Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a...
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Gautam Dutta has been associated with ABP Network for over 19 years now
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
The new campaign highlights Rasna’s emotional connect and its functional benefits
The campaign features actress Tamannaah Bhatia as the brand ambassador
The campaign has been conceptualised by FCB Kinnect
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
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The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Gautam Surath has been with Publicis Groupe for over 20 years
Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
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Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Sahukar plays the king of Instapur
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...
The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...
Thirumathi Hitler will be telecasted on weekdays from Monday-Friday between 6:30-7:00 PM Leading Tamil General Entertainment Channel – Zee Tamil is renowned for its unique...
The 360-degree campaign will be led by television and digital platforms Oberoi IBC has roped in actress Tamannaah Bhatia to endorse VelnikIndia’s brand Kaveri Mehndi...
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
Paytm Diwali Tambola offers users the chance to win upto Rs. 11,000 by collecting much-loved Diwali items on their Tambola ticket Paytm...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...
Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...
Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
H&M, known for offering fashion and quality at the best price in a sustainable way - is embracing the deeper meaning of festive...
Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music Four of the top five advertisers on television-- Hindustan Unilever Limited,...
Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data Regional language channels account for...
Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...
Prior to this, Reghunath was executive vice president and Branch Head for Dentsu Webchutney, Bangalore Dentsu Webchutney, the creatively-led digital agency from the house of...
The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...
Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or...
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