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Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

The campaign has been conceptualised by DDB Mudra Group

Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

The new campaign with brand ambassador Shraddha Kapoor highlights the functions of the Super 4 Liquid Lipstick Stack

Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'

The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed

Biba’s Mother’s Day campaign features TV actress Shilpa Saklani

Satish Saraf and Srikanth Bureddy, Founders of ValueLeaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m

BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi

The campaign empowers & encourages first time voters in the largest democratic exercise ever

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi

‘Headline: Memoir of a Media CEO’ will also be launched on April 24 in New Delhi

Campaign to promote RuPay Credit Card on UPI

Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...

The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent

The account will be serviced from the agency’s Chennai office

Our pick of the most creative commercials of the February 16-29 period

The campaign is part of the #TVSRide4Safety initiative

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players

Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala

The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise...

Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV

Sanjiv Mehta announced on LinkedIn that he has joined as a Non-Executive Independent Member of the pharma company's Board of Directors

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving wedding sector at Hyatt Hotels...

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...

The campaign, It's Your Right to Know, is created by PAD

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...

In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

Neville Suraliwala has over 15 years of experience of working with agencies

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

Partnership reflects brand’s messaging of long-lasting bonds and strength

Blinkit too finds a mention in the print ad

The campaign, an ode to friendships, was conceptualized by DDB Mudra

The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...

He joined the petcare company in Oct 2021

The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...

The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...

The brand was previously associated with DDB Mudra

Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...

According to sources, two news channels also bid for the spot at Rs 15 crore

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

The mandate includes TV, Print, Radio, Digital and OOH

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...

An online platform to help wedding banquets across India recover business With gradual unlocks and strengthening consumer confidence, the industry is now witnessing nearly...

Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...

First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...

The #MadeForMad campaign is live on social media. POCO India, country’s 3rd largest online smartphone brand, has launched its new brand...

Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...

The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...

Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...

A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...

Featuring artists like Ali Fazal and Badshah Adda52.com, that segregated online poker rooms in India, has announced another brand campaign ‘Life ko Ace...

Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years The Delhi Metro has...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...

Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the...

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market Kabaddi as...

NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...

This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched ‘Rally Life Navigator’ program. Aimed at...

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...

The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter,...

The TVC asks individuals to start an online business with Meesho with zero investment

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and...

The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere

Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education  Mi India, India’s number one...

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...

High Decibel campaign with brand ambassador Jacqueline Fernandez India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new categories, and why the latest...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...

The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle Imprinted in our...

Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...

Be a Riser while Working from Home Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of...

Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...

The Epic FIFTH Season of the Animated Hit Series Now Available Graphic India, India’s leading original character entertainment company, announced today that the...

Four-month-long campaign recognizes the era of HyperTaskers OnePlus, the global technology brand, today unveiled an all-new creative campaign, aligned with the upcoming launch...

The company aims at providing essential protective masks to customers during the lockdown  Myntra today announced that it has partnered with Wildcraft,...

‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...

The brand gets ready for April Edition of AOPS to raise more funds In times when the entire country is facing tough challenges...

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...

Jacqueline Fernandez. will be the face for  new Lotus WhiteGlow DD Creme campaign. India's leading natural beauty care brand, Lotus Herbals, has found a brand...

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...

Christmas is a magical time of the year, the season of hope, cheer and dreams of better times to come. This Christmas, The...

Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...

The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...

ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene...

The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...

Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...

Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...

Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...

OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...

Fintech major Zeta is all set to add to the festivities this year with multiple product offerings under its digitised gifting suite, Zeta...

Adda52.com launched an integrated campaign #GayleKaAdda featuring its brand ambassador and ace cricketer Chris Gayle earlier last week. Given the substantial amount of...

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...

As Isobar turns 10 this August, the Pitch team got in touch with Shamsuddin Jasani- Group MD Isobar - South Asia to talk about the...

Isobar, the digital agency from Dentsu Aegis Network, has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role...

Web Spiders has launched Gecko AI - an outbound hiring and video interview solution at Tech HR 2018 - Asia’s Largest HR Technology...

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...

Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...

The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: ·         Raider Prashant Kumar Rai bags the highest...

The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...

BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...

Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...

Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador...

? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...

“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand...

Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...

As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...

The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...

Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...