BrandTalk STORY
Star India operating revenue down 6% in FY24
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract"....
Trump’s win against Harris: Podcasts the voices of a nation?
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy'....
Trump’s win against Harris: Podcasts the voices of a nation?
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy'....
Trump’s win against Harris: Podcasts the voices of a nation?
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy'....
Enormous Brands gets Joy Chauhan as its fractional CMO
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
new test How Vistara soared to new heights in brand...
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian....
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian....
sunny saini Collaboration is going to be the new superpower:...
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....
Shamsher Singh to join Network18 as Group Consulting Editor
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
A victor anyway: Why silver does not define Vinesh Phogat
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....
NBDA members to meet PM Narendra Modi today
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India,....
Walkaroo’s roadmap for 15%-plus growth in the top line
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in....
‘Personalisation means better customer retention; if I retain them, I...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....
WPL: 'When it comes to women cricketers, we look at...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....
Expect big marketing investments from Schneider Electric India, mostly on...
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....
‘Our core proposition is flexibility in lending & customer repayment'
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan...
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
WPL: 'When it comes to women cricketers, we look at...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....
India has become the largest market in terms of Meta...
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new....
‘Personalisation means better customer retention; if I retain them, I...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....
We aim to take the offline experience & replicate it...
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
Bigg Boss top revenue generator for Banijay Asia, says CEO...
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and....
We are democratising experiential marketing: Priyanka Puri, Streax
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....
With Kylaq, we aim to achieve annual sales of 100,000...
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto....
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....
We’re using Indian talent for global needs: Ajay Yadav, Simplified
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of....
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....
Varun Dhawan reflects the cool & stylish Center Fresh personality:...
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....
'Tanishq tells stories that may not be in the jewellery...
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the....
'XP&D reflects our dual focus: XP for experiential and D...
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation,....
Shopsy attracts nearly 70% of its customers from Tier II...
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier....
We are looking at a pretty busy festive season: Vivek...
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s....
Tata Play removes Sony channels from bouquet; Sony calls it...
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels....
‘Focus On Real-Time Marketing And Data-Driven Insights Is What Sets...
Debosmita Majumder, Chief Marketing Officer of WeWork India talks about the evolving workspace industry in India, re-strategising marketing efforts, leveraging....
'Two players coming together does not make us less capable...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking....
'Content-first approach has helped Mangaldeep Agarbatti double its e-comm sales'
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s....
H2 looks promising with signs of a larger-than-usual festive season:...
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
Behind Puma’s Olympic run on OOH
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics,....
AiSensy generated over Rs 1000 crore for brands: Gautam Rajesh...
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the....
AI won't replace humans or art: Dale Imerman, WPP
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns,....
Vistas Media Capital to acquire Reliance Entertainment
The deal is pegged at Rs 700-800 crore, according to sources
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OOH’s unified measurement tool RoadStar undergoes pilot test at agencies
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by....
It's crucial for brands to strive for consistency in customer...
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Machine learning & analytics help us invest in the right...
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of....
AI can save the industry and rewrite the plot: Binaifer...
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how....
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‘Today's Consumers Are Increasingly Health-Conscious and Value-Driven’: Phalguni Aneja
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights,....
Nodwin brands want a timeshare in consumers’ mindshare: Akshat Rathee
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus....
‘Our Objective Was To Institute A Day For People To...
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World....
'Want Birla Opus to be a Rs 10,000 cr company...
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing....
Plum set to increase marketing spends by 60% in H2:...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....
‘Finolex Cables Announced CapEx Of 580 Crores To Enhance Manufacturing...
Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy,....
Flipkart’s goal is to provide brands diverse ways to tell...
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost....
This Q3 will bring peak sales for Nikon: Sajjan Kumar,...
Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s....
We Have Increased Our Ad Spends, Especially For High-Profile Events:...
Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
We are working towards scaling up Bigg Boss OTT profitably:...
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as....
We ensure right SDCs go with right creatives to right...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated....
‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’:...
Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI,....
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‘We Aim To Cultivate A Culture Of Trust, Loyalty, And...
Gogia, EVP & Co-Head, Sales & Distribution, HDFC Asset Management Co. Ltd discusses investor empowerment, financial well-being in India, strategies....
‘We Want People To Recognise What We Stand For Immediately’:...
Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational....
‘The new-age buyer makes sustainable choices but also lives life...
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What....
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‘The Body Shop Has Positioned Itself As A Go-To Choice...
Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences,....
‘Life’s Good With Optimism’ Is A Reminder That Positive Thinking...
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand....
SMBs contribute to 60-70% of our business: Mukesh Agrawal, The...
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to....
We’re a global company but understand local aspirations: Arijeet Talapatra,...
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition....
Focus for the year is to use investments made by...
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at....
‘Content, consumer, commitment are top three things a print publication...
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain....
‘We're eyeing growth of at least 30-40% in the next...
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the....
