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ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of the comfort zone of television...
L’Oréal will start consolidating Medik8 sales from the date of the closing of the transaction
Brands reward voters with exclusive discounts, adding a new twist to Election Day in Maharashtra
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and...
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets,...
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media...
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
The conference will be held on Friday, June 7, 2024
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across...
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
The Viral Fever bagged the 'Content Company of the Year' title
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
At e4m OOH Conference, industry experts discuss how the field has evolved
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against...
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on...
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
The fourth edition of the conference will be held in Chennai on 24 January 2024
The e4m India Brand Conclave conference will take place in Mumbai
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
The Founder and CEO of Humans of Bombay spoke about 'the magic of authentic storytelling' at the e4m Screenage Conference 2023
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
It’s almost time to bid adieu to the year 2020 that has impacted the lives of people globally. There are a plethora of lessons that...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms On Day 2 of exchange4media’s...
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...
Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a brand can pivot through these...
Atul Sharma, Managing Director India, Ruderfinn Asia spoke about ‘Next generation of PR and communication: charting the course and navigating the future’ at e4m 40...
On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media, in a no-holds-barred conversation about the...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP,...
The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From marketers to media planners, everybody...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...