation and...
In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They must understand the entire customer...
As the current government nears the completion of its term, the nation, along with the political parties, is gearing up for the 2019...
Web Spiders has launched Gecko AI - an outbound hiring and video interview solution at Tech HR 2018 - Asia’s Largest HR Technology...
To Establish Protein Relevance for better muscle health among Indians Protinex, from Danone India, launched its new campaign #ProtinexForMuscleHealth to establish...
ASUS as a brand in India has significantly focused on the retail expansion offline and has also embraced online with the change in...
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts...
Aligning to the changing needs of industry and increasing demands of communication clientele, the award-winning boutique consultancy redefines its business and...
The Government of Uttar Pradesh honoured social entrepreneur Amar Tulsiyan, Founder of the Niine Movement and the Niine Sanitary Napkins brand at the Ground...
India is a developing nation and with each passing year, the country is growing in terms of technology. Innovation is the key to success in...
Isobar, the global digital marketing agency from the house of Dentsu Aegis Network, has published a white paper that elaborates on how ‘Headless...
Video content consumption witnesses a surge with 1.5 lakhs hour (equivalent to the time span of 17 years) of video watching during the...
~‘SHEINxME FASHION MERCH’ Call For Entries Now Open! ~ India’s fastest growing fashion online store, SHEIN is all set to create...
The digital space in India has seen huge growth, which has also led to the digital transformation. IOT is one such blessing to consumers that...
~The media-tech platform will now retail it’s private label collection~ POPxo, India’s largest digital community for women today announced the...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
Leo Messi’s ‘Enjoy the Internet’ and #RamadanMoments Campaigns Find Fun Ways to Foster Community and Bridge Cultures
smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....
Castrol India Limited, India’s leading automotive and industrial lubricant manufacturing and marketing company, announced the appointment of Sangeeta Talwar as an independent non-executive director to...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Jabong, India’s leading online fashion brand, today launched its new marketing campaign to promote the 4th edition of its biggest sale of the...
Innocean’s recent campaign for Hyundai Motor India Ltd. titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market crossed the landmark 100 million...
Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola...
Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle...
CleverTap Now Powers 4 of the Top 5 Video-on-Demand Mobile Brands in the Highly Competitive Media and Entertainment Industry
~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~ ~Collaborates with Supreme Court Advocate Karuna...
Amura Marketing Technologies, a leading digital marketing agency headquartered in Pune, has announced the appointment of Mr. Praveen Kumar as CEO and Mr....
- Anirban Lahiri and Shubhankar Sharma to represent India - The 147th edition of the much awaited ‘British Open’ will commence from the 19th ...
The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami...
It was an action packed finale last night in Moscow as France beat Croatia 4-2 to take the FIFA World Cup trophy home for the...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
- Intex Flagship FULL VIEW Series with 18:9 display comes in 5.34 inch & 4.95 inch 4G models INFIE 33 & INFIE 3...
The Ingenuity Tour will demonstrate a comprehensive array of innovative products, solutions and services covering Electrification, Automation and Digitalization, as well as...
The evolution of one of the world’s most iconic brand symbols is the focal point of celebration at Delhi airport this summer. Diageo...
While relocation can be a big task for individuals moving to different places as part of their employment, portals like RentoMojo have a way of...
MAGGI as a brand has always believed that cooking does not stop in the saucepan. The simple act of cooking does not just...
In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death and that’s Best Practices. It’s now primitive and substituted by...
Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...
Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...
GoQuest Digital Studios to manage the entire production, distribution and brand engagement operations of one of the most awaited events in the Indian motorsports calendar...
The 24/7 lifestyle is taking its toll on Indians’ time for themselves and their physical well-being, while concerns grow over ability...
#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories…
News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the...
Godrej aer pocket, one of India’s leading range of bathroom fragrances, has unveiled a new TVC campaign in which it establishes the...
Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’. The TVC is...
RUN FOR THE OCEANS, a campaign by adidas’, creative agency TBWA\NEBOKO, and ocean activism group Parley for the Oceans, aims to harness the...
