Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in...
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over...
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
Holi campaigns that captured the many hues of the festival
The firm will focus on providing communications counsel on complex issues
The association is aimed at celebrating self-expression, the brand said
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
The campaign is centred on educating parents about the importance of vital nutrient absorption
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital...
AMG Media will now have 76% voting rights in IANS, as per reports
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
Mandanna will be face of the RUSKIT Brand
This is Abhinandan Mishra’s second stint at The Sunday Guardian. Prior to this, he was at Dainik Bhaskar as Deputy Editor
Post the acquisition, the company will get equity shares both with and without voting rights
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
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The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category
The campaign has been conceptualised by Ogilvy South
CEO Daniel Ek wrote in a blog that impacted employees would be supported with severance packages, PTO, healthcare coverage, and immigration and career support
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
The company will now take full control of the news platform, initially curated by Raghav Bahl
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
Joshee joins the agency from Wunderman Thompson
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...
91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...
Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...
Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
Shetty’s last stint was as Senior Vice President – Experiential at Arc Worldwide, Publicis Groupe Post announcing its first acquisition a month after its launch, ...
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
In his new role, McCarthy will operate out of New York and report to Criteo CEO Megan Clarken Ad tech company Criteo has named Brendan...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...
The monetization strategies include banner ads, and those based on video and push notifications
According to reports, the company has been diversifying into multiple categories With the government asking digital news platforms to comply with the 26% FDI...
Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available to Airtel Digital TV customers Airtel Digital TV, the DTH arm...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area,...
The campaign highlights the spirit of celebration Saraf Furniture has...
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos Chingari, a home-grown,...
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
He takes over from Deepak Asher who has decided to step down to pursue other interests ...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...
The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....
Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalist designs celebrated the onset of the festive season in Mumbai...
Procter & Gamble (P&G) India announced that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
The ‘Google for India’ event took place in New Delhi today. The second session of the event started with Rajan Anandan (Vice President, Indian and...
India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...
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Backlash in some States, consolidation in other states and spreading of wings