On their last flight, the brand gifted each of their passengers a model plane of Vistara as a souvenir and the crew members played the song ‘Kal Ho Naa Ho’, making the spirit of the brand live in the hearts forever.
The merger between Vistara and Air India marks a transformative moment in Indian aviation and underscores the Tata Group’s ambitious strategy to strengthen its foothold in the industry. By integrating Vistara’s brand reputation for premium service with Air India’s expansive reach, Tata is not only expanding its market presence but also setting the stage to compete more aggressively with global and domestic carriers.
Vistara successfully built a cohesive, undiluted perception as India's premier airline, ensuring that consumers always see it through the lens of a sophisticated, uniquely Indian luxury brand. The merger with Air India brings valuable branding lessons that can resonate across the industry. Here’s what experts said:
Rohit Ohri, FCB Global Partner
The biggest lesson brands can learn from Brand Vistara is creating a seamless brand experience. Every single customer touch point of the brand delivered a world-class experience. From online booking to check-in to boarding to in-flight service to baggage collection... customers felt the Vistara magic all the way. At FCB, we created a strong visual identity for Vistara. This aided the consistency of brand tone and manner.