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...
Further establishes HealthifyMe’s leadership position in India’s digital health & fitness space HealthifyMe, India’s most loved health app, announced that it has crossed...
- WBA welterweight world boxing championship will be broadcast live by DSPORT on 15th July 2018, 6:30 am onwards - The main event will be...
Series of videos show the brand ambassador embracing tough fitness in everyday life Unlocking true human potential through
Dell is proud to announce it has teamed up with Marvel Studios’ “Ant-Man and The Wasp” this summer. With similar fan...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...
Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...
Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign...
In Indian context most of the consumers are well acquainted with the concept of induction cooker, but the biggest handicap in case of other induction...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
Vidooly, India's leading video marketing analytics platform, is partnering Xaxis, GroupM’s outcomes-focused programmatic media company, to launch a new Artificial Intelligence...
- Bellator 201 will be broadcast live by DSPORT on 30th June 2018, 6:30 am onwards
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
In a first for any Indian brand, ITC’s Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised...
~The campaign brings to life the Louis Philippe man, a visionary leader who creates impact and leaves a mark of greatness...
With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add to the excitement of its...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has...
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...
Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...
The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...
Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated campaign, “Dimaag Ki Kick” starring...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives
Yoga is India’s gift to the modern world. Maharishi Patanjali, who is known as the Father of Yoga, marshaled 195 Yoga sutras that...
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
Applause Entertainment, the Sameer Nair led Content Studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
First region in the country where Santoor is being customised for local preferences Wipro Consumer Care and Lighting has launched the...
From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more. fbb, one of India’s largest...
Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...
Cinépolis, India’s first international and world’s second-largest movie theatre chain in attendance, has acquired the rights to a live broadcast of the knockout...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite shows, have been interrupted by intermittent broadcast....
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
- UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser - ...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
The joys of parenthood are redoubled when parents share childcare equally. This not only supports women in the workplace – but also affords...
~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...
The holy month of Ramadan is going to end soon, Muslims around the globe will celebrate Eid-ul-fitr . Not just communities from Muslim faith but...
First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out To curate 50 stores...
The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #whydontyou “Donate Blood and Save Life”, a...
Diageo India, the country’s leading beverage alcohol company today announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB...
- boAt signs Jacqueline Fernandezas brand ambassador - boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...
India has witnessed huge growth in the retail sector. Indian markets have opened up and welcomed all kinds of brands- from clothing to beauty. While...
The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
This June will see the launch of Money & Power – a major new season of programmes and features across the BBC’s global...
A girl, a house, and no fresh air: these are the main ingredients of the video at the heart of window and skylight...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...
India’s leading beauty retailer, Nykaa.com, brings a lovingly crafted tribute to celebrate the spirit of contemporary Indian women, with its latest launch, Matte to Last...
LimeRoad presents looks inspired by the multi-starrer and most awaited film of this season LimeRoad, one of India’s largest fashion...
Philips India today announced Virat Kohli, Indian cricket skipper and youth idol, as the new brand ambassador for male grooming. Virat is...
Pamper your dad this Father’s Day with exciting gifts Celebrating the spirit of Fatherhood, Snapdeal today announced the launch of its...
Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial...
Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...
Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...
Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor...
exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M...
Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...
Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life. Reaffirming its position...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...
India stands host to the 43rd edition of World Environment Day. The theme for the event this year is “Beat Plastic Pollution”, an...
Pepperfry India’s leading Home and Furniture products marketplace celebrated World Environment Day by organizing a host of activities including installations, workshops and interactive...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Is the only Indian Agency to bag a GRAND PRIX and a GOLD for its #PowerlessQueen campaign! WATConsult, from the house of Dentsu...
~ INR 3,314 mn+ Apollo is India’s largest Hospital chain ~
Myntra has launched a 60 second video to promote the 3rd edition of ‘Myntra Beauty Edit’, a two day carnival for cosmetics and beauty products,...
Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...