Our group has mega plans for the future, not restricted...
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also....
Connected TV is now the champion product for everyone: Russhabh...
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three....
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‘We Have Focused On Learning, Embracing Change & Staying Ahead...
Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth,....
Paragon to connect deeper with consumers from tier 2 &...
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s....
‘We want to be available in every one sq km...
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and....
Creating content that resonates with audience is top priority: Nidhi...
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and....
'IPL Has Become One Of The Biggest Events In India;...
Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal....
Our strategic intent is to be an omnichannel player: Vishal...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the....
My11Circle experiencing strong user & revenue growth with IPL partnership:...
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with....
'We Use Classic Journalistic Rigour of Print & TV &...
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content....
AVOD is the bedrock of our service: Ishan John Chatterjee,...
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects....
T20 World Cup: ‘Viewership will spike as most games in...
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads -....
About 20% of our media budget is allocated to digital...
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position....
Digital marketing at the centre of our entire strategy: Bhavin...
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the....
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ASICS India Achieved a robust 40% growth in the past...
Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community,....
Success revolves around 3 elements: content, access & reach: Pradeep...
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish....
Programmatic OOH yet to take off in India: Dipankar Sanyal
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media....
Consumer experience more important than just consumer reach today: Shekhar...
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech....
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt...
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why....
‘Our mantra is to ensure everything we do leads to...
Satish Saraf and Srikanth Bureddy, Founders of ValueLeaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion....
Sports business is all about feelings: Prashant Khanna, Disney Star
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....
'The Organic Dairy Category Is Experiencing 25% to 30% CAGR...
Shashi Kumar, Co-founder and CEO of Akshayakalpa Organic talks about his entrepreneurial journey, the organic dairy market ,key differentiators, distribution....
Tata Motors is an Indian brand that customers take a...
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand....
The RCB partnership will help us reach out to today’s...
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m....
Most reputed magazines are omni-channel content powerhouses: Manoj Sharma
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content....
‘India is a centre of excellence & key for us...
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO,....
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Google ad rev stands at $61,659 mn in Q1; $8,090...
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
‘Cricket has gone from 100 mn screens to an established...
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because....
‘Publishers have to discover new revenue streams beyond traditional print...
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the....
The sportswear market is growing phenomenally in India: Abhishek Ganguly
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company,....
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DTH needs a level playing field in terms of regulations:...
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the....
Focus is to be present on TV to maintain continuity...
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....
trueBrowns on a journey to be a global, urban ethnic...
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision....
OOH now can tell a story through video & that...
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets,....
Elections play a great role in reaching rural markets: Partho...
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to....
Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the....
In today's experience economy, events offer winning formula for brands:...
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises....
Ariel’s Share The Load: The idea, inspiration & intent
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share....
We plan to increase spends on content by 11-12% this...
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....
'When IPL and elections overlap, brands seize a massive media...
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....
'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't...
Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader....
We're investing in CTV as it is gaining ground among...
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 series....
‘Mahindra as a brand has evolved over 75 years &...
Nalinikanth Gollagunta, CEO-Automotive Division, Mahindra & Mahindra, talks about leading a legacy brand, the dynamic tech-driven brand identity that it....
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‘Himalaya Wellness Brand Has Always Ranked High On Trust Factor’:...
Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach....
Consumers are demanding deeper associations with brands they consume: Kartik...
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival....
Asia is going to be at the centre of the...
Kosuke Sogo, Co-founder and CEO, AnyMind Group, shares his plans for the AnyMind Group, and talks about the different verticals....
Adobe India is in hyper-growth era: Prativa Mohapatra
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las....
‘As a brand, you have to take a stand and...
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about....
Marketers utilise less than 20% of available martech tools: Julie...
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
“2024 is going to be bigger, better, bolder”: Bhavana Mandon
Mandon, Country Manager for The LEGO Group India talks about highlights of the brand’s journey in India, future plans and....
Issue not with Google's billing system, but its implementation: Murugavel...
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play....
‘Brands Are Like People; They Have To Have A Personality’:...
Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision....
Print and digital are our main ad spends, TV coming...
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value....
TV leads with 40% share in our media mix: Shashank...
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting....
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Production budget has not grown as expected: Ad director Vinil...
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial....
It is the ‘Never Settle’ spirit that keeps OnePlus user-centric:...
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’....
At TTK Prestige's core lies innovation: Anil Gurnani
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision....
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Snapchat's positivity offers a unique advantage to brands: Pulkit Trivedi
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy....
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Our aim is to build & engage with fan communities...
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India,....
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio....
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Kunal Vijaykar says, 'Change your bread, not your habits' in...
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
From handcart to conglomerate: Emami's golden glow-up journey
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and....
'KRBL moved from being campaign-led to having continuous media presence'
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to....
Aditya Birla Finance teams up with KL Rahul
Dentsu Creative India has conceived the new campaign
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‘We Want To Make Self-Care Accessible And Integral Part of...
