The event will be held on Friday, August 23, 2024, in Bengaluru
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Gautam Dutta has been associated with ABP Network for over 19 years now
The account will be managed by Tonic Worldwide’s Delhi office
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
.jpg)
The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
.jpg)
The film is part of the company's #ZindagiKeLiyeSIP campaign
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Adds thoughtful colours to the game through brand association with six teams
.jpg)
Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
.jpg)
The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
A complaint against the ULLU App has been registered with the National Commission for Protection of Child Rights
Bollywood stars Ananya Panday and Aditya Roy Kapur have shared screen space for the first time in the Amazon Fashion campaign that highlights the platform's...
Ryuto Shimizu has been with Honda for 25 years
Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with online giants, digital dominance, and...
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
The account size is estimated to be Rs 350-400 crore
The two actors have been roped in as brand ambassadors
The campaign has been designed by Mullen Lintas
Prior to this he was associated with India News as News Director
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real estate sales
Publicis Groupe and Omnicom Media Group shortlisted, say sources
The deal will begin in 2024 and will cover all major BCCI events until 2026
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
The company has also announced the appointment of Veerasundar V as CFO
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
.jpg)
Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
Prior to this, Kandasamy was with ShareChat as National Agency Head
.jpg)
Interactive Avenues’ Chennai office will service the account
Mandanna will be face of the RUSKIT Brand
This is Abhinandan Mishra’s second stint at The Sunday Guardian. Prior to this, he was at Dainik Bhaskar as Deputy Editor
The campaign is conceptualized by Makani Creatives
.jpg)
Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
.jpg)
The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
Bhandari will oversee the entire national operations for all existing broadcast channels of the Network
The account will be handled by the agency’s Delhi headquarters
The mandate was won following a multi-agency pitch process
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
PAT saw an uptick of 63%
The brand was previously associated with DDB Mudra
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The mandate was won following a multi-agency pitch
Joshee joins the agency from Wunderman Thompson
The company said ad sales for Google's YouTube video service has increased 4.4%
'Interim X logo goes live today,' tweeted Musk
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Mohit Jain is COO (Publishing) and Executive Director
The TVC is set to premiere during the 2023 ICC World Test Championship
Wavemaker’s Delhi office will continue to service the media mandate
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
Interested users need to join a waitlist on Bard’s official website
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
Over 51 % Sales from higher spec SX & SX(O) trims of all-new CRETA Hyundai Motor India Ltd. (HMIL), country’s first smart mobility solutions provider...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms Realatte, one of the leading real...
Dabur Vedic Suraksha Tea is powered with five time-tested immunity-boosting herbs Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As...
Hyundai ALCAZAR to make its Global Debut in India this year Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest...
Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
Launches hashtag #LoveBeyondAge for Senior Citizens One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator,...
Supports Government of India’s Road Safety Initiative “Sadak Suraksha, Jeevan Raksha” Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Limited, reiterated...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
The agency will plan and execute the Institute's digital marketing strategies Team Pumpkin, a full-service digital marketing agency, has acquired the digital mandate for the...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, Publicis Groupe Post announcing its first acquisition a month after its launch, ...
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...
In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
WPP, one step closer to building a more equal, inclusive and a diverse company Making the announcement, Apoorva Bapna, Chief Culture Officer, WPP India, Executive...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...
The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...
Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation Beeing Social, a Mumbai-based digital...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...
Team Pumpkin’s Mumbai office will handle the duties Team Pumpkin, an integrated marketing agency, has acquired the digital mandate for Naturamore. Naturamore offers natural health...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...
The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy Yellophant Digital won the digital marketing mandate for Edmingle,...
This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...
Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...
The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...
Kewal Handa is a seasoned business veteran and he will guide the company to drive its next phase of growth BharatPe today announced the appointment...
Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...
#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited...
The campaign highlights the spirit of celebration Saraf Furniture has...
Langoor Havas a digital agency, part of the Havas CX network, has won the digital transformation mandate for Curegarden, a pioneer in...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
The agency will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance Bharti AXA Life Insurance, a...
He takes over from Deepak Asher who has decided to step down to pursue other interests ...
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new...
The agency has won the creative and digital duties for aftermarket battery brands - SF Batteries & Dynex from Exide Industries Ltd. Wunderman Thompson, South...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote their latest collection of watches...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
Honda Cars India Ltd. (HCIL), today announced that 155 dealership facilities have re-opened so far across the country after getting necessary approvals from...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
Overall, PepsiCo India has upped its commitment to provide over 7 Million meals. The company had recently Partnered with Akshaya Patra Foundation and Smile Foundation...
‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...
The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private...
Winning idea will receive a seed capital funding of Rs.15 Lakh by Hyundai Motor India Foundation (HMIF) Hyundai Motor India Foundation, a philanthropic arm of...
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found...
Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...
Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...
Foodpanda, India’s fastest growing food delivery company, has partnered with OMI, the Outdoor agency arm...
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Titan’s perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute a campaign for...
Releases three quirky campaign films for ‘The Crave Party’; to be featured on social and digital platforms Foodpanda, the food delivery...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Innocean’s recent campaign for Hyundai Motor India Ltd. titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market crossed the landmark 100 million...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
- Intex Flagship FULL VIEW Series with 18:9 display comes in 5.34 inch & 4.95 inch 4G models INFIE 33 & INFIE 3...
The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018,...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...
The first day of Google annual I/O developer conference took place on the 8th of May at Mountain View, California. The keynote delivered by Sundar...
Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...
Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...
[caption id="attachment_16542" align="alignright" width="260"]
Experts predict that India will witness 2.4 crore more cars on t
While categories like FMCG a
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
Backlash in some States, consolidation in other states and spreading of wings