? VitrA, the leading bathroom solutions brand of Eczac?ba?? Building Products Division in Turkey introduces soft yet elegant lines of Water Jewels Washbasins. ...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
Releases case stories inspiring people to reach out more and spreads the importance of donation Sightsavers, a leading global development organization...
iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...
Isobar India, the digital agency from Dentsu Aegis Network, collaborated with Godrej Security Solutions to launch India’s first Voice-Enabled Mobile Banner.
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...
A study by YAAP in partnership with the Internet and Mobile Association of India (IAMAI) 68% of the respondents feel...
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...
Actor Ravi Kishan launched the networks 52nd web radio station Radio City India’s first & premium web radio touched...
Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...
Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...
OPPO’s sub-brand adopts a witty strategy for customer engagement RealMe, the new e-commerce sub-brand of smartphone giant OPPO, recently launched its first...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
DSPORT, a premium sports TV channel by Discovery Communications has achieved a milestone of reaching across 110 mn households in India. The channel...
The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...
The Board of Balaji Telefilms Limited at its board meeting approved the appointment of Mr Sunil Lulla as Group Chief Executive Officer (CEO)...
RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...
Over 100+ unique styles starting at INR 999 Flipkart Fashion, India's largest online fashion store, announces the launch of its in house label...
A. O. Smith has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018. Commenting at this recognition ...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...
The account was won in a multi-agency pitch
Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...
International Indian Film Academy Awards, IIFA announced their dates and venue for this year's awards in style yet again. Another successful year and contributions by...
BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...
2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...
Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...
As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the...
British start up, nkd Life, announces Luxury Personified, a part of Sun Group, as its national distribution partner in India. Luxury Personified...
Ola’s Mother’s Day campaign seeks to break stereotypes of mothers being uncomfortable with technology Known for its unconventional and quirky digital...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
Isobar, the digital agency from Dentsu Aegis Network, which handles the digital solutions for VIP Bags, has recently launched a digital campaign – #AntitheftVIP. In...
#Toraiseachild Godrej yet again establishes itself as an organization that is committed to build an...
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand,
With Mother’s Day right around the corner, Vh1 amps up their line-up with musical tunes that set the celebratory mood Children are...
The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a ‘brand accessible for...
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...
Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...
Research commissioned by Virat Kohli and PUMA India India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market...
The first day of Google annual I/O developer conference took place on the 8th of May at Mountain View, California. The keynote delivered by Sundar...
Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...
The campaign highlights that acid attacks are not just a national problem, but an international one
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...
Changes happening Observe the trends, take action to exploit those particular trends, because if we don’t, we might become obsolete very quickly. This specially holds...
Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET) Delhi Daredevils, the Indian Premier League team...
Vijay Mansukhani, co-founder of India’s most loved television brand, Onida gave the special address at the Pitch CMO Summit 2018 and described his journey of...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...
Sudip Ghose, CEO , VIP Industries delivered the special address at the Pitch CMO Summit Delhi edition that took place on the 3rd of May...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
The Internet and Mobile Association of India (IAMAI) welcomes the draft National Digital Communications Policy, 2018, released on 1 May for public consultations....
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle
Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by...
Quaker Oats redefines the ‘real fit’ with its new ‘Fuel for the Real Fit’ campaign, which celebrates everyday athletes with a zest...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic
A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...
Teasers feature MS Dhoni, Harbhajan Singh, Dwayne Bravo, Ravindra Jadeja, Murali Karthik & Michael Hussey Mr. Pride, the main protagonist, personifies Gulf Oil’s...
Vivo, the global premium smartphone brand, has launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos....
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...
Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
Snapchat has launched Snappables! Snappables— new Lenses for sharing experiences and playing augmented reality games with your friends! You can control Snappables using touch, motion,...
The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...
- 18 player strong Indian contingent including star players like PV Sindhu, Saina Nehwal and Kidambi Srikanth to feature in the tournament -Catch all the...
In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...
It’s the first month of the financial year and given that it’s another new year it automatically calls for a new ‘annual’ plan. If I’m...
Jabong, India’s leading online fashion destination has announced the launch of a one of its kind 4 day shopping extravaganza, the Showstopper Festival, being held...