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans....
2024 will be a growth year for IPL: Ashwin Padmanabhan
At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections....
We're talking ROI, not just price when it comes to...
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....
Health insurance is a category for all seasons & reasons:...
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of....
We are doubling our business size year-on-year: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
We aim to become one of the most admired banks:...
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
'GZPure is a first-of-its-kind landmark collaboration among independent agencies'
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world....
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‘Our Wedding Business Has Grown By 200% From 2019 And...
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving....
'Quaker wants to make oats not just a breakfast option...
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth....
‘Young Consumers of Today Relate With Brands That Walk The...
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....
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'Our Vision Is To Be More Than Just A Brand...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation,....
Car no longer a transport machine but a lifestyle device:...
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting....
“We Are Expecting To Close FY24 At A 10% Growth...
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....
Fixderma was already an omnichannel brand before it went D2C:...
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets....
“We Want To Be A Finacial Partner Rather Than Just...
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the....
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‘Staying In Tune With The Pulse Of Indian Youth Is...
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th....
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‘Mansion House Flandy Isn't Aligning With The Times; It's Defining...
Rahimtoola, CMO, Tilaknagar Industries delves into the ‘Welcome the Now’ campaign's mission, values, and strategic leverage, key growth numbers, plans....
Want a bigger slice of audience mindshare with new Domino’s...
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how....
We believe we have democratized sports viewership in India: Anup...
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
Newspaper industry set to grow as PRP Bill will cut...
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....
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“NIVEA Is Committed To Providing Extra Care And Building Trust...
Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative....
Tech, transformation of production & commerce content key bets for...
In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company,....
SOMANY Ceramics Unveils Exquisite Premium Bathware Range with Bollywood Icon...
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also....
IP monetisation has not been exploited locally: Vikram Sharma, Warner...
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity &....
We’re entering consumer engagement with chat experiences: Arun Srinivas, Meta...
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....
We are constantly in innovation and expansion mode: Arjun Ranga,...
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign,....
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‘We Want To Double Down On The Gen-Z Cohort': Sunder...
Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the....
Cetaphil's Unveils New Ad Campaign, 'Hum Skin Ke Sune, Tum...
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
Diataal and Malaika Arora launch the digital campaign #DilChaaheSirfDiataalD
The brand has collaborated with Malaika Arora as its brand ambassador
We are a Rs 30L cr company today & will...
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking....
Our subscriber base is growing by 50% YoY: Aditya Pittie,...
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and....
'Can't think of digital channels without mobile as fundamental point...
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at....
Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language...
The campaign, an ode to friendships, was conceptualized by DDB Mudra
Pitch BrandTalk 2023: Experts to deliberate on key topics of...
Key speakers of the conference are Jayen Mehta, Sudhanshu Pokhriyal, Ayush Gupta, Anoop Manohar and Raj Rishi Singh among others
Can box office hits on OTT turn into a blockbuster...
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on....
Times Internet’s losses balloon to Rs 490 Cr as ad...
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech....
We have grown 80-85% in 2022: Vijay Dev, Bacardi
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Team India’s wins broadcaster’s loss?
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....
Monopoly Cricket is Hasbro India’s bid to stay culturally &...
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local....
Cannes Lions announces 2024 edition
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities,....
We’d like to stay in Indian market, considering options: Walt...
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings....
Strategic use of OOH this festive season is a game-changer:...
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights....
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani...
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising....
Luminous Power Technologies' #ILLUMINATINGLIVES Campaign Sparks the True Spirit of...
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....
The world is looking at India as the biggest marketplace:...
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview....
We have been benefitting from the downward trend of newsprint...
During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have....
Each of our campaigns addresses a unique facet of digital...
C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and....
Having stabilised, we are now entering the growth phase: Harsha...
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking....
Storytelling in the era of AI & automation presents new...
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
Our strategy is to target younger audiences through Sports: Rajiv...
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the....
‘VAHDAM India has recognized the need for a sensory experience...
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an....
Cautiously optimistic: HUL’s Rohit Jawa on upcoming festive demand
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased....
Our digital platforms will lead coverage of elections: Avinash Pandey,...
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident....
How MRF ignites brand loyalty with #MRFSuperFan
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to....
Media mix for Zoya’s latest jewellery collection is mostly digital...
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
Brands can retain the new generation only by moving at...
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer....
‘15% of The Body Shop’s revenue marked for festive campaign’
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change....
In our marketing strategy, you will never see just one...
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
Maybelline’s CTV spends growing in double digits: Zeenia Bastani
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....
‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms,....
'Legacy-building is not a privilege meant for a few, but...
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy,....
If you're not in the experience business, you're not in...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
BBDO India works very hard, winning awards, but its growth...
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s....
Will surely drive BJP’s campaign in 2024, if they call...
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their....
‘Mix of human touch & tech can deliver world-class customer...
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech....
