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Jay Shah will assume the role on December 1, 2024 

In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...

Disney Star this year onboarded 59 categories of advertisers and 90 brands

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...

The two-film campaign shows the emotional aspects of what goes behind every claim

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...

The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far

The innovation will enable an easier viewing experience on mobile phones

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

Practical, Sustainable yet trendy  - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...

BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

The cricket body is looking for an experienced sport-focused partner who can provide both the platform and the services required to build, enhance, and support...

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...

~ One stop store with all the products for your baby- Apparels, cosmetics, travel, toys, nursing~ Chicco, one of the biggest...