Whirlpool of India, a subsidiary of Whirlpool Corporation and the world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh...
G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...
Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...
Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...
Zoom, part of the Times Network announced one of the biggest-ever brand partnerships in the television history in India, with the country’s leading online...
Truecaller today announced that it has reached over 100 million active users who use the app on a daily basis. In less than a year,...
Cornitos, the flagship brand of Greendot Health Foods Pvt Ltd brings Hot and Spicy Coated Green Peas in an all new packaging and without onion...
PepsiCo India’s flagship snack brand Kurkure is reinvigorating the collect category with launch of Kurkure Multigrain with Power-Grain Ragi, catering to the rising trend of...
Myntra has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra...
Amul, one of the oldest milk brands in India, was founded in 1946 as a result of cooperative movement in Gujrat. Through Amul, India transformed...
Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for Spring Summer season. The concept of...
Vyoma Media has installed intelligent passenger information displays across the entire Kolkata Metro network Vyoma Media, the country's leading out of home digital solutions company,...
Mr. 360 spoke candidly during an episode of INSIDE RCB The second episode of the exclusive INSIDE RCB on Star Sports 1 and Star Sports...
Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador...
J- What key Digital trends that are reshaping the media industry? M- I think the biggest trend that we are witnessing right now is video...
WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary...
Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...
? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...
Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...
Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
Latest technology allows 16 hours of comfortable wear of contact lenses Bausch and Lomb, the market leader in contact lenses and lens care solutions in...
WEF 2018 will see the participation of 2000 leaders and entrepreneurs from all continents across the world and from all States of India who will...
What happens when one of the biggest social media giant is accused of data breach? The recent Facebook- Cambridge Analytica saga revealed that the information...
The third day of Goafest 2018 saw Sania Mirza, the ace tennis player talking about the importance of sports. She highlighted the fact that sports...
The Minister of State for Youth Affairs & Sports and Minister of State for Information & Broadcasting, Rajyavardhan Singh Rathore, spoke about the controversy over...
Stay Uncle Launched a fake Website that became viral within hours of launch StayUncle, a hotel booking website in India for both married and unmarried...
The highlight of Goafest 2018, which opened on the 5th of April was the talk by the renowned Yoga Guru Baba Ramdev. In addition to...
If you aren't living under a rock, or even worse - you don't have internet access, you know that Facebook has been in hot waters....
Association with ‘HelpAge India’ for the campaign to highlight the plight of 9 crore elderly people. Launched a short film to promote the campaign, #GrillForACause...
Dream11, has launched an integrated campaign #DimaagSeDhoni featuring its Brand Ambassador, the iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni. Dream11’s new advertising...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, announced a strategic partnership to bring exciting digital...
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with...
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel...
After the exhilarating season of Hero Indian Super League (ISL) and Hero I-League, the Indian football fans now have an opportunity to cheer for their...
Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category,...
A NATURAL ELIXIR -Inspired by the 5,000-year-old science, premium Finnish water brand VEEN launches Ayurveda Water – the best of Indian wisdom, in a bottle....
Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol...
“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand...
Amir Khan comes on board as Vivo India readies for blockbuster growth in the future Vivo, the global premium smartphone brand, has announced Aamir Khan,...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an insightful talk on ‘Building brands...
Nalli Group of Companies' Vice Chairperson, Lavanya Nalli, addressed a full house of CMOs and marketing professionals on ‘How to build a cult following for...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...
The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
WATConsult and Project Nanhi Kali's initiative on women empowerment, #PowerlessQueen has been gaining massive momentum on social media, in the launch week itself. The campaign...
Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its #Joyfulhomecomings social media campaign which aims to spread joy...
The most iconic food brand in India, MAGGI has turned 35! MAGGI began its journey in 1983, with the launch of MAGGI 2-minute noodles. Since...
Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling...
Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...
Of all the challenges marketers face in reaching their target audiences, creating relevant content for today's 'mobile-first' consumers has arguably been one of the most...
