The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with...
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
The company saw a decline in sports revenue from Star India by 17%
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live...
Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise...
Damyant Singh Khanoria recently quit OPPO after leading the marketing team for three years
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
Sony Sports Network launches ‘Your Home of Football’ campaign showing Kartik Aaryan’s love for the game
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
The unit also reported losses of Rs 3600 crore
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Sources say he might start a sports start-up
MS Dhoni dons brand new avatars to spotlight India's "can do" spirit The year 2020 threw unprecedented challenges but the nation endured the impact...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...
The body announced that the changes are a result of months of research, studying various global self-governing organisations The Federation of Indian Fantasy Sports, a...
Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty Dream11-promoted digital sports destination FanCode is...
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
The campaign celebrates trailblazing females who pursue their passions unapologetically ASICS SportStyle has launched the international 'Her Heritage' campaign in India to announce the launch...
The championship’s final two rounds of the year will take place at Spa-Francorchamps November 24 and Suzuka on December 8 TCL Electronics has become the...
As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network (SPSN) is all set to...
According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers will continue to grow but...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched ‘Rally Life Navigator’ program. Aimed at...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...
SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists In an exclusive interview sponsored by Lifebuoy,...
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming When COVID-19 brought the...
The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a...
Increasing awareness among advertisers as well a