The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket...
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are...
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
The company saw a decline in sports revenue from Star India by 17%
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...
Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence...
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
Asian Paints was one of the key sponsors in IPL 2023 as well
The two actors have been roped in as brand ambassadors
The campaign has been conceptualized and executed by FCB Interface
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster...
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at...
Our pick of the best ads between January 1 and 15
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...
The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey
The new ad titled 'Elevator' has been directed by Prasoon Pandey
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...
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Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
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In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
The company's net profit has come down 30%
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
The unit also reported losses of Rs 3600 crore
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
The media companies will be taking part in the online auction for TV and digital rights
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
The account size is over Rs 100 crore
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sources say he might start a sports start-up
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The layoffs will be done in multiple rounds, as per industry sources
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...
This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...
Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...
Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar has announced the key sponsors...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star India's video streaming service Disney+...
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call The...
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th edition of the Indian Premier...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing Director. Patel has updated his...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Star Movies which recently aired the highest-grossing film of all time Marvel Studios’ ‘Avengers Endgame’ took a leaf out of the film’s book...
A campaign dedicated to the confidence of millions of young Indians and their families Nestlé MUNCH, one of the leading confectionary brands reaching...
Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks says that the...
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...
Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD...
The watchlist includes shows like Last Man Standing, The Outsider, DC's Legends of Tomorrow and many more Hotstar has put together critically acclaimed shows to...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video...
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...
Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In his new role,...
Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...
Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour...
Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle Marking a...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...
The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic
Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
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