Carrera, the global lifestyle brand, launches its new 2018 campaign, #DriveYourStory, with the brand ambassador, Ranveer Singh. Raw portraits, instead of perfect and polished pictures.No...
Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
Spicing up things this summer, Rasna, the world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today...
There is absolutely no doubt that the burgeoning air pollution levels in our cities need to be tackled head on. Towards this, the government plans...
J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to identify India’s most promising athletes...
Usha has emerged yet again as the number one most trusted Indian consumer durables brand in the ‘Most Trusted Brands 2017’ annual survey released recently....
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up WATConsult,...
Twitter has finally proved its critics wrong. The micro blogging site recently reported its first ever profitable quarter, bringing an end to speculations that the...
Cargill’s food business in India has announced the appointment of Milind Pingle as Director, Sales & Marketing, effective immediately. Milind, brings to Cargill, more than...
Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...
During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...
Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features...
Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...
While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...
Maruti Suzuki and Google have come together to introduce a unique digital engagement initiative for auto enthusiasts attending the 14th edition of Auto Expo in...
Dream11, India’s biggest Sports Gaming platform, today announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant...
Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl LII. Turkish Airlines, winner of...
Emami Limited, one of the leading FMCG companies in India, has entered into an agreement for strategic investment in Brillare Science Pvt Ltd (“Brillare”) through...
India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reflection of today’s Indian woman and the changing landscape she thrives...
The agency married creativity with technology and changed the way India shops with the world’s first 24 hour Facebook live shopping festival - Big Bazaar’s...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...
Kapur was honored with the Industry's Lifetime Achievement Award by AAAI in 2008 for his contribution to the advertising industry. Veteran advertising professional and Chairman...
A British start-up, nkd has shaken up the global bottled water market with the recent launch of its pod+. Representing the next generation of filtration,...
Absolut, Cult and Crane.tv launched the second phase of #ANightForChange; a night in which, through creativity, Absolut wanted to inspire everyone to create a better...
Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer...
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of...
Jabong, the online fashion platform, has launched its multi-media advertising campaign for the 3rd edition of ‘Big Brand Sale’, to be held from January 25th...
OLX, India’s largest online classifieds marketplace for Auto, Real Estate, Goods and Services, announced the appointment of Momtaz Moussa as the General Manager of OLX...
Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its Chief Creative Officer across all its businesses. Prior...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...
PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are...
WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To...
Mobile and video have been the buzzwords for digital advertising over the last few years. The reason for this is simple: it is a combination...
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...
At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...
Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...
Vyoma Media’s software will power BMTC’S Passenger Information System for all the major bus depots Vyoma Media, the country's leading out of home digital solutions...
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...
Flipkart lands another punch by releasing their latest all-rounder campaign on making trendy fashion accessible and affordable. The campaign that lasts for 10 weeks connects...
ScoopWhoop flies high, launches inflight mode, in association with Dentsu Webchutney ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft....
FTI Consulting Appoints Veteran Technology Advisor to Strategic Communications Segment in India Valsa Williams Joins as Senior Advisor for Public Affairs Segment Also Adds Huda...
The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...
Gaming company JetSynthesys to celebrate this milestone by hosting the first ever mobile eSports event at the India Gaming Show. E-Sport Qualifiers of Sachin Saga...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one of GSK Consumer Healthcare’s leading...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
Here’s some good news for all you movie buffs and Jumanji fans in Mumbai. The D.N. Nagar metro station has been specially converted into the...
It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...
Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...
The Mandhana Retail Ventures Ltd & Tappoo Group of Companies partner to distribute Being Human Clothing apparel line in Fiji Being Human Clothing – a...
TV5, a leading Telugu news channel celebrated its third biennial Business Leader Awards on 23rd of December 2017. At the event, the Media Leader of...
While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are from the generation that has...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...
As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...
A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...
Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value fit, etc. all come under...
The Craft Beer launching its new design and brand mascot to represent their true personality Since its launch in 2014, Witlinger has been consistently producing...
Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford dictionary. The fintech ecosystem in...
TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads...
Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First of its kind service leverages...
Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...
Smartphones, Search and Online Video are poised to disrupt auto sales in India Google India, along with Kantar TNS, today released a comprehensive report on...
Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates...
A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The home decor...
Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding...
BBC Worldwide India has kicked off the last month of the year with 3 major awards wins, including a Gold at PromaxBDA Asia Awards held...
At its third edition of ‘Google for India’ yesterday, Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to...
ON PURPOSE will be designing and implementing an integrated strategic communication initiative for Nexant to encourage the adoption of rooftop solutions across eight states of...
The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...
Chrome Data Analytics and Media the primary research company conducted an in-depth survey on the youth channel consumption pattern in India. Youth channels are constantly...
Sparx, the sporty footwear brand has announced the launch of its new marketing campaign ‘AW 2017’ showcasing a power packed TV commercial ‘Add Sparx To...
A first of its kind participatory Women's Festival – 'We The Women'is coming to Mumbai on the 9th & 10th of December, 'We the Women'...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
The Avon campaign #PayAttention and the activities conducted nation-wide, drew attention of not just doctors and associations, (Indian Cancer Society and I-CONGO) but also prominent...
Gutenberg, an award-winning global integrated digital marketing communications firm, has announced the launch of its office in Singapore. Singapore will host Gutenberg's ninth office, which...
Bollywood has given us some gems over the years, with movies that have carved a space for themselves in popular culture. However, even the biggest...
WATConsult, India’s most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on consumer perception and effectiveness...
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...
Barbeque Nation launched a new national advertising campaign titled ‘Kyu Nahi, Barbeque’. The key focus of the campaign was to throw light on the idea...
Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...
The Walt Disney Company South Asia today announced the appointment of Ms. Amrita Pandey to the newly created role of Regional Head – Media Distribution...
Tata Salt Lite has announced it's support for the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder...
In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families Fevikwik, the instant adhesive brand from Pidilite Industries,...
Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga's legacy of creating stunning time...
Ola, India's mobile app for transportation, presented their women driver partners with an exclusive opportunity of meeting film star Vidya Balan. The meetup was a...
TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...
Piramal Realty, the real estate arm of the Piramal Group, India’s leading diversified global conglomerate, inaugurated Aranya Pavillion, the World Class Experience Centre at Piramal...
COMIO India presents one of the most unique security smartphone feature we have all been waiting for, The Intruder Selfie. Available across the entire smartphone...
JS: How did the 'Be More Human' campaign come about? ST:Reebok’s global philosophy of ‘Be More Human’ has always aimed to inspire physical, social and...
DS Group has launched ‘Pulse Pineapple’, further expanding its confectionary basket. Pass Pass Pulse, is already a leader in the Hard Boiled candy segment. ‘Pulse...
BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...
To celebrate the launch of their compact SUV – The New Ford EcoSport, in the most fun and engaging way, Ford India teamed up with...
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...
India’s leading athlete Virat Kohli has unveiled his brand One8 – a collection of athleisure wear reflective of his personal belief. The launch of his...
Journalist-turned-author and communicator Mahul Brahma won the Brand Leadership Award 2017. The award by CMO Asia, focused on recognising Brand Custodians and Brand Writers. Mahul's...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
- Offers the winning team an opportunity to visit Cannes Lions in 2018 - Collaborates with more than 20 educational institutes, leading brands and brings...
- Contest winners will get a chance to drive with Mika Häkkinen - Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen...
India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...
An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...
HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new...
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets a lion’s share of the...
At a press briefing in New Delhi yesterday, Sir Martin Sorrell announced that CVL Srinivas (Srini) would be the Country Manager for WPP India. He...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
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To cash in on the festi
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
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NYSE listed AMD (Ad
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Experts predict that India will witness 2.4 crore more cars on t
A handy guide
While categories like FMCG a
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
Increasing awareness among advertisers as well a
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That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
The Internet, which has till now been taking h
The outdoor media has continued to cling on to the third position with a
Backlash in some States, consolidation in other states and spreading of wings
The year 2007 was special for the Internet which came into reckoning for